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John Frieda Blue Crush for Brunettes Shampoo, Blue Shampoo for Color Treated and Natural Hair - 8.3 fl oz
$10.99
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About this item
Highlights
- ACHIEVE BRIGHTER, COOLER BRUNETTE - Crush orange brassy tones in one wash with this stain-minimizing blue shampoo colored hair or natural hair
- FORMULATED WITH CRUSHED BLUE PIGMENTS - Intense crushed blue pigments in this hydrating shampoo penetrate strands with stubborn orange, brassy tones for a cooler and revived brunette
- MINIMIZE STAINING - Formulated with a tri-dye blend and a dual penetration system to maximize hair penetration and minimize skin penetration so that you can say goodbye to bathroom stains and gloves
- SAFE FOR DYED HAIR OR NATURAL BROWN HAIR - Color safe shampoo for natural or colored brunette hair Peroxide-free, ammonia-free for a worry-free wash in the shower
- NOTICEABLE RESULTS IN ONE WASH - No empty promises about results after extended use here You will transform brassy tones and achieve a cooler, brighter brunette in just ONE wash Color care is just a shampoo away!
Description
This one's just for you, brunettes! This uniquely formulated brown hair shampoo is designed specifically for brunettes to crush brassy tones. Let's step up your color game with blue pigments for color correcting and balancing those rich, non-brassy tones you love! Neutralize stubborn orange tones in just one use for cooler, brighter brunette color. Help keep the color off your skin and in your hair for intense cool color and brighter brunette. See results in one wash with this color balancing blue shampoo for brunettes. With proprietary Tri-Dye Blend technology, this shampoo revives your brunette by maximizing hair penetration and minimizing skin penetration. It targets high fade areas for even toning so you can get rid of brassy hair on your 1st use. Achieve alignment, shine, and smoothing all while minimizing staining with this brass cooling shampoo for brown hair, both natural or color treated hair. This shampoo is peroxide free, ammonia free. Satisfaction Guarantee. Limitations may apply.
Scent: Scented, Floral
Hair Type: Normal
Health Facts: Non-Toxic
Product Form: Gel
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Color Protection, Tone Correction
Net weight: 8.3 fl oz (US)
Awards: Allure Best in Beauty
Features: Rinse-Off
TCIN: 80109119
UPC: 717226272011
Item Number (DPCI): 063-00-0540
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium laureth sulfate, sodium lauryl sulfate, glycol distearate, sodium chloride, cocamide mea, fragrance, dimethyl isosorbide, propanediol, lactic acid, cocamidopropyl betaine, malic acid, cetyl alcohol, benzyl alcohol, hydroxypropyl methylcellulose, guar hydroxypropyltrimonium chloride, sodium hydroxide, polyquaternium-10, ext. violet 2, disodium edta, green 5, blue 1, glycine, sodium xylenesulfonate, methylchloroisothiazolinone, methylisothiazolinone, benzyl salicylate, hexyl cinnamal, linalool.
Shipping details
Estimated ship dimensions: 8.3 inches length x 2.9 inches width x 1.8 inches height
Estimated ship weight: 0.6393 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How does this shampoo affect brassy tones?
submitted by AI Shopping Assistant - 11 days ago
A: The shampoo neutralizes brassy tones with crushed blue pigments, resulting in a cooler brunette color.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: What type of hair is this shampoo designed for?
submitted by AI Shopping Assistant - 11 days ago
A: This shampoo is designed for normal hair types, specifically for brunettes with natural or color-treated hair.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: Does the shampoo contain any harmful chemicals?
submitted by AI Shopping Assistant - 11 days ago
A: The shampoo is non-toxic, peroxide-free, and ammonia-free, making it safe for regular use.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: What is the scent of this shampoo?
submitted by AI Shopping Assistant - 11 days ago
A: The shampoo has a floral scent, providing a pleasant fragrance during use.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: Is this shampoo suitable for daily use?
submitted by AI Shopping Assistant - 11 days ago
A: Yes, the shampoo is recommended for daily use to maintain color protection and tone correction.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: Is this good for caramel highlights??
