Sponsored
Enhanced Replacement Water Filters for Pitchers - up&up™
Only at target
$15.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Guaranteed to fit and perform in Brita pitchers (except Stream)
- Enhanced protection: 9 certified contaminants reduced
- Delivers fresh, great-tasting water
- No pre-soaking. No black flecks
- Each filter replaces 300 single-use plastic bottles & filters up to 40 gallons of water
Description
Enjoy cleaner, great-tasting water with up&up™ universal replacement filters. Each filter reduces 9 certified contaminants—almost twice as many as Brita® standard filters—including chlorine taste and odor, heavy metals, and more. WQA Gold Seal certified to NSF/ANSI 42, 53, 401 and 372 standards, these filters deliver trusted quality and lead-free materials.
Designed to fit Brita® pitchers (except Stream), up&up™ filters require no pre-soaking, minimize black carbon particles, and last for up to 40 gallons or about 2 months. Get superior performance, convenience, and value—all in one filter.
Designed to fit Brita® pitchers (except Stream), up&up™ filters require no pre-soaking, minimize black carbon particles, and last for up to 40 gallons or about 2 months. Get superior performance, convenience, and value—all in one filter.
Dimensions (Overall): 5.4 Inches (H) x 9.3 Inches (W) x 2.4 Inches (D)
Weight: .97 Pounds
Features: BPA-Free
Water Filtration Compatibility: Brita Pitchers and Dispensers
Filters: Iron, Cadmium, Benzene, Copper, chlorine, Metals, Unpleasant Odors, Unpleasant Tastes, Mercury, Zinc, Pharmaceuticals
Material: Plastic
TCIN: 13795282
UPC: 812501010613
Item Number (DPCI): 072-00-0120
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.57 inches length x 5.49 inches width x 9.24 inches height
Estimated ship weight: 1.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Do these filters fit Pur products?
submitted by someone - 11 months ago
A: They sure do fit a Pur 7 pitcher I've been buying this filters for 2 years and the water taste good I have no idea why they say the filters doesn't fit a Pur 7 pitcher it fits my pitcher.
submitted byUnknown - 10 months agoA: Thank you for your inquiry. No, the up&up filters do not fit Pur products. Rather they're compatible with up&up pitchers and Brita pitchers, except Stream.
submitted byup&up Customer Service - 11 months agoBrand expert
Q: I have an old up&up pitcher model 1011577, the 4 pack replacement model number is 1008234, will these fit?
submitted by JetsetterJason - 2 years ago
A: Hello JetsetterJason - Thank you so much for taking an interest in this product. Please find the overall dimensions 5.3 Inches (H) x 4.75 Inches (W) x 2.3 Inches (D). Hope this helps. Happy Shopping! - Amy
submitted byAmy - 2 years agoTarget staff supportA: Hello Jetsetter Jason, Yes, the 4 pack filter (item 072-00-0120) will fit previous Up & Up pitchers.
submitted byup&up Customer Service - 2 years agoBrand expert
Q: What material is the activated carbon in these filters produced from? Coconut husk, bamboo, willow peat, wood, coal??
submitted by Alyssa - 2 years ago
A: Great question These wonderful water filters are made of Coconut husk. I hope this information was helpful. - Tearia
submitted byTearia - 2 years agoTarget staff supportA: Coconut husk
submitted byup&up Customer Service - 2 years agoBrand expert
Q: Do these filters remove lead?
submitted by Sogoodsogood2004 - 3 years ago
A: No the Up & Up brand does not "remove" Lead, PFAS, Chloramines or Cadmium.
submitted byHot Food - 3 years agoA: Hi Sogoodsogood2004, Our filters do not remove lead but whey do reduce Ion exchange resin captures copper, benzene, cadmium, and zinc. Activated carbon reduces chlorine [taste and odor], limescale and mercury.
submitted byup&up Customer Service - 3 years agoBrand expert
Q: How many months before changing the filter?
submitted by Aglow - 5 years ago
A: It really depends upon how much you use it. My assumption from the description is it should be comparable to brita filters. If so, they say on average to replace every 2 months or 40 gallons.
submitted bymrstikig - 5 years agoA: I change it every 3 months
submitted byDee - 5 years ago
Q: Will these work on brita water pitchers?
submitted by Jojo - 6 years ago
A: Hi Jojo - We know how important drinking water is. These replacement filters work with both Pur and Brita water filtration systems. Thanks for stopping by! - Melissa
submitted byMelissa - 6 years agoTarget staff supportA: Your answer is clearly in the product description.
submitted byblock - 6 years ago
Q: can this work on PUR water pitchers?
submitted by nancy - 6 years ago
A: ...I just asked this too but I see now the label says that it will, if you zoom in it can be read.
submitted byIngrid - 6 years agoA: Hi nancy - Yes! These replacement filters work with both Pur and Brita water filtration systems. Have a great day! - Melissa
submitted byMelissa - 6 years agoTarget staff support
Q: I have an old Up and Up water filter dispenser #1035952. What available filter works with it?
submitted by SLV - 8 days ago
A: Thank you for your question re: the up&up Flow Dispenser. The Enhanced Replacement Water Filters for Pitchers - up&up™ filters fit this dispenser: https://www.target.com/p/replacement-water-filters-up-up/-/A-86870794?preselect=14511038#lnk=sametab.
submitted byup&up Customer Service - 7 days agoBrand expert
Q: What certification do these filters have?
submitted by AI Shopping Assistant - 13 days ago
A: These filters are NSF/ANSI 42 certified for the removal of chlorine taste and odor.
submitted byAI Shopping Assistant - 13 days agoAi generated
Q: How many gallons can each filter process?
submitted by AI Shopping Assistant - 13 days ago
A: Each filter can effectively filter up to 40 gallons of water.
submitted byAI Shopping Assistant - 13 days agoAi generated
Frequently bought together
Guests also viewed
Related Categories
Guests are saying
These water filters offer a cost-effective alternative to name brand options, providing good filtration and improved taste for your drinking water. Many guests appreciate their compatibility with Brita pitchers and the ease of installation. While some have experienced issues with fit and sediment, the majority find them to be a reliable choice for maintaining clean and fresh water at home. Overall, they are a practical solution for budget-conscious guests looking for quality filtration.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1600 reviews
quality: 3.89 out of 5
value: 4.07 out of 5
84% would recommend
340 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
21 December, 2025
(no review title)
it is the best
4 out of 5 stars
Thumbs up graphic, would recommend
13 December, 2025Verified purchase
(no review title)
it great for the price it works just as well as Brita water filters
5 out of 5 stars
Thumbs up graphic, would recommend
1 December, 2025Verified purchase
(no review title)
This are less expensive than Brita. Great Product
2 out of 5 stars
Thumbs down graphic, would not recommend
15 November, 2025Verified purchase
(no review title)
They didn't fit the Brita I have which is wild.
1 reply from the Product Manufacturer team - 1 month ago
Hi Kristina, thank you for the feedback. Could you please email us directly at support@water-filtration.net and attach an image of your Brita pitcher or dispenser? Please include the model name so we know exactly which version you have. We'd love to learn more. Thank you!
5 out of 5 stars
Thumbs up graphic, would recommend
31 October, 2025Verified purchase
Brita dispenser compatible
Works on my brita filter dispenser (not a pitcher, has a spout and lever)!!
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
(no review title)
I have been using this product for more than 10 years
5 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025Verified purchase
Water Filter
This filter is a substitute for a Brita water filter. It fits properly and so far is doing a good job. The price is great.
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
THEY WORK
I only buy the Up&Up water filters. But 80% of the Brita filters never worked right. They always seemed clogged. I have only had that issue once with the Up&Up filters. I have used them for a few years now.
5 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2025Verified purchase
Faux brita filters
Love the cost of these.
5 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2025Verified purchase
Replacement filters
I have bought these filters multiple times times for water pitcher. Getting a multi pack on sale was a great buy.
5 out of 5 stars
Thumbs up graphic, would recommend
19 August, 2025Verified purchase
Water filter
Work just as good as the name brand but cost less
1 out of 5 stars
9 August, 2025Verified purchase
Doesnt work
Does not work - I have the stream pitcher and the filters do not properly align in the slot that they go in, just like I read in other reviews. I went through two of them thinking the first was maybe defective and it’s the same thing. There’s a gap and water just runs down it, so the water isn’t even being filtered. Pay the extra few dollars and buy the actual Brita brand, otherwise you’ll be defeating the purpose and be drinking sink water lol
1 reply from the Product Manufacturer team - 4 months ago
The up&up Replacement Water Filters for Pitchers are not meant to be used in the Brita Stream pitchers and are not compatible; this is why they do not work. I recommend returning them to Target for a refund. If you have further questions or concerns, please email us at support@water-filtration.net.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2025Verified purchase
Target brand replacement Brita filters
I bought the Target brand replacement filters for my Brita pitcher, which states that it removes more impurities than the original. My water tastes like chlorine! Don't buy this. The number 1 thing that filters should remove is chlorine. I may as well drink tap water. Really disappointed
5 out of 5 stars
Thumbs up graphic, would recommend
12 June, 2025Verified purchase
Water Filters
These Up & Up brand water filters work as expected for a great price!!! :D
5 out of 5 stars
Thumbs up graphic, would recommend
6 June, 2025Verified purchase
Replacement filters
Good price point and they work. Water is filtered, fits in a standard water filter system.
5 out of 5 stars
Thumbs up graphic, would recommend
3 April, 2025Verified purchase
Filters
Work as well as other comparable filters for a lower price
2 out of 5 stars
Thumbs down graphic, would not recommend
1 April, 2025Verified purchase
Gross
Leaks charcoal into the water.
1 reply from the Product Manufacturer team - 9 months ago
The activated charcoal in the filter reduces the odor and taste of chlorine from the water. During transit it can dislodge from the filter and get through the small filter holes. However, it’s perfectly safe for human consumption as it's made from coconut shells.
5 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2025Verified purchase
Target water filters
Work good, last long time.
5 out of 5 stars
Thumbs up graphic, would recommend
26 March, 2025Verified purchase
Up & Up replacement filter
These work as expected.
5 out of 5 stars
Thumbs up graphic, would recommend
7 March, 2025Verified purchase
This works
Does the job, no difference so far from the brand name.