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L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 2 of 4L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 3 of 4L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 4 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 1 of 4

L'Oreal Paris Voluminous Lash Paradise Mascara - 201 Black - 0.28 fl oz

$10.99

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Volume and Length
  • Full Lash Fringe, Feathery Soft
  • Soft Wavy Bristle Brush
  • Smooth Glide Formula

Description

Take your lashes to paradise! Our 1st mascara for volume & length. Soft wavy bristle brush holds maximum formula for a dramatic volumizing charge. 200+ bristles catch every lash for a full fringe effect. Smooth glide formula provides silky volume in one coat. Lashes are feathery soft to the touch. Women agreed: 91% saw intense & volumized lashes and 87% saw more beautiful lashes. +98% lengthening effect.

Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.

To safeguard L'Oreal Purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Aluminum-Free, Phthalate-Free
Color Finish: Smooth
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Features: Non-Clumping, Non-Flaking, Smudgeproof, Washable, Built-In Brush, Conditioning
TCIN: 52117730
UPC: 071249343258
Item Number (DPCI): 052-04-0270
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / water, paraffin, potassium cetyl phosphate, copernicia cerifera cera / carnauba wax, ethylene/acrylic acid copolymer, styrene/acrylates/ammonium methacrylate copolymer, cera alba/ beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, sodium laureth sulfate, silica, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines], fil code #b195342/1

Shipping details

Estimated ship dimensions: 5.2756 inches length x 2.4409 inches width x 0.7087 inches height
Estimated ship weight: 0.065 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hello, I noted Target claims this is a "Clean" product because it doesn't contain Sodium Laureth Sulfate (SLES) however that ingredient is listed on the item. Is it really "Clean"?

submitted by Paige - 7 years ago
  • A: Hi there Paige. Thank you for your interest in our Voluminous Lash Paradise Mascara. We can assure you that our products go through extensive testing to provide the best and safest possible products for our consumers. The ingredients we use are selected because of their record of safety for use by the consumer. We continually evaluate the most current information about our ingredients. Each and every ingredient used in our products has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: "Clean" means absolutely nothing. It's a marketing term.

    submitted byTargetShopper - 4 years ago
  • A: Hi Paige - Thanks for your interest in this great mascara. Guest are loving it! We've updated the information on the product detail page. We hope you have a great day! - Melissa

    submitted byMelissa - 7 years ago
    Target staff support

Q: Is it easy to wash off? Does it smudge?

submitted by Connie - 3 years ago
  • A: Hi There! Thank you for asking about our Voluminous Lash Paradise Mascara. Place the mascara brush at the base of your lashes and gently sweep up to the tip. To remove, rub gently with soap and water. L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes. Our new caring formula is infused with floral oil so lashes feel conditioned and soft to the touch.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: I find it very difficult to remove in fact I thought I had purchased waterproof but it wasn’t. I like the mascara and had to buy a mascara remover to get it off. Neither soap and water not micellar water removed it. I won’t purchase it again. Also I don’t think it’s cruelty free!

    submitted byNancy - 9 months ago

Q: What is black brown mascara? What color is it?

submitted by Debra - 3 years ago
  • A: Hi there Debra! When a black color is just too dark but you need something with more definition than a true brown, some mascaras come in this color called ‘black brown’. It could probably also be called ‘very dark brown’ or ‘very light black’. In the end, it’s a color that comes between the lightest of the blacks and the darkest of the browns. It’s a great choice for a more subtle look or to compliment a fair complexion.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hey Debra, Great question! Check out the option Color 202 Black Brown from the L'Oreal Paris Voluminous Lash Paradise Mascara. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: is the wand plastic or is it actually a brush?

submitted by Andrea - 4 years ago
  • A: Hello Andrea, the L'Oreal Paris Voluminous Lash Paradise Mascara comes with a plastic wand attached to an ultra-soft wavy brush for amazing volume with no clumping. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert
  • A: Hi there Andrea. The Voluminous Lash Paradise Mascara ultra-soft wavy brush is made of individual bristles wound around the central stem, they are not extruded plastic that is physically part of the central stem.

