$379.99 when purchased online
Target Online store #3991
About this item
Highlights
- You will receive one (1) Oral-B iO10 Electric Toothbrush, two (2) Ultimate Clean Replacement Brush Heads, two (2) Gentle Care Replacement Brush Heads and one (1) Charger
- The new iO Sense smart charger provides personalized live coaching to cover all 6 brushing zones
- Experience a professional clean feeling with micro-vibrating bristles
- Smart pressure sensor that lights up when you are brushing too hard
- Interactive color display for brushing updates
- 7 smart settings for your brushing needs: Daily Clean, Sensitive, Gum Care, Intense Clean, Super Sensitive, Tongue Clean, and Whitening
- Oral-B: Trust the brush dentists use the most worldwide
Description
Discover the most advanced technology in the iO series yet. This Oral-B iO Series 10 Electric Toothbrush comes with the iO Sense, a smart charger that personalizes your brushing experience with real-time feedback. The in-handle interactive color display makes it easier to select a brushing mode, lets you know if you are brushing correctly, and informs you when brush heads need to be replaced to continue to get the best cleaning results. The dentist-inspired round brush head is combined with the power of micro-vibrating bristles to provide you with a complete, purifying clean. Oral-B iO Series 10 Electric Toothbrush comes with live coaching that recognizes your brushing style and makes sure you are brushing across all 6 zones of your mouth, giving you a professional clean feeling and gum care like never before. This Electric Toothbrush helps you protect your gums with its pressure sensor that alerts you when you are brushing too hard or too softly, so you can get your best clean with the right amount of pressure. With the Oral-B iO 10 Electric Toothbrush you can take care of your specific needs with its 7 smart brushing settings that include Daily Clean, Sensitive, Gum Care, Intense Clean, Super Sensitive, Tongue Clean, and Whitening. Sync your iO Electric Toothbrush with the free Oral-B app to create long-term goals that will help you achieve a healthier smile. Do not use on children under age 3. Replace brush head every 3 months or sooner if brush head becomes worn. Oral-B-the #1 brand used by dentists worldwide.
*Based on surveys of a representative worldwide sample of dentists carried out for P&G regularly.
*Based on surveys of a representative worldwide sample of dentists carried out for P&G regularly.
Dimensions (Overall): 9.96 Inches (H) x 7.01 Inches (W) x 3.94 Inches (D)
Suggested Age: 3 Years and Up
Bristle Type: Soft
Bristle Material: Nylon
Head Type: Round
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Includes: 4 Brush Heads, Travel Case, Batteries, Charger Base
Package Quantity: 1
Material: Plastic
Features: Bluetooth Capability, Pressure Sensor, Multiple Brush Modes, Rechargeable
Power Source: Battery
Battery: 1 Non-Universal Lithium Ion, Required, Included
Warranty: 2 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 88693685
UPC: 069055135075
Item Number (DPCI): 049-11-1738
Origin: Imported
Shipping details
Estimated ship dimensions: 10.1 inches length x 7.1 inches width x 3.9 inches height
Estimated ship weight: 1.75 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Unable to register oral B-the Type code on the charge base is not valid- that’s the message
submitted by Mark - 1 month ago
A: We are sorry to hear that you are having issues registering your Oral-B iO 10 Toothbrush, Mark. Usually, during registration, they are looking for the type number on the bottom of the brush handle. We hope this helps, but if you have additional questions, we are always happy to assist you with this process and encourage you to give our team a call at (800) 566-7252.
submitted byOral-B - 1 month agoBrand expert
Q: Unable to register oral b
submitted by Mark - 1 month ago
A: We are sorry to hear that you are having issues registering your Oral-B iO 10 Toothbrush, Mark. Usually, during registration, they are looking for the type number on the bottom of the brush handle. We hope this helps, but if you have additional questions, we are always happy to assist you with this process and encourage you to give our team a call at (800) 566-7252.
submitted byOral-B - 1 month agoBrand expert
Q: Is this item brand new or refurbished products
submitted by Lance - 2 months ago
A: Our iO Series 10 is the newest toothbrush in our iO line of brushes.
