$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable
Recommended Surface Application: Multi-Surface
Product Results: Removes Soil, Cleaner, Used for Cleaning, Removes Grease
Recommended Product Application: Dishes
Net weight: 70 fl oz (US)
TCIN: 17038274
UPC: 030772093986
Item Number (DPCI): 003-06-0167
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water.
Shipping details
Estimated ship dimensions: 11.13 inches length x 6.25 inches width x 4.01 inches height
Estimated ship weight: 5.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
$5.29 - $33.49
$5 Target GiftCard with 2 paper towels & toilet paper on select items
4.7 out of 5 stars with 21298 ratings
$13.59($0.18/fluid ounce)
4.4 out of 5 stars with 4099 ratings
Discover more options
$13.59($0.18/fluid ounce)
4.4 out of 5 stars with 4099 ratings
$7.49($0.08/fluid ounce)
4.7 out of 5 stars with 975 ratings
Related Categories
Guests are saying
The recent change in scent for this dish soap has left many guests disappointed, as they find the new fragrance overpowering and unpleasant. Despite the effectiveness of the product in cutting through grease and grime, the lingering scent has caused some guests to seek alternatives. However, many still appreciate its cleaning power and versatility for various household tasks, making it a staple in many kitchens.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 31204 reviews
cleans effectively: 4.32 out of 5
quality: 3.82 out of 5
value: 3.78 out of 5
57% would recommend
1044 recommendations
Verrrrry perfume-y now
1 out of 5 stars
Thumbs down graphic, would not recommend
PH95 - 2 days ago
Really good at cleaning, have used Dawn for many years. Hadn’t purchased the “blue” in a while and tried it. Wished I had seen the other reviews. The new scent is really very strong and overly perfumed. Used it for cleaning the bathroom on a shower surround surface that requires a gentle cleanser, and am now airing out that half of the house. Will stick with the orange scent from here on out.
Overpowering scent that lingers on washed object
1 out of 5 stars
Thumbs down graphic, would not recommend
Avi - 4 days ago, Verified purchaser
Overpowering scent that lingers on washed object
1 reply from Dawn team - 4 days ago
We're sorry to hear this, Avi. This isn't the result we expect, so we'd like to help. So we can assist you, could you please give us a call at (800) 725-3296?
Dish detergent
5 out of 5 stars
Thumbs up graphic, would recommend
MsBella2u - 5 days ago, Verified purchaser
Great gets all the grease out of pots
Dawn dishsoap making dishwashing so easy
5 out of 5 stars
Thumbs up graphic, would recommend
Jdd - 9 days ago, Verified purchaser
The best dish soap on the market
I never agein order some liquid not pakage apropiate
2 out of 5 stars
Thumbs down graphic, would not recommend
Down dish washing - 9 days ago, Verified purchaser
II love this dish washing soap the problem it's not package sealed aprópiate I recommend the product but never order to send
1 reply from Dawn team - 9 days ago
We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
Great product at a reasonable price.
5 out of 5 stars
Thumbs up graphic, would recommend
Chila - 10 days ago, Verified purchaser
Love this product! It cleans my dishes and removes greases in seconds. I pour 1/2 each week to clean my drain and avoid grease buildup and keep drain clean (I never pour greasy liquids down drain)
Dawn dishwashing is the best soap.
4 out of 5 stars
Thumbs up graphic, would recommend
Top cleaning - 12 days ago, Verified purchaser
Dawn dishwashing really clean dishes well.
Great for everything
5 out of 5 stars
Thumbs up graphic, would recommend
User1 - 13 days ago, Verified purchaser
I use this for dishes, cleaning the microwave, and cleaning tough stains out of everything. One time there was oil tracked in from the house and I used baking soda and simple green but this got it out so well and left it spotless. You can also use this to get stains out of clothes. It's a miracle worker
5 stars for cleaning ability, no stars for stink
2 out of 5 stars
LeslieC - 14 days ago
originally posted on dawn-dish.com
I bought a large jug at my local club. It cleans very well, but, the scent is horrid while using. Sometimes, when washing dishes it offloads a strong, mothball stench. The smell of Dawn and food in hot steamy water is enough to make me wretch. Sadly, I will not buy again due to its pungent stink.
1 reply from Customer Care team - 13 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Dish washing
5 out of 5 stars
Thumbs up graphic, would recommend
Parra - 14 days ago, Verified purchaser
Cleans well, smells great
The wonder worker
5 out of 5 stars
Thumbs up graphic, would recommend
Grandma Does Good - 14 days ago, Verified purchaser
It does the job every time
Horrible change
2 out of 5 stars
Nothappy123 - 14 days ago
originally posted on dawn-dish.com
Why did you change the scent. It's awful. No bueno.
1 reply from Customer Care team - 13 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
The BEST soap ever
5 out of 5 stars
heidic131_3144 - 15 days ago
originally posted on influenster.com
Original Dawn is hands down the best dish soap. It clean like no others. I usually purchase in larger quantities and refill my dispensers. Never a reason to use anything else.
Dawn changed formula - Beware
1 out of 5 stars
Thumbs down graphic, would not recommend
Katrina - 15 days ago
Dawn changed the formula in 2024. They not only changed the smell but the ingredients. The new formula make my hands sting and itch. The smell gave me a headache. It is awful. Loyal Dawn customer for 30 years and so disappointed they changed a classic. Had to change brands. Big mistake to change a classic. Remember new coke?They brought back the original coke after sales dropped. Hoping they hear their loyal customers and bring back the true original Dawn.
1 reply from Dawn team - 13 days ago
Katrina, firstly, thank you so much for your 30 years of loyalty and support. We're very sorry to hear that you're not a fan of this change, and that this has been your experience. With our extensive quality and safety checks, and our extensive consumer testing, this isn't something we expect when using it as directed. Please discontinue using your bottle. Your feedback, loyalty, and experiences aren't something we take lightly, so we'd love to connect, make a detailed report to our team, and help. Please call us at (800) 725-3296.
Well known for a reason
5 out of 5 stars
mayad166_9445 - 15 days ago
originally posted on influenster.com
When I foster animals this is the only soap that will get those pesky fleas off of them. It works so well you really only need a very very small amount
WHY DID THEY CHANGE THR SCENT
1 out of 5 stars
Thumbs down graphic, would not recommend
Kelly H - 16 days ago, Verified purchaser
THEY CHANGED THE SCENT it made me Nauseous and gave me a headache!
1 reply from Dawn team - 13 days ago
We're so sorry the fragrance of our Dawn dish soap is makiing you feel nauseous with a headache, Kelly. Extensive research and consumer testing goes into our products to create appealing dish soap options for our consumers, and our products are tested to be safe when used as directed. Because sensitivity is happening, we recommend that you discontinue use of this fragrance. We offer a variety of product versions including unscented, and would like to help you find another Dawn dish soap version you can love. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday, so we can further assist you.
Best on the market
5 out of 5 stars
angelw139_4976 - 16 days ago
originally posted on influenster.com
Best dishwashing liquid there is. Not only cleans dishes but everything. Kills fleas. Take oil out of stuff. This stuff is amazing. Smells so nice to. Very environment friendly. Always packed good. And its cheap.
Staple cleaning product!
5 out of 5 stars
jennifers991f_4980 - 16 days ago
originally posted on influenster.com
One of my favorite dishwashing soaps that I use. It is effective for cleaning many things other than dishes. It’s so worth the money for the quality that you get.
Mini lake of soap
1 out of 5 stars
Thumbs down graphic, would not recommend
LenaDee - 16 days ago, Verified purchaser
Don’t ever order for shipping (not same day shipping) because your items might end up drenched, and the bottle empty
1 reply from Dawn team - 16 days ago
We're sorry to hear this. For assistance with your order, we’d suggest contacting Target by calling 1-800-440-0680.
DAWN ULTRA is the WAY!
5 out of 5 stars
olip4_2141 - 16 days ago
originally posted on influenster.com
Dawn Ultra is the way to go to get all your kitchenware in the optimal, cleanly way! Their packaging has improved greatly with now squeeze bottles that do not LEAK! A true game saver, not to mention the best in smells! Fresh to its finest. If it ain’t Dawn, you are wrong!