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Pura Plus Smart Fragrance Diffuser - 2 of 4Pura Plus Smart Fragrance Diffuser - 3 of 4Pura Plus Smart Fragrance Diffuser - 4 of 4
Pura Plus Smart Fragrance Diffuser - 1 of 4

Pura Home Plus Smart Fragrance Diffuser White

17 Questions
$79.99

ColorWhite

In Stock

Eligible for registries and wish lists
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With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Fill Space: Designed for large rooms, including open concept and areas with vaulted ceilings
  • Long lasting: Enjoy 2 fragrance vials for up to 4 weeks when diffusing 6-8 hours per day
  • Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
  • Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
  • Adaptive diffusion: Get a consistent scent experience based on the temperature in your home
  • Fragrance sold separately

Description

Powerful scent dispersion: Dual internal heaters and an ultra-quiet built-in fan mean that Pura Plus disperses scent across large and open-concept spaces in the quickest and most efficient way possible.

Easy-access controls: Control your Pura Plus through the Pura app or manually with the buttons right on the diffuser. Press once to start a 4-hour timer and again to control scent intensity: strong, medium, subtle, and off.

A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.

Smart schedules, timers, and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.

Safe and clean scents: All our scents are created with clean ingredients and are safe for kids and pets.
Dimensions (Overall): 5.9 Inches (H) x 3 Inches (W) x 3 Inches (D)
Oil Diffuser Type: Fan
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 93566797
UPC: 810076678368
Item Number (DPCI): 054-09-1595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.59 inches length x 4.82 inches width x 7.83 inches height
Estimated ship weight: 1.7 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is the Pura Plus Smart Diffuser cordless?

submitted by Irene - 2 months ago
  • A: Great question! The Pura Plus is designed to be used while plugged in, so it's not cordless. It uses a power cord, so you'll want to place it near an outlet on a countertop, shelf, or table. Thanks for asking!

    submitted byPurascents Team - 1 month ago
    Brand expert

Q: What scent smells like a new home

submitted by Reshawn - 2 months ago
  • A: Hi there! For a cozy, "new home" kind of scent, we'd recommend trying Cozy Cashmere or Fresh Linens, both are warm, clean fragrances that give that fresh, put-together feeling. Hope this helps, and enjoy your Pura!

    submitted byPurascents Team - 2 months ago
    Brand expert

Q: does it take oils that aren't pura?

submitted by bon - 4 months ago
  • A: Great question! The Pura Plus is designed to work exclusively with Pura fragrance vials. We wouldn't recommend using oils or fragrances from other brands, since the diffuser is calibrated specifically for Pura's vials and using anything else could affect performance or potentially damage the device. The good news is Pura offers a huge variety of scents, so there's a lot of room to find fragrances you'll love within the lineup.

    submitted byPurascents Team - 3 months ago
    Brand expert

Q: Do you have to link it to wifi to use it?

submitted by Cici - 8 months ago
  • A: Hi there! The short answer is that while Wi-Fi is not strictly required to use the device, it is definitely the preferred way to go. Connecting to Wi-Fi unlocks the full "smart" experience, allowing you to control schedules, adjust fragrance intensity from anywhere, and swap between scents right from your phone. However, if you prefer to keep things simple or don’t have a steady connection, you can absolutely use the diffuser in Manual Mode. This allows you to start and stop the fragrance directly on the device so you can still enjoy your favorite scents without being tethered to the app. If you have any further questions, feel free to reach out to support@pura.com for further details.

    submitted byPurascents Team - 8 months ago
    Brand expert

Q: How long is the cord?

submitted by CCJ - 9 months ago
  • A: The Pura Plus cord is 3 feet long.

    submitted byPurascents Team - 9 months ago
    Brand expert

Q: What square footage does this cover if not open concept home?

submitted by Scent lover - 9 months ago
  • A: Hello! This covers large areas up to 1000 sq feet.

    submitted byPurascents Team - 9 months ago
    Brand expert

Q: Approximately how long does each vial last? Understand there’s ability to control intensity, but are replacements typically needed every other week or do they last a month?

submitted by LC13 - 9 months ago
  • A: Each vial lasts up to approximately 100 hours of use. The exact lifespan depends on the intensity setting, how long the fragrance is run per use, and the size of the space being scented. For most customers, this typically translates to several weeks to about a month of use, rather than needing replacement every other week.

    submitted byPurascents Team - 9 months ago
    Brand expert

Q: Are the scents non toxic and safe to breathe

submitted by Carwm - 11 months ago
  • A: Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information. We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.

    submitted byPurascents Team - 11 months ago
    Brand expert

Q: Do I have to use 2 scents at one time or can I just use one scent?

submitted by Nurserh10 - 11 months ago
  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 11 months ago
    Brand expert

Q: Can I use only one vial at a time in this

submitted by Kmk954 - 11 months ago
  • A: We recommend keeping two fragrances in the Pura Plus for the best experience, but you can choose to run just one at a time. The device can only diffuse one fragrance at a time—both cannot run simultaneously.

    submitted byPurascents Team - 11 months ago
    Brand expert

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Guests are saying

The Pura Home Plus diffuser has garnered positive feedback for its elegant design, ease of use, and ability to fill large spaces with delightful scents. Guests appreciate the customizable scheduling feature and the option to alternate between two fragrances, making it a versatile addition to any home. While some have experienced connectivity issues and concerns about scent strength, the overall sentiment leans towards satisfaction with its performance and aesthetic appeal.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2304 reviews
    42% would recommend
    7 recommendations
    2 out of 5 stars
    24 October, 2026
    originally posted on Pura Scents
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    Mediocre overpriced.

    [This review was collected as part of a promotion.] Easy to use just keep your expectations low. It’s not very strong at all.
    David C.
    Did you find this review helpful?
    4 out of 5 stars
    21 October, 2026
    originally posted on Pura Scents
    Image

    Nice machine

    [This review was collected as part of a promotion.] Using this pura in a large open room with high ceilings. It fills the space with scent moderately well.
    Chrissie H.
    Did you find this review helpful?
    3 out of 5 stars
    20 October, 2026
    originally posted on Pura Scents
    Image

    Sweet and fruity, not too spicy

    [This review was collected as part of a promotion.] Don't love it, don't hate it. It's more fruity and sweet smelling than I expected and less cinnamon spice. I'll finish running the scent but won't purchase again.
    Layla D.
    Did you find this review helpful?
    3 out of 5 stars
    20 October, 2026
    originally posted on Pura Scents
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    Volcano

    [This review was collected as part of a promotion.] it smells pretty similar to candles and other products but has a slightly different smell
    Kelsey L.
    Did you find this review helpful?
    1 out of 5 stars
    20 October, 2026
    originally posted on Pura Scents
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    Capri Volcano

    [This review was collected as part of a promotion.] Volcano had a sickening sweet sour smell. Couldn’t continue to use as it was an awful strong smell. Device works great.
    Wendy L.
    Did you find this review helpful?
    5 out of 5 stars
    19 October, 2026
    originally posted on Pura Scents
    Image

    Amazing Machine

    [This review was collected as part of a promotion.] I ordered the Pura Home Plus for FREE with a 6 month subscription to all the wonderful fragrances they have. This machine is AMAZING, it truly makes my entire home smell like summer in a bowl. Do not pass this one up, it covers a large area and makes for an atmosphere that makes you feel like you are anywhere but home!!!
    Jessica A.
    Did you find this review helpful?
    4 out of 5 stars
    19 October, 2026
    originally posted on Pura Scents
    Image

    Pura 4 set

    [This review was collected as part of a promotion.] I love how you can adjust the intensity of the scent as well as set a timer. Every scent has been great. Very happy with my purchase!
    Carrie J.
    Did you find this review helpful?
    5 out of 5 stars
    19 October, 2026
    originally posted on Pura Scents
    Image

    2 scents in 1! Change flavors on a schedule

    [This review was collected as part of a promotion.] Easy Peezy. I like strong flavors for high ceilings. Makes any room cozy. In my bedrooms the comforting, relaxing scents melt away stress.
    glendalee c.
    Did you find this review helpful?
    5 out of 5 stars
    19 October, 2026
    originally posted on Pura Scents
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    2 Flavors 1 Defuser

    [This review was collected as part of a promotion.] Love it! Now I can have flavors switching automatically on schedule and I just have to check when flover gets empty.
    glendalee c.
    Did you find this review helpful?
    5 out of 5 stars
    19 October, 2026
    originally posted on Pura Scents
    Image

    Invigorating

    [This review was collected as part of a promotion.] Love the smell and love that I can set controls and times very convenient.
    Christina S.
    Did you find this review helpful?
    5 out of 5 stars
    19 October, 2026
    originally posted on Pura Scents
    Image

    Love it

    [This review was collected as part of a promotion.] Love this item. Such a beautiful addition to our home. Smells amazing.
    Kwanita S.
    Did you find this review helpful?
    5 out of 5 stars
    19 October, 2026
    originally posted on Pura Scents
    Image

    Screams fall

    [This review was collected as part of a promotion.] One of my favorite scents that screams fall. I love them both.
    Donna W.
    Did you find this review helpful?
    4 out of 5 stars
    19 October, 2026
    originally posted on Pura Scents
    Image

    Large diffuser

    [This review was collected as part of a promotion.] My only issue with this diffuser is that I wish there had been other scent combos to choose from. With this I could not choose my own scents. I do not like either of the ones that are included. Even at the lowest intensity isn’t not for me. Everything else is great. It is so easy to set up and adjust. Just waiting for these scents to run out so that I can replace them with something else that I like.
    Amanda W.
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on Pura Scents
    Image

    Love it!

    [This review was collected as part of a promotion.] So glad I bought this diffuser (actually 2)! Trying to stop burning candles and love that these are non toxic scents!
    Jen D.
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on Pura Scents
    Image

    I like its versatility, power

    [This review was collected as part of a promotion.] I like its versatility, power and fan options on the unit. Convenience of table top when furniture is in the way of outlets.
    Shannon H.
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on Pura Scents
    Image

    So far out new Pura

    [This review was collected as part of a promotion.] So far out new Pura has been great! The scent reaches the entire room.
    Lauren M.
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on Pura Scents
    Image

    Amazing Scent and Diffuser

    [This review was collected as part of a promotion.] I love Pura and the many different scents you can purchase. My house smells amazing and it’s simple to set up.
    Jennifer R.
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on Pura Scents
    Image

    Obsessed!

    [This review was collected as part of a promotion.] This scent is the first light and airy scent that takes you to the beach!
    Taylor F.
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on Pura Scents
    Image

    Great for a large family room

    [This review was collected as part of a promotion.] I absolutely love the Pura Home Plus. Great for my 2 story living room.
    J C.
    Did you find this review helpful?
    5 out of 5 stars
    17 October, 2026
    originally posted on Pura Scents
    Image

    Best Purchase!!

    [This review was collected as part of a promotion.] I have loved my Pura so far! I love being able to set it on a schedule and come home to a fresh scent instead of having to light a candle constantly.
    Madison P.
    Did you find this review helpful?

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