Target New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHome & DécorKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessLuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores
Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz - 2 of 4Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz - 3 of 4Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz - 4 of 4
Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz - 1 of 4

Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz

$9.99 ($0.61/fluid ounce) reg $10.99
Sale save $1.00 (9% off)
See 1 deal for this item

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with 4 select hair & skin care products

Eligible with Target Circle membership ∙ Expires Apr 18 ∙ Details

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Strengthens hair. Formulated to help reduce hair damage and breakage for stronger strands with less frizz
  • Free from harsh additives. Sulfate-free, silicone-free, paraben-free and dye-free
  • Complete hair routine. Pairs well with Native Strengthening Conditioner and Strengthening Mask
  • Thoughtfully made. Formulated with clean ingredients, like plant oil-based conditioners
  • Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
  • Almond & Shea Butter Scent. Rich mix of almond milk, vanilla, citrus, and apricot notes that smell like creamy goodness

Description

Do hair damage control with Native Strengthening Shampoo. This sulfate-free, dye-free shampoo is designed to fortify your strands, replenish moisture, and reduce breakage for stronger, healthier-looking hair. Free of sulfates, parabens, silicones, and dyes, Native Strengthening Shampoo gently cleanses, improving hair resilience for all hair types. Thoughtfully made with 11 clean ingredients, this effective, hair-repairing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Strengthening Shampoo pairs well with Native Strengthening Conditioner and Strengthening Mask. Life is complicated enough, your hair care routine doesn't have to be.

Like all Native products, this strengthening shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Almond
Hair Type: All Hair Types, Normal
Health Facts: Dye-Free, Vegan, Sodium Laureth Sulfate-Free, Formaldehyde Donor-Free, Formaldehyde-Free, Sulfate-Free, Sodium Lauryl Sulfate-Free, Silicone-Free, Paraben-Free, Phthalate-Free
Product Form: Liquid
Beauty Purpose: Strengthening
Net weight: 16.5 fl oz (US)
Features: PH-Balanced, Lightweight, Humidity Resistance, Rinse-Off, Nongreasy
TCIN: 80120270
UPC: 812154033243
Item Number (DPCI): 063-00-5926
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

NA

Shipping details

Estimated ship dimensions: 1.75 inches length x 3.31 inches width x 8.42 inches height
Estimated ship weight: 1.27 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What are the primary benefits of this shampoo?

submitted by AI Shopping Assistant - 29 days ago

  • A: This shampoo strengthens hair, reduces breakage, replenishes moisture, and helps improve overall hair resilience.

    submitted byAI Shopping Assistant - 29 days ago
    Ai generated

Q: How is the shampoo labeled in terms of animal testing?

submitted by AI Shopping Assistant - 29 days ago

  • A: It is cruelty-free and vegan, meaning it contains no animal-derived ingredients and is not tested on animals.

    submitted byAI Shopping Assistant - 29 days ago
    Ai generated

Q: What types of hair can use this product?

submitted by AI Shopping Assistant - 29 days ago

  • A: This shampoo is suitable for all hair types, making it versatile for different needs.

    submitted byAI Shopping Assistant - 29 days ago
    Ai generated

Q: What ingredients are excluded from this shampoo?

submitted by AI Shopping Assistant - 29 days ago

  • A: The shampoo is free from sulfates, parabens, silicones, dyes, and other harsh additives.

    submitted byAI Shopping Assistant - 29 days ago
    Ai generated

Q: What is the scent profile of the shampoo?

submitted by AI Shopping Assistant - 29 days ago

  • A: The shampoo features a delightful blend of almond milk, vanilla, citrus, and apricot notes.

    submitted byAI Shopping Assistant - 29 days ago
    Ai generated

Q: Is the container of this shampoo recyclable in MN?

submitted by LKS - 1 year ago

  • A: Hi There, Thanks for reaching out about our Native Vegan Strengthening Shampoo with Almond & Shea Butter! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native

    submitted byNative Team - 1 year ago
    Brand expert

Q: What are the PH levels in your products ?

submitted by Ivy - 2 years ago

  • A: Hi Ivy, Thanks for reaching out to us and that is a great question! The pH range of Native Shampoo is 5.5 - 6. Native Conditioners & Mask have a pH range of 3.5-4.5. Please let us know if we can assist with anything else and enjoy the rest of your day!

    submitted byNative Team - 2 years ago
    Brand expert

Q: Is this product gluten free??

