PANTRY STAPLE: Our most versatile flour for any recipe that simply calls for flour; Brings out the best in your baked goods
BAKING ESSENTIAL: Strong enough for high rising yeast breads, mellow enough for pizza dough, cookies, cakes, and flaky pie crusts
CRUST TO CRUMB: Consistent, all purpose flour that bakers can count on
ENDLESS USES: Keep a bag of this premium quality flour on hand for your last minute baking needs; Get inspired by recipes on our website
CONTAINS: One 2 lb bag of Gold Medal All Purpose Flour
Description
Gold Medal All Purpose Flour is the perfect companion in the kitchen. This versatile flour is strong enough for high-rising bread and mellow enough for your favorite pie crust. It can be used anytime a recipe calls for flour. A blend of pure white hard and soft wheat means every baked bite looks and tastes its absolute best. It can be used in recipes from breads to pizza dough and cookies to cakes. Presifted to help you get to the mixing bowl sooner. Whether you're whipping up a birthday cake, or want to fill the house with the scent of freshly baked bread, choose our flour as your go-to ingredient for flawless taste and texture. Gold Medal has over 135 years of baking success. We mill the flour that people rely on to make everything from family favorites to new and inspired creations. We put our best into everything we do - so you can too.
Serving Size: 0.25 cup
Serving Per Container: About 30
Amount 1/4 cup (30g)
Calories: 110
% Daily Value*
Total Fat 0grm0%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 0mg0%
Total Carbohydrate 23grm8%
Dietary Fiber 1grm3%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 3grm0%
Iron 1.5mg8%
Thiamin 0.2mg15%
Riboflavin 0.1mg10%
Niacin 1.8mg10%
Folate DFE 90mcg20%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
bleached wheat flour, niacin (a b vitamin), iron, thiamine mononitrate (vitamin b1), riboflavin (vitamin b2), enzymes, folic acid (a b vitamin).
Allergens & Warnings:
Warning: Flour is not ready-to-eat and must be thoroughly cooked before eating.
Features: No Artificial Sweeteners, No Synthetic Colors, No Added Sugar, No Artificial Preservatives, No High Fructose Corn Syrup, No Artificial Flavors, No Hydrogenated Oil, No Artificial Colors
Dietary Needs: 0 Grams Trans Fat, Kosher
State of Readiness: Ingredient
Form: Powdered
Package Quantity: 1
TCIN: 13016243
UPC: 016000107106
Item Number (DPCI): 261-06-0065
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.06 inches length x 4.37 inches width x 3.5 inches height
Estimated ship weight: 2.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
Q: Is this the flour package that was recently recalled?
submitted by Sophia - 3 years ago
A: Hi Sophia - Gold Medal All Purpose Flour - 2lbs is not part of recalled product. Hope this information helps.
submitted byPublished by General Mills - 3 years ago
Brand expert
Q: Is this bleached or unbleached?
submitted by Usa - 4 years ago
A: This is Bleached All Purpose Flour.
submitted byPublished by General Mills - 3 years ago
Brand expert
Q: Does this Gold Metal all-purpose flour contain soy?
submitted by Jim - 4 years ago
A: Hi Jim! This flour does not contain soy. Soy is one of the top allergens, so it would be listed under the ingredients as 'contains' if it was in the product, or 'may contain' if we can't guarantee no cross-contamination with the product.
submitted byPublished by General Mills - 4 years ago
Brand expert
Q: CAN I USE TO COAT CHICKEN AN USE DEEP FRYER?
submitted by CATLADY - 4 years ago
A: Yes, our flour can be used for deep frying.
submitted byPublished by General Mills - 4 years ago
Brand expert
Q: There is an error in the image. It shows "32 LBS." rather than "32OZ"
submitted by Libbylou - 5 years ago
A: The package states 32 oz.
submitted bySH - 4 years ago
Q: Where is it manufactured?
submitted by GrannyGoodness - 5 years ago
A: It is manufactured in the US.
submitted byPublished by General Mills - 5 years ago
Brand expert
Q: What is the shelve life for Gold Medal Flour
submitted by Ladytee from Brooklyn - 2 months ago
Q: What is the protein content of this flour? It is 10.5%?
The reviews highlight the quality and versatility of Gold Medal All-Purpose Flour, which is favored by many guests for baking a variety of goods, from cookies to bread. While some guests experienced issues with packaging and size confusion, the overall sentiment leans towards satisfaction with the flour's performance in recipes. Many guests appreciate its consistent texture and reliability, making it a staple in their kitchens for years.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
1110 star ratings
4.7 out of 5 stars with 1110 reviews
quality
4.2 out of 5
quality: 4.24 out of 5
value
3.3 out of 5
value: 3.3 out of 5
62% would recommend
35 recommendations
1 out of 5 stars
10 February, 2026Verified purchase
(no review title)
The package was torn, all over flour was spreaded.
