New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureElectronicsToysVideo GamesGroceryHousehold EssentialsBeautyBabyKitchen & DiningSchool & Office SuppliesMovies, Music & BooksCharacter ShopSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleDía de MuertosStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 2 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 3 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 1 of 4

L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz

$12.99 ($2.06/fluid ounce)

Color21 Starry Night
  • 21 Starry Night
  • 36 Chocolate Cherry
  • 40 Espresso
  • 45 French Roast
  • 50 Medium Brown
  • 60 Crystal Brown
  • B61 Downtown Brown
  • M32 Violet Soft Black
  • R48 Red Velvet
  • R57 Cherry Crush
  • 521 Cool Amethyst
  • V38 Violet Noir
  • 20 Black Leather
  • V48 Power Violet
  • Tropical Teal
  • S1 Smokey Silver
  • P2 Smokey Pink
  • 82 Light Rose Blonde
  • 42 Deep Reddish Brown
  • 26 Black Cherry
  • 65 Honey Brown

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Black Hair Color: Known for shimmering color and edgy colors, Feria permanent black hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475670
UPC: 071249230015
Item Number (DPCI): 063-01-1100
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning colour gel 1106082: aqua / water / eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxide, poloxamer 338, oleyl alcohol, parfum / fragrance, 2,4-diaminophenoxyethanol hcl, toluene-2,5-diamine, ammonium thiolactate, erythorbic acid, edta, m-aminophenol, resorcinol, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, polyquaternium-6, 4-amino-2-hydroxytoluene, thioglycerin, bht, tetrasodium edta. shimmering conditioning developer creme 1190015: aqua / water / eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. aromatic shimmer serum 1183532: helianthus annuus seed oil / sunflower seed oil, parfum / fragrance, cocos nucifera oil/ coconut oil, poly(linseed oil). bonding care complex conditioner 1260524: aqua / water / eau, cetearyl alcohol, glycerin, behentrimonium chloride, dimethicone, bis-cetearyl amodimethicone, cetyl esters, citric acid, isopropyl alcohol, dicetyldimonium chloride, parfum / fragrance, sodium citrate, phenoxyethanol, candelilla cera / candelilla wax / cire de candelilla, isopropyl myristate, hydroxypropyl guar, coco-betaine, amodimethicone, cetrimonium chloride, dilauryl thiodipropionate, trideceth-10, sodium chloride, peg-100 stearate, steareth-6, trideceth-3, acetic acid, trisodium hedta.' '

Allergens & Warnings:

CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION, Not recommended on predominantly gray or heavily highlighted hair. Results will vary depending on condition and colour of hair., Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of the reach of children. Do not apply on children., USAGE ADVISORY-SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: You have already had a reaction to a haircolor product. You have a sensitive, itchy or damaged scalp. IF YOU HAVE A TATTOO, the risks of allergic reaction may be increased. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME., READ AND FOLLOW THE INSERT

Shipping details

Estimated ship dimensions: 6.88 inches length x 3.64 inches width x 2.91 inches height
Estimated ship weight: 0.58 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I have natural black hair. Will 36 Dark Burgundy Brown show up on my hair? What will it look like? Is this drying?

submitted by Tarzhay - 2 years ago
  • A: I’m not going Olga’s

    submitted byBA - 1 year ago
  • A: Hi There! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: Hey Tarzhay, Great questions! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: For the shade #65 honey brown, the picture shows that the color is a lot lighter than the before picture. If I have black hair, will it lighten my hair?

submitted by Disneydeb22 - 1 month ago
  • A: Hey, Great question! Hair color changes, or corrections can be tough to navigate! To ensure we can provide the best recommendations, we need to know a few more details about your current hair condition, and what you are looking to achieve. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 month ago
    Brand expert
  • A: Hi Disneydeb22! We would love to assist you choose a shade in our Feria line but need more information. Please contact the experts @800-631-7358 M-F 9am to 5:30pm EST.

    submitted byL'OrealParisProductExpert - 28 days ago
    Brand expert

Q: Is honey brown #65 for black ladies only

submitted by Ruby - 2 months ago
  • A: Hi Ruby! L'Oreal Paris Feria is designed for all hair types, textures, and ethnicities. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 months ago
    Brand expert
  • A: Hi Ruby! We appreciate you reaching out about L'Oreal Paris Feria Permanent Hair Color! Crafted for universal beauty, L'Oréal Paris Feria delivers stunning color for every hair type, texture, and ethnicity. Hope this helps!

