$49.99 when purchased online
Target Online store #3991
About this item
Highlights
- Fill space: Designed for Medium spaces including Bedrooms, and home offices
- Long lasting: Enjoy up to 45 days of premium scent when diffusing 2 fragrance vials for 6–8 hours per day
- Smart features: Adjust fragrance intensity, set schedules and timers, and more in the Pura app
- Safe & clean scents: Pair with premium fragrances created with ingredients that are safe and clean
- Adaptive diffusion: Get a consistent scent experience based on the temperature in your home
Description
The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and high-end scenting experience possible.
Automatic vial detection: Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.
A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
Smart schedules, timers and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.
Safe and Clean scents: All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise.
Puralast™ technology enables your Pura smart fragrance diffusers to diffuse each fragrance differently, optimizing your scenting experience. With smart vials, Puralast uses fragrance-specific data, accounting for the size of the room and your desired intensity, to intelligently scent your space.
Automatic vial detection: Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.
A consistent scenting experience: Adaptive diffusion technology reads the room's temperature and adjusts according to your preferences for a consistent, reliable scenting experience.
Smart schedules, timers and more: Adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more—all from the Pura app.
Safe and Clean scents: All our scents are created with clean ingredients and are safe for kids and pets. For more on what we do and don’t include in our scents, see the Pura Promise.
Puralast™ technology enables your Pura smart fragrance diffusers to diffuse each fragrance differently, optimizing your scenting experience. With smart vials, Puralast uses fragrance-specific data, accounting for the size of the room and your desired intensity, to intelligently scent your space.
Dimensions (Overall): 3.5 Inches (H) x 3.5 Inches (W) x 2.5 Inches (D)
Oil Diffuser Type: Electric
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94759890
UPC: 810180402866
Item Number (DPCI): 054-09-0803
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.65 inches length x 4.65 inches width x 4.1 inches height
Estimated ship weight: 0.74 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Discover more options
Related Categories
4.7 out of 5 stars with 426 reviews
Easier to open!
5 out of 5 stars
Summer C. - 1 year ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I really like the Pure 4 upgrade! It's definitely easier to open for sure. Haven't figured out if it actually makes scents last longer, but it's pretty nice!
Ok
4 out of 5 stars
Sackiena S. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I enjoyed a Pura 3, so I was excited to try it when the new model became available. So far, other than it being able to register the vials without scanning, I don't see much of a difference. If you're a new customer, get it free with a subscription plan or the older model.
Great value
5 out of 5 stars
Melanie P. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Great value. Love the ease of setting up and the wonderful scents
Love the new look
5 out of 5 stars
sally c. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Love the new look and the ability to load new scents.
EVERYTIME SOMEONE WALKS INTO MY HOME THEY COMMENT HOW GREAT IT SMELLS
5 out of 5 stars
Debra Z. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I am totally obsessed with all my PURA's! I now have 5 and a car version. I love the ones for home. The car is good but don't like the fragrance I chose of Del Mar. Cannot wait to put in a new scent in the car. Each fragrance in the home editions have been amazing! So happy with PURA!!!! I tell everyone about them!
Amazing product! So convenient And
5 out of 5 stars
Madison M. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Amazing product! So convenient And notifies you when you need to refill!
I don’t notice much difference
5 out of 5 stars
Jill C. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I don’t notice much difference yet between the 3 and 4 except for scanning the vials. I love Pura ♥️
The Pura 4 unfortunately has
5 out of 5 stars
Frederick I. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] The Pura 4 unfortunately has rendered my previous purchase of 5 Pura 3s. It makes no sense to use a Pura Last fragrance in the Pura 3 because thee is no difference with the effect. The Pura 4 is much more effective; Winter Noir circulates 100% better in the Pura 4 and lasts a lot longer than I expected from using Pura 3 device. The device has the same look as Pura 3 and the mechanics are the same. It looks just fine.
LOVE IT
5 out of 5 stars
Jodie P. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Love the new technology with the Pura 4. Great item!
I love the changes in
5 out of 5 stars
Melissa S. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I love the changes in design, the smart vials you don’t have to scan and sleek clean look. Love Pura this sets up easily and easy to use
Upgrade to 4
5 out of 5 stars
Elizabeth J. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I’m really pleased with the Pura 4. I have 2 of the original Puras, and I feel like the scents it uses are stronger, and definitely last longer. It’s super easy to use, and I’m so glad that I upgraded.
Convenient to order as a starter kit.
5 out of 5 stars
Kendall C. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I love being able to open the box and be ready to use. It's convenient to purchase them as a package. The device is so easy to set up and you can control it from your phone. That makes it easy to adjust or check status and order, even if you aren't home.
Not sure the difference...
4 out of 5 stars
Jacquelyn G. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I'm not sure what the difference is between the Pura 4 and the previous model, but I love having this automatically turn on and freshen up my spaces!
Easy to use
5 out of 5 stars
Ann P. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] What a great deal. I couldn’t resist. I now have one Pura device in each room of my house. I love the easy way that you can set the timers to come on at different times.
Upgrade
5 out of 5 stars
Kristi A. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Great deal. I wanted ton upgrade my device. This is great!
my house has never smelt
5 out of 5 stars
Angela H. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] my house has never smelt so amazing. I love how i can program it for when we are not home. I would highly recommend these safe for your home wall scents. Having how high or low you would like the smell is a super convenience of this product as well. I can forget about them and just let them do their work. When I come home from work my house smells amazing which is so relaxing to me.
Great improvements
5 out of 5 stars
Keyla G. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] To begin with I love the new sleek design. However that is the not even the best part out of all the diffusers I’ve had this one is way more reliable and convenient. Overall I have noticed an improvement from the 3 to 4.
Loving our pura! We have
5 out of 5 stars
Rachel S. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] Loving our pura! We have an open floor plan and I ended up using 3 diffusers which seems to be able to balance our space well!
Fantastic upgrade
5 out of 5 stars
Kandis W. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] I love the new upgrade. Pura has been the best thing to happen in the home fragrance world!
Love the newest Pura
4 out of 5 stars
Robin C. - 2 years ago
originally posted on Pura Scents
[This review was collected as part of a promotion.] The new Pura is definitely better at disseminating the scent compared to the old Pura. We love it!