Jayeeta
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
10 February, 2026Verified purchase
Brand New Flour had BUGS in it!
If I could give zero stars I would. I opened the flour and it had bugs all inside of it. I understand it’s possible but it doesn’t make me feel warm and fuzzy about this brand or buying groceries from target.
thetoxiccyn
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
5 December, 2025Verified purchase
just the right size package
not everyone needs 5 lbs or wants it glad you have this smaller size its $$ but worth in for a brand
Howie
quality
4.0 out of 5
quality: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
5 December, 2025
(no review title)
The bag of flour was split open. With flour pouring out
Amy
quality
1.0 out of 5
quality: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 November, 2025
(no review title)
great
Tameka
Did you find this review helpful?
4 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
8 November, 2025Verified purchase
damaged
received package and flour and oatmeal was open with ants in box.
Eva
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
18 September, 2025Verified purchase
Tiny
Ordered this online thinking it was a typical size bag. It’s Temu sized - tiny!
MMOhio
quality
4.0 out of 5
quality: 4 out of 5
value
2.0 out of 5
value: 2 out of 5
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
5 July, 2025Verified purchase
Too small
Be careful, you can get confused with the appearance, it’s a bag of only two pounds.
MK
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 April, 2025
Cute & tiny bag
This is a tiny bag of flour. 2 pounds is like, two boxes of butter. This is proportionate to the big bags, so don’t be confused my the appearance. If you’re making more than one loaf of bread, this isn’t the size you need. But, it’s great flour. Just .. cute & tiny.
SGAR
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
16 March, 2025
Worst flour for bread baking
Worst flour for bread baking . I tried this to make my weekly bread baking and there was a distinct difference in how my bread turned out . Donot buy
rope
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
14 May, 2024
Has bugs
When I opened this pack of flour I saw crawling bugs and almost threw up. Must be old and not stored properly .
M
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
6 guests found this review helpful. Did you?
3 out of 5 stars
11 March, 2024Verified purchase
Wanna Test This More
Wanna use this brand for all cooking stuffs hopefully its good enough, I was expecting a bigger bag of flour i guess its not that big.
Kach
2 guests found this review helpful. Did you?
5 out of 5 stars
12 February, 2024
originally posted on Betty Crocker
Flour
It’s a great and adorable flour, I like to use it when im baking cookies.
JuliettaX
Did you find this review helpful?
5 out of 5 stars
11 December, 2023Verified purchase
Gold All Purpose Flour
I have been using Gold Medal All Purpose Flour for years. It works for me.
BonBon
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 December, 2023Verified purchase
Yummy
Great for making praline cookies
Lookin good
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
3 May, 2023Verified purchase
RECALL
This product is great!-- However that is until I received a call from Target stating that this item is being recalled due to the potential presence of Salmonella. Therefore you should probably stop consuming this product and dispose of it. FYI Target suggested calling 1-800-230-8103 for a refund :)
1 reply from Published by General Mills team - 3 years ago
Thanks for getting in touch! If you have any of the affected products, please contact us via 1-800-230-8103 for further assistance. Thank you.
RECALL
16 guests found this review helpful. Did you?
5 out of 5 stars
30 March, 2023
originally posted on Betty Crocker
Excellent quality for homemade bread and pizza dough
[This review was collected as part of a promotion.] Have used this flour for years to make bread and pizza dough. Excellent quality and not much more expensive than store brand. But definitely worth the purchase.
Did you find this review helpful?
4 out of 5 stars
30 March, 2023
originally posted on Betty Crocker
Great
[This review was collected as part of a promotion.] This flour is definitely a good alternative when I can’t find other flour at the store. The texture is very soft and great to make flour tortillas and cookies. Would definitely be purchasing again
Did you find this review helpful?
5 out of 5 stars
30 March, 2023
originally posted on Betty Crocker
great ingredient brand for banana bread
[This review was collected as part of a promotion.] The best brand of flour. Been using in my home for years. Quality is important and it definitely has.
1 guest found this review helpful. Did you?
5 out of 5 stars
30 March, 2023
originally posted on Betty Crocker
This is a must have staple for all your baking needs
[This review was collected as part of a promotion.] Gold medal flour is the only flour I use for all my baking and cooking. The price is always affordable and I love the freshness. It last long and should be kept in a tight air dry container.
