L'Oreal Paris Voluminous Lash Paradise Mascara - 201 Black - 0.28 fl oz
$10.99
FormatWashable
In Stock
Eligible for registries and wish lists
About this item
Additional product information and recommendations
Discover more options
Guests also viewed
Related Categories
Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its ability to add volume and length to lashes while being easy to remove. However, concerns about clumping, dryness, and changes in formula have been noted. Guests appreciate the variety of shades available, including a flattering brown option, and the comfortable wear throughout the day. Overall, it offers a blend of performance and ease of use, making it a popular choice for many.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 6725 reviews
easy to apply: 4.02 out of 5
easy to remove: 3.87 out of 5
long lasting: 4.02 out of 5
quality: 3.71 out of 5
value: 3.7 out of 5
62% would recommend
991 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
8 July, 2026Verified purchase
- Hair color: Blonde
- Eye color: Blue
(no review title)
This is better than too faced BTS mascara. This lengthens my lashes and holds a curl all day and doesn’t smudge or flake off.
5 out of 5 stars
Thumbs up graphic, would recommend
3 July, 2026
- Skin concern: Pores, Sensitivity, Blackheads, Dark circles, Acne
- Skin type: Oily
- Eye color: Hazel
- Skin tone: Medium
- Hair color: Brunette
Amazing
I love this item because it isn’t clumpy or flaky and is very voluminous! I was deciding between the Malabo mascara or this one and k went with this one and don’t regret it. Would definitely buy again!
5 out of 5 stars
Thumbs up graphic, would recommend
1 July, 2026Verified purchase
Doesnt itch or flake - good for senstive eyes
Very happy with this. My eyes are very sensitive and a lot of the mascaras make my eyelashes and eyes feel dry and itchy as it wears off. This goes on nicely and not clumpy and doesn’t flake off during the day. Good price as well.
5 out of 5 stars
26 June, 2026Verified purchase
- Eye color: Brown
- Hair color: Blonde
- Skin tone: Medium
- Skin type: Oily
Mascar Review
This my go too!! I would recommend to use an oil base makeup remover since it is waterproof other than that 10/10 for me!
2 out of 5 stars
25 June, 2026Verified purchase
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
- Skin type: Combination
- Skin concern: Pores, Acne, Blackheads
(no review title)
I loved the color but it weighs the lashes down and clumps like crazy. Not my favorite.
1 reply from L'OrealParisProductExpert team - 20 days ago
Hi there! Thank you for trying our Voluminous Lash Paradise Mascara in Latte Brown. We are thrilled that you loved the color, but we are very sorry to hear that the formula felt heavy and clumped on your lashes. To help prevent clumping and keep your lashes lifted, we recommend wiping any excess product off the brush onto a tissue before applying, and sweeping the wand from root to tip in a gentle zigzag motion. We want you to absolutely love your lash look!
5 out of 5 stars
25 June, 2026
(no review title)
A holy cow my lashes are gorgeous with this mascara. they lengthen and thickened my lashes instantly
2 out of 5 stars
Thumbs down graphic, would not recommend
23 June, 2026Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Eye color: Black
- Skin concern: Sun damage, Uneven skin tone, Dullness, Pores, Aging, Cellulite, Blackheads, Puffiness
- Hair color: Black
Not impressed
Dried out quickly and goes on clumpy
1 reply from L'OrealParisProductExpert team - 21 days ago
Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Lash Paradise Waterproof Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
17 June, 2026Verified purchase
- Skin concern: Redness, Dark circles
- Skin type: Normal
- Skin tone: Light
- Hair color: Blonde
Tried and True
I have tried several dozens of mascaras both drugstore and high-end and always make my way back to Lash Paradise. I have ash-blonde, stick-straight lashes that only hold a curl all day for this mascara. I use the waterproof or it does bleed under my eyes, but it removes easily with eye makeup remover. If you have light, fine, and straight eyelashes, get a curler and give this one a try!