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: I am a black woman with dark brown natural hair. Can I use the Loreal Paris Feria silver color to dye my hair gray without bleaching it first?

submitted by Colonelswife - 4 months ago
  • A: Hey, Great question! The L'Oreal Paris Feria Permanent Hair color in S1 Smokey Silver is exclusively formulated for blonde or bleached hair. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert
  • A: Hi there, Colonelswife! Thank you for reaching out about our Feria Hair Color in Smokey Silver. Our hair experts are happy to find the best shade for your hair type! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We're looking forward to speaking with you!

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: Can you use this product for just highlights

submitted by J - 5 months ago
  • A: Yes, I use it for highlights.

    submitted byAsh - 2 months ago
  • A: Hi J! Thanks for reaching out about L'Oreal Paris Feria Permanent Hair Color. We recommend always refering to insert inside product for detailed application instructions. We hope you find this information helpful!

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert

Q: Does the medium shade cover gray? I have about 65% gray hair. Most of it is on my temples and hairline in the front.

submitted by Ms Particular - 1 year ago
  • A: Hi there, MsParticular! Thank you for reaching out about our Feria Permanent Hair Color. We do not recommend this formula for gray coverage. We recommend trying our Excellence Creme Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue, revealing rich and radiant color! We hope this is helpful!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey, Great question! Unfortunately the Loreal Paris Feria Hair color does not cover grays 100%. We recommend to check out the Loreal Excellence hair color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: My hair is dark blonde but I’d like to go to a light brown. Would this color (B61) work? Would this darken my hair?

submitted by Wendy Corduroy - 1 year ago
  • A: Hey Wendy Corduroy, Great question! We recommend the color B61 Hi-Lift Cool Brown to help achieve the light brown shade you are seeking. The Loreal Feria Hair color is a multi-faceted shimmering color with 3X highlights delivers intensified. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi there! Thank you for reaching out to us about using the Feria, in the shade B61. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: i am african american and have long thick hair.should i use 2 boxes instead of 1 box?

submitted by Tina - 2 years ago
  • A: Hey Tina, Great question! It's best to use two boxes of hair dye for longer-length hair in case you need more color during the dyeing process. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hi there Tina! Thank you for reaching out to us about using the Feria Permanent Hair Color. If you hair is on the thicker side and long we do recommend using more than 1 box so you will get the best saturation and coverage. If you have further questions or concerns please call us at 1-800-322-2036 M-F 9am-5:30pm ET and we be happ to assist you.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: will this work on red colored hair?

submitted by Bbystephx300 - 3 years ago
  • A: Hey, L'oreal Paris Feria Permanent Hair color will provide Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: Hi there Bbystephx300! Thank you for your interest in the L'Oreal Paris Feria Permanent Hair Color. A twist on the traditional, Feria offers multi-tonal, shimmering colors that never wreck or ravage. With bold shades ranging from our deepest blue blacks to platinum blondes, Feria hair color products are inspired by cutting-edge fashion and the latest trends. Results may vary depending on the shade selected and the starting level of color. For more help selecting the perfect haircolor product or shade, you may wish to explore our Tools and Consultations Feature on our website. We appreciate you choosing L'Oreal.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: Can I use the smokey silver on my med brown hair? I want my highlights to turn the silver grey they were before it washed out. I have color treated hair but it has been at least 2 months.

