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Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4

Dawn Ultra Dishwashing Liquid Dish Soap - Original

$9.99

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable
Recommended Surface Application: Multi-Surface
Product Results: Removes Soil, Used for Cleaning, Cleaner, Removes Grease
Recommended Product Application: Dishes
Net weight: 70 fl oz (US)
TCIN: 17038274
UPC: 030772093986
Item Number (DPCI): 003-06-0167
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water' '

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Not for use in dishwashers., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 11.13 inches length x 6.25 inches width x 4.01 inches height
Estimated ship weight: 5.16 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Guests are saying

The recent changes to the scent of Dawn dish soap have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original formula. Despite its effectiveness in cutting grease and cleaning dishes, the new fragrance has been described as overpowering and unpleasant. Guests appreciate the product's cleaning power and versatility, but the scent change has led to a decline in loyalty, prompting many to seek alternatives. The product remains a staple for its cleaning capabilities, but the scent issue is a major concern.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 31552 reviews
    cleans effectively: 4.33 out of 5
    quality: 3.83 out of 5
    value: 3.79 out of 5
    57% would recommend
    1057 recommendations

    CLOYING NEW SCENT - No more Dawn at my house!

    3 out of 5 stars
    Lynnski - 19 hours ago
    New scent — TOO MUCH! As others have said, the new Dawn scent is overpowering. I can smell it in the next room. I don’t understand why it was changed. I can’t buy Dawn anymore for this reason. It gives me a headache.
    Did you find this review helpful?

    The best dish soap

    5 out of 5 stars
    Thumbs up graphic, would recommend
    claudia - 8 days ago, Verified purchaser
    Excellent product! Very effective in eliminating grease and I even use it to clean the bathroom. I highly recommend it.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Bottle opened and leaking!

    1 out of 5 stars
    Tima - 8 days ago
    I picked item up by drive thru. When I got home there was a puddle of soap in my car, bottle was leaking! Wasted half the bottle!
    1 reply from Dawn team - 7 days ago
    We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
    Did you find this review helpful?

    Strong Perfume Smell

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    NK - 9 days ago, Verified purchaser
    This formula changed and the smell is SO strong that I cannot use it. Not only does it smell so strong of perfume that you can barely breathe using it, but everything you wash will smell and taste like perfume for days. It’s a shame because dawn works the best but I have no choice but to switch.
    1 reply from Dawn team - 7 days ago
    Thank you for taking the time to bring this to our attention, and we're so sorry that you're unhappy with your purchase! Dawn products undergo extensive testing to make sure they're always safe and effective for use as intended, so please know that this is not the experience we want or expect you to have. Consumer input is vital in helping us improve our products and ensuring that we deliver the best cleaning experience to our consumers, so we're really grateful for your feedback on this. Since you said that you're barely able to breathe while using your Dawn, we recommend discontinuing use. To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out. Additionally, you can rewash your hands with mild hand soap to remove the scent. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    1 guest found this review helpful. Did you?

    (no review title)

    5 out of 5 stars
    Thumbs down graphic, would not recommend
    Liz - 9 days ago, Verified purchaser
    my dawn I order was not tape so there was dawn on all my purchases especially the towel I order. 1/4 of my dawn was wasted .the box was soaked so the box was broken so my purchases were practically on the floor . like it was thrown . im very disappointed
    Did you find this review helpful?

    best dish soap

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jules - 10 days ago, Verified purchaser
    the only dish soap I use
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    (no review title)

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Chad - 12 days ago, Verified purchaser
    great product and the ease of ordering online.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Damaged

    1 out of 5 stars
    Mya - 14 days ago
    damaged while doing a drive-up order
    Did you find this review helpful?

