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Native Coconut & Vanilla Moisturizing Shampoo
$10.99 ($0.67/fluid ounce)
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At a glance
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About this item
Highlights
- Hydrates and nourishes. Formulated to replenish moisture, so dry hair looks shiny and healthy with less frizz
- Sulfate free. Free of sulfates, parabens, silicones, and dyes
- Complete hair routine. Pairs well with Native Moisturizing Conditioner
- Thoughtfully made. Formulated with clean ingredients, like plant oil-based cleansers
- A tropical cocktail of coconut, pineapple, citrus, and vanilla notes that smell like a vacay
- Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
Description
Hydrate and nourish your hair with Native Moisturizing Shampoo. This sulfate-free, dye-free shampoo helps replenish dry, damaged hair so it looks shiny and feels healthy. Free of sulfates, parabens, silicones, and dyes, Native Moisturizing Shampoo gently cleanses and rinses off easily. Thoughtfully made with 11 clean ingredients, this nourishing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Moisturizing Shampoo is great for all hair types and pairs well with Native Moisturizing Conditioner. Life is complicated enough, your hair care routine doesn't have to be.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Vanilla, Coconut
Hair Type: All Hair Types
Health Facts: Dye-Free, Vegan, Sodium Laureth Sulfate-Free, Formaldehyde Donor-Free, Formaldehyde-Free, Sulfate-Free, Sodium Lauryl Sulfate-Free, Silicone-Free, Paraben-Free, Phthalate-Free
Product Form: Liquid
Beauty Purpose: Moisturizing
Net weight: 16.5 fl oz (US)
Features: PH-Balanced, Lightweight, Humidity Resistance, Nongreasy, Rinse-Off
TCIN: 80120273
UPC: 812154033229
Item Number (DPCI): 063-00-0593
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
lauramidopropyl betaine, sodium cocoyl isethionate, sodium lauroyl sarcosinate, sodium citrate, citric acid, fragrance, sodium benzoate, sodium salicylate, polyquaternium-10' '
Shipping details
Estimated ship dimensions: 8.4 inches length x 3.2 inches width x 1.7 inches height
Estimated ship weight: 1.268 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently Bought together
Highly rated
$2.99 - $12.99
Buy 3, get 1 free on select beauty minis on select items
4.1 out of 5 stars with 7925 ratings
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Guests are saying
This product has garnered mixed feedback from guests, with many praising its delightful scent and moisturizing properties. Guests appreciate how it leaves hair feeling soft and shiny, making it a popular choice for those with dry or damaged hair. However, some guests have reported issues with greasiness and hair loss, suggesting it may not be suitable for everyone. Overall, it offers a unique blend of natural ingredients that can enhance hair health when used correctly.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2019 reviews
effectiveness: 2.26 out of 5
quality: 2.22 out of 5
value: 2.21 out of 5
35% would recommend
34 recommendations
5 out of 5 stars
22 October, 2025
originally posted on nativecos.com
great
[This review was collected as part of a promotion.] This is the best thing I have ever used. It feels great on my hair, like I am in heaven
5 out of 5 stars
17 October, 2025
originally posted on nativecos.com
Great product
I think that this is the first native product I have used. My hair was pretty dull, didn’t have much volume, and was kind of dry. The results I got from this are great, my hair is looking moisturized, and so much better overall. My mom also said that. Not trying to be cheesy.
2 out of 5 stars
8 October, 2025
originally posted on nativecos.com
Really wanted to love it
I really wanted to love this. It smells nice and works up into a lot of rich foamy lather without using a ton of product, but it doesn’t seem to actually get my hair clean. No matter how much I rinsed, my hair still felt oily. I used it with the matching conditioner, and my long, fine, wavy hair wound up weighed down, less wavy than usual, and dryer than usual as well. Sadly very disappointed.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Vegan NATIVE shampoo
👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼
5 out of 5 stars
29 September, 2025
originally posted on nativecos.com
Coconut & Vanilla Moisturizing Shampoo
I have used Paul Mitchell's Tea Tree Shampoo/Conditioner for many years. However, I still like to swap out my shampoos/conditioners every so often & I will definitely use Native's Coconut & Vanilla Moisturizing Shampoo/Conditioner. I was worried to try this after reading other reviews, but I am really impressed for the 1st time use! I don't notice any difference between using this & Paul Mitchell's shampoo/conditioner. I really love the mild scent of this shampoo, even though I didn't like this scent in their deodorant. I will probably actually know how well this product works after a few washings, but for now, I LOVE the scent!