submitted by leila - 3 months ago
A: Hey Leila, Great question! Yes, the John Frieda Blue Crush Shampoo would work well with your caramel highlights! It will help neutralize stubborn orange tones in just one use for cooler, brighter brunette color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 months agoBrand expert
Q: My hair has turned orange. Will this help to remove the orange color from my hair? The girl tried to bleach it and now it's orange.
submitted by Luna - 5 months ago
A: Hey Luna, Great question! The John Frieda Blue Crush Shampoo can neutralize orange brassy tones in one wash with this stain-minimizing blue shampoo on colored hair or natural hair! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: Is this helpful for brown hair dyed red? I am getting orangey hair and want it to fade more naturally back to brown! will this help?
submitted by T - 1 year ago
A: Hi! We'd love to learn more about your hair type and goals in order to make a more personalized recommendation. Please give us a call at 800-521-3189 so we can learn more and further assist.
submitted byJohnFriedaExpert - 11 months ago
Q: Can it be used on hair dyed natural black to reduce the orange tones?
submitted by Blue - 1 year ago
A: Great question! This Blue Shampoo is uniquely formulated color protecting shampoo is designed specifically for brown hair to crush brassy tones. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Can redheads use this to cool down orange/brassy tones, too?
submitted by Mum23 - 2 years ago
A: Generally, Blue Crush Shampoo restores coolness, but red hair fades differently and needs more cool red tones added back. We advise using the John Frieda Radiant Red collection designed for red hair.
submitted byOliviacaridi - 2 years ago
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Guests are saying
This blue shampoo has garnered mixed feedback from guests, with many praising its effectiveness in toning down brassy and orange hues in their hair. Guests have reported noticeable improvements after just one or two uses, particularly for those with color-treated hair. However, some guests experienced issues with staining and product residue. Overall, it is seen as a valuable option for maintaining hair color and achieving a more natural look, especially for those transitioning from lighter to darker shades.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 341 reviews
effectiveness: 3.68 out of 5
quality: 3.79 out of 5
value: 3.74 out of 5
65% would recommend
85 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
23 October, 2025Verified purchase
.
Great for brassiness but wear gloves because it will turn your hands blue
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025
No more copper penny color!!!
I dyed my hair for the first time at 61 to get rid of greys (I've done sun in as a teenager) for a family get together, I thought I chose my natural hair color but it turned out looking like a new penny! My mother was a beautiful natural dark auburn, so my red came out lol. I did some research and found this shampoo and tried it right away when I got it home. I used it like a mask on semi dry hair, it's a thick gel, make sure you work it through each strand! I let it sit for about 20 minutes. Rinsed and WOW almost all the copper color was gone! I was so relieved and happy! It now looks like my original color! I'll do it once more before the gathering. I should have taken before/after photos so you could see just how much it helped. Also, it didn't stain anything, easily wipes off. Thanks the the ladies that did take photos, that's what sold me on this product. Thank you!
1 out of 5 stars
13 October, 2025
(no review title)
Did not do anything to my hair but at least it didnt dry it out
5 out of 5 stars
Thumbs up graphic, would recommend
30 August, 2025Verified purchase
The best
This is my favorite toning shampoo. I have ashy blonde hair and I use this to remove brass. I’ve tried more expensive brands but this is overall the best.
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2025Verified purchase
Amazing!
I use this on my blond to tone orange. Works better than purple shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
30 July, 2025Verified purchase
Definitely recommend for brown haired girls!
This is for my brown hair girls! Cools down your color and makes it luxurious
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2025Verified purchase
Buy it
Works better than expected!
5 out of 5 stars
Thumbs up graphic, would recommend
26 June, 2025
Counteracts orange brass.
I’m in the process of lightening my all over colored hair and I had my first blinding session the other day. Was toned the wrong shade and I went VERY brassy. I have another appointment but I cannot walk around in the between stages like that so I started researching. I ordered much more expensive blue mask but I wasn’t able to wait. This was right at target. I did a test patch which convinced me that it would balance out the brass and make things more neutral! Did my who head last night and it looks much calmer. I will likely use the other product as soon as it comes on my lengths. My ends DID absorb a lot more pigment because they were very porous. All in all, a good solution to my current issue. In the past I only had ever tried purple shampoos, which really weren’t what I needed because my hair pulls orange and not yellow!
5 out of 5 stars
11 March, 2025
originally posted on johnfrieda.com
Brilliant results
Great shampoo with very high blue pigmentation. Very saturated. It gave my brunette, but highlighted hair an instant shade of cool-ish, but not dull, not too ashy, hue. I was using it once in a fortnight, between washes with regular shampoo. It was having a lasting effect on my hair. I couldn't restock the product recently and went for an alternative brand (similar price range) but it's nowhere near as good.
5 out of 5 stars
Thumbs up graphic, would recommend
5 March, 2025Verified purchase
Love the result!
I was looking for something to brighten/refresh my natural hair color without the need to dye. I have reddish undertones that dull over time, and this blue shampoo worked like a miracle! The picture included is after only one use! It felt fairly purifying, so I don’t use daily, but it is wonderful when my hair needs a boost! Will definitely continue using.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 February, 2025Verified purchase
Do not buy
Products stains and causes your hair to dry out. My scalp was irritated after one use! I saw no difference in my hair color.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 January, 2025Verified purchase
Save your money
I didn’t notice any changes to my hair after use. The container leaked in my white shower, permanently dying tile blue. Avoid!
4 out of 5 stars
12 January, 2025
originally posted on johnfrieda.com
Got my brassy hair to look great
My hair looks way better got most of the brassy color out glad I tried this
5 out of 5 stars
Thumbs up graphic, would recommend
12 January, 2025Verified purchase
Wonderful.
I have blond highlights in my brunette hair this took the brassiness away and they can be seen again.
4 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2025Verified purchase
Totally works after a few washes.
I accidentally dyed my hair darker than expected and it did turn red. I let this shampoo sit for up to 5 minutes on my hair, I should have waited longer. After about 3 washes I could tell a difference on my hair. It took longer for the my hairline to not be so red anymore. I followed with a deep conditioner and my hair looks great.
5 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2024Verified purchase
saved my hair!!!
for a backstory, I got my hair lightened and did not like how I looked with a lighter shade of hair, for months I packed on brown dye to cover up the orange but nothing stuck, my goal is to grow my natural hair out without looking crazy for having a straight line of orange hair, I completely forgot I could actually tone the orange so I ran to target for this product, some reviews made me skeptical but I tried it regardless. after the first was I immediately noticed a difference I haven’t felt so happy with a product in so long, I feel so relieved that I can finally rid myself of the orange. I use it on wet hair in the shower, I us shampoo first, get it sudsy in my hair, then clip the hair up and leave the product on throughout the shower. It truly has worked wonders if you are looking to get rid of orange you need to try this, I can’t recommend it more!!!!! the picture below is after 3 washes leaving it on about 7-10 minutes each!
1 out of 5 stars
30 November, 2024
originally posted on johnfrieda.com
Does NOT give results in 1 wash
I bought this hoping it would take the orange and brassy tones out of my hair. It says results in only 1 wash but that absolutely didn't happen! So disappointing. I saw zero change at all after using this shampoo and conditioner and can't believe this company makes this claim how great it is when my hair looks the exact same as it did before from using their over priced products. What a waste of money. My hair as you can see is literally brassy as can be and this product has done NOTHING for me. Thumbs down 👎
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2024Verified purchase
Actually worked!
It did what it said it would do! I highly recommend for any one struggling with orange tones
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2024Verified purchase
A mess
Lid was cracked blue shampoo was everywhere stained my hands and fingernails
4 out of 5 stars
Thumbs down graphic, would not recommend
11 September, 2024Verified purchase
love john frida products but...
love john frida products but this one didn't really work for me. it didn't neutralize any of the brass that was going on