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Dawn Platinum EZ-Squeeze Dish Soap Liquid, Dishwashing Liquid, Grease Removal, Fresh Rain, 12.4oz - 1 of 1

Dawn Platinum EZ-Squeeze Dish Soap Liquid, Dishwashing Liquid, Grease Removal, Fresh Rain, 12.4oz

$11.54

Out of Stock

Sold & shipped by Hey Pharma
Eligible for registries and wish lists

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About this item

Highlights

  • No Flip, No Mess Design – The EZ-Squeeze bottle makes dispensing soap effortless, reducing waste and preventing leaks.
  • Superior Grease Removal – Powerful Dawn Platinum formula breaks down tough, baked-on grease in seconds.
  • Fresh Rain Scent – Leaves dishes smelling fresh with a clean, invigorating scent.
  • Safe & Effective – Tough on grease, yet gentle on hands and the environment.
  • Versatile Use – Ideal for dishes, pots, pans, and even greasy kitchen surfaces.

Description

Cut through the toughest grease with Dawn Platinum EZ-Squeeze Dish Soap. Featuring an innovative no-flip bottle design, this dishwashing liquid is easy to use and mess-free. Infused with the refreshing scent of Fresh Rain, it leaves your dishes sparkling clean while being tough on grease and gentle on your hands. Perfect for everyday cleaning or tackling heavy-duty messes!
Scent: Fresh
Product Form: Liquid
Recommended Product Application: Dishes, Dishwasher
Recommended Surface Application: Kitchen appliance
TCIN: 1003020713
UPC: 030772002056
Origin: made in the USA and imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium laureth sulfate, sodium lauryl sulfate, tetrasodium glutamate diacetate, water' '

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. If Dawn gets in eyes, rinse thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 6.54 inches length x 2.83 inches width x 2.09 inches height
Estimated ship weight: 14.39 pounds
item ships from third party seller: Hey Pharma

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

The new Dawn Platinum EZ Squeeze dish soap bottle has received mixed feedback from guests. Many appreciate its innovative design that allows for easy dispensing without mess, making dishwashing more convenient. However, some guests have expressed concerns about the new fragrance and difficulty in squeezing the bottle, particularly for those with hand issues. Overall, the product maintains the quality of Dawn dish soap while introducing a user-friendly packaging solution.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.7 out of 5 stars with 237 reviews
    1 out of 5 stars
    12 November, 2025
    originally posted on dawn-dish.com
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    New smell is disgusting.

    I can’t stand the new smell of the blue Platinum Dawn. I won’t be buying it again.
    1 reply from Customer Care team - 17 days ago
    We're sorry to hear you aren't a fan of the Refreshing Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    MLDL
    Did you find this review helpful?
    1 out of 5 stars
    9 October, 2025
    originally posted on dawn-dish.com
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    Smells horrible. What happened?

    The smell is awful. I’ve never had this problem with blue Dawn but this smells terrible. It’s a scent that is hard to describe, but it starts almost immediately when I start washing and it’s on my dishes and my brush. I used to love the smell of blue Dawn, but this is going in the trash. It might clean fine, but the smell is so bad that I can’t even use it.
    1 reply from Customer Care team - 2 months ago
    We're so sorry to read about your recent experience with Dawn Platinum in the Fresh Rain scent. Our products go through many quality checks before consumers receive them, and we also try our very best to create fragrances you'll enjoy. Since this wasn't the case for you, JamieS, kindly give us a call at (800) 725-3296 and we'll be happy to help.
    JamieS
    Did you find this review helpful?
    1 out of 5 stars
    12 September, 2025
    originally posted on dawn-dish.com
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    Ez squeeze ??

    The product itself... Is great. The new ez squeeze bottle ? Takes me to hands to get it out... So I waste half of it. Never by again
    1 reply from Customer Care team - 3 months ago
    Thank you so much for your review. We're sorry that you need to use two hands to dispense the dish soap. We do extensive quality and consumer testing to get the bottle design just right, so we'd like to connect about this and ensure your feedback is heard, and tell you more about our Powerwash you may enjoy more. We can be reached at (800) 725-3296.
    Mustang sally
    Did you find this review helpful?
    3 out of 5 stars
    3 September, 2025
    originally posted on dawn-dish.com
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    Too difficult to squeeze bottle

