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Apple iPhone 17e - 2 of 4Apple iPhone 17e - 3 of 4Apple iPhone 17e - 4 of 4
Apple iPhone 17e - 1 of 4

Apple iPhone 17e (512GB) - Soft Pink

4 Questions
Price Varies
ColorSoft Pink
Storage Capacity512GB

Out of Stock

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Free & easy returns
Return this item in store within 14 days for a full refund.
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • SAY HELLO TO A GOOD BUY—iPhone 17e comes with many of the same great features as iPhone 17, at a wallet-friendly price.
  • ACTION BUTTON—Quick customizable access to your favorite apps and features, or use visual intelligence to learn about your surroundings.³
  • DESIGNED TO LAST—iPhone 17e is protected by Ceramic Shield 2 on the front, with 3x better scratch resistance than the previous generation.
  • STUNNING DISPLAY—The 6.1-inch Super Retina XDR display makes photos pop and text easy to read. And the seven-layer antireflective coating reduces glare—even in bright sunlight.¹
  • ALL-DAY BATTERY LIFE—Text, browse, and binge movies and shows for hours on end. Charge fast with USB-C and now with MagSafe.²
  • FAST WIRELESS CHARGING. ALL IN A SNAP WITH MAGSAFE.—iPhone 17e lets you charge wirelessly up to 15W, compared to 7.5W with iPhone 16e. That means when you need to charge, it’s easy, convenient, and fast.⁴
  • A19 CHIP. BLASTS AND LASTS.—A19 makes everything you do feel fast and fluid for years to come—including powerful AAA gaming, 4K streaming, and more.
  • TWO ADVANCED CAMERAS IN ONE—The 48MP Fusion camera delivers optical-quality 2x Telephoto. And next-generation portraits let you capture the moment in photos and turn them into beautiful portraits later by adding a background blur after the shot.
  • MORE SPACE FOR WHAT MATTERS—With storage starting at 256GB, there’s plenty of room for everything you love, now and in the future—from super-high-resolution photos and 4K videos to your favorite apps, games, and more.
  • SATELLITE FEATURES—If you don't have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁵ In a severe car crash, iPhone can call 911 when you can’t.⁶
  • IOS AND APPLE INTELLIGENCE. EFFORTLESSLY HELPFUL EVERY DAY.— Personal, private, powerful. Write, express yourself, and get things done effortlessly with advanced features like Call Screening, Clean Up, Live Translation, and visual intelligence.⁷
  • PRIVACY—Use Face ID to securely unlock, sign in, and pay.

Description

iPhone 17e features a beautiful 6.1-inch Super Retina XDR display, the fast and capable A19 chip, all-day battery life, and 256GB starting storage.

Legal

¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 17e), 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
³Visual intelligence is available on any Apple Intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see https://support.apple.com/121115#visual-intelligence.
⁴Up to 50% Charge in 30 Minutes. Testing conducted by Apple in January 2026 using preproduction iPhone 17e units and software, and USB‑C Charge Cable with Apple 20W USB-C Power Adapter (Model A2305). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with settings and environmental factors; actual results will vary.
⁵Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁶iPhone 17e, iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
⁷Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
Dimensions (Overall): 5.77 Inches (H) x 2.81 Inches (W) x .31 Inches (D)
Weight: .37 Pounds
Product Model: Apple iPhone 17e
Electronics Condition: New
Electronics Features: Facial Recognition, Mobile Hotspot, Picture-In-Picture, Voice Control, Super Retina XDR Display, eSIM Supported, Built-In GPS, Automatic Focus, Rear-Facing Camera, Orientation Sensor, Haptic Feedback, Dual eSIM, Bezel-Less, Touchscreen Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 512GB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 1170 x 2532
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: 5G, Bluetooth 5.3, Wi-Fi 6 (IEEE 802.11ax)
Screen Size: 6 Inches
Processor Speed: 6 GHz
System RAM: 8 GB
IP rating: IP68
Processor model: A19
Camera Megapixels (Front Facing): 12 MP
Features: Security: Facial Recognition
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion, Required, Installed
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: March 11, 2026
TCIN: 94894570
UPC: 195951041209
Item Number (DPCI): 255-14-2405
Origin: Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.53 inches length x 3.52 inches width x 1.024 inches height
Estimated ship weight: 0.718 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What if you have a different provider than AT & T? Can you purchase this phone?

submitted by karen - 6 months ago

  • A: You would need to contact AT&T at att.com/deviceunlock after the phone is purchased. If it is fully paid off, they will most likely unlock it right away. Otherwise, usually have to wait 30-60 days.

    submitted bysean - 5 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. No, This phone is locked to the AT&T service provider. You would need an iPhone labeled Unlocked for it to work on any service provider. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 6 months ago
    Target expert support

Q: Is there any SIM card slot available

submitted by Ryan - 3 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. No, the North American version of the Apple iPhone 17e does not have a physical SIM card slot. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 3 months ago
    Target expert support