submitted by Paula - 2 years ago

  • A: Hi Paula, Thanks for reaching out to us! We have included our ingredients below for reference, We would surely recommend speaking with your doctor if you have any concerns regarding these ingredients and want to confirm if they are Gluten Free: Hair Mask Water, Cetyl Alcohol, Behenamidopropyl Dimethylamine, Stearyl Alcohol, Citric Acid, Glutamic Acid, Sodium Benzoate, Caprylyl Glycol, 1 & 2 Hexanediol, Fragrance Conditioner Water, Cetyl Alcohol, Behenamidopropyl Dimethylamine, Stearyl Alcohol, Citric Acid, Glutamic Acid, Sodium Benzoate, Caprylyl Glycol, 1 & 2 Hexanediol, Fragrance Shampoo Water, Lauramidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Sodium Citrate, Citric Acid, Sodium Benzoate, Fragrance, Sodium Salicylate, Polyquaternium-10 Conditioner 2 in 1 Water, Cetyl Alcohol, Behenamidopropyl Dimethylamine, Stearyl Alcohol, Citric Acid, Glutamic Acid, Sodium Benzoate, Caprylyl Glycol, 1 & 2 Hexanediol, Fragrance Shampoo 2 in 1 Water, Lauramidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Sodium Citrate, Citric Acid, Sodium Benzoate, Sodium Salicylate, Polyquaternium-10, Fragrance Let us know if you have any other questions and have a great day!

    submitted byNative Team - 2 years ago
    Brand expert

Q: is the native shampoo non comedogenic because i struggle with hairline acne

submitted by Haleigh - 3 years ago

  • A: Hi Haleigh, Thanks for reaching out to us about our shampoo! Our shampoos are not specifically tested/formulated to be non-comedogenic. However, we will surely pass along your interest in this! Please let us know if we can assist with anything else and have a fantastic rest of your day!

    submitted byNative Team - 3 years ago
    Brand expert

Q: is the native shampoo non comedogenic? meaning it doesn't clog pores because I struggle with hairline acne

submitted by Haleigh - 3 years ago

  • A: Hi Haleigh, Thanks for reaching out to us about our shampoo! Our shampoos are not specifically tested/formulated to be non-comedogenic. However, we will surely pass along your interest in this! Please let us know if we can assist with anything else and have a fantastic rest of your day!

    submitted byNative Team - 3 years ago
    Brand expert
See all questions (1)

Additional product information and recommendations

Discover more options

Guests also viewed

Guests are saying

The product has received mixed feedback from guests, with some praising its pleasant scent and ability to leave hair feeling soft and clean. However, many guests reported issues such as hair loss, greasiness, and scalp irritation. While some found it effective for their hair type, others experienced negative reactions, leading to disappointment. Guests appreciate the natural ingredients but are concerned about the recent formula changes affecting performance.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Soft clean ,and smells great .Love it !

    [This review was collected as part of a promotion.] I love this shampoo.It leaves my hair soft,clean ,and smellig amazing .My hair feels hidrated and less frizzy after just a few uses .Great purchase! Highly recommend!
    AnabelT
    Did you find this review helpful?
    4 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Wonderful!

    [This review was collected as part of a promotion.] I love how hydrating this keeps my hair immediately after using it! It doesn’t dry my hair out, it also smells so good during use and after using it.
    TaylorJ
    Did you find this review helpful?
    4 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Sweet smelling shampoo

    [This review was collected as part of a promotion.] I used this native almond and Shea butter strengthening shampoo with its matching conditioner and I’m really happy with the results. It smells so sweet. I love the Shea butter and almond sent and the way that it lingers on your hair after washing. Not irritating in skin, I like that they try to use minimal ingredients.
    KiS1
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    I loved 🥰

    [This review was collected as part of a promotion.] Ingles (EE. UU.) + I love this shampoo because it cleans super well without drying out my hair. The foam is soft but effective, and the smell is too rich, it lasts all day. I feel my hair stronger, shiny and frizz-free, perfect to keep my straigh tening. I would definitely buy it again."
    MariaR
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Works well for my daughter who has eczema

    [This review was collected as part of a promotion.] I’ve been really loving the Native strengthening shampoo in the fragrance almond Shea butter. It’s a very light fragrance that is perfect for anyone. that has fragrance sensitivities and very sensitive skin. Perfect for my daughter who has eczema. The shampoo is very strengthening and there’s less hair fall out in the shower and hairbrush. You get a huge bottle for the price with a convenient high-quality pump.. I highly recommend and will definitely purchase more in the future.
    ReneeC
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Deep cleaning that repairs and strengthens without

    [This review was collected as part of a promotion.] This shampoo has pleasantly surprised me for its cleaning capacity without drying out the scalp. The application is very simple and, despite having clean ingredients, it generates a rich foam that makes washing much easier. I feel that it provides strength and repair from the first use, leaving the hair looking very healthy and shiny.
    EdiliannyN
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Smells good feels good!

