Benefit Cosmetics They're Real! Lengthening Mascara - Black - 0.3 fl oz - Ulta Beauty

Brown is best. Have to find another brand.

Love this mascara makes my eyelashes look so long. Only thing it always leaves makes on bottom of my eyes

I love Benefit mascaras, I used to be addicted to Bad Gal Bang Mascara and I do love the new colors, but They're Real is truly the BEST. My favorite, go-to, bought over and over again mascara. The brush is so volumizing, lifting, it coats all lashes easily to have them appear thick and full. The brush is BIG and THICK which makes it easy to roll and lift the corners to get the doe-eyed winged look. Great natural black not too black, when I use this people always compliment my lashes LITERALLY asking if they are my natural lashes. Or saying I have really long lashes. I do have naturally long lashes but this extends them MORE! I read about people complaining it's hard to remove, but if you use a good eye makeup remover and a makeup eraser towel its not too bad, but you do have to "pinch" lashes w/towel to remove. It really is an alllll day and nite staying mascara. I say to those people: Its good stuff what do you want? Cheap flaky mascara? This ain't that! lol try it for yourself don't listen to them!

I don't know why they reformulated but it's not working! It used to be nearly waterproof and separated and lengthened perfectly. I could wear it all day in the Southern summer heat and now it smudges in an hour. Please bring back the old formula! I'm begging you!

Been using this product for years.

I have naturally long lashes that are medium thickness and this mascara has been my go-to for like 10 years. It's perfect for "adding" length since the tips of my lashes are blonde. It doesn't clump which is great. I have had a few over the years where the tip of the tube came off so the brush didn't get the excess mascara wiped off when I pulled it out of the tube. That is the only downside so far. Tip: goes on best when my lashes are damp from a shower. Water works better than a lash primer.

I continue to enjoy using this mascara as it never lets my lashes down!

Best mascara I've used, always pick it up in the aeroport, but need the brown back please! Black is too harsh but the brown is just perfect

Been using this for many years . I'm 70 and I have no need for fake eye lashes . I get compliments all the time .

I almost didnt purchase this product after reading several reviews on how the product has changed, I believe it could be their lashes that have changed because this product is still amazing!!

My favourite mascara ever! I have used it for over a year and would never go a day without it. Putting it on my lashes and then curling them makes me look I have lashes on. Absolutely brilliant!

best mascara ever

I never thought I would buy a "fancy" mascara but this one is the best! The mini sizes are the perfect size to still be able to manipulate the wand but small enough that it travels easy.

Goes on smooth. Makes your lashes so long and full. Love this product

Great product

Adds length and definition to lashes. Would absolutely purchase again!

I loved this mascara until the tube separated.This caused the brush to be severely overloaded, leaving the wand useless. Before this occurred it gave great coverage and I was happy with the lift and fanning effect achieved with this product. On reporting the fault to Benefit I was offered an apology and replacement, provided I gave proof of purchase, batch number and photos.. I provided the latter, unfortunately I had binned the receipt. If you buy this product I would recommend holding on to your receipt-just incase! This fault has occurred on the last 2 tubes I have purchased of this mascara.

Not impressed unfortunately. Takes many coats to even look like it’s on.

This mascara checks all the boxes! It's easy to put on (great applicator) and buildable, no clumps, lengthens and gives excellent volume. This is my favorite mascara!

I am 62 with thinning lashes. I have searched and tried many. After finding They're Real...I am a happy lashes lady!