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hello Charcoal Fluoride-Free Whitening Toothpaste - Fresh Mint and Coconut Oil - 4oz: Vegan, Sulfate-Free, 1-Pack, Paste - 2 of 4hello Charcoal Fluoride-Free Whitening Toothpaste - Fresh Mint and Coconut Oil - 4oz: Vegan, Sulfate-Free, 1-Pack, Paste - 3 of 4hello Charcoal Fluoride-Free Whitening Toothpaste - Fresh Mint and Coconut Oil - 4oz: Vegan, Sulfate-Free, 1-Pack, Paste - 4 of 4
hello Charcoal Fluoride-Free Whitening Toothpaste - Fresh Mint and Coconut Oil - 4oz: Vegan, Sulfate-Free, 1-Pack, Paste - 1 of 4

hello Charcoal Fluoride-Free Whitening Toothpaste - Fresh Mint and Coconut Oil - 4oz: Vegan, Sulfate-Free, 1-Pack, Paste

$5.99 ($1.50/ounce)

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At a glance

About this item

Highlights

  • Includes one (1) 4.0 oz tube of hello Epic Whitening Activated Charcoal Toothpaste, Fluoride Free Teeth Whitening Toothpaste
  • This fresh mint toothpaste with activated charcoal tastes awesome and whitens naturally while also helping remove plaque when brushing
  • The activated charcoal toothpaste is specially formulated with fresh mint, coconut oil, and activated charcoal that is safe on enamel
  • This hello toothpaste is fluoride free, peroxide free, SLS free and has no artificial sweeteners or flavors, no dyes, no titanium dioxide, no-brainer
  • hello Epic Whitening Activated Charcoal Toothpaste is a vegan toothpaste and is not tested on animals

Description

Say hello to a friendly teeth whitening toothpaste with hello Epic Whitening Activated Charcoal Toothpaste. This fluoride free toothpaste is thoughtfully formulated with high quality ingredients like fresh mint, coconut oil, and activated charcoal. It is safe for enamel and freshens your breath like nobody’s business. Made with activated charcoal from bamboo, this black toothpaste might look weird but it works brilliantly and tastes awesome. This minty charcoal whitening toothpaste whitens naturally by polishing and cleaning surface stains on your teeth to help with a whiter smile. But buckle-up, there's more goodness to this epic charcoal toothpaste. hello Epic Whitening Charcoal Toothpaste contains no peroxide, no artificial sweeteners, no artificial flavors, no titanium dioxide, no dyes, no SLS, and this fresh mint toothpaste is vegan. As if that weren't enough magic for one tube, hello toothpaste is also not tested on animals. We're serious about being friendly, and about what goes into our toothpaste.
Suggested Age: Adult
Health Facts: Paraben-Free, Formaldehyde Donor-Free, Butylparaben-Free, Aluminum-Free, Fluoride-Free, Phthalate-Free, Nonylphenol Ethoxylate Free, Contains Activated Charcoal, Vegan, Sulfate-Free, Formaldehyde-Free, Propylparaben-Free, Dye-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Hydrated Silica
Sustainability Claims: Not Tested on Animals
Package Quantity: 1
Net weight: 4.0 Ounces
TCIN: 52508705
UPC: 819156020035
Item Number (DPCI): 049-09-2036
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

glycerin, water, hydrated silica, sorbitol, erythritol, xylitol, flavor, charcoal powder, xanthan gum, sodium bicarbonate, potassium citrate, sodium cocoyl glutamate, tetrasodium pyrophosphate, cocamidopropyl betaine, cocos nucifera (coconut) oil, rebaudioside a.

