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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 2 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 3 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 4 of 4
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 1 of 4

MAGIC SPOON Blueberry Muffin Protein Breakfast Cereal - 7oz

$8.99 ($1.28/ounce)

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Eligible for registries and wish lists

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At a glance

About this item

Highlights

  • 13G Protein
  • 0G Total Sugar
  • 5G Net Carbs
  • Grain and Gluten-Free
  • No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
  • Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
  • Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.

Description

MEET MAGIC SPOON: Magic Spoon looks – and tastes! – just like your favorite childhood flavors, but with no artificial ingredients. It’s the all-in-one cereal for adults, kids, and everyone in between. Includes 4x 7 oz. boxes in a variety pack.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.

Serving Size: 1 cup

Serving Per Container: About 5

Amount 1 Cup (38g):

Calories: 150
% Daily Value*
Total Fat 8grm10%
Saturated Fat 1.5grm8%
Trans Fat 0grm0%
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15grm5%
Dietary Fiber 1grm4%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 13grm24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

milk protein blend (casein(a), whey protein concentrate(a)), sweetener blend (allulose, monk fruit extract(a)), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin(a) (from chicory root and/or agave), natural flavor(a), blueberry(a), fruit and vegetable juices(a) (for color), salt. (a) adds a trivial amount of sugar.

Allergens & Warnings:

Contains: milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 7 Ounces
TCIN: 89483628
UPC: 850002887426
Item Number (DPCI): 231-13-0390
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7.5 inches length x 2 inches width x 10.3 inches height
Estimated ship weight: 0.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?

submitted by Tracey - 2 years ago

  • A: 1g of fiber & 10g of allulose

    submitted byMeatandcarbs - 2 years ago

Q: Someone explain how they get to 4 net carbs??

submitted by jeniw - 1 year ago

  • A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.

    submitted byAnnaRose - 6 months ago

  • A: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.

    submitted byAnnaRose - 6 months ago

Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?

submitted by Consumer - 2 years ago

  • A: Because people get away with misleading information

    submitted byCt - 2 years ago

  • A: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.

    submitted byLocutusOfBorg - 1 year ago

Q: how many servings per box? what size is a serving?

submitted by msozarks - 3 years ago

  • A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).

    submitted byMagic Spoon - 3 years ago
    Brand expert

Q: Is Magic Spoon vegan?

submitted by Waterwalker - 4 years ago

  • A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Does the chocolate one turn my milk to chocolate milk? Asking for a friend

submitted by MariRodri - 2 months ago

Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.

submitted by Srividya - 8 months ago

Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?

submitted by Srividya - 8 months ago

Q: Are these snap ebt eligible?

submitted by A - 1 year ago
See all questions (9)

Additional product information and recommendations

Guests are saying

This cereal offers a unique blend of flavors and textures that cater to various dietary needs, particularly for those seeking low-carb and high-protein options. Many guests appreciate the nostalgic taste reminiscent of childhood favorites, while others enjoy the crunch that holds up well in milk. The variety of flavors, including fruity and chocolatey options, makes it a versatile choice for breakfast or snacks. However, some guests noted inconsistencies in flavor and sweetness across different boxes.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 10321 reviews
    quality: 3.53 out of 5
    taste: 3.16 out of 5
    value: 2.57 out of 5
    48% would recommend
    760 recommendations
    4 out of 5 stars
    Thumbs up graphic, would recommend
    5 April, 2026Verified purchase

    (no review title)

    The cocoa flavor is the best! I just wish there were more servings in a box since it is pricey.
    Courtney
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    26 March, 2026Verified purchase

    Needs rework

    They definitely need to rework the flavor on this one, it has potential but not very tasty right now
    ReviewMe
    quality: 3 out of 5
    taste: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026
    originally posted on Magic Spoon
    Image

    Delicious cereal

    Delicious cereal without the guilt and meeting my daily macros. It's a treat!
    Travis C.
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026
    originally posted on Magic Spoon
    Image

    Blueberries!

    These have a great flavor and crunch. It is my favorite cereal from Magic Spoon.
    Michael R.
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2026
    originally posted on Magic Spoon
    Image

    Wow!

    If you like blueberries, this is going to be one of your new favorites.
    Frances G.
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    12 March, 2026Verified purchase

    No for me

    Does not taste at all like Honey Nut Cheerios, so if you’re buying it as a replacement, don’t. Honestly I forced myself to finish it but I would buy it again. Has a honey flavor but not really. I prefer the fruity one instead from this brand.
    KikiKak3s
    quality: 2 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    10 March, 2026
    originally posted on Magic Spoon
    Image

    Special

    this one is something special. Can’t eat it all the time but when you want a different flavor, here you go.
    Gwen B.
    Did you find this review helpful?
    5 out of 5 stars
    6 March, 2026
    originally posted on Magic Spoon
    Image

    Love it!

    Great flavor. No weird texture or aftertaste. I can finally emjoy cereal again!
    Contessa C.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 March, 2026
    originally posted on Magic Spoon
    Image

    Different, and good

    An unusual flavor for a cereal. I love blueberry anything. I will definitely order this flavor again.
    William B.
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026

    Tastes like fruit loops

    My daughter and I tried this this morning. It taste like fruit loops. We are excited to have it again tomorrow.
    Shoes
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    27 February, 2026Verified purchase

    Not So Magic

    I have tried the other flavors and they are pretty good, will buy more when I run out. I personally think this one is awful. Sorry Magic Spoon!
    Tara
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on Magic Spoon
    Image

    Best cereal I've ever had

    Blueberry Muffin cereal is not the first I got from Magic Spoon, but it is by far my favorite. It is important to note that it does not taste like blueberries, it tastes like blueberry muffins. The muffin part is what makes it really magical. Lots of cereal tastes like blueberries, but this is honestly the only one I've had that makes me think of eating a blueberry muffin.
    Christopher R.
    Did you find this review helpful?
    3 out of 5 stars
    21 February, 2026
    originally posted on Magic Spoon
    Image

    Mid flavor

    It's okay but not great. Not going to order again.
    Mary K.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 February, 2026Verified purchase

    (no review title)

    This is the most disgusting thing I have eaten
    Arlington
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    10 February, 2026

    (no review title)

    It’s okay!! Definitely not good but not too bad.
    Inna
    quality: 3 out of 5
    taste: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026
    originally posted on Magic Spoon
    Image

    WOW!!

    Another superior flavor to your amazing cereal collection!! I have tried them all over and over again and they are so delicious! Great addition to any of your selections!!
    Carole A. S.
    Did you find this review helpful?
    2 out of 5 stars
    4 February, 2026
    originally posted on Magic Spoon
    Image

    Smelled good, tasted like protein powder

    This smelled really good when first opened. I did not care for the taste. All I tasted was the protein powder aftertaste
    Karen M.
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on Magic Spoon
    Image

    Second Favorite

    I enjoy eating as a yogurt topper. But, it is also good in a bowl of milk.
    Jennifer M.
    Did you find this review helpful?
    5 out of 5 stars
    1 February, 2026
    originally posted on Magic Spoon
    Image

    Yum

    Like this blueberry cereal with mixed berry granola.
    Jo-ann A.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 January, 2026Verified purchase

    Taste like cardborad

    Don’t waste your money. They taste HORRIBLE.
    Not good
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

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