    With my peripheral neuropathy, this bottle is very difficult to squeeze in an effort to dispense soap. My question is: By design, how much pressure is required to dispense liquid? Many seniors are experiencing a similar issue.
    1 reply from Customer Care team - 3 months ago
    We're sorry you don't find our EZ-Squeeze bottle easy at all, Bigsqueeze, and we appreciate your reaching out. The EZ-Squeeze bottle was designed to provide easier one-handed dosing, and we’re sharing your feedback with our product team. Extensive research and consumer testing goes into our products, however, we realize that preferences and needs can vary from person to person. If you’re using one of our EZ-Squeeze bottles, and it seems to get harder to dispense over time, there may be buildup on the opening. If so, rinse the cap with water and dry it off to remove the buildup. If you fid the bottle design is hard for you to use right from the beginning, you may want to consider instead using Dawn in our traditional bottle with the opening at the top. Your satisfaction is very important to us, and we’d like to learn more about your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday
    Bigsqueeze
    Did you find this review helpful?
    5 out of 5 stars
    6 August, 2025
    originally posted on dawn-dish.com
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    Delighted with Dawn

    I'm delighted with Dawn dish soap, because I know I don't need to use much or scrub too hard to clean my dishes.
    NeNe
    Did you find this review helpful?
    1 out of 5 stars
    1 August, 2025
    originally posted on dawn-dish.com
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    Terrible new scent, please go back to the original

    I am so disappointed in the new fragrance. I recently finished my supply of the original product and opened a new bottle - the new scent is nauseating to use and lingers on dishes afterwards. It smells like chemicals, and instead of getting used to the smell it feels like it’s just getting worse. As a customer who has used Dawn dish soap for a long, long time, I’m sad to say I will be switching to another brand. I won’t even be finishing this bottle.
    1 reply from Customer Care team - 4 months ago
    We appreciate that you've used Dawn for a long time, Anne. We're very sorry you're finding the Fresh Rain fragrance nauseating, and have found it to linger on your dishes. Extensive research and consumer testing goes into our product features, and our dish soaps are tested to be safe when used as directed. Since this scent is making you feel nauseated, we recommend that you discontinue use of this fragrance. If you're interested in an unscented option, we recommend our Dawn Free & Clear Fragrance-Free dish soap. When the soap scent lingers on your dishes, there could be a few potential causes for this happening. Over time, dish soap buildup can accumulate on dishes. Also, if you have hard water, it can interfere with the effectiveness of the soap and leave behind residue. For best results, add about 2 tablespoons of dish soap to the sink, then add water that’s 105-115°F. We don't recommend leaving to soak long term, but to wash promptly, and rinse the dishes thoroughly with clean water. We take your report and your satisfaction very seriously, and would like to learn more about your experience in order to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    Anne4245
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    6 July, 2025
    originally posted on dawn-dish.com
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    Lingering scent

    It cleans just fine, but I don't notice a difference between this and regular Dawn. No, the problem I have with this soap is the lingering scent of it. When I was my Yeti coffee mug, I cannot rinse the rubber seal enough to remove that scent, which ruins my next cup of coffee. I'm going back to the original Dawn.
    1 reply from Customer Care team - 5 months ago
    We're so very sorry to hear about what's going on. Porous items can collect a scent, and porous items are usually your cast irons, plastics, and worn down dishes. However, by soaking them in hot water with a bit of distilled white vinegar added to it, you should be able to remove the scent. In the future, we suggest you rinse these type of items right away and avoid soaking them. We'd like to connect about this and get you some additional assistance. Please call us at (800) 725-3296.
    1 reply from Customer Care team - 5 months ago
    We're so very sorry to hear about what's going on. Porous items can collect a scent, and porous items are usually your cast irons, plastics, and worn down dishes. However, by soaking them in hot water with a bit of distilled white vinegar added to it, you should be able to remove the scent. In the future, we suggest you rinse these type of items right away and avoid soaking them. We'd like to connect about this and get you some additional assistance. Please call us at (800) 725-3296.
    VGeer
    Did you find this review helpful?
    5 out of 5 stars
    1 June, 2025
    originally posted on dawn-dish.com
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    No-Flip, No-Mess is the greatest invention of soap

    I’ve used Dawn dishwashing liquid for many, many years. I insist on it. It does what it claims to. I’ve used it for things other than dishes too. The greatest drawback to bottles with spouts (pop up or flip top) is when you go to empty the bottle and being unable to get as much of the contents out towards the end. This new invention is the greatest you’ve come up with. I like fleshing scents and this “Rain Fresh scent” does it for me. If an ocean scent could be invented, it would be my first choice!
    Val00
    Did you find this review helpful?
    2 out of 5 stars
    10 May, 2025
    originally posted on dawn-dish.com
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    Platinum Dawn is a waste of Money