submitted by Blynn - 3 years ago
  • A: Hello Blynn, we recommend to lighten your hair before using smokey silver to avoid any green or orange tones in your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! 2 days ago - by BRAND_ANSWERS_BeautyConcierge

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hello Blynn, we recommend to lighten your hair before using smokey silver to avoid any green or orange tones in your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Related Categories

Guests are saying

The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and easy application process. However, several guests experienced unexpected results, such as color fading or not matching the box description. The product is noted for its pleasant scent and conditioning properties, making hair feel soft and healthy. Guests appreciate the variety of shades available, but some have expressed disappointment with color accuracy and longevity.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.6 out of 5 stars with 5412 reviews
    effectiveness: 2.92 out of 5
    quality: 3.04 out of 5
    value: 2.87 out of 5
    47% would recommend
    573 recommendations
    1 out of 5 stars
    23 October, 2025
    originally posted on lorealparisusa.com
    Image

    Gives you hot roots

    This hair color have me hot roots! I had to go to a salon for a color correction. Every other brand I have used from the store has never done this. Have to research researching online. It appears that this brand does this with all the colors I would never recommend. Do not waste your money.
    1 reply from LeCare team - 6 days ago
    Hi Liz47! Thank you for sharing your experience after using Feria, 60-Light Brown. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
    Liz47
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    20 October, 2025

    Im a ginger now :(

    It turned my hair ginger
    1 reply from L'OrealParisProductExpert team - 7 days ago
    Hi Jeans. Thank you for reaching out to L'Oreal regarding the Feria haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43328159. Please have the product with you when you call. Looking forward to hearing from you!
    Jeans
    effectiveness: 3 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 October, 2025Verified purchase

    YOU ARE WORTH IT

    Love this Hair color it's so nice it makes your hair look so healthy afterwards no matter what color you choose! Honestly it's so expensive to go to a stylist these days! I know I used to be one! It's just a wonderful product and so easy to manage by yourself! Thank You Al' Oreal
    TRICK OR TREAT
    Did you find this review helpful?
    5 out of 5 stars
    19 October, 2025
    originally posted on lorealparisusa.com
    Image

    Highlights and covers gray

    If you want a pretty haircolor that has highlights, is not flat and covers gray, Feria is it. I much prefer it to Preference or Excellence.
    TeriT
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 October, 2025Verified purchase

    Great color boost

    I love the color and the ease of use, the color stays vibrant and really gives my hair the uplift it needed from dull to fabulous.
    Jlayne72
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    16 October, 2025
    originally posted on lorealparisusa.com
    Image

    Doesn't lighten hair

    My hair was natural color a dark brown. According to the box it was supposed to lighten my hair. It didn't. My hair is the same color. I followed the directions.
    1 reply from LeCare team - 8 days ago
    Hi Anniemay. Thank you for reaching out to L'Oreal regarding the Feria Hair Color, shade # B61. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43258280. Please have the product with you when you call. Looking forward to hearing from you!
    Anniemay
    Did you find this review helpful?
    1 out of 5 stars
    15 October, 2025
    originally posted on lorealparisusa.com
    Image

    garbage

    waste of time and money, I have used other products in the past with great results. I recently cut my hair and let all the past dyed hair grow out. i used a dark red on my light hair and the result was an orange. Very disappointed. I look ridiculous.
    1 reply from LeCare team - 8 days ago
    Hi mamabear. Thank you for reaching out to L'Oreal regarding the Feria Hair Color. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43259751. Please have the product with you when you call. Looking forward to hearing from you!
    mamabear
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    15 October, 2025Verified purchase

    (no review title)

    I loved the color but the product itself was very watery. I usually use another brands crème based color, so it may be that I’m used to that. This was definitely a lot messier to use.
    Courtney
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 October, 2025Verified purchase

    (no review title)