    Target pick up ruined my car

    1 out of 5 stars
    Thumbs up graphic, would recommend
    Hockeymom - 18 days ago, Verified purchaser
    I had placed an order for pick up, I do this weekly as my job hours make it hard to get to the store and shop. They placed the items in my backseat and when I got home saw that the bottle of Dawn dish soap and been open and spilled all over my backseat. It’s ruined my fabric, we are attempting (and spending A LOT OF MONEY) to get this out but the blue is stained in. They are refunding me the product amount but I am out the cost of getting my fabric cleaned on my vehicle.
    1 reply from Dawn team - 17 days ago
    We're so very sorry to hear about what happened. If you have not done so already, please give Target a call to inform them about what happened, and see if there's anything they can do about your vehicle. They can be reached at 1-800-440-0680.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Powerful but gentle liquid dish detergent

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Darlene - 18 days ago, Verified purchaser
    Dawn Ultra is a powerful liquid dish detergent without overpowering smell. It works well on all kinds of dirty dishes including cooking oil. I also use it to wipe down litchen cabinets, appliances and counters. I highly recommend this product.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Gross cantaloupe smell

    1 out of 5 stars
    amlynn26 - 22 days ago
    originally posted on dawn-dish.com
    Image
    Hate the new scent. Smells like cantaloupe. Bring back the old scent and formula. Stop changing something that isn’t broken. For people like me with fragrance sensitivity any change in scent can set me off
    1 reply from Customer Care team - 21 days ago
    We appreciate that you've used Dawn for years, Amlynn26, and are sorry the new scent is setting you off. Extensive research and consumer testing goes into our products to create appealing dish soap options for our consumers, and our products are tested to be safe when used as directed. Because sensitivity is occurring, we recommend that you discontinue use of this fragrance. For those like yourself who are sensitive to fragrances, we recommend our new Dawn Free & Clear Fragrance-Free dish soap in the EZ-Squeeze bottle. Our team would like to further assist you, and ask that you please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    2 guests found this review helpful. Did you?

    Bring back original scent!

    1 out of 5 stars
    Jayfro - 22 days ago
    originally posted on dawn-dish.com
    Image
    Please bring back original scent. This new scent is awful. I have used Dawn for years, but will have to switch because the fragrance is too strong and unpleasant.
    1 reply from Customer Care team - 21 days ago
    We're sorry to hear that you dislike the change to our fragrance of Dawn Original, Jayfro, and we appreciate you taking the time to reach out. Extensive research and consumer testing goes into our products to create appealing features, however, we do realize that scent preferences vary from person to person. We hope you'll consider trying a different Dawn product, such as our Dawn Lemon Essence scent, or our Dawn Free & Clear Fragrance-Free dish soap. Your satisfaction matters, and our Dawn Team like to gather a few more details to further assist you.. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    2 guests found this review helpful. Did you?

    Gets the job done everytime!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Brittany - 22 days ago, Verified purchaser
    Only dish soap I buy! Doesn’t dry out my hands and cleans my dishes nicely! And the scent is nice and not overwhelming!
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Please bring the original Dawn back

    1 out of 5 stars
    Do not have a nick name - 22 days ago
    originally posted on dawn-dish.com
    Image
    May I have the regular original (not the one you claim original) Dawn back please. I always bought the big one a lot and used as needed... Dishes, treating clothes, dogs, etc. I need this one back, please. I have switched my regular dish soap. I will switch back when you have the regular dawn back. I use your spray dawn on tough pans and stuff. Please hear my plea. Thank you, Erin
    1 reply from Customer Care team - 21 days ago
    We're sorry to hear that you dislike the change to our fragrance of Dawn Original, and we appreciate you taking the time to reach out. Extensive research and consumer testing goes into our products to create appealing features, however, we do realize that scent preferences vary from person to person. Thank you for taking time to share your feedback on the change, and we're making sure that your thoughts are shared with our product team. Your loyalty is appreciated, and we'd like to help you find a Dawn alternative that will have you smiling again. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday, and we'll be happy to assist you.
    Did you find this review helpful?

    sickening smell

    1 out of 5 stars
    sbell - 22 days ago
    originally posted on dawn-dish.com
    Image
    New scent is GROSS....smells like cheap perfume and I wont be buying this product anymore
    1 reply from Customer Care team - 21 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    Did you find this review helpful?

