Sponsored
Dark and Lovely Fade Resist Rich Conditioning Hair Color
$6.99 ($1.13/fluid ounce)
Color371 Jet Black
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
- SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
- VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
Description
Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Coarse, Curly
Health Facts: Ammonia-Free, Contains Argan Oil, Contains Shea Butter
Product Warning: Eye irritant
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 30 minutes
Net weight: 6.2 fl oz (US)
TCIN: 51095417
UPC: 072790003714
Item Number (DPCI): 063-01-1415
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
cream developer: 1190015 aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. f.i.l. d209747/3, rich conditioning color: 32937 ca - aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, polyquaternium-6, p-phenylenediamine, oleyl alcohol, fragrance, resorcinol, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, m-aminophenol, 2,4-diaminophenoxyethanol hcl thiolactic acid, edta, erythorbic acid, bht. f.i.l. d52785/3, nourishing care conditioner: 1213520ss4 - aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera / candelilla wax, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, phenoxyethanol, trideceth-6, linalool, argania spinosa kernel oil, glycine soja oil/soybean oil, tocopherol, chlorhexidine digluconate, cetrimonium chloride, sodium hydroxide. f.i.l. d234847/1' '
Shipping details
Estimated ship dimensions: 6.4 inches length x 3.6 inches width x 2.2 inches height
Estimated ship weight: 0.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Essence Festival of Culture
About the collection
L’Oreal USA is a proud to be joining the ESSENCE Festival of Culture in a three-year sponsorship of the annual event. ESSENCE Festival of Culture mobilizes, informs and uplifts the largest global gathering of everyday, multigenerational Black women in a safe space to achieve new levels of sisterhood, personal development, wealth creation, civic engagement & community leadership.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
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Guests are saying
Dark Lovely Fade Resist is an excellent choice for guests seeking a vibrant and long-lasting hair color that nourishes textured or relaxed hair. The easy application process, eco-friendly ingredients, and included moisture mask contribute to healthy, shiny results. While some guests noted that the color may fade sooner than expected, many appreciated the rich pigmentation and minimal scent, making it a standout option for bold hair transformations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3090 reviews
effectiveness: 3.19 out of 5
quality: 3.18 out of 5
value: 3.42 out of 5
56% would recommend
105 recommendations
Will not get again
1 out of 5 stars
Thumbs down graphic, would not recommend
Nickydarling - 6 days ago, Verified purchaser
Did not like at all color wasn’t great made my hair feel dry after
WRONG COLOR IN BOX
1 out of 5 stars
Thumbs down graphic, would not recommend
Jasmine - 14 days ago
Wrong color in box and realized it the hard way. Very disappointed
(no review title)
1 out of 5 stars
Thumbs down graphic, would not recommend
Vanessa - 14 days ago, Verified purchaser
I hate it it didn't even turn red like on the box it looks like orange
Dissapointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Lindsey - 15 days ago, Verified purchaser
I don’t like leaving a one star review but I was expecting this to color my hair any shade of purple but the product literally washed out of my hair. I did every step exactly as it told me to and my hair did not dye at all. I am extremely disappointed and I just wasted 2 hours of my life for my hair to look the exact same.
Easy and bright
5 out of 5 stars
miar133_8720 - 25 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] First I want to say I'm glad I was sent 2 boxes because my hair is long. The application was easy and the process was smooth. My hair was natural and it turned out amazing! The vibrancy of this color was crazy. It faded slowly and was easy to style.
My go to color
5 out of 5 stars
Thumbs up graphic, would recommend
Tee - 26 days ago, Verified purchaser
Love the color and the price. Definitely my go to brand and did not disappoint.
I like the packaging!
5 out of 5 stars
laguerrei_4439 - 30 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received the Dark & Lovely Fade Resist Vivacious Red. I really liked the packaging, and I like the color. It was easy to apply and help keep the hair soft.