Shipping details

Estimated ship dimensions: 1.81 inches length x 2.24 inches width x 6.01 inches height
Estimated ship weight: 0.31 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: why does it say on the package there is no fluoride but in the product description it says the primary active ingredient is fluoride?

submitted by lei - 8 years ago

  • A: I was just thinking about the same thing. I think it was a typo mistake, HOPEFULLY!

    submitted byRaven - 8 years ago

  • A: Charcoal has natural whitening powers and natural non harmful fluoride. So this product does not contain any added or processed fluoride but does contain natural fluoride. just like when you buy sodas and food that says sugar free and then look at the ingredient and see it contain sugar or sugar by-products.

    submitted bylizzikate - 8 years ago

Q: Does this come with the toothbursh shown in picture?

submitted by Michael - 8 years ago

  • A: hello! thanks for reaching out! our charcoal toothpaste does not currently come with a toothbrush. for future questions, feel free to email us directly at hi@hello-products.com. :)

    submitted byHello Products - 8 years ago
    Brand expert

  • A: No it does not come with the toothbrush

    submitted bym - 8 years ago

Q: is this braces safe ?

submitted by jasmin - 8 years ago

  • A: Maybe the toothpaste will get stuck deep down in the brackets but other than that, it should be like normal toothpaste, and if normal toothpaste usually sticks then this one will definitely stick

    submitted byLexy_24 - 8 years ago

  • A: hello! thanks for reaching out! as with any new product, we recommend checking with your orthodontist. :) for future questions, feel free to reach out at hi@hello-products.com. :)

    submitted byHello Products - 8 years ago
    Brand expert

Q: What unique ingredient does this toothpaste use for whitening?

submitted by AI Shopping Assistant - 12 days ago

  • A: This toothpaste uses activated charcoal from bamboo to naturally whiten teeth and remove surface stains.

    submitted byAI Shopping Assistant - 12 days ago
    Ai generated

Q: Is this toothpaste suitable for vegans?

submitted by AI Shopping Assistant - 12 days ago

  • A: Yes, this toothpaste is vegan and does not contain any animal-derived ingredients.

    submitted byAI Shopping Assistant - 12 days ago
    Ai generated

Q: What is the primary active ingredient in this toothpaste?

submitted by AI Shopping Assistant - 12 days ago

  • A: The primary active ingredient in this toothpaste is hydrated silica, which helps with cleaning and polishing teeth.

    submitted byAI Shopping Assistant - 12 days ago
    Ai generated

Q: Does this toothpaste contain any artificial sweeteners?

submitted by AI Shopping Assistant - 12 days ago

  • A: No, this toothpaste is free from artificial sweeteners, ensuring a natural taste.

    submitted byAI Shopping Assistant - 12 days ago
    Ai generated

Q: Is this toothpaste safe for enamel?

submitted by AI Shopping Assistant - 12 days ago

  • A: Yes, the toothpaste is specially formulated to be safe on enamel while effectively whitening teeth.

    submitted byAI Shopping Assistant - 12 days ago
    Ai generated

Q: What is the flavoring ingredient mentioned in this product? I want to make sure that it is not artificial flavoring or flavoring with another twenty ingredients. Thank you

submitted by Nae - 5 months ago

  • A: Great question! We use a mix of fresh mint, spearmint, and peppermint to flavor our activated charcoal paste.

    submitted byColgate Palmolive Consumer Affairs - 5 months ago
    Brand expert

Q: Is this safe for breastfeeding women and their babies?

submitted by mbrow82 - 9 months ago

  • A: hello! this paste should be safe for breastfeeding women. we do recommend talking with your lactation consultant or dentist if you have any concerns.

    submitted byColgate Palmolive Consumer Affairs - 9 months ago
    Brand expert
See all questions (13)

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Guests are saying

This toothpaste has garnered positive feedback for its fresh minty flavor and effective whitening properties. Many guests appreciate its ability to leave teeth feeling clean and refreshed without the harshness of fluoride. The charcoal formula is noted for its natural ingredients and effectiveness in removing stains, making it a favorite among families. However, some guests have mentioned concerns about sensitivity and messiness during use, which are worth considering before purchasing.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1716 reviews
    effectiveness: 4.39 out of 5
    quality: 4.52 out of 5
    value: 4.47 out of 5
    87% would recommend
    140 recommendations
    5 out of 5 stars
    25 May, 2026Verified purchase

    (no review title)

    Love fresh mint taste
    Maegan
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026Verified purchase

    (no review title)

    Good product
    PE
    Did you find this review helpful?
    3 out of 5 stars
    9 May, 2026Verified purchase

    (no review title)

    Messy
    Chris
    Did you find this review helpful?
    5 out of 5 stars
    19 April, 2026Verified purchase

    (no review title)