    New scent is gag-inducing

    1 out of 5 stars
    Zuko - 22 days ago
    I’ve used Dawn for decades. I bought my last bottle a few weeks ago. They changed the scent, and the smell is repulsive. It lingers in the air and on the dishes. It smells putrid and makes me gag. It also seems watered down now, and I needed to use more soap to clean than previously. I threw it away and switched to a different brand. Very disappointed in this change, lifelong customer no more.
    1 reply from Dawn team - 21 days ago
    Your long-time loyalty to Dawn is very important to us, and we do apologize that you’re not happy with your most recent bottle of Dawn Hand Dishwashing Soap. Recently, there was a scent change, and while we worked with a team of consumers and safety experts to make this change, we respect your thoughts and point of view. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, so what you’re sharing isn’t expected. The viscosity of the soap has not been changed. However, if your bottle was stored in a warm spot or in the sun, it can temporarily thin. Once it returns to room temperature, the thickness should be as you recall. Your comfort and safety are at the heart of everything we do, as your safety is our top priority, so based on what you shared we do recommend discontinuing use of this Dawn. We hope you’ll give Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    4 guests found this review helpful. Did you?

    New smell is horrible

    1 out of 5 stars
    Npeas - 22 days ago
    originally posted on dawn-dish.com
    Image
    The new smell turns my stomach. It's so perfume smelling. I now smell my freshly washed glasses and plates before use to be sure the smell is gone. It is not a beauty product. I fail to see how you can claim it's a "clean" smell. It's anyting but. I would not use this even if you gave me a lifetime supply for free. It's repulsive. Go back to how it was. It wasn't broke it was the smell we expect of Dawn.
    1 reply from Customer Care team - 21 days ago
    We're sorry you're disappointed with the change and have experienced fragrance lingering on your dishes, Npeas. Because preferences can vary from person to person, we offer a variety of dish soap versions and scents, including a Free & Clear Fragrance Free option. As well, our products undergo stringent quality controls to ensure performance and safety. When the soap scent lingers on your dishes, there could be a few potential causes for this happening. Over time, dish soap buildup can accumulate on dishes. Also, if you have hard water, it can interfere with the effectiveness of the soap and leave behind residue (using a water filter may help). For best results, add about 2 tablespoons of dish soap to the sink, then add water that’s 105-115°F. We don't recommend leaving to soak long term, but to wash promptly, and rinse the dishes thoroughly with clean water. We take your satisfaction very seriously, and our Dawn Team would like to learn more about your experience to further assist you. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    3 guests found this review helpful. Did you?

    New scent is so bad!

    1 out of 5 stars
    AllieC - 23 days ago
    originally posted on dawn-dish.com
    Image
    The new scent is horrible! It gives me an instant headache and makes me actually feel sick. For decades the original scent was perfect, I cannot imagine why they thought it needed improvement. What a disappointment. I can't and won't be able to use Dawn anymore and that breaks my heart.
    1 reply from Customer Care team - 21 days ago
    Thank you, Allie, for sharing your thoughts and experience with us regarding Dawn Hand Dishwashing Soap. Long-time loyal users, such as yourself, are very important to us and we do apologize that our recently updated scent isn't working out for you. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, so what you’re sharing isn’t expected. Your comfort and safety are at the heart of everything we do, as your safety is our top priority, so based on what you shared we do recommend discontinuing use of this Dawn. We hope you’ll reconsider using Dawn, and give Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    1 guest found this review helpful. Did you?

    A staple

    5 out of 5 stars
    cd0624_3860 - 23 days ago
    originally posted on influenster.com
    Image
    [This review was collected as part of a promotion.] Dawn is a brand we often use for our dishwasher detergent. It cleans our dishes and leaves a nice fresh smell. It is also good value for our money. We have no complaints.
    Did you find this review helpful?

    The original cleaner

    5 out of 5 stars
    chippetriaa_8702 - 24 days ago
    originally posted on influenster.com
    Image
    This is the one they use on ducks. I've seen people use it to shower. It's supposed to be for the dishes and it cuts through grease and it leaves glasses shiny. When you rinse the dishes off there's no film or stickiness.
    Did you find this review helpful?

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