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert

Q: Loreal voluminous leaves deposits under my eyebrows. Does lash paradise stay put any better? What's the difference? Thanks.

submitted by Kate - 6 years ago
  • A: KATE, I GET DEPOSITS STILL.

    submitted byMerrykh - 6 years ago
  • A: Hi there! Thank you for your interest in our L'Oreal Paris Voluminous Lash Paradise Mascara. This volumizing and lengthening mascara delivers no flaking, no smudging, no clumping. We hope you found this information helpful!

    submitted byL'OrealParisProductExpert - 6 years ago
    Brand expert

Q: Has anyone else had a problem with the container? The metalic paint comes off on my fingers and gets on my face or anything else I touch. Also, the other products in my make-up bag were sprinkled with it.

submitted by NightOwlWendy - 7 years ago
  • A: Hi NightOwlWendy! We are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara. This is not the result we want our consumers to have and we appreciate you bringing this to our attention. Your comments have been shared with others in the company and we will be sure to improve this process in the future. In the meantime, we suggest washing and drying your hands in between uses to prevent this issue from occurring. We hope this information is helpful!

    submitted byL'OrealParisProductExpert - 7 years ago
    Brand expert
  • A: Could you tape the wand?

    submitted byford2m - 5 years ago

Q: Whats the darkest shade ?

submitted by keke - 8 years ago
  • A: Hi Keke! Mystic Black is the darkest shade!

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: Is this mascara cruelty free? Does this brand test on animals?

submitted by akema - 1 month ago
  • A: Hello! Thank you for your question about our Voluminous Lash Paradise Mascara. L’Oréal Paris, a brand of L’Oréal, does not test on animals. L’Oréal has not tested our products on animals since 1989, and we care deeply about animal welfare. For more information, please visit: For Beauty With No Animal Testing. We hope this helps!

    submitted byL'OrealParisProductExpert - 1 month ago
    Brand expert

Q: Does the Latte a brown have carmine on it?

submitted by Angry customer - 1 year ago
  • A: Hi there! Thank you for reaching out about our Voluminous Lash Paradise Mascara in the shade Latte Brown. You can find the full ingredient list on the website as well as on the packaging of the products. We also encourage you to visit cosmeticsinfo.org for further information on ingredients! Except for active ingredients, we unfortunately cannot verify the amount of each ingredient in the products.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Is this a tubing mascara?

submitted by Cat - 2 years ago
  • A: Hi there Cat! Thank you for reaching out to us about the Volumious Lash Paradise. This mascara does not claim to be a tubing mascara, this is a longwear, volumizing and lengthening mascara that's clump-resistant, smudge-resistant, fragrance-free and suitable for sensitive eyes. We hope you give it a try!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Additional product information and recommendations

Guests also viewed

Guests are saying

This mascara has garnered mixed feedback from guests, with many praising its ability to add volume and length to lashes while being easy to remove. However, concerns about clumping, dryness, and changes in formula have been noted. Guests appreciate the variety of shades available, including a flattering brown option, and the comfortable wear throughout the day. Overall, it offers a blend of performance and ease of use, making it a popular choice for many.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 6725 reviews
    easy to apply: 4.02 out of 5
    easy to remove: 3.87 out of 5
    long lasting: 4.02 out of 5
    quality: 3.71 out of 5
    value: 3.7 out of 5
    62% would recommend
    991 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 July, 2026Verified purchase
    • Hair color: Blonde
    • Eye color: Blue

    (no review title)

    This is better than too faced BTS mascara. This lengthens my lashes and holds a curl all day and doesn’t smudge or flake off.
    Rachel
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 July, 2026
    • Skin concern: Pores, Sensitivity, Blackheads, Dark circles, Acne
    • Skin type: Oily
    • Eye color: Hazel
    • Skin tone: Medium
    • Hair color: Brunette