    I really don't like this new Platinum Dawn. I hate the Smell and it does not clean as well as the Original. I have to use twice as much to get the grease off my pans. I won't be buying this again. The Original smelled good and worked Excellent! I used it for many years! Don't waste your money!
    1 reply from Customer Care team - 7 months ago
    Laura, our goal is for you to have an amazing dishwashing experience, so we're very sorry to hear that your most recent bottle of Dawn doesn't have the same cleaning ability you have come to know, trust, and love. With our quality checks, and when using the right amount of dish soap for your load of dishes, this isn't what we expect. Our fans are the eyes and ears of our brand, so we want to make sure your feedback is heard. Please call us at (800) 725-3296.
    laura1535
    Did you find this review helpful?
    1 out of 5 stars
    9 May, 2025
    originally posted on dawn-dish.com
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    Smells super cheap

    Smells really cheap . Smells bad like cheap dollar store soap. YUCH!
    1 reply from Customer Care team - 7 months ago
    We're sorry to hear you aren't a fan of the Refreshing Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    Bob 8273747
    Did you find this review helpful?
    3 out of 5 stars
    2 May, 2025
    originally posted on dawn-dish.com
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    Smells like Suntan Lotion!!!

    I love Dawn dish soap but this batch with the Fresh Rain scent smells like suntan lotion! It's not horrible, but it is not what I expected from "Fresh Rain"!!😁 Also seems less "sudsy" and is difficult to rinse off. I'll buy a different version next time.
    1 reply from Customer Care team - 7 months ago
    We're sorry to hear you didn't have the experience you expected, and assure you that we have many quality checks to ensure you get the best. We hope it helps to know, a lack of suds does not mean the product is not cleaning your dishes. Even if there are very few suds, the solution will continue cleaning the dishes. Using a scouring pad or washing a lot of extra greasy dishes can make the suds disappear more rapidly. To increase the amount of suds, use water that is 105°F to 115°F (40.56°C to 46.11°C), and add the dishwashing liquid to the sink before adding water. We'd like to help find the right Dawn for you, as well as share your experience with our Quality Team. When you have a minute, please get in touch with us at (800) 725-3296.
    cjjj
    Did you find this review helpful?
    1 out of 5 stars
    1 February, 2025
    originally posted on dawn-dish.com
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    Horrible smell won't wash off

    We just finished an old bottle of Dawn and was surprised to find that the new bottles have a vastly different scent. WHY??? The new scent is horrible and overpowering and doesn't seem to rinse off well. I rinse and rinse and still that horrible smell is there. If I don't use gloves, the smell remains on my hands so I have to wash my hands with another soap to get it off. Why did you change from a pleasant mild scent to this awful scent. We have 3 big jugs of it which we will be returning. Can't even keep them in the house. Had to out them in the garage. I did a search, and found that I'm not the only one who hates the new scent. Please bring back the old scent. Until you do, I have to switch brands.
    1 reply from Customer Care team - 9 months ago
    We thank you for sharing your feedback on your recently purchased bottle of Dawn Platinum with Fresh Rain scent. We're a little confused, as there's not been a scent change for Fresh Rain, but there has been a name change. Fresh Rain used to be, "Refreshing Rain" - all that's been changed is we dropped the "re" and the "ing" of the name. Please rest assured that we value your feedback greatly, and we'd like to learn more about your purchase and better understand this situation, so we can deliver the best assistance your way. Call us at your convenience. Our number is 1 (800) 725-3296, and we're available Mondays-Fridays, from 9 AM - 6 PM EST.
    Rskin
    4 guests found this review helpful. Did you?
    3 out of 5 stars
    27 January, 2025
    originally posted on dawn-dish.com
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    New scent no way !