Q: Are your cell phones compatible with Consumer Cellular?

submitted by Tina - 6 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. This phone is locked to AT&T service provider. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 6 months ago
    Target expert support

Q: navagations features?

submitted by Sarah - 6 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17e. The Apple iPhone 17e features advanced, AI-driven navigation powered by the A19 chip and iOS 26, including Apple Maps with offline maps, satellite location sharing via Find My, and multi-constellation GPS support (GPS, GLONASS, Galileo, QZSS, BeiDou, NavIC). It uses single-frequency GPS and supports standard 5G for real-time traffic. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 6 months ago
    Target expert support
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Guests are saying

The iPhone 17e is a versatile device that appeals to guests seeking a reliable phone for basic tasks like messaging and email. While it offers a good battery life and a lightweight design, some guests have noted performance issues, particularly with the camera and app navigation. Despite mixed feelings about its features, many appreciate its affordability and ease of use, making it a suitable choice for those who do not require advanced capabilities.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 1714 reviews
    5 out of 5 stars
    27 August, 2026
    originally posted on ATT.com
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    iPhone

    Good service good product
    Did you find this review helpful?
    4 out of 5 stars
    11 August, 2026
    originally posted on ATT.com
    Image

    Love my new phone

    It took me a minute to get used to it because it’s so different from the last one I had but I love it. The only thing that I can find wrong with it is that the battery doesn’t last near as long as it says it does it claims to last he claims that the battery will last 24 hours but not with constant use. It only lasts about six or seven before I have to put it on the charger again other than that, I absolutely love it.
    Dixie pep
    Did you find this review helpful?
    5 out of 5 stars
    8 August, 2026
    originally posted on ATT.com
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    Options

    I like the options and different camera options
    Frog7274
    Did you find this review helpful?
    5 out of 5 stars
    7 July, 2026
    originally posted on ATT.com
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    Fancy & Functional

    An upgrade never felt so good. It was time for an upgrade and this phone did not disappoint. The charger is the same as my iPad thank goodness. There’s only one camera lens but I am ok with that.
    Did you find this review helpful?
    1 out of 5 stars
    3 July, 2026
    originally posted on ATT.com
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    Basic iPhone

    Yea this was a big no for me. Phone was slow all the way around would be good for domeind that really only uses their cell to make calls
    1 reply from AT&T CARE - Kevin team - 2 months ago
    Thank you for sharing your review with us. It is unfortunate that your new phone is running slow and did not meet your expectations. We want you to have a device that handles your daily tasks smoothly, and we want to help you find a smartphone that perfectly fits your speed and performance needs. If you want to explore return options or purchase a different phone, you can get in touch with us via phone at 800-331-0500. Or, alternatively, you can DM us on one of our official social media channels for a faster response and resolution: 📱 X (Twitter) at @ATTHelp, Facebook at AT&T, or Instagram at @att
    Blazing
    Did you find this review helpful?
    5 out of 5 stars
    1 July, 2026
    originally posted on ATT.com
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    New Phone

    I love the phone. It has taken a little getting use to since I am coming from using the iPhone X. I am really impressed with the quality of pictures taken with this phone. The battery life is satisfactory. It's light weight and easy for me to use. I'm satisfied and I don't regret a thing.
    M Lanier
    Did you find this review helpful?
    3 out of 5 stars
    27 June, 2026
    originally posted on ATT.com
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    The screen

    Screen gets real bright sometimes and glitches
    1 reply from AT&T CARE - Isabella team - 22 days ago
    We are sorry to hear that your iPhone 17e screen is randomly getting too bright and experiencing glitches. We know how important a consistent display is for your daily use, and we want to help you get this working properly. To help resolve the sudden brightness changes, you can turn off the automatic adjustment feature by following these steps: 1. Open your Settings app 2. Tap on Accessibility 3. Select Display & Text Size 4. Scroll to the bottom and toggle off Auto Brightness For the screen glitching issue, we recommend trying these troubleshooting steps: -Force restart your device to clear temporary software bugs -Update your iPhone to the latest software version in Settings -Clean your screen with a soft cloth to ensure no debris triggers the touch sensors -Remove any third party case or screen protector to see if it stops the glitching If these steps do not resolve the display issues, we want to look deeper into your device options. Because we cannot handle specific account or device warranty details in a public forum, please send us a DM on your preferred social media channel so we can assist you. Connect with us on socials: • X (Twitter): @ATTHelp • Instagram: @att • Facebook: AT&T We really appreciate your review and being part of the AT&T community.
    Slscjm
    Did you find this review helpful?
    5 out of 5 stars
    25 June, 2026
    originally posted on ATT.com
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    Phone and Customer loyalty and service

    Phone is great- AT&T Customer loyalty 0!!
    C Hinkle
    Did you find this review helpful?
    5 out of 5 stars
    23 June, 2026
    originally posted on ATT.com
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    Better than I expected and Beautiful

