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Similac Advance Powder Infant Formula - 12.4oz: Kosher, Halal, Milk-Based, Brain & Eye Development - 2 of 4Similac Advance Powder Infant Formula - 12.4oz: Kosher, Halal, Milk-Based, Brain & Eye Development - 3 of 4Similac Advance Powder Infant Formula - 12.4oz: Kosher, Halal, Milk-Based, Brain & Eye Development - 4 of 4
Similac Advance Powder Infant Formula - 12.4oz: Kosher, Halal, Milk-Based, Brain & Eye Development - 1 of 4

Similac Advance Powder Infant Formula - 12.4oz: Kosher, Halal, Milk-Based, Brain & Eye Development

$21.99 ($1.77/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • EASY TO DIGEST: Similac Advance is nutritionally complete and inspired by breast milk
  • SUPPORTS BRAIN & EYES: Has DHA and lutein, important ingredients found in breast milk
  • NO PALM OLEIN OIL: Designed to support excellent calcium absorption
  • NO ARTIFICIAL GROWTH HORMONES†: Similac was the first leading infant formula brand with no artificial growth hormones. Similac Advance is also kosher and halal
  • SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS
  • ELECTRONIC BENEFITS TRANSFER (EBT) ELIGIBLE: Eligible to be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits in select stores. The SNAP name is a service mark of the US Department of Agriculture; USDA does not endorse any goods, services, or enterprises

Description

Similac Advance* is a nutritionally complete, milk-based, iron-fortified infant formula for baby’s first year. It has our exclusive blend of ingredients to support baby’s brain and eye development. Our no palm olein oil blend supports excellent calcium absorption. Similac was the first leading infant formula brand with no artificial growth hormones† and is the #1 infant formula brand fed in hospitals. * Not for infants or children with galactosemia. † Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows

Serving Size: 5.0 fl oz

Amount :

Calories: 100
% Daily Value*
Total Fat 5.6g
Sodium 24mg
Total Carbohydrate 10.7g
Protein 2.07g
Vitamin D 60mcg
Calcium 78mg
Iron 1.8mg
Potassium 105mg
Vitamin C 9mg
Vitamin E 1.5mg
Vitamin K 8mcg
Thiamin 100mg
Riboflavin 150mg
Niacin 1050mg
Vitamin B6 60mg
Folate 15mcg
Vitamin B12 0.25mcg
Biotin 4.4mg
Pantothenic Acid 450mg
Choline 24Abbreviation Unknown
Phosphorus 42mg
Iodine 15mcg
Magnesium 6mg
Zinc 0.75mg
Selenium 2mcg
Copper 90mg
Manganese 5mg
Chloride 65mg
Omega-6 (linoleic acid LA) 1000mg
Inositol 24mg
Water 133g
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

nonfat milk, lactose, high oleic sunflower oil, whey protein concentrate, soy oil, coconut oil, galactooligosaccharides†, less than 2% of: schizochytrium sp. oil,‡ m. alpina oil,§ beta-carotene, lutein, potassium citrate, calcium carbonate, ascorbic acid, soy lecithin, magnesium chloride, ferrous sulfate, choline bitartrate, choline chloride, ascorbyl palmitate, salt, potassium chloride, taurine, inositol, zinc sulfate, mixed tocopherols, d-alpha-tocopheryl acetate, niacinamide, calcium pantothenate, l-carnitine, vitamin a palmitate, copper sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, manganese sulfate, phylloquinone, biotin, sodium selenate, vitamin d₃, vitamin b₁₂, potassium phosphate, potassium iodide, potassium hydroxide, and nucleotides (adenosine 5′-monophosphate, cytidine 5'-monophosphate, disodium guanosine 5′-monophosphate, disodium uridine 5'-monophosphate), †prebiotic, ‡source of dha, §source of ara

Allergens & Warnings:

NOT FOR INFANTS OR CHILDREN WITH GALACTOSEMIA, Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. NEVER USE A MICROWAVE TO WARM FORMULA. Serious burns can result., WARNING, CONTAINS MILK AND SOY INGREDIENTS.
Baby Formula Focus: Growth Support, Brain Development, Easy to Digest, Eye Development
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Halal, Kosher
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 12.4 Ounces
TCIN: 14782757
UPC: 070074559582
Item Number (DPCI): 007-09-0097
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.48 inches length x 4.13 inches width x 4.05 inches height
Estimated ship weight: 0.96 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: does target take WIC?

submitted by Mom - 3 years ago

  • A: We don't have details as it can vary by Target location. It would be best to speak with your local Target store or reach out to the Target Customer Service team to see if they can provide details: 800-440-0680 -The Similac Team

    submitted byAbbott Nutrition Team - 3 years ago
    Brand expert

  • A: Yes they take WIC for this formula

    submitted byJulr10 - 1 year ago

  • A: Most of them do call your closest store

    submitted byJenice - 2 years ago

Q: What is unique about Similac's approach to growth hormones?