    I love dawn dishsoap but the new fresh scent dmell is nauseating! I can't even stand to smell it on my hands after dished. Idk what happened .I used to like the smell but not the new one on platinum!
    1 reply from Customer Care team - 9 months ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    Shylo76
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    26 January, 2025
    originally posted on dawn-dish.com
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    New smell makes it unusable

    Just had to replace an old large bottle and the new smell is so strong and bad that I’m going to have to find another brand of dish soap to use! Smells almost like sunscreen to me.
    1 reply from Customer Care team - 9 months ago
    We're sorry to hear you aren't a fan of the Refreshing Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    Jm79
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    23 January, 2025
    originally posted on dawn-dish.com
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    Too Strong Soap Smell

    Jan 2025 Dawn Platinum Fresh Rain: This dish soap has a very bad and strong smell. Very intense like harsh laundry soap, and hard to rinse off, too. Contradicts Dawn's advertisements where you use less water with Dawn, on the contrary, I've never used this much water to remove that intense off the smell. Not sure how Dawn's testing labs did not identify this smell as a problem. We'll go back to Dawn original.
    1 reply from Customer Care team - 9 months ago
    Thanks, Hank, for reaching out to Dawn and sharing your experience with Dawn Platinum wih Fresh Rain scent, in the EZ-Squeeze bottle. We don’t expect the fragrance of Dawn to stick around as you’ve shared. However, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed with extra care.Don’t soak these dishes, but immediately wash and rinse them thoroughly. To remove the smell, soak the affected dishes in hot water with some distilled white vinegar added to it.Give one of our versions of Dawn Free & Clear a try, as they have the lightest scent, and may be the best option for you. Call us for more help, we’re here Mondays - Fridays, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
    Hank78
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    19 January, 2025
    originally posted on dawn-dish.com
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    Bad smell, doesn't rinse off

    We can no longer use this soap. The new scent is off-putting and very strong. I can't cook in the kitchen if we're washing dishes, as the smell of the Dawn overpowers everything else. Which is awful as it's a BAD smell. Worse, this new formula doesn't rinse off. I've tried using less soap. I rinse my dishes at least twice as long as I used to, and not only do they still smell bad after they dry, but I can taste the soap in my food and drink, especially when it's on cooking vessels like pots. I have actually thrown out pasta after boiling it and tasting the Dawn soap while eating it. We are switching brands, as it's intolerable. I really loved you old formula, sad to switch after a lifetime of using Dawn.
    1 reply from Customer Care team - 9 months ago
    We thank you for sharing your feedback on Dawn Platinum with Fresh Rain scent in the EZ-Squeeze Bottle. We're sorry for what you've shared, and we're here to help you with this purchase as best we can. While Refreshing Rain has recently been renamed, "Fresh Rain", the fragrance in this bottle hasn't been changed since 2022. It's possible you've picked up a bottle that you've not used before. We'd like to learn more about your purchase, so we can get to the bottom of this problem. Call us at your convenience any Monday-Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
    Intolerable
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    29 December, 2024
    originally posted on dawn-dish.com
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    Stinky ne smell

    Absolutely hate the new scent! Terrible. And it doesn’t seem to get as sudsy as before! Change it back!
    1 reply from Customer Care team - 11 months ago
    We're so sorry you feel this way, and hope you'll give us a call at (800) 725-3296! We'd love a chance to regain your loyalty to Dawn while gathering further information for our Quality Assurance Team.
    Candy k
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    25 October, 2024
    originally posted on dawn-dish.com
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    So handy!

    Love this stuff so easy to use. Just a thought- it would be nice to be able to get a much better bottle that would look better at the sink. Plainer or something. I’m talking about the EZ-squeeze.
    Leebob
    Did you find this review helpful?
    1 out of 5 stars
    17 October, 2024
    originally posted on dawn-dish.com
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    Revolting new chemical fragrance

    Really revolting smell. I can't stand to be in the same house with this stuff.
    1 reply from Customer Care team - 11 months ago
    Thank you for sharing with us. We're committed to taking in feedback to help us design our Dawn products to provide you with the best dish cleaning experience. We understand that everyone has their own favorite scent, and we're sorry to hear you aren't a fan of our Dawn Original scent. We'll be sure to share this with our team, and if you have any questions, please feel free to give us a call at (800) 725-3296.
    Sueart
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    5 October, 2024
    originally posted on dawn-dish.com
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    Bottle design is great, scent is awful

    I just opened up a new bottle of this rain scent and while I love the bottle concept this rain scent is terrible. What happened to the Dawn platinum scent that I knew and loved? Now I’m sad the huge bottle I just finished that had the old scent is gone and I’m left with this new version with the yucky smell.
    1 reply from Customer Care team - 11 months ago
    We're sad to hear you aren't enjoying the Refreshing Rain scent. Feedback like this is greatly appreciated, so we're sharing this with the rest of our team. If you'd like to share more, you're welcome to give us a call at (800) 725-3296.
    christi77
    4 guests found this review helpful. Did you?

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