Amazing ❤️
5 out of 5 stars
therealjaianna_mua_8167 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I just wanna start this off by saying Omg the color is so beautiful. My mom loves the cover. She says it’s her favorite color now. It is so vibrant bright it came out. Perfect you didn’t need no boot or anything for the color to be. What is on the box. The hair mask that’s in there makes your hair really really, really, really soft. I definitely would recommend you try a dark and lovely hair dye. I receive mine’s complementary from influenster.
A nice red for naturals
4 out of 5 stars
plantymom_4731 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It's super easy to apply to hair. Depending on your hair color, you'll get a deep red or bright red. In the past, I did hear about hair breakage from this product.
Dark&lovely
5 out of 5 stars
giorvaniew_6561 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Dark & Lovely Fade Resist is a standout choice if you’re looking for bold, lasting color that also nourishes textured or relaxed hair. Its gentle yet vibrant formula—with eco-aware ingredients—makes it ideal for maintaining healthy, colorful hair without salon damage. Just be mindful that the color may fade sooner in some cases, and the scent may be stronger than expected.
Easy application
5 out of 5 stars
kiab93_5048 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love the color the box came with everything you needed to apply the color with easy application doesn’t have a strong smell and it did not damage my hair so far so good
Love it
5 out of 5 stars
de_nisse12_1978 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have never use this color but I love it, is a red vibrant. The application is so easy I didn’t have problem applying this and the purple package draws attention.
Would buy
5 out of 5 stars
zariahb2_1160 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The scent was amazing and the packaging was great and it was a great shade range and the application process was easy for me and the color vibrancy was just right for me.
Disappointing Color Accuracy
2 out of 5 stars
Thumbs down graphic, would not recommend
Mcole - 2 months ago
I grabbed the Virtual Violet shade to refresh my violet hair and touch up my roots, but it came out magenta instead. The color was way off and didn’t match what’s shown on the box. Pretty disappointed since I was just trying to maintain the color I already had.
1 reply from Soft Sheen Team team - 1 month ago
Hi Mcole. We are sorry to hear about the experience you had with Dark and Lovely Fade Resist Rich Conditioning Hair Color. We would like to speak with you directly about it. Please give us a call @ 800-442-4643, 9:00 am - 5:00 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Effectiveness,scent,hair health,
5 out of 5 stars
ashleyb1332_541 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The application process and value for your money on this product is highly worth it the color vibrancy is also effective and great and it doesn't have a strong scent
I love it
5 out of 5 stars
grisanny15_7304 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love to use hair color and this is amazing the application process is super easy and smell so good, it’s super coverage so is amazing the package is perfect not too big not too small the color is amazing is a vibrant red.
Beautiful
5 out of 5 stars
helenao1_6963 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Honestly i am not bold to go red 🤣🤣. I gifted it to my cousin who love it. She said it’s easy to apply, cute packaging and color is waooo. Honestly just beautiful
Great!
5 out of 5 stars
foreverbrii_1348 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This hair dye kit was so good! The application was easy. Once applied the color started to process right away so I didn’t have to leave the color on for a long time. The color on the box is the color it came out to be, I didn’t use a color protection shampoo or conditioner but the color has stayed as it was when I first dyed it.
Still cute
3 out of 5 stars
takeiahb_9374 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Wasn't as red as I would have liked, but still really cute. It went on really easy. Smelled ok as well. Packaging was ok. I did feel like using too much of it would eventually dry out my hair.
1 reply from Consumer Care Center team - 2 months ago
Hi takeiahb_9374! Thank you for taking the opportunity to try Dark & Lovely Fade Resist, Vivacious Red, and for sharing how you feel about it! We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback.
Love this color!
5 out of 5 stars
shardey4ever_8447 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love how this color turned out! It’s not too bright, but just enough for that pop of color. The scent is a little strong but the application was very simple. I used both boxes that came in the package and it was more than enough. The hair still kept a curl and the moisturizer that came with it was a plus!