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Soft & Strong Toilet Paper - up&up™

Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4
$18.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.

Shipping details

Estimated ship dimensions: 28.7 inches length x 20.1 inches width x 8.4 inches height
Estimated ship weight: 14.2 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 3 years ago
  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 3 years ago
    Target staff support
  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 2 years ago
  • A: There are 1,203 square feet for the entire package of 30 rolls. I always base price comparison on that.

    submitted byLinsifer - 5 months ago

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 3 years ago
  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 3 years ago
    Target staff support
  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 1 year ago
  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 8 months ago
  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 2 years ago

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 6 months ago
  • A: According to the label on the packaging. 1203.3 square feet.

    submitted byLS - 5 months ago
  • A: 1,203 square feet total in the package of 30 rolls.

    submitted byLinsifer - 5 months ago
  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 6 months ago
    Target staff support

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 8 months ago
  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 6 months ago
  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 8 months ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 11 months ago
  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 9 months ago
  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 9 months ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 11 months ago
  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 9 months ago
  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 9 months ago

Q: how many sheets per roll?

submitted by Robin - 2 years ago
  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 2 years ago
  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 2 years ago
    Target staff support

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 3 years ago
  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 3 years ago
    Target staff support
  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 2 years ago

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 3 years ago
  • A: no it does not shred

    submitted byMJ - 3 years ago
    Target staff support
  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 3 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 7 years ago
  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 6 years ago
  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 6 years ago

Related Categories

Guests are saying

This toilet paper offers a balance of affordability and functionality, making it a popular choice for families. Many guests appreciate its decent softness and strength, especially for the price. However, some have noted a decline in quality with recent changes, leading to mixed experiences. Overall, it remains a reliable option for everyday use, especially for those looking to stock up without breaking the bank.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 19649 reviews
    quality: 3.79 out of 5
    softness: 3.75 out of 5
    thickness: 3.69 out of 5
    value: 3.91 out of 5
    69% would recommend
    1960 recommendations

    TP review

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Nursemom239 - today, Verified purchaser
    Gets the job done, and affordable.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Value for product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Bunky - 21 hours ago, Verified purchaser
    Equivalent to top name brand. More product per roll.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    Did you find this review helpful?

    Ripping us off!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    HD - 22 hours ago, Verified purchaser
    What an absolute scam. They’ve made the width smaller (see pic with old roll 3/4” longer than new roll) and still charge the same. One star because you can’t give zero but also because the toilet paper works fine
    quality: 3 out of 5
    softness: 3 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Great deal

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Love this Jacket - 23 hours ago, Verified purchaser
    Better than the name brands
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Great product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Love it - 2 days ago
    Love that it’s soft and thick for better use.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Great

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mia - 2 days ago, Verified purchaser
    Great toilet paper for house
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Not great

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Nels - 3 days ago
    A step above single ply
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    Hard paper

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Char - 3 days ago, Verified purchaser
    Extremely rough! Hard not Soft. The description is misleading! Very disappointing for a Target product.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Reduced Quality

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Loyal Customer - 3 days ago, Verified purchaser
    I agree with other recent reviews. I was hoping I got a "bad batch," but apparently this product is no longer as good as it once was. It is like sandpaper now. Won't be buying again.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Rarely in stock

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Maribel - 3 days ago, Verified purchaser
    I gave it it a 5 BUT hate they advertise this idem cause i rarely can get it cause store is always OUT especially now we all trying to save a little and big BIG but never more then 1 in stock
    quality: 1 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Sheets separate and feels like single ply

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    CCR2 - 4 days ago, Verified purchaser
    It’s supposed to be 2-ply TP but the sheets are constantly separating from one another, which is very annoying (see photo). When this happens, it end ups feeling more like 1-ply.
    quality: 2 out of 5
    softness: 3 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    Sends dust everywhere Its soft and strong, but it sheds like crazy and spreads white dust all over your bathroom. Ive ordered it a few times thinking it might be a fluke, but it has happened every tim

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    laura - 4 days ago, Verified purchaser
    Sends dust all over your bathroom
    quality: 1 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Homemaker

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jd - 4 days ago, Verified purchaser
    Love this toliet paper.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 3 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Quality Downgrade

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jay - 4 days ago, Verified purchaser
    Been buying this for years. The downgrade in quality means I now have to switch brands.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 4 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?

    Worse quality than a month ago

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    ByeAveeno - 4 days ago, Verified purchaser
    Worse quality now than a month ago. It’s rough and hard like an 8x11. Way worse quality
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Horrible

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jamie - 5 days ago
    I have always bought this brand and loved it, but the last two packs were different quality and it’s beyond awful!! I do not recommend unless you like TP that shreds in your bottom and leaves icky fuzzy lint everywhere 😥. I have to find a new brand now.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Essentials

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Toddler bed - 5 days ago, Verified purchaser
    Consistent quality and value
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Product has changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    JASSY - 6 days ago, Verified purchaser
    The product has changed in the last 2 months. It's now rough and no longer soft. I would not recommend this product.
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 3 out of 5
    value: 4 out of 5
    3 guests found this review helpful. Did you?

    Quality changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Great Toy - 7 days ago, Verified purchaser
    The quality on the product was drastically changed. It’s no longer soft. You can feel the difference right away. Even the packaging changed. It’s just bad. I’m going to have to look for something else.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Decreased softness

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Meland - 7 days ago, Verified purchaser
    I used to always buy this toilet paper, but no more. The quality has significantly decreased. It is no longer soft. My family is in agreement that it has changed and not for the better.
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 3 out of 5
    value: 2 out of 5
    8 guests found this review helpful. Did you?

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