    Love it and is the perfect size and works excellent
    Mrs Sinyard
    Did you find this review helpful?
    2 out of 5 stars
    11 June, 2026
    originally posted on ATT.com
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    My review

    Never got head sets or a charger with my phone
    1 reply from AT&T CARE - Isabella team - 2 months ago
    We are very sorry for the confusion and any disappointment regarding the missing items with your new iPhone 17e. We completely understand how frustrating it is to open a brand new device only to find that you do not have a charger or headset ready to use. We would like to gently clarify that phone manufacturers like Apple no longer include power adapters or headphones in the box with standard retail packaging. This is an industry wide practice aimed at reducing packaging waste and carbon emissions, so the retail box now only contains the phone itself and a charging cable. If you need help purchasing a compatible wall charging brick or a set of headphones to go with your new phone, please visit our online store or stop by your local AT&T location. We would be more than happy to guide you toward the right accessories to ensure your device functions perfectly.
    Me George
    Did you find this review helpful?
    5 out of 5 stars
    1 June, 2026
    originally posted on ATT.com
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    Great Phone

    The best IPhone yet I am enjoying size the weight and the added features.
    1 reply from AT&T CARE - Isabella team - 19 days ago
    Hi, Margo91! We are so glad to hear that you are enjoying the size, weight, and added features of your new iPhone 17e. Knowing that you find it to be the best iPhone yet is incredible, and we love seeing our customers so happy with their upgrade. To ensure you get the absolute most out of your device, we recommend checking the iPhone user guide so you can learn more about the features and everything this phone has to offer. 🔗https://support.apple.com/guide/iphone/welcome/ios Thank you so much for taking the time to share your opinion with us!
    Margo91
    Did you find this review helpful?
    3 out of 5 stars
    25 May, 2026
    originally posted on ATT.com
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    Small but mighty

    Great little phone for the price
    1 reply from AT&T CARE - Andres team - 1 month ago
    Hi there, KBankey! Thank you for sharing your positive feedback about your new upgrade. We are thrilled to hear that you are enjoying the performance and overall value of your device. If you ever need any assistance with your account or device options down the road, feel free to reach out to our team at any time. Thank you for choosing us and taking the time to share your experience.
    KBankey
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on ATT.com
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    Iphone17e great buy

    Great phone, I love the size and the faster speeds
    Anne57
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on ATT.com
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    Pretty apple iphone color

    Love the color. It really stands out and because of that, it's hard to misplace.
    MendyP
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on ATT.com
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    Smaller IPhone with all the Features

    I’d been using the iPhone 14+ which was larger and heavier. I purchased this phone which is much smaller and much lighter. It does everything the 14+ did and more. I love that I can create my own emojis. I don’t miss that it’s a smaller screen and lighter. In fact I really prefer it.i love the color too. It’s pink and really feminine looking. Would recommend to anyone who’s looking for a lighter phone and smaller screen.
    S Simmons
    Did you find this review helpful?
    5 out of 5 stars
    22 April, 2026
    originally posted on ATT.com
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    Phone

    He likes his phone! The color is beautiful!
    SLWM
    Did you find this review helpful?
    2 out of 5 stars
    19 April, 2026
    originally posted on ATT.com
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    Not an upgrade

    Won’t connect to CarPlay. Same as 14
    1 reply from AT&T CARE - Isabella team - 4 months ago
    Hi there! Thank you for reaching out and sharing your feedback about the iPhone 17e. We are very sorry to hear that your new phone is refusing to connect to CarPlay. We know how frustrating it is when a new device does not seamlessly integrate with your vehicle, and we want to help you get this connected. Follow these targeted troubleshooting steps to resolve the issue: -Enable Siri: CarPlay is strictly blocked if voice control is off. Go to Settings > Siri & Search and ensure Listen for "Hey Siri" and Allow Siri When Locked are both turned on. -Check Screen Time Restrictions: Go to Settings > Screen Time > Content & Privacy Restrictions. Tap Allowed Apps and make sure the toggle for CarPlay is enabled (green). -Allow While Locked: Navigate to Settings > General > CarPlay, select your vehicle, and toggle Allow CarPlay While Locked to ON so it does not disconnect when the screen sleeps. For more guidance, check these links: 🔗https://support.apple.com/en-ca/105109 🔗https://www.asurion.com/connect/tech-tips/apple-carplay-not-working-here-is-how-to-fix-it/ If the issue continues, Apple Support can run diagnostics to help determine issue. Apple Support: 📞 1‑800‑275‑2273 🔗 https://support.apple.com Thank you for being part of the AT&T family.
    Tee77
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on ATT.com
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    Easy to setup and use

    The new phone was so easy to setup. Apple has made it user friendly. The phone so far is easy to use, there is always a learning curve but easy enough.
    Kg lady
    Did you find this review helpful?

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