    Great product used two boxes to dye my hair got a lot of compliments with this hair color
    consuelo
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 October, 2025Verified purchase

    its red, not purple

    how the heck are you gonna say its a deep purple when really its red.
    Crazy Coffee Lady
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    11 October, 2025Verified purchase

    Not great

    Turned my hair orange
    1 reply from L'OrealParisProductExpert team - 15 days ago
    Hi B. Thank you for reaching out to L'Oreal regarding the Feria Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43182668. Please have the product with you when you call. Looking forward to hearing from you!
    B
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 October, 2025Verified purchase

    Best line of home hair color, ever

    Feria has THE best color shock I've ever used, 30 years of playing with my hair color. The colors are bold and make a statement. There is no wishy-washy. Some brands try to be so natural, they make my hair dull. These colors are always bold, never embarrassingly wrong
    Gtlady
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 October, 2025Verified purchase

    Hair color

    Great coverage, love this brand ! Been using this for years!
    Debra
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    4 October, 2025
    originally posted on lorealparisusa.com
    Image

    Turned my hair ORANGE

    The color on the box #63 sparkling amber looks like a great golden brown with amber highlights. The look I totally wanted. It did not turn out like that. My hair is ORANGE! Don’t buy unless you want ORANGE hair. ☹️
    1 reply from LeCare team - 22 days ago
    Hi Crappy orange hair. Thank you for reaching out to L'Oreal regarding the Feria Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43100081. Please have the product with you when you call. Looking forward to hearing from you!\n\n\n
    Crappy orange hair
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 October, 2025

    Why are you blue

    Had bleach blonde hair ready to go for this, been wanting it forever……blue…..why are you blue….like DARK BLUE, before and after. I’m glad I got a back up brown color 🤷‍♀️
    1 reply from L'OrealParisProductExpert team - 23 days ago
    Hi Im Blue. We are so that your L'Oreal Paris Feria Multi Faceted Shimmering Hair Color in Smokey Silver didn't turn out the way you expected. We would like to assist you please contact us directly at 800-631-7348 M-F 9am to 5:30pm EST and provide the advisor taking your call with case #43092481. We look forward to hearing from you.
    Im Blue
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    3 October, 2025
    originally posted on lorealparisusa.com
    Image

    Didn't work

    I super excited to use this hair dye! Ive heard amazing things about it and it did nothing to my hair. I followed the instructions and everything. I saw the color getting darker and when I rinsed it out nothing changed.
    1 reply from LeCare team - 23 days ago
    Hi Nevaeh. Thank you for reaching out to L'Oreal regarding the Feria Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43092492. Please have the product with you when you call. Looking forward to hearing from you!\n\n
    Nevaeh
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 September, 2025Verified purchase

    Quality product

    I have been using this product for a good number of years and I love the results. I have received many compliments from strangers that love the color. I hope that they do not change it in any way.
    Justine
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 September, 2025

    shiny cool amethyst color

    If you have gray hair hair color really works and it's very shiny amethyst color. I love it!
    Sharon
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 September, 2025

    Deceiving

    The color on the box is deceiving. My hair turned out reddish. Will not recommend this.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi liz. We are sorry you were not pleased with the results of L'Oreal Feria, please contact the experts at L'Oreal for our color choices @800-631-7358 M-F 9am to 5:30pm EST. We look forward to hearing from you.
    liz
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    25 September, 2025
    originally posted on lorealparisusa.com
    Image

    Don't waist your money or time

    So bought this product twice and both times I waisted my money! The 1st attempt followed directions and end result was in a few spots on my hair you could see a hint of pink but was gone after 1st shampoo. I had just hilighted my hair a few days previous so I chopped it up to that's why it didn't take. So I wait about 16 days as recommended and tried again exact same results. I should have read the product reviews before purchase. That's was their same complaint.
    1 reply from LeCare team - 1 month ago
    Hi Bratt117 We are sorry to hear that Feria, P2-Rosy Blush/Smokey Pink washed out after one shampoo. Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
    Bratt117
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy