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Acure Vivacious Volume Shampoo - 8 fl oz
$9.99 ($1.25/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- New look, same proven formula!
- Volumizing formula for thin, flat and limp hair types
- Sulfate free formula gently cleanses without stripping
- Peppermint and echinacea invigorate and energize
- Quinoa protein strengthens and aids in preventing breakage
- Free of parabens, sulfates, petroleum, mineral oil and formaldehyde
- Vegan and certified cruelty-free
- Packaging contains 35% recycled content
Description
If you’re looking for big volume with a minty afterglow, look no further than this uplifting volumizing formula! Mint & echinacea refresh and invigorate while quinoa protein boosts hair's volume and prevents breakage, working to plump fine, limp and flat hair.
Free of parabens, sulfates, petroleum, mineral oil, and formaldehyde. Vegan and certified cruelty-free.
Free of parabens, sulfates, petroleum, mineral oil, and formaldehyde. Vegan and certified cruelty-free.
Scent: Peppermint
Hair Type: Fine
Health Facts: Formaldehyde-Free, Vegan, Contains Peppermint Oil, Petroleum-Free, Sulfate-Free, Contains Quinoa, Contains Acai, Mineral Oil-Free, Contains Aloe, Paraben-Free
Product Form: Gel
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Daily
Beauty Purpose: Thickening, Basic Cleansing
Net weight: 8 fl oz (US)
Features: PH-Balanced
TCIN: 81037301
UPC: 813424022851
Item Number (DPCI): 063-00-5435
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (eau), sodium lauroyl methyl isethionate, cocamidopropyl betaine, glycerin, aloe barbadensis leaf juice*, mentha piperita (peppermint) leaf extract, mentha piperita (peppermint) oil, mentha arvensis leaf oil, echinacea angustifolia extract, rubus fruticosus (blackberry) fruit extract*, chamomilla recutita (matricaria) flower extract*, euterpe oleracea fruit extract*, rosa canina fruit extract*, calendula officinalis flower extract*, aspalathus linearis leaf extract*, punica granatum extract*, argania spinosa kernel oil*, moringa oleifera seed extract, chenopodium quinoa seed extract, theobroma cacao (cocoa) seed butter, rosmarinus officinalis (rosemary) leaf oil, cucurbita pepo (pumpkin) seed oil, hippophae rhamnoides seed oil, levulinic acid, sodium levulinate, guar hydroxypropyltrimonium chloride, cocoglucosides hydroxypropyltrimonium chloride, sodium cocoyl glutamate, sodium methyl cocoyl taurate, betaine, potassium sorbate, sodium benzoate, citric acid, sodium hydroxide. *certified organic ingredient.
Shipping details
Estimated ship dimensions: 8.25 inches length x 3.25 inches width x 2.25 inches height
Estimated ship weight: 0.58 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its ability to add volume and leave hair feeling clean and healthy. The pleasant scent and clean ingredients are also highlighted as major benefits. However, some guests have experienced dryness and adverse reactions to the new formula, leading to concerns about its effectiveness for different hair types. Overall, it offers a unique blend of benefits and potential drawbacks that guests should consider.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 77 reviews
effectiveness: 4.1 out of 5
quality: 4.2 out of 5
value: 3.9 out of 5
81% would recommend
11 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
30 September, 2025Verified purchase
Hair loves it
My hair absolutely loves this shampoo! I never knew that clean ingredients make such a huge difference. My scalp actually feels clean, my hair looks healthy and I don't have crazy hair loss.
5 out of 5 stars
Thumbs up graphic, would recommend
30 August, 2025Verified purchase
Great stuff!
Great stuff! Works well! Hair looks great!
1 out of 5 stars
31 July, 2025
originally posted on http://acure.com
New formula causes hives
I LOVED this shampoo and used it for years. I noticed the new packaging and thought it looked great, what a nice change. Then I noticed I wasn't feeling well for the last week, and it finally dawned on me today that this is worst right after washing my hair. The cute new bottle comes with a major downgrade in ingredients that make me break out in hives and cause a whole host of other reactions. A warning about a new formula on the bottle would have been nice! I use Acure skincare and feel upset enough not to purchase anything from this brand again.
5 out of 5 stars
Thumbs up graphic, would recommend
13 June, 2025Verified purchase
Love it!
I gave this shampoo and conditioner a try and loved it. When I ran out, I realized I had to get it shipped so I tried a different one and absolutely hated it. Reordered it and waited for shipping this time. It lathers good, smells great and leaves my scalp and hair feeling clean!
1 out of 5 stars
7 December, 2024
originally posted on http://acure.com
Very drying
After using the shampoo, a couple times, I noticed that it's very drying. Even the conditioner doesn't help hydrate.
5 out of 5 stars
Thumbs up graphic, would recommend
27 November, 2024Verified purchase
Very effective volumizer for thinning hair
I love this shampoo by Acure. It really does have volume to my hair. It doesn’t go flat the next day and stilll has volume. I have tried so many other brands to increase volume, but this does work. I don’t have to worry about all the other chemicals that are in other shampoos.
3 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2024Verified purchase
Eh
Ingredients are supposedly “better” than other brands. My hairs long and so like I would go through a few of these a months. It smells good and definitely a noticeable difference. However, overpriced and depending on hair length and frequency of showering probably wouldn’t recommend.
3 out of 5 stars
8 April, 2024Verified purchase
strong smell. not worth it.
very strong smell, Mint like? very drying to hair (for greasy hair is 24hrs) however takes a lot to later and doesn't clean scalp well.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 February, 2024Verified purchase
Broken hairs on top of head
I bought this because I liked acure’s hydrating yellow bottle of shampoo. I wanted to try this blue bottle for more volume. I didn’t change anything else about my routine. I noticed after a few weeks of use that I now have a ton of broken off hairs on the top of my head. like at least 20 and they stick straight up! Broken down to an inch or two in length. I’ve never had this problem before so it’s definitely from using this shampoo. I have thin fine hair, beware.
5 out of 5 stars
2 October, 2023
Will buy again
[This review was collected as part of a promotion.] Hair feels clean and scalp is clean. Lathers good in hands. Like the upside down bottles.
5 out of 5 stars
4 September, 2023
originally posted on http://acure.com
Leaves my hair clean and doesn't weigh it down
I was having issues with other shampoos leaving my hair oily after just washing it, and this one doesn't do that. My hair is soft and feels healthy. I usually wash twice a week without issue. My dandruff seems to be improving as well. Love the clean ingredients!
5 out of 5 stars
22 August, 2023
originally posted on http://acure.com
Adore this
This is a dream shampoo! I am very sensitive to fragrance but this smells so good, light & minty! I also have an oily, itchy scalp and this helps tremendously. I also adore the conditioner. Acure, please never stop making this line!
4 out of 5 stars
8 May, 2023
I would buy again.
[This review was collected as part of a promotion.] I have very fine, oily hair. This shampoo goes seem to give more volume to my hair. I also wanted a shampoo without sodium laurel sulfate which this shampoo does not have.
5 out of 5 stars
18 April, 2023
Would buy again
[This review was collected as part of a promotion.] Gives hair nice body.
5 out of 5 stars
7 April, 2023
Will buy again
[This review was collected as part of a promotion.] I really like this shampoo and have received a lot of hair compliments!
5 out of 5 stars
24 March, 2023
Repeat buy!
[This review was collected as part of a promotion.] This shampoo is really nice! Has a decent lather and leaves my hair feeling clean and healthy. Some of the other Acure shampoos left my hair feeling oily at the scalp and dry at the bottom, but not this one!
5 out of 5 stars
15 February, 2023
My new fave
[This review was collected as part of a promotion.] I recently purchased this shampoo and conditioner and I LOVE it. My hair is smooth, so soft and full of body. And the scent is fabulous!! #sweepstakes
5 out of 5 stars
26 December, 2022
originally posted on https://acure.com/
Am Buying This Again!
I have long thin hair which tends to be a bit oily near the scalp but dry at the ends. This shampoo leaves it clean and non-greasy and also gives it a bit of body. Don't need to use much for effectiveness. Pretty much does what its name says.
5 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2022Verified purchase
Shampoo.
Great shampoo and conditioner.
3 out of 5 stars
7 December, 2022Verified purchase
Okay
My hair feels straw-like after using it. I’ve been using it for about two months. Ali though the ingredients are clean, Unfortunately, I will find a new shampoo after I run out.