    Amazing

    I love this item because it isn’t clumpy or flaky and is very voluminous! I was deciding between the Malabo mascara or this one and k went with this one and don’t regret it. Would definitely buy again!
    McKinley
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 July, 2026Verified purchase

    Doesnt itch or flake - good for senstive eyes

    Very happy with this. My eyes are very sensitive and a lot of the mascaras make my eyelashes and eyes feel dry and itchy as it wears off. This goes on nicely and not clumpy and doesn’t flake off during the day. Good price as well.
    Nora G
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2026Verified purchase
    • Eye color: Brown
    • Hair color: Blonde
    • Skin tone: Medium
    • Skin type: Oily

    Mascar Review

    This my go too!! I would recommend to use an oil base makeup remover since it is waterproof other than that 10/10 for me!
    Did you find this review helpful?
    2 out of 5 stars
    25 June, 2026Verified purchase
    • Skin tone: Light
    • Hair color: Brunette
    • Eye color: Brown
    • Skin type: Combination
    • Skin concern: Pores, Acne, Blackheads

    (no review title)

    I loved the color but it weighs the lashes down and clumps like crazy. Not my favorite.
    1 reply from L'OrealParisProductExpert team - 20 days ago
    Hi there! Thank you for trying our Voluminous Lash Paradise Mascara in Latte Brown. We are thrilled that you loved the color, but we are very sorry to hear that the formula felt heavy and clumped on your lashes. To help prevent clumping and keep your lashes lifted, we recommend wiping any excess product off the brush onto a tissue before applying, and sweeping the wand from root to tip in a gentle zigzag motion. We want you to absolutely love your lash look!
    easy to apply: 3 out of 5
    easy to remove: 5 out of 5
    quality: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    25 June, 2026

    (no review title)

    A holy cow my lashes are gorgeous with this mascara. they lengthen and thickened my lashes instantly
    Positivevibes
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    23 June, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Eye color: Black
    • Skin concern: Sun damage, Uneven skin tone, Dullness, Pores, Aging, Cellulite, Blackheads, Puffiness
    • Hair color: Black

    Not impressed

    Dried out quickly and goes on clumpy
    1 reply from L'OrealParisProductExpert team - 21 days ago
    Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Lash Paradise Waterproof Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    easy to apply: 2 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 June, 2026Verified purchase
    • Skin concern: Redness, Dark circles
    • Skin type: Normal
    • Skin tone: Light
    • Hair color: Blonde

    Tried and True

    I have tried several dozens of mascaras both drugstore and high-end and always make my way back to Lash Paradise. I have ash-blonde, stick-straight lashes that only hold a curl all day for this mascara. I use the waterproof or it does bleed under my eyes, but it removes easily with eye makeup remover. If you have light, fine, and straight eyelashes, get a curler and give this one a try!
    Lindsay F
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    15 June, 2026

    I would buy this again

    [This review was collected as part of a promotion.] Smooth mascara, not clumpy. Perfect color
    Chas
    Did you find this review helpful?
    5 out of 5 stars
    13 June, 2026Verified purchase
    • Hair color: Brunette
    • Skin concern: Sensitivity
    • Eye color: Brown
    • Skin type: Normal
    • Skin tone: Medium

    It holds a curl!

    I love this mascara! It stays on all day and doesn’t not smudge or flake. Most importantly it holds a curl!! I have straight lashes and live in a place with a warm humid climate. I use a lash curler followed by a coat of mascara and they stay up all day! If comes off easily; my go to is jojoba oil for removal.
    Jullles
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    10 June, 2026Verified purchase
    • Skin type: Normal
    • Hair color: Brunette
    • Skin tone: Light
    • Eye color: Brown

    (no review title)

    Gets clumpy fast and doesn’t curl my lashes well.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hello! Thank you for sharing your feedback on our Voluminous Lash Paradise Mascara. We’re sorry to hear this mascara did not give you the results you were hoping for. For best results, try curling your lashes before application, then wiggle the brush at the base of your lashes and pull upward, applying additional coats while the mascara is still wet to help build volume and separation. If your lashes are naturally straighter, we also invite you to explore our waterproof mascara formulas for maximum hold and lift. We hope this helps you find your perfect lash look with L'Oréal Paris!
    April
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    3 June, 2026

    (no review title)

    I love this waterproof mascara, it definitely stays put. Only giving it 4 stars because the brush is a little thick for being perfect and you need a good makeup remover to get it completely off.
    Darcie
    easy to apply: 5 out of 5
    easy to remove: 2 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 May, 2026Verified purchase

    (no review title)

    Too big of wand tip
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hello JMF! Thanks for sharing your feedback on our Voluminous Lash Paradise Mascara. We’re sorry to hear the wand felt too large for you. We appreciate your comments and will be sure to share them with our team.
    JMF
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 May, 2026Verified purchase

    Very DRY

    I have used the regular L'Oreal Voluminous Mascarra for years, so I thought I'd give this one a try. Awful. I ordered two tubes, and both are very dry. They will not last anytime at all. I will never buy this product again.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi Kay. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Lash Paradise Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Kay
    easy to apply: 3 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 May, 2026Verified purchase
    • Skin tone: Light
    • Hair color: Blonde
    • Skin concern: Dark circles, Sun damage
    • Skin type: Combination
    • Eye color: Black

    Best mascara

    I always use L’Oréal mascara! Love the volume of my lashes and it removes easily with soap and water. Will never change!
    bsj123
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 May, 2026Verified purchase

    They changed it

    Been using this product for over a year now got a new one and they completely changed it and it does not work at all the same that it used to I even compared it to my old tube and even the wand is different. I would not be buying this again.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi Kim. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Lash Paradise Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Kim
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 April, 2026Verified purchase
    • Skin concern: Pores, Aging
    • Skin tone: Medium
    • Hair color: Brunette
    • Eye color: Hazel
    • Skin type: Combination

    (no review title)

    I love the way it made my lashes long but it’s clumpy and it keeps getting into my contacts making me throw them out so I’m getting rid of the mascara
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi Michelle. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Lash Paradise Waterproof Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    michelle
    easy to apply: 5 out of 5
    easy to remove: 1 out of 5
    long lasting: 5 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    28 April, 2026Verified purchase

    (no review title)

    I never received it!!!!
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi Marcia. You have reached the L'Oreal Company. We're sorry to hear you never received the Voluminous Lash Paradise Mascara your ordered. We suggest you contact Target regarding your issue.
    Marcia
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    25 April, 2026
    originally posted on lorealparisusa.com
    Image

    Too much on brush, not user friendly

    There is too much mascara on the brush and just clumps on your lashes when put on. Other mascaras have a smaller hole inside the tube to help manage the amount on the brush. I wanted to try a different product so I tried Lash Paradise for the 1st time and will not buy another.
    1 reply from consumer care center team - 2 months ago
    Hello Apple. Thank you for reaching out about Lash Paradise Waterproof Mascara. We are sorry to hear this mascara did not provide you with the results you had expected. We recommend trying Voluminous Panorama Waterproof Mascara. This is a longwear, volumizing mascara that delivers a thick, fanned-out lash look — making eyes look so much bigger. The formula is clump resistant, flake resistant, smudge resistant and wears beautifully for up to 24 hours. We hope you give it a try and we will be sure to share your feedback with our team.
    Apple
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 April, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Aging
    • Hair color: Blonde
    • Eye color: Green

    pass

    too clumpy, doesnt go on smooth and leaves clumps
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi AH. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Lash Paradise Waterproof Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    AH
    easy to apply: 1 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

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