$7.29 sale price when purchased online
$7.39 list price
Target Online store #3991
About this item
Highlights
- Ultra-strong toilet paper thoroughly cleans without ripping/shredding
- Made from materials from sustainably maintained forests and controlled sources
- Septic-safe toilet paper won't clog pipes
- 2-ply toilet paper for a softer feel
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 6 Rolls
Features: Septic-Safe
TCIN: 89685860
UPC: 013100302912
Item Number (DPCI): 253-06-6262
Origin: Made in the USA or Imported
Allergens & Warnings:
WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.Shipping details
Estimated ship dimensions: 9.2 inches length x 12.2 inches width x 5.1 inches height
Estimated ship weight: 1.3669 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I bought th 30 roll case today and when I got home noticed the roll is smaller, the package at home has 264 sheets per roll while the case I bought today has 244. Has this procduct been ruduced?
submitted by Dissappointed Comsumer - 5 months ago
A: And the quality of the 244 sheet per roll toilet paper is FAR WORSE than the 264 sheet per roll. So bad that I will no longer buy this toilet paper.
submitted byMichelle C - 2 months agoA: Glad it wasn’t just me going nuts when I just discovered this. Really disappointing they have it under the same listing as before and just “30 rolls” in the description.
submitted bySerr - 2 months agoA: Yes. Same thing. I set a new roll by a old roll for comparison
submitted bysmithsilver - 3 months agoA: The rolls are nothing like they used to be. Shrinkflation has hit toilet paper again. Comparing old roll to new, it looks like a completely different product.
submitted byDisappointed - 3 months agoA: Yes definitely reduced amount per roll. They are not the mega rolls they used to be. And my family dosen't think they are the same quality either. This used to be my Charmin replacement as it is cheaper and the quality used to be right on par with Charmin. Now I gotta find a new toilet paper.
submitted byStacy - 21 days agoA: This is the last time I buy this product. Rip off. Back to using charmin!
submitted bycapecod1977 - 15 days agoA: Yes I placed a roll bought previously to this "new" roll and it's a signifigant difference. Smaller. I see in their listing they claim "new lower price" and no where do they admit smaller product.Bad
submitted bysebandmia4ever - 1 month agoA: Yes, I compared the rolls I bought from March 2025 vs yesterday. They are making them a lot smaller now!
submitted byBeb - 2 months agoA: Hi - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob
submitted byRob - 5 months agoTarget staff support
Q: Is the plastic packaging recyclable? It doesn't have a number on it or any information about recyclability.
submitted by Proud flip phone user - 1 year ago
A: The next text time ! Z
submitted byY - 9 months agoA: Not recyclable in most municipal recycling, but services like Ridwell will take it.
submitted byMidwesty - 9 months agoA: Most "film" plastic is non recyclable via normal recycling pickup. Some stores do have plastic bag recycle collection bins out front, but investigative reporting showed a percent of them ended up dumped in 3rd world countries, clogging local water ways
submitted bysmithsilver - 3 months agoA: Hello - We appreciate your interest in this item. It is made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. . We know you will like it. – Jacob
submitted byJacob - 11 months agoTarget staff support
Q: Is this toilet paper septic safe?
submitted by Abundance56 - 2 years ago
A: Hello Abundance56- Great Question! Yes, it is septic-safe and the toilet paper won't clog pipes Hope this was helpful! -Daniel
submitted byDaniel - 2 years agoTarget staff supportA: They do have a product specifically labeled as septic safe
submitted bysmithsilver - 3 months ago
Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?
submitted by amazontoldme - 8 months ago
A: Hi amazontoldme - Thank you for reaching out to us with your query about the Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™. "Ultra Strong" toilet paper prioritizes durability and strength, meaning it's designed to resist tearing when wet, while "Soft & Strong" aims to balance both softness and strength, providing a more comfortable feel while still maintaining good durability. I hope this information was helpful. Happy Shopping! - Josh
submitted byJosh - 8 months agoTarget staff support
Q: Is this toilet paper septic safe??? This is a previous question that has not been answered
submitted by Lucy - 1 year ago
A: Hello - We appreciate your interest in this Premium Ultra Strong Toilet Paper. They are Septic-safe toilet paper won't clog pipes. We know you will enjoy it. – Jacob
submitted byJacob - 1 year agoTarget staff support
Q: You don't have an image of the 12 roll. What is the 12 roll square foot total?
submitted by Cy - 2 years ago
A: Hello Cy - The total square footage for Premium Ultra Strong Toilet Paper - 12 Mega Rolls - up & up™ is 344.9 square feet. Hope you have a great day! - Stacy
submitted byStacy - 2 years agoTarget staff support
Q: Is it smooth or does it have a texture design?
submitted by Yogi - 3 years ago
A: Hello Yogi – The toilet paper has both micro and macro embossing patterns that technically provides texture to the product. This texture is still soft but not smooth. - Simonne
submitted bySimonne - 3 years agoTarget staff support
Q: Are these individually wrapped?