    Love it!
    Mirella
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 March, 2026Verified purchase

    (no review title)

    My new favorite
    Cool cat
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026

    (no review title)

    luv4 charcoal no flouride
    norma
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 February, 2026Verified purchase

    (no review title)

    Love this toothpaste, minty but not Too minty.
    SS
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 February, 2026Verified purchase

    Awesome! No tooth sensitivity

    I have sensitive teeth and have only been able to use sensodyne. I’ve been wanting a different toothpaste and this one is a hit! No tooth pain, no tooth sensitivity, and they feel so fresh and clean afterwards.
    Elizabeth
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    8 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 February, 2026Verified purchase

    Love this brand!

    Love this brand! This is the third one I’ve tried and I do love it so far!
    SherisRealEstate
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 February, 2026Verified purchase

    DO NOT BUY THIS - NO ANTI CAVITY PROTECTION

    DO NOT BUY THIS!!!!!! If you’re looking for fluoride free, buy a toothpaste product that has nano hydroxyapitate. I wound up with 11 cavities because products like this have zero anti cavity properties. Yes, there are other factors but this certainly was not supporting my oral health at all, definitely not like I thought it was. Don’t be stupid like me! Do your research on the importance of cavity protection! I wish I could create multiple accounts so I could write more “DO NOT BUY THIS” reviews.
    Kennedy
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 January, 2026Verified purchase

    (no review title)

    I like this toothpaste because doesn’t give you that layer of plastic
    April
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    15 January, 2026
    originally posted on hello-products.com
    Image

    Not a good toothpaste IMHO

    I bought it for myself have used it for a week now I honestly don’t like it… weird that it stained my toothbrush and can’t clean it had to throw it away .. I find that odd!!
    1 reply from Customer Care team - 5 months ago
    oh no! we’re sorry to hear about this. please call 855-444-3556 to share more about your experience & so we can try to make it right.
    CCW LeAnn
    Did you find this review helpful?
    3 out of 5 stars
    7 January, 2026
    originally posted on hello-products.com
    Image

    Allergies

    I have been using this product for 4 weeks. I am satisfied because my teeth are really white. The problem is that my tongue is now inflamed and has ulcers on the sides and on my cheeks. I stopped using it, and my mouth is getting better. I must be allergic to one of the ingredients.
    1 reply from Customer Care team - 5 months ago
    Oh no! We want to work with you to learn more about this and help make it right, so please call us at 855-444-3556.
    Dodis
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    6 January, 2026Verified purchase

    (no review title)

    Leaves your mouth feeling so much cleaner than regular toothpaste.
    Mayanah
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025
    originally posted on hello-products.com
    Image

    Charcoal infused no floride toothpaste

    Does what it supposed to do. Whitening my teeth without floride
    Sicily
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 December, 2025Verified purchase

    Clean ingredients and very refreshing!

    Love this toothpaste! Always make my mouth feel clean and refreshed. I try to be conscious of using cleaner products and this is definitely one of them. I use it twice a day and have seen great results with no side effects. It has a black charcoal color paste but when brushing it turns a very light gray so it doesn't end up staining the sink. Great value for the money! Love the clean ingredients! I will be using this for as long as it's available!
    Lbjorn
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 December, 2025Verified purchase

    Teeth Became Extremely Sensitive

    I’ve used other activated charcoal toothpastes in the past and have had no issues. I love hello’s toothpaste but this one, unfortunately, didn’t work out for me. My teeth became so sensitive after using this toothpaste; to the point they would hurt just drinking slightly cold water. It took a few weeks of not using it for the sensitivity to go away. If you have any variation of teeth issues, this is probably not for you.
    Rachel
    effectiveness: 1 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    12 November, 2025Verified purchase

    (no review title)

    Not good at whitening teeth
    sinai
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 November, 2025Verified purchase

    (no review title)

    only toothpaste our family had used for years. I discovered this brand during a sale years ago and have continued to purchase. leaves teeth feeling and looking clean
    SM
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    15 October, 2025
    originally posted on hello-products.com
    Image

    I tried this out of a recommendation

    My wife and I have been using it for a while now, and it's such a satisfying product.
    Excellent product
    1 guest found this review helpful. Did you?

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