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Soft & Strong Toilet Paper - up&up™

Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4
$18.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 28.7 inches length x 20.1 inches width x 8.4 inches height
Estimated ship weight: 14.2 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 2 years ago
  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 2 years ago
    Target staff support
  • A: There are 1,203 square feet for the entire package of 30 rolls. I always base price comparison on that.

    submitted byLinsifer - 4 months ago
  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 2 years ago

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 3 years ago
  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 6 months ago
  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 3 years ago
    Target staff support
  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 1 year ago
  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 2 years ago

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 5 months ago
  • A: 1,203 square feet total in the package of 30 rolls.

    submitted byLinsifer - 4 months ago
  • A: According to the label on the packaging. 1203.3 square feet.

    submitted byLS - 4 months ago
  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 4 months ago
    Target staff support

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 7 months ago
  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 5 months ago
  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 6 months ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 9 months ago
  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 7 months ago
  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 7 months ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 9 months ago
  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 7 months ago
  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 7 months ago

Q: how many sheets per roll?

submitted by Robin - 2 years ago
  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 2 years ago
  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 2 years ago
    Target staff support

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 2 years ago
  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 2 years ago
    Target staff support
  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 2 years ago

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 3 years ago
  • A: no it does not shred

    submitted byMJ - 3 years ago
    Target staff support
  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 3 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 7 years ago
  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 6 years ago
  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 6 years ago

Related Categories

Guests are saying

This toilet paper offers a balance of affordability and functionality, making it a popular choice for families. Many guests appreciate its decent softness and strength, especially for the price. However, some have noted a decline in quality with recent changes, leading to mixed experiences. Overall, it remains a reliable option for everyday use, especially for those looking to stock up without breaking the bank.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 19198 reviews
    quality: 3.81 out of 5
    softness: 3.77 out of 5
    thickness: 3.7 out of 5
    value: 3.93 out of 5
    70% would recommend
    1887 recommendations

    Excellent product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Cricky - today, Verified purchaser
    I found this to be comparable to charmen I have been buying this lately and very happy with it.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    TP worth it

    5 out of 5 stars
    Thumbs up graphic, would recommend
    DeereAnn - 1 day ago, Verified purchaser
    Quality is better than I anticipated. I didn't think one roll to last. Great quality for cost.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Toulet paper

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Barb - 1 day ago, Verified purchaser
    I buy this toilet paper and repackage to give to my local food pantry
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Gets the job done

    4 out of 5 stars
    Thumbs up graphic, would recommend
    KP - 3 days ago, Verified purchaser
    I'm not picky when it comes to TP - I have young kids so I prefer the thinner stuff because they tend to go overboard and I dont want clogged pipes. Just like the title says - gets the job done!
    quality: 4 out of 5
    softness: 3 out of 5
    thickness: 3 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Comfort Meets Strength

    5 out of 5 stars
    Thumbs up graphic, would recommend
    CartFullCritic - 3 days ago, Verified purchaser
    Ideal for households looking for reliable quality without sacrificing comfort.
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Target toilet paper

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kat nap - 5 days ago, Verified purchaser
    Best deal when you are completely out of toilet paper. Lasts one week with a family of 4.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    My first pick all the time

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Wowed shopper - 6 days ago, Verified purchaser
    I love the size pack and value.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    My favorite.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Audrey - 7 days ago, Verified purchaser
    I love that doesn't leave residue on the skind
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    1 guest found this review helpful. Did you?

    Just no

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    PR3C10U5 - 8 days ago, Verified purchaser
    I never thought I'd review toilet paper but here we are. They were out of the strong toilet paper we usually buy. But what? Soft *and* strong? Sign me up! But honestly, don't do it. It's thin, the paper doesn't align between the two layers, and the roles just don't last. This may be the only time I'm glad our toddler likes to rip a lot of toilet paper off when he successfully uses the potty. Never going to buy again, even in a pinch.
    quality: 1 out of 5
    softness: 3 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    4 guests found this review helpful. Did you?

    Changed the product

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    ns1919 - 8 days ago, Verified purchaser
    They changed this and it’s roughhhh. Do not recommend
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Great toilet paper worth more than what they're charging

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Nancy - 8 days ago, Verified purchaser
    Yes, toilet paper you can get for the money. It’s quality is better than what you would think for the price at last very long. It’s not cheap or thin.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Good product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Samantha T - 8 days ago, Verified purchaser
    Good value, clean wipe.
    quality: 4 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Shipped without box

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Michelle - 10 days ago, Verified purchaser
    The one star is because Target shipped it without putting in a box. The plastic wrapping around it was torn and had been taped together in some spots. Several of the toilet paper rolls were black where the plastic had ripped. Target did give me a refund.
    quality: 3 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

    Soft

    5 out of 5 stars
    Momreview - 11 days ago, Verified purchaser
    So soft and flushes easily
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Way too thin and not strong

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Celina - 12 days ago, Verified purchaser
    This separates and tears very easily. It looked like the quality would be good, but it's not. It is somewhat soft but not strong. Having to use more to get a decent amount of paper is not worth it.
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Shrinkflation!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    JAY - 12 days ago
    Rolls are noticeably smaller! Fewer sheets than before, poor quality: rough, thin, scratchy, and prone to tearing
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Soft like a cloud

    5 out of 5 stars
    Thumbs up graphic, would recommend
    JB - 13 days ago, Verified purchaser
    These are my absolute favorite... cheap and durable, they do the job and arent like sand paper
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Make the swap

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Emma - 13 days ago, Verified purchaser
    This toilet paper is really good for the price, I would say it’s comparable to name brand.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    My favorite Toilet paper

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Tuffy - 14 days ago, Verified purchaser
    This toilet paper is very soft, but very strong. It hold up very well, plus these are big rolls. They last longer. Thank you!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Severe Quality Drop

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Disappointed - 14 days ago, Verified purchaser
    Why did you change your formula for the soft and strong. We loved this toilet paper and have been buying it since 2018. We have a large household and always stock up on the lagest sized 30 roll bag. Very recently noticed on the last purchase how the soft and strong is now very rough, starchy, yet fibrous and falls apart and creates ball particles. It's terrible. How sad that everyone else is cutting corners and jeopardizing quality while continuing to drive up prices. Do better target. Atleast don't comprise quality that consistent customers have learned they could count on.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

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