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Raisin Bran Breakfast Cereal

Raisin Bran Breakfast Cereal - 2 of 4Raisin Bran Breakfast Cereal - 3 of 4Raisin Bran Breakfast Cereal - 4 of 4
Raisin Bran Breakfast Cereal - 1 of 4
$3.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Healthy cereal bursting with delicious raisins and oat clusters with great flavor and texture in every irresistible spoonful
  • Start your day with a family breakfast featuring crispy toasted bran and oat flakes balanced with the satisfying goodness of sweet raisins
  • 6 key nutrients from real fruit and grains; 17g of whole grain per serving; Good source of fiber; Kosher Pareve; Contains wheat ingredients
  • A low-fat, fiber cereal to enjoy with your favorite nut or dairy milk; Makes a delicious breakfast, a tasty snack at work, or a quick dinner
  • Includes 1, 15.4oz box of ready-to-eat Kellogg's Raisin Bran Crunch Original cereal; Packaged for freshness and great taste
  • No artificial dyes or colors

Description

Have a bowl of get up and go with the delicious taste of Kellogg's Raisin Bran Crunch, a delicately crafted, wholesome breakfast cereal that helps bring energy to start your day. This satisfyingly crunchy cereal is made with delicious sun-ripened raisins, toasted flakes and crunchy oat clusters glazed with a touch of honey in every spoonful. Kellogg's Raisin Bran Crunch provides 6 key nutrients from real fruit and grains and a good source of fiber to help you start your day off strong; Just as nutritious as it is delicious, this cereal is heart-healthy (while many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of heart disease). With each spoonful, enjoy a sweet and satisfying crunch. Whether you enjoy this healthy cereal in a bowl with your favorite milk for a quick breakfast, sprinkled over yogurt for an afternoon treat, or as a snack straight from the box, Kellogg's Raisin Bran Crunch cereal lets you rise, shine, and make the most of your day.

Serving Size: 1 cup

Serving Per Container: About 7

Amount 1 Cup (59g) of Cereal:

Calories: 190
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0.5grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 47grm17%
Dietary Fiber 7grm26%
Total Sugars 17grm0%
Added Sugars 9grm18%
Protein 5grm4%
Vitamin D 0mcg0%
Calcium 20mg0%
Iron 1.8mg10%
Potassium 280mg6%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount :

Calories: 250
% Daily Value*
Total Fat 1.5grm2%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0.5grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 56grm20%
Dietary Fiber 7grm26%
Total Sugars 26grm0%
Added Sugars 9grm18%
Protein 11grm16%
Vitamin D 2.2mcg10%
Calcium 240mg15%
Iron 1.8mg10%
Potassium 560mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain wheat, raisins, wheat bran, sugar, brown sugar syrup, contains 2% or less of malt flavor, salt.

Allergens & Warnings:

Contains wheat ingredients.
Contains: Wheat
Features: No High Fructose Corn Syrup, Whole Grain, No Artificial Colors
Dietary Needs: Low Fat, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 16.1 Ounces
TCIN: 12984217
UPC: 041192102110
Item Number (DPCI): 231-00-0445
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.75 inches length x 7.77 inches width x 11 inches height
Estimated ship weight: 1.0062 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Related Categories

4.7 out of 5 stars with 2466 reviews
quality: 4.81 out of 5
taste: 4.84 out of 5
value: 4.56 out of 5
98% would recommend
239 recommendations

Found a hard foreign object in our Raisins Brain

1 out of 5 stars
Thumbs down graphic, would not recommend
Cal - 2 months ago, Verified purchaser
On 3/9/25 My wife found a foreign object in her cereal. We contacted Kellogg's on March10th to complain. We sent them pictures and they were supposed to get back with us to let us know what was found. We want to know if anyone else has found any foreign material in a raisin Bran cereal. And also, is there a place that we can take the foreign object and get it analyzed to found exactly what was found in the box. Your help would be greatly appreciated.
quality: 1 out of 5
taste: 4 out of 5
value: 1 out of 5
Did you find this review helpful?

Lack of Raisins

1 out of 5 stars
Thumbs down graphic, would not recommend
Lack of raisins - 3 months ago
Just got this cereal for the first time and years and guess what? It awful now. Hardly any raisins in it.
Quality: 1 out of 5
Taste: 1 out of 5
Value: 1 out of 5
Did you find this review helpful?

Raisin Bran minus the raisin part

1 out of 5 stars
Thumbs down graphic, would not recommend
Anw - 3 months ago, Verified purchaser
There were no raisins inside!
Did you find this review helpful?

Shame on you

2 out of 5 stars
Gj - 4 months ago
originally posted on wkkellogg.com
Been my favorite cereal for as long as I can remember. I'm 74 years old and liked the lightness of the flakes. It's was easy to eat. Now it's to crunchy for me to eat because of sensitivity of my mouth. Shame on you for changing a product that so many of us have depended on.
1 reply from Consumer Care team - 4 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
2 guests found this review helpful. Did you?

Maple flavoring ruined it.

1 out of 5 stars
MichaelD - 6 months ago
originally posted on wkkellogg.com
Opened the inner bag and was immediately hit with an icky-sweet aroma. Didn’t think much of it until I poured milk over the cereal and took the first bite. The addition of maple flavoring has made this unbearable!
1 reply from Consumer Care team - 6 months ago
We hear and value your comments about our Kellogg's Raisin Bran® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Did you find this review helpful?

Nasty

1 out of 5 stars
Thumbs down graphic, would not recommend
JB - 6 months ago
Cereal that’s not organic is heavily coated in roundup. Tastes like chemicals.
quality: 1 out of 5
taste: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

What happened to the two scoops

2 out of 5 stars
Charles - 6 months ago
originally posted on wkkellogg.com
Why call it Raisin Bran when there are VERY few raisins in it? Just Bran would be a better name.
1 reply from Consumer Care team - 6 months ago
While we are sorry this happened, we're glad you let us know that your cereal had very few raisins. Please look for an email from us as we would like to learn more. We'll use your feedback to help us monitor and improve our process.
Did you find this review helpful?

They don't listen to customers

1 out of 5 stars
NotTwoScoops - 7 months ago
originally posted on wkkellogg.com
Why have people review your product but never actually change it? I'm reading the same issue on multiple reviews. Why do big companies have reviews when the people that could actually fix the problem don't even check it?
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Kellogg's Loss of Market Share is Self-Fulfilling

2 out of 5 stars
JayB - 8 months ago
originally posted on wkkellogg.com
I have been buying Kellogg's brand of Raisin Bran for over 45 years. I especially enjoyed the lightly sugared raisins - in the original quantity - and the flavor of the bran flakes. The honeymoon is finally over. In (especially) the last 5 years I have noticed a tremendous decrease of raisins. The bran flakes seem to have lost their appeal as well - sometimes being stale in both taste and texture. Combined with the MAJOR pricing increases (across multiple retailers), this is Very disappointing! My new endeavor is to buy a box of Post Raisin Bran, generic box from the 2 top retailers I routinely use (in NC), and a box of Trader Joe's entry of the same product. (I already know that I like the TJ product, just want to compare apples-to-apples in my evaluation). Not buying another Kellogg's RB - I already know the diminished value taken over time there... Let me know if you decide to add back the raisins (an absolute MUST), do better quality control, eliminate the lanolin, and reduce the cost to consumers... Sorry Kellogg - you've already lost this battle!
1 reply from Consumer Care team - 8 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Did you find this review helpful?

Stop putting lanolin from sheep in breakfast cerea

3 out of 5 stars
Shea - 8 months ago
originally posted on wkkellogg.com
Love Raisin Bran but can’t eat them since I stopped eating animal products. Why does Kellogg feel they need to add D3 made from lanolin from sheep to cereal? You do realize there is a plant based food movement happening in this country, right? How about considering a new market.
1 reply from Consumer Care team - 8 months ago
Thank you for your review. For more details, you will receive an email from us shortly.
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Another new box of cereal

5 out of 5 stars
Gloria - 8 months ago
originally posted on wkkellogg.com
Hello my name is Gloria I like to know if you will ever come out with frosted Raisin
Did you find this review helpful?

Where are the raisins?!

1 out of 5 stars
PsycProf76 - 9 months ago
originally posted on wkkellogg.com
I recently purchased a 22.1 oz box of Raisin Bran. There may have been 1/2 cup pf raisins in the entire box. This is unacceptable.
1 reply from Consumer Care team - 9 months ago
While we are sorry this happened, we're glad you let us know that the box of your cereal had only half a cup of raisins. Please look for an email from us as we would like to learn more. We'll use your feedback to help us monitor and improve our process.
Did you find this review helpful?

Less Product - Same or Higher Price

4 out of 5 stars
JJM02 - 10 months ago
originally posted on wkkellogg.com
I have been a consistent buyer of Kellogg's Raisin Bran for over 40 years. Of late, several boxes each month. I usually buy the 16.6 oz size box which has recently dropped to only a 16.1 oz size box. Obviously shrinkflation at work. Price now same or higher for the 16.1 oz size box versus the 16.6 oz size box. The recent smaller size box also promotes the FeedingReading books program. It used to be that buying multiple boxes can get free books for my local library. Now it is buy 1 box but also need to buy a participating partner product. I do not like this change, but I will still buy Kellogg's Raisin Bran rather than other brands.
Did you find this review helpful?

Product has declined from previous years.

1 out of 5 stars
Lara - 10 months ago
originally posted on wkkellogg.com
I used to buy this all the time and the raisins were huge and plentiful. I'm eating a box now and they are tiny and scarce....two scoops? I think not.
1 reply from Consumer Care team - 10 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
1 guest found this review helpful. Did you?

Bad cereal

1 out of 5 stars
Ato - 10 months ago
originally posted on wkkellogg.com
This is a problem I’m getting like 3 raisins every bowl this has become a problem I like the cereal but it is now tasting stale and little to no raisins
1 reply from Consumer Care team - 10 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Did you find this review helpful?

Raisins? Where did they go?

2 out of 5 stars
CFell - 10 months ago
originally posted on wkkellogg.com
What happened to the raisins? I used to be able to get a raisin in every spoonful, now I was lucky to get a raisin in a spoonful & it seemed like the flakes were missing something. I have been a regular purchaser of Raisin Bran for years. But now I’m might as well just get bran flakes and put in my own fruit.
1 reply from Consumer Care team - 10 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Did you find this review helpful?

Family size box not worth it

4 out of 5 stars
Ant - 11 months ago
originally posted on wkkellogg.com
I enjoy raisin brand cereal, it is my go to cereal but my only complaint would be that I bought a family size one box and the whole thing fit in the container. I feel like that was rip because it seem like a normal box amount.
Did you find this review helpful?

(no review title)

1 out of 5 stars
Ron - 11 months ago
originally posted on wkkellogg.com
No raisin’s in my Raisin Bran and the flakes are not fresh
1 reply from Consumer Care team - 11 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Did you find this review helpful?

Hardly Any Raisins

2 out of 5 stars
Raisin Guy - 11 months ago
originally posted on wkkellogg.com
There were maybe 4 raisins in my last bowl. Hadn't had the cream in a while and won't buy it anymore, there's hardly any raisin.
1 reply from Consumer Care team - 11 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Did you find this review helpful?

What happened??? 😧

2 out of 5 stars
80s Girl - 1 year ago
originally posted on wkkellogg.com
I am massively disappointed that the recipe changed . Why ??!!!! It was perfect! Now it’s just like Post. 😵‍💫 One star for still edible and the other star is for the memories.
Did you find this review helpful?

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