submitted by AI Shopping Assistant - 1 month ago

  • A: Similac was the first leading brand to produce infant formula without artificial growth hormones.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What are the key nutritional focuses of this infant formula?

submitted by AI Shopping Assistant - 1 month ago

  • A: The formula focuses on growth support, brain development, easy digestion, and eye development.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How is the formula designed to support calcium absorption?

submitted by AI Shopping Assistant - 1 month ago

  • A: It contains a blend that specifically supports excellent calcium absorption without palm olein oil.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How is the formula prepared for feeding infants?

submitted by AI Shopping Assistant - 1 month ago

  • A: The Similac Advance infant formula is in powdered form and requires mixing before use.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this formula suitable for infants with dietary restrictions?

submitted by AI Shopping Assistant - 1 month ago

  • A: Yes, it is gluten-free, halal, and kosher, meeting various dietary needs.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How many ounces is the scoop?

submitted by Mama242 - 1 year ago

  • A: To best answer your question, call our Consumer Relations team at: 1-800-986-8800. Thanks! -The Similac Team

    submitted byAbbott Nutrition Team - 1 year ago
    Brand expert

Q: What age is it used for? Is it fine for newborns?

submitted by Robina - 2 years ago

  • A: Similac Advance is designed to meet the nutritional needs from birth through the first full year (12 months) of life. Be sure to check with your pediatrician to see what would be right for your little one. -The Similac Team

    submitted byAbbott Nutrition Team - 1 year ago
    Brand expert

Q: how many ounces does it make?

submitted by missasue - 3 years ago

  • A: The Similac Advance 12.4 oz powder cans will make approximately 90 oz of formula. This would equal about 11 bottles filled with 8 fl oz of prepared formula. Hope this helps! - The Similac Team

    submitted byAbbott Nutrition Team - 3 years ago
    Brand expert

Q: is this formula vegetarian?

submitted by Vegetarian - 3 years ago

  • A: No, Similac Advance is not a good option for vegetarian diets. - The Similac Team

    submitted byAbbott Nutrition Team - 3 years ago
    Brand expert
See all questions (10)

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Guests are saying

Similac Advance Infant Formula is a highly regarded choice among parents for its quality and nutritional value. It contains essential nutrients like DHA, iron, and lutein, which support brain and eye development. Many guests appreciate its easy mixing and smooth texture, making feeding hassle-free. While some mention it can be slightly pricey, the overall consensus is that it provides reliable nutrition for growing babies, making it a trusted option for many families.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1960 reviews
    easy on tummy: 3.32 out of 5
    easy to prepare: 4.53 out of 5
    quality: 3.9 out of 5
    value: 3.67 out of 5
    61% would recommend
    47 recommendations
    5 out of 5 stars
    27 May, 2026Verified purchase

    (no review title)

    good
    leticia
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Good formula!

    [This review was collected as part of a promotion.] My baby had some spitting after drinking the formula. He did get full with 6 ounces, it dissolves fast, so my baby wasn’t waiting for long. It smells like whole milk.
    1 reply from The Consumer Relations Team team - 16 days ago
    We would like to learn more about your baby's experience with Similac Advance and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer #04995233 when you call.
    GuadalupeP
    Did you find this review helpful?
    4 out of 5 stars
    13 May, 2026
    originally posted on influenster.com
    Image

    Good

    [This review was collected as part of a promotion.] My daughter has been using this same formula so far she's growing well and big so far she seems very healthy so the formula seems to be working well the instructions are simple and easy to use .
    IsyaredP
    Did you find this review helpful?
    4 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
    Image

    Standard, affordable

    [This review was collected as part of a promotion.] The Similac advance infant formula is a great and affordable option for feeding my exclusively formula fed baby. She has tolerated the formula well, and has not had any apparent issues with sensitivity. It is easy to mix and the consistency is similar to other similac formulas. A great option for your little one!
    KathrynA
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on influenster.com
    Image

    Perfect formula

    [This review was collected as part of a promotion.] Mixes easily and doesn’t clump. Easy to scoop and baby handles well without tummy issues or spitting up. No irritation and puts my mind at ease when I’m supplementing.
    ErinnF
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on influenster.com
    Image

    Works great for my baby!