submitted byOral-B - 2 months agoBrand expert
Q: Since its so expensive, is there money back guarantee if I get a cavity?
submitted by Coolbreeze - 4 months ago
A: We do offer a 60-day money back guarantee with all of our rechargeable toothbrushes. A receipt and the box the toothbrush came in is required to participate in the money-back guarantee.
submitted byOral-B - 4 months agoBrand expert
Q: Is FSA/HSA approved?
submitted by B - 7 months ago
A: Because HSA/FSA eligible products or categories may vary based on your individual plan and/or provider, we recommend you reach out to your insurance provider for their list of Eligible Expenses.
submitted byOral-B - 7 months agoBrand expert
Q: What specifically is the charger for this model toothbrush? Will I be able up use the base of IO 8for example? Live in the Uk..
submitted by Ridz - 8 months ago
A: We recommend contacting the UK Oral-B Team for more information as products may differ from country to country. You can reach them by dialing 08007311792.
submitted byOral-B - 8 months agoBrand expert
Q: Is this 110-220v compatible?
submitted by SL - 9 months ago
A: This charger is 100-240 V.
submitted byOral-B - 9 months agoBrand expert
Q: Does this come with a charging travel case?
submitted by James - 9 months ago
A: Yes, the iO 10 comes with a Power2Go charging travel case.
submitted byOral-B - 9 months agoBrand expert
Q: I find the Oral B electric toothbrush to be noisy when brushing my teeth. Is the iO series silent?
submitted by Chi - 1 year ago
A: The iO toothbrushes are quieter than our non iO toothbrushes, however, it is not silent.
submitted byOral-B - 1 year agoBrand expert
Q: Whys it gotta be smart?
submitted by Confused - 2 years ago
A: We offer a variety of toothbrushes to meet each user's needs, including ones that don't connect to our app. The added Smart features help to ensure you are brushing thoroughly, and not brushing too hard.
submitted byOral-B - 2 years agoBrand expert
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Guests are saying
The Oral-B IO10 electric toothbrush has garnered mixed feedback from guests, highlighting its advanced features and cleaning capabilities. Many guests appreciate the smart pressure control, multiple cleaning modes, and the accompanying app that tracks brushing habits. However, some guests have experienced issues with battery life and design flaws that lead to mess during use. Overall, it offers a high-tech brushing experience that can elevate dental hygiene routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 82 reviews
ease of use: 3.33 out of 5
quality: 3.33 out of 5
value: 3.33 out of 5
50% would recommend
4 recommendations
Do not like brush, but love the clean teeth.
4 out of 5 stars
Thumbs up graphic, would recommend
Honest and kind - 7 days ago, Verified purchaser
There is so much I do not like about this brush, but I will continue to use it every day because my teeth feel so clean. Cons: - the holes in the brush head (yes, I realize it is a necessary evil of the oscillating brush, but it makes it difficult to keep the toothpaste in your mouth) - no pause button to spit. - it is messy. - they recommended storing the brush head upright, but do not include a grove or anything on the charger to hold it and the slanted bottom causes it to fall easily. - sometimes the app says I am brushing the opposite side of where I am actually brushing Pros: - clean teeth
Awful in every way
1 out of 5 stars
Valerie 184757585 - 2 months ago
originally posted on Oral-B
Horrible just horrible, this is my third io tooth brush the batteries just died . I have to charge it every three days .. THREE. It’ll turn off randomly in the middle of my brushing my teeth or go from 20 percent to just 0 out of no where. Tired of spending hundreds . I bought the series 10 last year not cool… so unhappy
1 reply from Customer Care team - 1 month ago
We never want you to feel disappointed when investing in a new toothbrush, so we're sorry to hear you're having trouble with your iO10 holding a charge, Valerie. Our products undergo rigorous quality checks to ensure only the best products reach you. Oral-B electric toothbrushes are designed to last between 3 and 5 years, so this isn't something we would expect. When charging your iO10, it must be powered off before placing it on the charger. The charger should be right-side up with a raised circle in the center on the top. We recommend charging your toothbrush away from any metal surface, as that can interfere with the electromagnetic charger. Your satisfaction means everything to us, and we'd like to help you troubleshoot your iO10 so you can enjoy it for years to come. When you have time, please give us a call at 1-800-566-7252, 9 am-6 pm EST, Monday-Friday.
(no review title)
1 out of 5 stars
Zack - 2 months ago
originally posted on Oral-B
Battery lasts a year and then craps out. I am a dentist and have been using these toothbrushes for two years. Great technology. Beyond poor battery. Since I cannot seem to have my Oral B rep care turn my emails, I thought I would leave a review. Perhaps someone will contact me. Zack Dollar, DMD, Talladega AL
1 reply from Customer Care team - 2 months ago
We're sorry that you've experienced a problem with the battery of an Oral-B rechargeable brush, Zack. Our brushes are designed to last, and the typical lifespan of an electric toothbrush is around 3 to 5 years. However, factors like usage frequency and maintenance can affect this. We'll be happy to share a few tips for maintaining the optimal battery life of an Oral-B rechargeable brush. With a new brush, you should fully charge the handle for the time recommended in the brush manual instructions. Use the brush until it is completely discharged (or close to), before once again fully recharging the brush handle. Make sure you’re charging for the full-time recommended in the manual that comes with your brush. If you need further assistance, please call our Oral-B Professional contact number at 1-800-543-2577.
Most Frustrating Toothbrush
1 out of 5 stars
Thumbs down graphic, would not recommend
violettefemme21 - 3 months ago
This is the MOST FRUSTRATING toothbrush. I don't know what is up with the battery but CONSTANTLY I go to use it and it works for a few seconds, I put it on the charger and it's 30%+ charged which should be PLENTY. But nope.. won't work again until you charge for hours.. good luck effectively brushing your teeth.
1 reply from Oral-B team - 2 months ago
Your Oral-B iO Series 10 rechargeable powered toothbrush should be giving you the best experience, and we appreciate your letting us know about your charging concerns. Our Quality Team shares that your handle will hold its charge best when its turned off before you place it on the charger. Also, metal can interfere with the electromagnetic charger, so be sure that you’re not charging on or near a metal surface. When charging, be sure the raised circle side is facing up. If these tips don’t help you get a better performance from your iO 10, please call. We’re available Mondays through Fridays, from 9 AM to 6 PM, EST. Our number is 1 (800) 566-7252.
Amazing
5 out of 5 stars
Love doggy - 3 months ago
originally posted on Oral-B
I bought this product a less than a month ago and I’m so happy that I did it is this is like amazing. I have no words it has changed my teeth and I’m so glad that I bought this product would give this 1000 stars if I could.
Major Design Flaw
1 out of 5 stars
Wetsleeves - 4 months ago
originally posted on Oral-B
I bought this two days ago and am returning it. Saliva and toothpaste dribbles freely and voluminously down the handle while trying to use it. I never had that problem with previous brand. Terrible design. Googling this problem reveals it's quite common. Some reviewers offered solutions like tilt your head down and brush over the sink so it dribbles there or use only a tiny amount of toothpaste or brush only in the shower. Best solution - return it - it's a design issue.
1 reply from Customer Care team - 4 months ago
We're disappointed to hear you aren't enjoying your iO10. Feedback like this is incredibly important to us, so we'll be sure to let the rest of our team know how you feel about this design. If you'd like to share more or would like some information regarding our Money Back Guarantee process, please give us a call at (800) 566-7252.
Stopped working after one month!
1 out of 5 stars
Thumbs down graphic, would not recommend
MR - 5 months ago
If we could give Oral-B IO electric toothbrushes zero stars, we would! We bought two brushes, and one of them stopped working within a month. We had to contact Oral-B for a refund, wait for a return label, and then buy packing tape and a box to send it back to them. We are still waiting for our refund. This has been a huge waste of time. Our second toothbrush stopped charging last night, so it lasted only 1.5 months. We contacted Oral-B again, and this is what they told us: "Our 60-day money-back guarantee is limited to one refund per name, household, or address. We can, however, assist with the process of sending the brush to one of our service centers to get it back in working order." So, we can't get a refund for our second toothbrush because their 60-day policy only allows for one return per address! This is ridiculous! Two toothbrushes stopped charging or working within 1.5 months! We will never purchase from Oral-B again! Also, be sure to read reviews carefully—most of them received the product for free in exchange for a review!
1 reply from Oral-B team - 5 months ago
We're grateful you took the time to share with us about your experience. We strive to provide you with the best experience, and we're sorry to hear that was not the case. We'll be sure to share this with our team, and if you'd like to share more with us, please feel free to give us a call at (800) 566-7252.
400 for a TOOTHBRUSH
5 out of 5 stars
Thumbs up graphic, would recommend
ExecutingWins - 6 months ago, Verified purchaser
I just spent for 400 for a TOOTHBRUSH. I've been using various manual brushes considered top of class. Sometimes I'd follow up a brush with a towel to get a super-clean-mega-supreme-deluxe. This doesn't require such efforts as my teeth feel rather S-Tier compared to prior methods. So far, worth it..
Spits everywhere
1 out of 5 stars
Lisadt1971 - 6 months ago
originally posted on Oral-B
I bought this a few months ago and I hate it! It spits everywhere when I’m brushing my teeth. The brush heads have holes in them. Wish I’d never bought it! This morning, it sprayed my eyeglasses with toothpaste spit while I was brushing my teeth. It was way to expensive for this!
1 reply from Customer Care team - 6 months ago
We're disappointed to hear you aren't enjoying your iO10. Please know the Oral-B Team is always happy to help, so we'd like to learn more. When you have a chance, please give us a call at (800) 566-7252.
Step up your toothbrush game and buy this bad boy
5 out of 5 stars
Scubasteve92 - 7 months ago
originally posted on Oral-B
Honestly one of the best toothbrushes I’ve ever owned. I’ve been using the oral b line of toothbrushes for many years. I had the genius x for a while until after 5 years it took a poop and stopped working. Decided to give this one a try and it’s been great. Definitely takes some time getting use to the bigger head but overall my mouth feels as clean as a dental cleaning. Highly recommend
Great product, packed with tech, deep clean
4 out of 5 stars
TX jeff - 8 months ago
originally posted on Oral-B
After lifetime use, I switched to OralB from sonicare about 6 months ago. I’m happy with the switch overall. The IO-10 is easy to use, packed with tech and cleans up well. The base does not always track the position of the brush head accurately, but the app is more accurate. IMO, the overall mouthfeel/clean is better than Sonicare, but I do spend more time brushing with the IO. The flow holes make brush head and base cleanup a breeze, just make sure to slightly tilt your head to prevent mess while brushing. Overall value/price is on par with similar level products from competitors.
Buyer beware
1 out of 5 stars
Family dentist - 10 months ago
originally posted on Oral-B
I am sorry to say that this tooth brush is too aggressive! I now have to replace bonding that I had on a front lower tooth! Be very careful with this toothbrush. Use the lowest setting. Sensitive teeth is what I recommend.
1 reply from Customer Care team - 10 months ago
Thanks for taking the time to leave your review! As a dentist, we know how important it is to have the highest quality toothbrush working for your patients. Kindly give us a call at (800) 566-7252, so we can gather some details on this iO 10 brush handle to share with our Quality Assurance Team and assist you in getting a replacement.
Awesome!!
5 out of 5 stars
Sac21 - 11 months ago
originally posted on Oral-B
This is a great product. i have been using it for quick a long time now
Faulty Product
1 out of 5 stars
Lilly952 - 1 year ago
originally posted on Oral-B
It is a great toothbrush while it lasts. After about 4 months, the battery would charge to 100% in about 10 seconds and obviously die immediately when used. When charged for longer, the result was the same. Lots of other people seem to have similar battery issues. Not worth the money for a faulty product.
1 reply from Customer Care team - 1 year ago
We're disappointed to hear this. With the many quality tests these brushes undergo, this surely isn't the quality we expect. Our team would like to hear more and share some information with you regarding our 2 Year Manufacturer Warranty. So we can best assist you, we ask that you give us a call at (800) 566-7252.
Change the terrible toothbrush head design!
2 out of 5 stars
Bob27268 - 1 year ago
originally posted on Oral-B
The toothbrush head has multiple holes in it, causing it to leak toothpaste/ saliva unless you’re looking at the ceiling. This is such a terrible design and needs to be corrected!
1 reply from Customer Care team - 1 year ago
We're so sorry to hear you're not a fan of the design of our toothbrush heads, and are happy to help. Please know, there are many quality checks in place to ensure only the best products reach you. Sometimes this may occur because the refill remained wet since last brushing, so it can help to clean the brush head from the outside and inside after brushing, and allow it to dry. So that we can help you further, please give us a call at (800) 566-7252.
Twin pack
4 out of 5 stars
LaVern - 2 years ago
originally posted on Oral-B
I’ve been a loyal customer for Oral-B for decades. Recently purchased a twin pack but to my dismay, it broke the first time I used it. 2nd one is working just fine but paid for two and got one … bummer. Pic available.
Worst purchase I made
1 out of 5 stars
Rando - 2 years ago
originally posted on Oral-B
Bought this July of last year, so this review is months in the making. This thing is not worth the money. Brushing my teeth has turned into such a hassle. The whole time, water and toothpaste is pouring down the toothbrush. I have to hold my arm at an angle or else I get a mess running down my arm. I have to hold my head over the sink or else it pours down my chest. All this while just using a pea sized drop of toothpaste. I am on my second brush, so maybe 6 months in and I am seeing mold already growing all over the inside of the brush. This is absolutely disgusting. When using the app, the bluetooth is so wonky that it will show the left side of my mouth being brushed while I am actually brushing the right side. I don't even use it anymore and just count the time going by in my head. The only positive piece I have for this is that my mouth does feel clean after, but you can get the same feeling with a regular toothbrush.
1 reply from Customer Care team - 2 years ago
We're so sorry to hear you didn't enjoy your brushing experience with the Oral-B iO Series 10, Rando. We put our brushes through extensive quality checks to ensure they are comfortable to use and perform to our high standards. Your feedback will certainly be shared with our team. We'd like to learn more, and help you further with the app issues you're experiencing. Please give us a call at 1(800) 566-7252.
Great brush when the charge holds.
3 out of 5 stars
Therese - 2 years ago
originally posted on Oral-B
I love the io brush. Outstanding daily clean but horribly frustrated with lack of retaining its charge. On rare occasion I may get 3 days with two or three brushes daily but often only 1-2 days for the same number of brushes. It’s very sensitive if anything touches the base and seems to discharge the rest of the battery.
1 reply from Customer Care team - 2 years ago
Thanks for your review, Therese. All our Oral-B electric toothbrushes undergo strict quality checks, so while we're very glad to know you love your iO 10, we're surprised that it loses its charge like this and can understand why you'd be frustrated. Our brushes take between 14 and 22 hours to fully charge, and the charge should last for between 5 and 14 days of brushing sessions (when brushing twice a day, for 2 minutes each time). One tip we have is to make sure you're not charging your brush on a metal surface, as that can interfere with the charger's ability to perform. To further help you, please call us at (800) 566-7252!
No comparison.
5 out of 5 stars
GLRzoom - 2 years ago
originally posted on Oral-B
After about 7-10 days it became abundantly clear that this toothbrush was exceptional. Best clean ever by far. No comparison. Had a very small sore spot on gum. About to call Dentist. After3-4 using Oral B-iO. It was healed.
Good
5 out of 5 stars
Steven - 2 years ago
originally posted on Oral-B
Rivvh. Goggles just have the right amount of energy and