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Kellogg's Breakfast Cereal - 2 of 4Kellogg's Breakfast Cereal - 3 of 4Kellogg's Breakfast Cereal - 4 of 4
Kellogg's Breakfast Cereal - 1 of 4

Kellogg's Cracklin Oat Bran Breakfast Cereal - 16.5oz

$5.29 ($0.32/ounce)See 1 deal for this item
FlavorOat Bran
Size16.5
Count1

In Stock

Eligible for registries and wish lists

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About this item

Highlights

  • An oven-baked oat bran cereal combined with the satisfying taste of coconut flakes, a touch of warm cinnamon, and a dusting of nutmeg
  • Fall into the irresistible crackle of crispy, lightly sweetened cereal for a delicious family breakfast
  • Good source of 8 vitamins and minerals; No artificial colors or flavors; Kosher Dairy; Contains wheat, coconut, and soy ingredients
  • A high fiber cereal (contains 8g total fat per serving) to enjoy with your favorite milk; Makes a tasty snack at work or as a quick dinner
  • Includes 1, 16.5oz box of ready-to-eat Kellogg’s Cracklin’ Oat Bran cereal; Packaged for freshness and great taste

Description

Wake up and start your day with the simple goodness of Kellogg's Cracklin' Oat Bran. This deliciously crafted, oven-baked cereal helps you shine your brightest, even on your busiest days. Mornings have never tasted this good. Golden oats, the satisfying taste of coconut flakes and a dusting of cinnamon and nutmeg make for the ultimate taste experience with each bite of distinctively shaped ‘O'-like clusters; Just as nutritious as it is delicious, this whole grain breakfast cereal is an excellent source of fiber (contains 8g total fat per serving), a good source of 8 vitamins and minerals, and contains no artificial colors or flavors. Go beyond the breakfast table and enjoy Cracklin' Oat Bran as a delicious any-time snack. Grab a handful straight from the box, pack a treat for later, pour a bowl for a quick breakfast, or use as a base in a homemade trail mix recipe. No matter how you enjoy, Kellogg's Cracklin' Oat Bran is sure to please the whole family.

Serving Size: 56.0 g

Serving Per Container: 8

Amount Per Serving:

Calories: 230
% Daily Value*
Total Fat 8g10%
Saturated Fat 3.5g18%
Trans Fat 0g
Polyunsaturated Fat 1.5g
Monounsaturated Fat 3g
Cholesterol 0mg0%
Sodium 65mg3%
Total Carbohydrate 41g15%
Dietary Fiber 7g25%
Sugars 16g
Added Sugars 15g30%
Protein 4g
Vitamin D 3mcg15%
Calcium 20mg0%
Iron 4.5mg25%
Potassium 210mg4%
Thiamin mg20%
Riboflavin mg20%
Niacin mg20%
Vitamin B6 mg20%
Folate mcg20%
Folic Acid 45mcg
Vitamin B12 mcg20%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount Per Recommended Serving:

Calories: 300
% Daily Value*
Total Fat 8g10%
Saturated Fat 3.5g10%
Trans Fat 0g
Polyunsaturated Fat 1.5g
Monounsaturated Fat 3g
Cholesterol 5mg1%
Sodium 140mg6%
Total Carbohydrate 50g18%
Dietary Fiber 7g25%
Sugars 25g
Added Sugars 15g30%
Protein 10g
Vitamin D 5.2mcg25%
Calcium 240mg15%
Iron 4.5mg25%
Potassium 490mg10%
Folic Acid 45mcg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain oats, sugar, wheat bran, palm oil, oat bran, corn syrup, wheat starch, coconut, contains 2% or less of molasses, cinnamon, malt extract, natural flavor, salt, soy lecithin, nutmeg, vitamins and minerals: reduced iron, niacinamide, vitamin b₁ (thiamin hydrochloride), vitamin b₆ (pyridoxine hydrochloride), vitamin b₂ (riboflavin), folic acid, vitamin d₃, vitamin b₁₂

Allergens & Warnings:

CONTAINS WHEAT, COCONUT AND SOY INGREDIENTS.
Features: No Certified Synthetic Colors, Whole Grain
Dietary Needs: Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 16.5 Ounces
TCIN: 89912732
UPC: 041192103995
Item Number (DPCI): 231-00-1240
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.32 inches length x 6.34 inches width x 9.96 inches height
Estimated ship weight: 1.16 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Can you put milk directly in box?

submitted by GO - 5 years ago

  • A: It's cardboard, so I wouldn't recommend it unless you want to watch the world burn, but might as well try.

    submitted byboop - 5 years ago

  • A: more like watch "the world drown"

    submitted bysam - 2 years ago

  • A: Old school here…yes, the cereal is in the plasticy pouches and camping, you could def slice open to add milk. Been there, done it.

    submitted byA kid can count to five - 16 days ago

Q: Does this cereal have nuts?

submitted by MrsBuck - 10 months ago

  • A: No. None of them contain nuts. Nothing really nutritious, actually. They’re pretty much a junky dessert type of food. Haha.

    submitted byButterflyGirl - 9 months ago

Q: Is there a breakdown of which cereals are packaged, ie are there repeat “flavors”. Sugar pops would be low man on my kids totem pole.

submitted by A kid can count to five - 16 days ago
See all questions (3)

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4.6 out of 5 stars with 698 reviews
quality: 4.16 out of 5
taste: 4.05 out of 5
value: 3.85 out of 5
76% would recommend
21 recommendations
5 out of 5 stars
20 April, 2026
originally posted on wkkellogg.com
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Yummy - Want More

This cereal is very yummy. However, I would like it if they would make a bulk bag for this because it runs out so fast.
CrackinOatLover100
Did you find this review helpful?
1 out of 5 stars
4 April, 2026
originally posted on wkkellogg.com
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Save your money

Haven’t had this cereal in decades, it’s actually so bad now I couldn’t finish one bowl.
Sandraska
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
22 February, 2026Verified purchase

Delicious!

This cereal has nos become my husband’s favorite cereal! Not to mention my grandchildren too!
Blueyes7
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
25 January, 2026Verified purchase

(no review title)

Old time favorite
Christina
1 guest found this review helpful. Did you?
1 out of 5 stars
13 January, 2026
originally posted on wkkellogg.com
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Ruined with new recipe

They changed the recipe. Not only is it bland and greasy now but it also gives me a stomach ache.
Penny
2 guests found this review helpful. Did you?
5 out of 5 stars
11 January, 2026
originally posted on wkkellogg.com
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Use organic oats and cut down the sugar

I eat this cereal, but it would be better if it made with organic oats and cut the sugar content. If this cereal was organic oat I think would be a big sale
Boats
2 guests found this review helpful. Did you?
2 out of 5 stars
19 December, 2025
originally posted on wkkellogg.com
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Taste like dog food

I used to love Cracklin Oat Bran… I just bought a box and they must changed the recipe, because it now taste less than mediocre!
Scott
1 guest found this review helpful. Did you?
1 out of 5 stars
26 November, 2025
originally posted on wkkellogg.com
Image

Changed the recipe.

The recipe has changed im soon disappointed. The used to bigger, thicker, darker more cinnamon flavor. Now they are all broken in the bag because they are thin, not as hard. I ate them as a snack. Now. Just super disappointed that my favorite snack is not any more.
Sad me
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase

(no review title)

[This review was collected as part of a promotion.] My favorite cereal. Not too sweat. Wish it were cheaper.
Target Shopper
quality: 5 out of 5
taste: 5 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
29 October, 2025Verified purchase

(no review title)

I love these for portion control! I just don't like the chocolate cereal in it and wish it was replaced with something more likeable for all!
Mickey
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
27 September, 2025

STOP ADDING CINNAMON!!!!!

I used to “LOVE” Kellogg’s Crackling Oat Bran Breakfast Cereal before Kellogg’s decided to add cinnamon to the Crackling Oat Bran Breakfast Cereal I like cinnamon a little bit BUT not in everything!!!!!
MAB
quality: 5 out of 5
taste: 1 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
26 August, 2025
originally posted on wkkellogg.com
Image

America needs more Cracklin' Oat Bran

This is the best cereal! I wish it wasn't so hard to find in stores! I've been eating this since I was a kid with my grandmother and I'm nearly ready to retire!
ToTo in Oz
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025

15 grams of sugar?

15 grams of sugar is way too much, sorry
Imontoyou
quality: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2025Verified purchase

Cereal

Great flavor and crunch!
JS
quality: 5 out of 5
taste: 5 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
18 June, 2025Verified purchase

not as good as it used to be

I used to love this cereal, but the recipe has changed - not for the good. It's smaller, lighter in color, less flavor...just not that good. Won't buy again
bsofield
quality: 1 out of 5
taste: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2025Verified purchase

Lots of burnt pieces

I like this cereal because it fills me up and I'm not hungry for a few hours after but over the past couple of years most boxes contain burnt pieces of cereal. I don't know how their quality control can fix this but it's so gross to take a bite and get that burnt taste. It's more than a few pieces, too so it's not like you can just pick them out. Also, it's one of the most expensive cereals you can buy so it's ridiculous that this is an issue.
K
quality: 1 out of 5
taste: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
13 April, 2025
originally posted on wkkellogg.com
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Yum

Yum .
Y
Did you find this review helpful?
3 out of 5 stars
6 April, 2025
originally posted on wkkellogg.com
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Crazy expensive and too much cinnamon

Crazy expensive now. Bought a box for the first time in years. I recall more of an ‘autumn’ flavor from my youth—clove, etc. Now it’s an overpowering cinnamon flavor—not good.
John
Did you find this review helpful?
1 out of 5 stars
30 January, 2025
originally posted on wkkellogg.com
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Terrible change in new recipe

Have eaten this my entire life as my favorite “healthy bad cereal.” The new recipe is less sweet and has a chalky sawdust texture. It used to have a more robust crunch and richer, cinnamon sweet flavor. This is disappointing. Have bought a couple of times over the last two years and it has been inconsistent and somehow worse each time. It has no redeeming qualities.
RBK87
Did you find this review helpful?
1 out of 5 stars
14 January, 2025
originally posted on wkkellogg.com
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Terrible now!

Absolute garbage now. Tastes like cinnamon candy dirt! Loved this cereal years ago, before the changes.
Nate
Did you find this review helpful?

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