    [This review was collected as part of a promotion.] This is my favorite formula for my little guy! I love that it’s the most affordable option from Similac, and it agrees well with his tummy! Very easy to mix and doesn’t get clumpy at all. Easy to use and we’re both happy :)
    EmilyR
    Did you find this review helpful?
    5 out of 5 stars
    8 April, 2026
    originally posted on influenster.com
    Image

    Excellent formula

    [This review was collected as part of a promotion.] This formula is the best I have used with my baby, its quality and food safety are unique apart from adding nutritional value in each portion. Easy storage and durability
    PaolaM
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 March, 2026Verified purchase

    (no review title)

    Loved the formula. It worked well making it in a pitcher. The similac rewards program can be glitchy on scanning codes in.
    Meg1991
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026
    originally posted on influenster.com
    Image

    Everyday nutrition for healthy happy babies

    [This review was collected as part of a promotion.] Lately l’ve been using Similac Advance for my baby and I honestly love it. It has important nutrients like DHA, vitamin E and lutein that support brain and eye development. Definitely a reliable choice for healthy growth and everyday nutrition.
    ElsaZ
    Did you find this review helpful?
    3 out of 5 stars
    23 March, 2026
    originally posted on influenster.com
    Image

    It’s fine

    [This review was collected as part of a promotion.] It’s good formula but it’s obviously not the best. It’s still pretty pricey at the store. The baby digests it just fine but I wouldn’t say there is anything special or amazing about this formula.
    1 reply from Consumer Relations team - 2 months ago
    We always appreciate the feedback and will be sure to share your comments with our team.
    JadeT
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 March, 2026Verified purchase

    Great formula

    Great formula - my child has been on it for months and never had an issue.
    Kate
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    Good ❤️

    [This review was collected as part of a promotion.] The formula dissolves easily in water and does not cause gas for newborn. It can be found at almost any supermarket. The price is reasonable and not to expensive.
    QuynhT
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on influenster.com
    Image

    loved the quality

    [This review was collected as part of a promotion.] Yayyyyyy who doesn’t love bay stuff I love getting new things to try it’s so amazing to get this opportunity!!!!! This was perfect for my son I’m glad because some formulas make him constipated or gassy !!! It’s so perfect for him I will be getting this formula again I lived the quality!! It mixed so quickly and easy!! No clumping and no smell at all everything was great!
    NatalieS
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on influenster.com
    Image

    A brand I trust

    [This review was collected as part of a promotion.] I combo feed my baby and similac continues to be a brand I trust. This formula agrees with my son, who is definitely on the sensitive side. I feel that, especially with coupons they offer, this formula is one of the more affordable options on the market.
    MelainaC
    Did you find this review helpful?
    5 out of 5 stars
    18 February, 2026
    originally posted on influenster.com
    Image

    Best formula

    [This review was collected as part of a promotion.] This formula has been amazing for my baby. Easy mixes and has a smooth texture. This includes iron and other important nutrients for a baby's healthy growth. My boy loves it
    ZaynabB
    Did you find this review helpful?
    5 out of 5 stars
    17 February, 2026
    originally posted on influenster.com
    Image

    Good brand

    [This review was collected as part of a promotion.] My baby really enjoyed the Similac formula I also really liked it because it didn't make her throw up. She had no problems with it. When you put it in the bottle and shake it doesn't get all bubbly or clump up.
    AnahiV
    Did you find this review helpful?
    4 out of 5 stars
    13 February, 2026
    originally posted on influenster.com
    Image

    This is the most reliable, budget-friendly name br

    [This review was collected as part of a promotion.] The Similac Advanced is a standard milk-based formula. If your baby has a sensitive stomach or a true cow’s milk protein allergy, then this is not the one. This formula is the baseline that almost everyone starts with because it’s nutritionally complete and hospital-vetted. And it’s easy to find at any grocery store or pharmacy.
    chloe_m_2170
    Did you find this review helpful?
    5 out of 5 stars
    12 February, 2026
    originally posted on influenster.com
    Image

    It’s great

    [This review was collected as part of a promotion.] So I take this formula as a very trustworthy brand. I’ve used it with all my kids and I totally recommend it versus any other brand ever. The value with it is pretty good. The packaging is your ordinary packaging for baby formula. The scoop is the same as well.
    jordan_and_katy_6370
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 February, 2026
    originally posted on influenster.com
    Image

    Similac

    [This review was collected as part of a promotion.] The similac advance infant formula is the most accurate milk that’s close to breastmilk and my baby doesn’t have any spit up issues at all I love this product bc it’s so easy to scoop and use
    jazzcrawn_4543
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on influenster.com
    Image

    Gentle on little tummies

    [This review was collected as part of a promotion.] Similac Advance has been a great choice for our family. I really like that it’s designed to support brain and eye development with DHA and lutein and it feels reassuring knowing it’s made to be gentle on little tummies! The formula mixes easily, has a smooth texture and my baby girl has been happy and comfortable after feedings! I would definitely recommend it to other parents looking for a dependable infant formula!
    Emily T
    Did you find this review helpful?

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