1 out of 5 stars
19 September, 2025
originally posted on nativecos.com
Pump lock
Whoever designed this new pump lock needs to be fired. Husband just had to use pliers to open it.
5 out of 5 stars
11 September, 2025
originally posted on nativecos.com
Luxurious and fresh
Affordable gentle and smells delicious.. Rinses clean and fresh.
5 out of 5 stars
28 August, 2025
originally posted on nativecos.com
Curly clean!
Excellent texture and richness. It makes my curls pop!
5 out of 5 stars
14 August, 2025
originally posted on nativecos.com
Sweet Scents!
Coconut and Vanilla is an amazing scent, but I am always trying the holiday scents too. I got the Boston Kreme and it was absolutely amazing. I also ordered the Vanilla Sprinkle and was disappointed, the Boston Kreme smelled more like vanilla and sweetness than the Vanilla Sprinkle. Whether you try the classic coconut and vanilla or one of the holiday scents, the coconut and vanilla is always available and smells amazing!
5 out of 5 stars
13 August, 2025
originally posted on nativecos.com
Stunningly Gorgeous
Hair feels and smells amazing, day in and out. Beautiful
5 out of 5 stars
7 August, 2025
originally posted on nativecos.com
Amazing
Love the smell only brand i can use because my skin condition
5 out of 5 stars
4 August, 2025
originally posted on nativecos.com
Great shampoo!
Great shampoo at an excellent price too! Highly recommend!
1 out of 5 stars
4 August, 2025
originally posted on nativecos.com
DO NOT USE NATIVE SHAMPOO
I am 22 years old and recently switched over to Native Shampoo within the last 6 months. I consider myself a very healthy individual, always having a head of thick hair and a no family history of baldness. However, after using native for a few months I have discovered an extreme amount of hair shedding, itchy scalp, and hair dryness. It wasn't until recently that I started doing more research on Native and other peoples' experience while using it. I found that many people have experienced these side effects, and find it super upsetting and tragic that a company who prides themself on being such a healthy brand when it comes to shampoo, just for it to significantly damage my hair at such a young age. In conclusion, STAY AWAY FROM NATIVE SHAMPOO!
1 out of 5 stars
Thumbs down graphic, would not recommend
2 August, 2025Verified purchase
won't replace
was COVERED in shampoo! target will not replace
1 reply from Native Team team - 9 days ago
Hi Sally, Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
1 out of 5 stars
24 July, 2025
originally posted on nativecos.com
WORST shampoo EVER!!!
I was having a greasy, filmy coating on my hair & scalp for years. Hair loss also. I was ready to spend thousands on a water softener because it started when I moved. Turns out, it wasn't the hard water, it was this absolute TRASH of a shampoo! I stopped using it & after the first wash w another shampoo, problem was 90% better & then gone by wash 2. These other positive reviews are either a single wash of fake.
1 out of 5 stars
23 July, 2025
originally posted on nativecos.com
Pump doesn’t work
Whomever designed the bottle should be fired. Pump wouldn't open. Tried using the shampoo without it and ended up spilling a bunch.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 July, 2025Verified purchase
Horrible
Not as described. The worst shampoo I've ever used. It doesn't rinse out well at all. It isn't moisturizing, which is a real disappointment! Combine it with the conditioner, and your hair is icky.
1 reply from Native Team team - 9 days ago
Hi Ellie, Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
1 out of 5 stars
21 July, 2025
originally posted on nativecos.com
Disappointed
I bought the piece of cake shampoo and conditioner in the moisturizing formula. I use Native products and thought I would LOVE this. Nope. It smells wonderful, but my hair does not feel moisturized at all. It feels dry and dull. Disappointed.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 July, 2025Verified purchase
PUMP DOES NOT WORK!
Love the shampoo and the smell. However I stopped buying due to the pump never working. Thought I’d give it another chance - pump Does NOT work! No more.
1 reply from Native Team team - 2 months ago
Hi there, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com, so we can assist you further. -Native
5 out of 5 stars
Thumbs up graphic, would recommend
9 July, 2025Verified purchase
Native Shampoo
I love the native shampoo, it not only shampoos your hair but also makes it smooth and soft. Although at first the lids are a little hard to open, they are easy to travel with and a very good product.