    [This review was collected as part of a promotion.] Wonderful shampoo! On top of the plant based ingredients it has which is a must for me nowadays it smells fantastic and leaves my hair so sleek and healthy feeling!
    VladyS
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Great performance, leaving hair clean, soft, and r

    [This review was collected as part of a promotion.] The shampoo from Native Hair Care has a light consistency that makes it easy to apply. Its performance is very good, cleansing the hair without drying it out. The results are noticeable from the first use, leaving the hair soft and shiny. Its durability is also excellent, as it lasts a long time. The feeling when using it is fresh and pleasant.
    MelissaG
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Strengthening shampoo

    [This review was collected as part of a promotion.] This almond and shea strengthening shampoo is a must have. The scent smelled great, hair felt clean and strong. The end result is a win in my house.
    AnastasiyaF
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Shampoo

    [This review was collected as part of a promotion.] The native almond and shea butter strengthening shampoo smells so good. This will definitely be a favorite. Helps with the dryness, texture, and breakage.
    KarinaP
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Will repurchase again 🧖🏻‍♀️

    [This review was collected as part of a promotion.] I have been enjoying this Native Almond and Shea butter strengthening shampoo a lot and I will definitely will be purchasing it again . The reason why I enjoyed it because after the first use it gave instant healing shine and soft finish. My hair is frizzy and I really like how my hair became voluminous and soft . ✨
    JasminaA
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Great foam, long-lasting freshness, and easy to ri

    [This review was collected as part of a promotion.] I really like this shampoo. The foam is rich and cleans my hair well without drying it out. The sensation is fresh and light, and the rinse is quick and easy. The duration is great since my hair stays clean longer. The packaging is simple and practical.
    CarolinA
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Just try it!

    [This review was collected as part of a promotion.] This shampoo made my hair so silky and clean but not greasy! I’m usually very hesitant to try new shampoo and conditioner but I can say native has convinced me!
    ChelseaP
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    I want to always have it in my hair.

    [This review was collected as part of a promotion.] The scent is penetrating and long -lasting, leaves no residue and detangles easily , it doesn’t irritate and provides q unique rinse, and above all, the packaging is delicate and luxurious.
    RocíoL
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Native shampoo

    [This review was collected as part of a promotion.] Its natural ingredients make my hair look abundant, shiny and strong, it works for all ages since it is made from natural ingredients. My best option always.
    JohalysP
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    I love this shampoo and would recommend it because

    [This review was collected as part of a promotion.] I would recommend the Native Almond and Shea Butter Strengthening Shampoo because of how nice the smooth texture is and how it makes my hair very shiny! I love to lather it on my scalp and pair it with Native’s Almond and Shea Butter Strengthening Conditioner!
    aishaH
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Easy to use, with amazing results and even more am

    [This review was collected as part of a promotion.] I am obsessed with this line. It smells delicious and it leaves my habrá super soft and manageable. I can feel the difference, my hair is easier to combo and it feels so much healtier. And the package makes it super easy to use: just squeeze a bit and you have enough shampoo to use.
    AndreaPaolaP
    Did you find this review helpful?
    4 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Love it!

    [This review was collected as part of a promotion.] Love love love! This brand I’ve had the opportunity to try it before it has not disappointed me yet! I honestly believe it’s does it work. My hair feels healthier, the scent is great, the packaging is perfect. I can not say I have a problem with it.
    MariellS
    Did you find this review helpful?
    4 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    So clean

    [This review was collected as part of a promotion.] Smells amazing. You fell your hair so clean after the first wash! It’s also great for pre blow dry prep hydrating as well as well as more manageable. If you have curly hair this will be a great shampoo and conditioner for pre blow dry
    ShaylaM
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    It’s softness when you use

    [This review was collected as part of a promotion.] It is a very good does not contain salt keeps you soft at all time with a unique and special texture my hair adjusts very well to all its perfect ingredients
    EstefanyPaolaL
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy