IT Cosmetics Brow Power Universal Eyebrow Pencil - Universal Taupe - 0.006oz - Ulta Beauty
$26.00
ColorUniversal Taupe
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This eyebrow pencil is a favorite among guests for its smooth application and natural finish. The universal taupe shade is praised for its versatility, making it suitable for various skin tones. Many guests appreciate the built-in brush for blending, enhancing the overall look. While some have experienced issues with the pencil's durability, the majority find it easy to use and effective for achieving well-defined brows that last throughout the day.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 4866 reviews
100% would recommend
4 recommendations
5 out of 5 stars
5 January, 2026
originally posted on itcosmetics.com
Eyebrow pencil
Great product and easy to apply. This is the second time l have purchased this product.
5 out of 5 stars
1 January, 2026
originally posted on itcosmetics.com
Best Eyebrow I have used-and I am no spring chicke
This eyebrow pencil, the universal, is so wonderful. Fills in my brows perfectly and never looks like makeup. Very natural looking and lasts all day. Please don’t change this product!
5 out of 5 stars
30 December, 2025
originally posted on http://www.ulta.com
Brow pencil
I grabbed the wrong color and will be doing an exchange. Otherwise I do like this product a lot.
2 out of 5 stars
28 December, 2025
originally posted on itcosmetics.com
Not Impressed
Sadly this is not working for me the way it was advertised. The pencil seems dull and doesn't do much.
1 reply from ITC CS team - 16 days ago
Hi Mscorona65! We’re sorry to hear that the Brow Power Universal Eyebrow Pencil wasn’t the right fit for you. We understand how disappointing it can be when a product doesn’t deliver the results you were hoping for. Your feedback is truly appreciated and helps others make informed choices. Depending on where and when your purchase was made, you may be eligible to return the item, and we encourage you to review our return policy for additional details https://tinyurl.com/25qu9tu3. Thank you for taking the time to share your experience.
3 out of 5 stars
27 December, 2025
originally posted on itcosmetics.com
Not the best
I was a bit disappointed with the eyebrow pencil. Especially with the price that it was, I was hoping it would be fantastic! The color went on weird and didn't last long at all. I guess I'll stick to the powder/foundation for now. What a waste.
1 reply from ITC CS team - 16 days ago
Hi Stefiam14! We’re truly sorry to hear that the Brow Power Universal Eyebrow Pencil didn’t meet your expectations, especially given the investment you made in it. We completely understand how frustrating it can be when a product doesn’t apply or wear as expected. Your feedback is very important to us and helps us continue to improve. Depending on where and when your purchase was made, you may be eligible to return the item, and we encourage you to review our return policy for more details https://returns.narvar.com/itcosmetics/returns. Thank you for taking the time to share your experience—we genuinely appreciate it.
3 out of 5 stars
26 December, 2025
originally posted on itcosmetics.com
Decreased quality for the past year
I've been using this eyebrow pencil for about 10 years and I love the color and how it goes on. I use the taupe color which matches my own brows perfectly and doesn't even look like I'm wearing a pencil. However, for the past year the quality of the pencils have not been good at all. The crayon crumbles with pieces breaking off as I use it. And, I buy them much more often now that in years past. I've done through about 5 pencils in the past year whereas before I might have only gone through one or two. This is crazy. Get the quality standard back up, please, or you'll be losing a loyal customer. I'm trying to find a replacement product as we speak. Come one IT Cosmetics. Do better.
1 reply from ITC CS team - 18 days ago
Hi Alth08! Thank you for sharing your feedback about the Brow Power Universal Eyebrow Pencil. We’re truly sorry to hear about the issues you’ve experienced with the pencil breaking and the decrease in quality, and we completely understand how frustrating this must be, especially as a longtime loyal customer. We’d like the opportunity to review your experience and assist you further. Please contact our Consumer Care team at 1.800.356.5120, Monday–Saturday, 9 AM–5 PM ET, so we can help address your concerns. Thank you for bringing this to our attention.
5 out of 5 stars
26 December, 2025
originally posted on itcosmetics.com
Only brown pencil I use for years now
Doesn’t tug, goes on smoothly, blends easily and somehow always seems to keep its sharpened edge. My fave eyebrow pencil hands down and have used it for years
5 out of 5 stars
25 December, 2025
originally posted on itcosmetics.com
Beautiful Brows
This is my Go To for brow pencils. I order one as soon as I start a new one so I can make sure I never run out.
5 out of 5 stars
23 December, 2025
originally posted on itcosmetics.com
Brow power!
Love this eyebrow pencil. Applies easily and the brush is great!
5 out of 5 stars
22 December, 2025
originally posted on itcosmetics.com
Perfect Brows
I am not a make-up artist and don't consider myself good at any of it but this brow pencil is the only one that has worked for me. I have tried others and it looked so terrible that I had to spend 10 minutes scrubbing it off.
5 out of 5 stars
16 December, 2025
originally posted on itcosmetics.com
(no review title)
As an older redhead, I’ve been looking for a brow color that stays put all day, that works well with my coloring, and frames my eyes well. This brow pencil does all that with no smudging. 🙌🏼🙌🏼🙌🏼
5 out of 5 stars
14 December, 2025
originally posted on itcosmetics.com
Brow Power Universal eye brow pencil
I have tried all your Eye pendcils and for me I like this one because it is smaller and easier to handle. the eye brow pencil full is for someone who more eye brows than I have. They are both good for what you want them to do
5 out of 5 stars
12 December, 2025
originally posted on http://www.ulta.com
I love this eye brow pencil. It is easy to use.
Eye brow pencil is a great color that matches me perfectly and it's easy to use and you don't need to sharpen it with a sharpener.
5 out of 5 stars
12 December, 2025
originally posted on itcosmetics.com
Only brow product I use
Lasts all day & easy to apply. I have used this for years. No other product compares to this !
3 out of 5 stars
8 December, 2025
originally posted on http://www.ulta.com
No I will look some where else
It used to be bigger they made it small and the same price. Not happy. I love shopping at your store. For hair spray and other items.
5 out of 5 stars
2 December, 2025
originally posted on http://www.ulta.com
I would buy this again
This is easy to use and I especially like the color I chose
5 out of 5 stars
2 December, 2025
originally posted on itcosmetics.com
Can't go wrong with Universal Taupe
[This review was collected as part of a promotion.] I've tried less exspensive brands thinking why splurge on eyebrow pencil? Nothing compares to it as far as I'm concerned. The taupe is a perfect match for me, goes on smooth, & lasts all day.
5 out of 5 stars
29 November, 2025
originally posted on itcosmetics.com
IT is the best for brow pencils
This is my go-to brow pencil. I love the color and also the brow brush that is built-in to the pencil.
4 out of 5 stars
27 November, 2025
originally posted on itcosmetics.com
Brow pencil
This is an easy to use brow pencil. I've tried others and always come back to this one.
5 out of 5 stars
26 November, 2025
originally posted on itcosmetics.com
Best Coverage
Love this pencil because at 50 my eyebrows need some help! No smear and great coverage.