submitted by Eric - 3 years ago
A: No they are not, wrapped as entire package.
submitted byMJ - 3 years agoTarget staff support
Q: I'd like to know whether or not it Is TP scented?
submitted by Eric - 3 years ago
A: Hello Eric - This is a great question! This product is not scented. Have a great day! - Channing
submitted byChanning - 3 years agoTarget staff support
Q: How much does a 6 pack weigh?
submitted by Shawnamermaid - 3 months ago
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Guests are saying
This toilet paper has garnered mixed feedback from guests, with many praising its thickness, softness, and affordability compared to name brands. However, some guests have expressed disappointment over recent quality changes, noting that the texture has become rougher and thinner. Despite these concerns, many guests appreciate its durability and effectiveness, making it a reliable choice for everyday use. Overall, it remains a popular option for those seeking quality at a reasonable price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 4983 reviews
quality: 3.71 out of 5
softness: 3.89 out of 5
thickness: 3.88 out of 5
value: 3.69 out of 5
67% would recommend
835 recommendations
The right toilet paper for everything you need to do to get ready for the world!
5 out of 5 stars
Thumbs up graphic, would recommend
James Ryan singing marine - 9 hours ago, Verified purchaser
This toilet paper doesn't disintegrate when it gets wet little to no lint does a great job super absorbent absorbs 10 times its weight can be used for multiple different things to clean up get ready or maintain yourself from all different angles of the high maintenance person this is the paper you need works with hands face bum everything no recycled materials all brand new right color very fresh product get it now you really be glad you did! And get the big one you're going to love it! Get a smaller one for backup!
Two ply is uneven & comes apart
1 out of 5 stars
Thumbs down graphic, would not recommend
Rw351 - 14 hours ago, Verified purchaser
I’ve never left a review on Target, but this TP sucks so bad, I feel the need to! I thought maybe I got a pack that was part of a bad batch because the two-ply layer was uneven and completely coming apart. Gave it another try and bought another pack a few weeks later and same result. Save yourself disappointment and don’t waste your money on this. I promise you I will NEVER be buying this TP again. Definitely spending a few extra dollars and getting the name brand next time I go.
HORRIBLE!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
H - 14 hours ago, Verified purchaser
Whatever happened to this is horrible. The plys come apart and it is so ROUGH. Trying to return the rest of the package because this is unusable.
It's trash now. It used to be my favorite
1 out of 5 stars
Thumbs down graphic, would not recommend
TargetGal - 1 day ago, Verified purchaser
This used to be my go to TP, to the point that I went out of my way to buy it at Target. Now it’s flimsy, rough and the two ply splits. You know, the mark of a cheap roll. I’m really bummed that I need to find a new brand.
New version is terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
PJ - 2 days ago, Verified purchaser
The new version of the Ultra Strong t.p. is VERY noticeably lower quality. Smaller rolls and not nearly as soft. Rough. Will need to switch brands because this one is no longer any good.
Toilet paper rolls smaller
3 out of 5 stars
Thumbs down graphic, would not recommend
Trichards - 2 days ago, Verified purchaser
Had same pkgs of the up &up toilet paper in the 18 roll pkg from a previous order The previous order rolls were so much bigger than these The new rolls are at least inch smaller than the others. They all say 244 sheets per roll. Something is for sure wrong about these last 2 pkgs i received the paper feels thinner and rolls are not good quality
Bring Back The Old Version PLEASE 🥹🙏🏽🫶🏽
2 out of 5 stars
Thumbs down graphic, would not recommend
UnicornGem3 - 2 days ago, Verified purchaser
I literally thought I bought the wrong TP. Placed an order via the app for curbside pickup and was like dang, I got the wrong TP. Now reading the reviews, can confirm I didn't get the wrong TP and this TP is sooo small 😭 bring back the old TP please && TY
Smaller & Worse
1 out of 5 stars
Thumbs down graphic, would not recommend
Stephanie - 4 days ago, Verified purchaser
The rolls are definitely smaller than they were in the past. The quality has also gotten much worse. Paper is thin and rough. Up & Up used to be the best toilet paper for value but not anymore. Do not buy.
Shrinking rolls same price
1 out of 5 stars
Thumbs down graphic, would not recommend
Jr - 4 days ago, Verified purchaser
Significantly smaller rolls now, same price. Also the softness has gone down. Quality is disappearing.
Skimping on quality and quantity
1 out of 5 stars
KK - 5 days ago, Verified purchaser
Major shrinkflation and lower quality. Will need to look at other options. Used to be a great value, but that’s no longer the case.
They ruined it!
1 out of 5 stars
Thumbs down graphic, would not recommend
Brih - 5 days ago, Verified purchaser
Used to boast about this tp to my family until they ruined it! Ultra strong turned into thin and weak. Rolls appear smaller too. I will no longer be buying these.
