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Premium Ultra Strong Toilet Paper - up&up™
$7.39 ($0.50/100 count)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Ultra-strong toilet paper thoroughly cleans without ripping/shredding
- Made from materials from sustainably maintained forests and controlled sources
- Septic-safe toilet paper won't clog pipes
- 2-ply toilet paper for a softer feel
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 6 Rolls
Features: Septic-Safe
TCIN: 89685860
UPC: 013100302912
Item Number (DPCI): 253-06-6262
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.Shipping details
Estimated ship dimensions: 9.2 inches length x 12.2 inches width x 5.1 inches height
Estimated ship weight: 1.3669 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Highly rated
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4.6 out of 5 stars with 21425 ratings
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Guests are saying
This toilet paper has garnered mixed feedback from guests, with many praising its thickness, softness, and affordability compared to name brands. However, some guests have expressed disappointment over recent quality changes, noting that the texture has become rougher and thinner. Despite these concerns, many guests appreciate its durability and effectiveness, making it a reliable choice for everyday use. Overall, it remains a popular option for those seeking quality at a reasonable price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 5150 reviews
quality: 3.57 out of 5
softness: 3.76 out of 5
thickness: 3.76 out of 5
value: 3.55 out of 5
64% would recommend
895 recommendations
2 out of 5 stars
29 October, 2025Verified purchase
NOT THE SAME ANYMORE!!
Agree with all the others who are saying the quality has deeply declined. This was the only toilet paper my family used. Recently it hasn’t been the same. At first I thought I accidentally purchased the wrong product but that wasn’t the case. This toilet paper used to be much more like the higher priced brands. Now it’s gotten a lot rougher and a lot thinner. We are using twice as much as we used to. It’s now more comparable to the cheaper toilet paper. We will be switching to another brand unfortunately, the price savings getting this one isn’t worth it anymore
2 out of 5 stars
29 October, 2025Verified purchase
(no review title)
Sharp decline in quality in all aspects of product. Used to be great.
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
Great
Targets up and up paper towels are the best value for the quality of the product. Weather being used for a spill or as a plate :-)
2 out of 5 stars
28 October, 2025Verified purchase
Steep decline in quality
This use to be a five star product. I would come to Target just for this. It is sub standard now. My husband who complains about nothing, asked me to change TP. I won’t buy it again. Bet sad about the decline in quality.
2 out of 5 stars
Thumbs down graphic, would not recommend
27 October, 2025Verified purchase
Item not what it used to be
Guess Target decided to make cost cutting changes to their toilet paper. It used to be very comparable to name brand strong 2-plys. The recent change has made this toilet tissue rough. I am giving it 2 stars because the size is relatively the same. I used to recommend this product to friends and family. With the recent changes, I will no longer do so.
2 out of 5 stars
Thumbs down graphic, would not recommend
25 October, 2025Verified purchase
Not like it used to be.
This used to be our go-to toilet paper. It was the perfect dupe for charmin, but now there’s no comparison. Unfortunately this one has taken a major turn downward. It’s too thin, the 2 layers separate often, the rolls are puny& it’s not even soft. Super disappointing. Just use a coupon and get the “real deal”.
2 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2025Verified purchase
(no review title)
quality has declined, leaves behind soooo much lint now, which drives me insane. Hope they resolve this, as it has been bothering me for a bit now.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2025Verified purchase
not original quality
recently changed to very thin, rough and smaller rolls
1 out of 5 stars
23 October, 2025Verified purchase
Terrible new formulation
Terrible new formulation!! What happened? This used to be my go-to! Now it’s extremely thin, scratchy and quality is terrible. It must have changed recently and not for the better. The two ply feels like one, and they don’t stick together, making it basically useless. Fail
2 out of 5 stars
Thumbs down graphic, would not recommend
23 October, 2025Verified purchase
(no review title)
The quality of this toilet paper has changed. It is a different texture and feels thinner. No longer an automatic buy.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 October, 2025Verified purchase
This used to be such good toilet paper, but unfortunately its now cheaply made. Thin, scratchy, and the 2-ply seprates easily. Wont be purchasing again.
Well that’s disappointing..
1 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025Verified purchase
(no review title)
Fine quality of paper however there is literally nothing on the roll. We have been going through the rolls 2-3x quicker than any other brand I have ever purchased.
5 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025Verified purchase
(no review title)
so far I like the quality 3rd time purchasing
2 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2025Verified purchase
(no review title)
It does the job. But I would not recommend this for ladies. It leaves a lot of lint behind and we all know how that can get annoying very fast for us ladies. Don’t recommend wouldn’t purchase again. Very soft though maybe that’s why it’s so linty.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2025Verified purchase
Quality way down
We’ve been buying this toilet paper for years, but our last few packs have been poor quality. The texture is rough and the ply is very thin. I hope they go back to the original, but until then I’ll have to change brands.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2025Verified purchase
lower quality
not the same product as before. thinner and not as strong or soft.
5 out of 5 stars
Thumbs up graphic, would recommend
20 October, 2025Verified purchase
Same quality as Charmin but cheaper!
This is the Target brand take on Charmin's Ultra Strong toilet paper. Bottom line: it's so close in quality that it doesn't make sense to pay more for Charmin. One thing to note, in case you haven't used either company's offering: they both tend to create quite a bit of toilet paper dust in and around the toilet paper holder. The product is worth the extra little bit of dusting so, don't let that stop you.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 October, 2025Verified purchase
DIFFERENT AND WORSE PRODUCT
I don't know what happened in the last year or so, but the toilet paper supplier changed to a vastly inferior product. The two layers (2 ply paper) do NOT adhere to each other, and you will find yourself constantly unrolling individual layers... effectively giving you 1 ply toilet paper. The material is also scratchier, sheds dust prolifically, and has a weird design that wasn't present before. I hate this toilet paper, and can't wait to use up my remaining 30+ rolls I had stocked up on.
1 out of 5 stars
16 October, 2025Verified purchase
Not good anymore
Used to be a great dupe for Charmin. And now it’s suddenly thin and rough. My family can’t wait to get through the pack and go back to the name brand.
1 out of 5 stars
14 October, 2025Verified purchase
(no review title)
Sooo unhappy with the changes they have made !! The layers separate easily & it is so rough now. I have literally been buying this for YEARS & why?? Why would you change it ?? Awful !!! Never buying again