5 out of 5 stars
15 June, 2026
I would buy this again
[This review was collected as part of a promotion.] Smooth mascara, not clumpy. Perfect color
5 out of 5 stars
13 June, 2026Verified purchase
- Hair color: Brunette
- Skin concern: Sensitivity
- Eye color: Brown
- Skin type: Normal
- Skin tone: Medium
It holds a curl!
I love this mascara! It stays on all day and doesn’t not smudge or flake. Most importantly it holds a curl!! I have straight lashes and live in a place with a warm humid climate. I use a lash curler followed by a coat of mascara and they stay up all day! If comes off easily; my go to is jojoba oil for removal.
3 out of 5 stars
10 June, 2026Verified purchase
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
(no review title)
Gets clumpy fast and doesn’t curl my lashes well.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello! Thank you for sharing your feedback on our Voluminous Lash Paradise Mascara. We’re sorry to hear this mascara did not give you the results you were hoping for. For best results, try curling your lashes before application, then wiggle the brush at the base of your lashes and pull upward, applying additional coats while the mascara is still wet to help build volume and separation. If your lashes are naturally straighter, we also invite you to explore our waterproof mascara formulas for maximum hold and lift. We hope this helps you find your perfect lash look with L'Oréal Paris!
4 out of 5 stars
Thumbs up graphic, would recommend
3 June, 2026
(no review title)
I love this waterproof mascara, it definitely stays put. Only giving it 4 stars because the brush is a little thick for being perfect and you need a good makeup remover to get it completely off.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2026Verified purchase
(no review title)
Too big of wand tip
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello JMF! Thanks for sharing your feedback on our Voluminous Lash Paradise Mascara. We’re sorry to hear the wand felt too large for you. We appreciate your comments and will be sure to share them with our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 May, 2026Verified purchase
Very DRY
I have used the regular L'Oreal Voluminous Mascarra for years, so I thought I'd give this one a try. Awful. I ordered two tubes, and both are very dry. They will not last anytime at all. I will never buy this product again.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Kay. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Lash Paradise Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
4 May, 2026Verified purchase
- Skin tone: Light
- Hair color: Blonde
- Skin concern: Dark circles, Sun damage
- Skin type: Combination
- Eye color: Black
Best mascara
I always use L’Oréal mascara! Love the volume of my lashes and it removes easily with soap and water. Will never change!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 May, 2026Verified purchase
They changed it
Been using this product for over a year now got a new one and they completely changed it and it does not work at all the same that it used to I even compared it to my old tube and even the wand is different. I would not be buying this again.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Kim. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Lash Paradise Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 April, 2026Verified purchase
- Skin concern: Pores, Aging
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Hazel
- Skin type: Combination
(no review title)
I love the way it made my lashes long but it’s clumpy and it keeps getting into my contacts making me throw them out so I’m getting rid of the mascara
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi Michelle. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Lash Paradise Waterproof Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
28 April, 2026Verified purchase
(no review title)
I never received it!!!!
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi Marcia. You have reached the L'Oreal Company. We're sorry to hear you never received the Voluminous Lash Paradise Mascara your ordered. We suggest you contact Target regarding your issue.
1 out of 5 stars
25 April, 2026
originally posted on lorealparisusa.com
Too much on brush, not user friendly
There is too much mascara on the brush and just clumps on your lashes when put on. Other mascaras have a smaller hole inside the tube to help manage the amount on the brush. I wanted to try a different product so I tried Lash Paradise for the 1st time and will not buy another.
1 reply from consumer care center team - 2 months ago
Hello Apple. Thank you for reaching out about Lash Paradise Waterproof Mascara. We are sorry to hear this mascara did not provide you with the results you had expected. We recommend trying Voluminous Panorama Waterproof Mascara. This is a longwear, volumizing mascara that delivers a thick, fanned-out lash look — making eyes look so much bigger. The formula is clump resistant, flake resistant, smudge resistant and wears beautifully for up to 24 hours. We hope you give it a try and we will be sure to share your feedback with our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 April, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging
- Hair color: Blonde
- Eye color: Green
pass
too clumpy, doesnt go on smooth and leaves clumps
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi AH. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Lash Paradise Waterproof Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.