Not even shrinkflation, it’s a different product
1 out of 5 stars
Thumbs down graphic, would not recommend
MichaelaW - 7 days ago, Verified purchaser
I had one roll left of the last variation of this toilet paper which we loved for years and was actually a good value. Comparing the new roll to the old roll, it’s considerably smaller, thinner, rougher, and has a different pattern. I honestly thought I got a bad batch that wrapped the wrong toilet paper in the Ultra Strong packaging until I read recent reviews. There’s nothing Ultra Strong about this and to keep the price the same for a product way smaller AND lesser quality is honestly shameful. Will not be repurchasing.
Change it back!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Thepopo - 7 days ago, Verified purchaser
I’ve been buying this toilet paper for years and liked how soft and strong it was with no rips. They recently changed the paper to be thin and rough like tp you would find in a public restroom. I have some older rolls I compared to the new ones and there is a clear difference. The paper also rips off the roll badly when you start a new roll and the two plys are separated then. I will be switching brands with the new change.
Shrinkflation
2 out of 5 stars
Thumbs down graphic, would not recommend
KT58 - 9 days ago, Verified purchaser
Have bought this toilet paper for years and just opened a new package to find that they’ve shrunk the size of the rolls SIGNIFICANTLY despite it being the same price. Did they think we wouldn’t notice? Will not be purchasing this any longer.
Major Quality Decline
1 out of 5 stars
CW - 10 days ago, Verified purchaser
Target has updated this product—and it’s much worse quality now. I’ve bought this toilet paper for years, and now I think I need to find a new brand.
My Rating Downgraded...
2 out of 5 stars
Thumbs down graphic, would not recommend
Thrifty Me - 10 days ago, Verified purchaser
My Rating Downgraded... Due to a DECREASE in QUALITY and QUANTITY of Target's Up&Up Ultra Strong (as well as the Soft and Strong) toilet paper, my PREVIOUS 5-Star Rating has been DOWNGRADED to a 2-Star Rating. Actually, I'd give 1-Star for the Soft and Strong because it is now super thin, falls apart like confetti, and is no longer a thick, strong, or soft toilet paper and the Ultra Strong isn't as soft as it once was. Up and Up used to be equal to the name brand toilet paper so much so that I had wondered if it wasn't the exact same name brand BUT with a private Up and Up label for Target. For 30+ years, up until the toilet paper shortage during the pandemic, I ALWAYS bought the same premium brand of toilet paper (the brand with a girl's name) and paid a premium price for its premium quality. During the pandemic I bought Target's Up & Up brand (18 = 72 Rolls pack) and was very pleasantly surprised to discover the quality was as good as my regular brand and maybe even better when you consider it cost $14.97 for 18 HUGE rolls. I had never considered changing brands until then but not only "WAS" it VERY GOOD toilet paper but the price was really great in comparison to the name brand and the large packs were convenient so I continued to buy the 18-Roll pack. UNFORTUNATELY... at some point the "18=72 Rolls" pack was replaced with re "18=244 Sheets per Roll" which are NO LONGER MEGA ROLLS! I have a toilet paper canister and when I was getting the mega rolls, I had to remove some of the toilet paper to get it to fit in the canister. That was the first clue that it had changed and then I noticed the quality. Not only did the size of the roll shrink, but the quality shrunk as well. I have used BOTH the Ultra Strong and the Soft & Strong and used to like them both before the change is were made. Both used to be really good but not anymore. The quality has gone South and shrinkflation is abundantly clear so it's time to switch to a premium quality toilet paper again because Up&Up has failed miserably in quality over the past year or so. Downgrade 5-Stars to 2-Stars
Major decline in quality!
1 out of 5 stars
BCRE8UV - 10 days ago, Verified purchaser
I have bought this brand of toilet paper for years and it has been great. The package I just bought is not the same product I purchased two months ago. I had a roll left from the old package to compare. The old one was larger, softer and stronger. The new version is thin, rough, and rips easily. Definitely not “ultra strong.“ Additionally, the cardboard cores are raggedy and bent, and I don’t appreciate the excess packaging. For some reason, the rolls are packaged in sets of four within the outer plastic package. Will not be purchasing again.
Toilet tissue
4 out of 5 stars
Thumbs up graphic, would recommend
Anonymous - 11 days ago, Verified purchaser
It good toilet tissue
Clearly a major quality decrease / supplier change in Summer 2025
1 out of 5 stars
Thumbs down graphic, would not recommend
Suds - 11 days ago, Verified purchaser
Terrible quality now, not the same
Best Brand Ever
5 out of 5 stars
Thumbs up graphic, would recommend
dd - 11 days ago, Verified purchaser
Having tried all other brands of toilet paper, this is the only one that's soft yet strong enough to not fall apart. Great price, too. A must try!