Sleep well and comfortably with this Cool Touch Memory Foam Bed Pillow from Threshold™. This rectangular bed pillow is made with cool-touch technology to create a cool, comfortable and refreshing sleep surface. Made from medium-density memory foam material, it molds to the shape of your head, neck, and shoulders for improved comfort and support as you sleep. This universal bed pillow comes with a zippered jersey cover that is machine washable for easy care. Plus, it's designed for all sleep styles.
Care and Cleaning: Machine Washable Cover, Tumble Dry
Warranty: 5 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 95033958
If the item details aren’t accurate or complete, we want to know about it.
Threshold
regular
Size
Dimensions
standard
20 x 26
standard/queen
20 x 28
queen
20 x 30
king
20 x 36
euro
26 x 26
All sizes in inches unless otherwise noted.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Only the removable cover, not the foam. Care instructions say wipe the foam to clean.
submitted byLily - 2 years ago
A: NO! The foam will not dry! Over 7 hours (intermittently) in the dryer on high…Still damp. Have no choice but to throw it out. Wish I hadn’t listened to the response that it could be machined washed.
submitted byBonnie - 2 years ago
A: Hi Sandy - Thank you for your interest in the Standard/Queen Medium Firm Cool Touch Memory Foam Bed Pillow. The pillows are Machine Washable. Happy shopping! - Emma
submitted byEmma - 2 years ago
Target staff support
Q: This pillow in the store has "Gel" in the name, but the web page doesn't.
submitted by RoadRunner - 3 years ago
A: The one I'm looking at also has gel infused but the title does not indicate gel. Is there a Firm Cool Touch Memory Foam Bed Pillow with NO gel??
submitted byJoan - 1 year ago
A: No gel, it is a solid memory foam block
submitted byB - 2 years ago
A: I ordered this item from the web site and received a gel pillow — it has irregular blocks of scented cooling gel of some kind interspersed within the foam. Had to return it.
submitted byEC2001 - 2 years ago
Q: Does the removable zipper cover work to prevent dust mites/ allergens? Or will it still be necessary to use an allergen pillow case?
Thanks!
submitted by kay - 9 days ago
A: Hello Guest - Thank you for your interest! This zipper pillow cover is to prevent dust and machine washable for easy care. I hope this information helps! - Zara
submitted byZara - 8 days ago
Target staff support
Q: does this pillow have gel in it?
submitted by ME - 1 month ago
A: Hi Guest - Thank you for reaching out to us with your query about the Standard/Queen Medium Firm Cool Touch Memory Foam Bed Pillow - Threshold. The Pillow is filled with 100% Polyurethane Foam. I hope this information was helpful. Happy Shopping! - Josh
submitted byJosh - 26 days ago
Target staff support
Q: Is there a difference between medium firm and firm?
submitted by BobG - 2 months ago
A: Hello Guest - Thank you for your interest! The medium firm pillow is ideal for stomach and back sleepers. I hope this information helps! - Zara
submitted byZara - 2 months ago
Target staff support
Q: Is this good for a backless sofa 14x50 pillow against the wall
submitted by Jean - 4 months ago
A: Hello Guest - Thank you for your interest in Firm Cool Touch Memory Foam Bed Pillow - Threshold
This is a bed pillow, and it’s designed for sleeping support rather than use on a backless sofa.Hope this information helps!- Peter
submitted byPeter - 4 months ago
Target staff support
Q: Why is there a terrible odor coming from this pillow and will it ever go away?
submitted by JH - 7 months ago
A: Hello - We appreciate your interest in this item. A new OEKO-TEX pillow smells bad due to "off-gassing" (Volatile Organic Compounds) from foam or trapped odors from packaging, especially with natural materials like latex or down, but it's usually temporary and will fade with airing out. Hope this helps. - Kevin
submitted byKevin - 7 months ago
Target staff support
Q: Are Holes in the pillow normal?
submitted by mlaughlin9821 - 7 months ago
A: Hello mlaughlin9821 - We would be glad to assist you further. Please contact us directly to resolve your concern at 1-800-591-3869 or email guest.relations@target.com. We look forward to hearing from you shortly! - Cynthia
submitted byCynthia - 7 months ago
Target staff support
Q: There is a smell is this normal
submitted by Dh - 9 months ago
A: Hi,
Thank you for your choosing this pillow. I am sorry to hear there is a smell. Please reach out to us via chat or at 1-800-591-3869 and we can take this further. Hope this helps!
- Lima
submitted byLima - 9 months ago
Target staff support
Q: Is there an option of same pillow but LESS firm?
submitted by Jenny - 1 year ago
A: Hello Jenny - Thank you for your Interest! The Gel Memory foam bed pillow comes in two sizes only- Standard and King. Both of them has the same level of firmness. Hope this helps! - Eram
This pillow offers excellent support and a cool touch, making it a great choice for a comfortable night's sleep. Many guests appreciate its durability and the way it maintains its shape over time. However, some guests have noted issues with the size not fitting standard king pillowcases and a strong chemical smell upon unboxing. Overall, it is a popular option for those seeking a supportive and cooling pillow experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3
4.3 out of 5 stars
1173 star ratings
4.3 out of 5 stars with 1173 reviews
comfort
3.9 out of 5
comfort: 3.9 out of 5
quality
3.7 out of 5
quality: 3.7 out of 5
value
3.6 out of 5
value: 3.62 out of 5
57% would recommend
242 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
28 July, 2026Verified purchase
Not King size
Does not fit a king size pillow case
Chelsea
comfort
4.0 out of 5
comfort: 4 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
16 July, 2026Verified purchase
Labeled size not accurate for king size pillows.
Good pillow as far as support and cool touch. Not a good pillow if you need it to fit king size pillow cases and you buy the king size pillows. In the photo on the right is the Cool Touch Gel Memory Foam Pillow King Size in a standard king sized pillow case, and on the left is the much less expensive Cool Touch Pillow also King Size in a king sized pillow case. The more expensive gel pillow is at least 4-6 inches too short and as a result has a droopy appearance, not because the pillow is drooping but because it is too small for a standard king sized pillow case.
LetDown
comfort
4.0 out of 5
comfort: 4 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
2.0 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
12 July, 2026
(no review title)
Pillow is cool to touch and keeps you cool through the night. But it's too firm, making it uncomfortable to keep using.
comfort
1.0 out of 5
comfort: 1 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 July, 2026
(no review title)
So far, decent pillow.
comfort
5.0 out of 5
comfort: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
30 June, 2026
(no review title)
Best pillow I’ve ever had, I’ve had for 2 years now and I’m now coming to buy another not to replace but because I want two pillows, it’s two years old and still like the day I purchased it. I can’t sleep without this amazing pillow.
comfort
5.0 out of 5
comfort: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 June, 2026Verified purchase
Best pillow I've ever owned
This is the best pillow I’ve ever owned (and I’ve tried a good amount). There is a chemical smell the first day or two, but I just sat it out in an open space for a day and it was fine. It was only when I was up against it that I smelled it.
Kaylabelle
comfort
5.0 out of 5
comfort: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 June, 2026Verified purchase
Great Product. Firm and Comfortable
Fantastic quality. Great for people who prefer a slightly more firm pillow.
comfort
5.0 out of 5
comfort: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 June, 2026
Icy Cold Sleep is Here!
We have had these pillows for a couple months now and my whole body has cooled down at night because of them! They stay firm, chilly, and comfortable. I literally toss my other pillows off our bed now and will only use these. I've spent more than double the cost on pillows that never quite fit the bill. This one is a winner.
Tina
comfort
5.0 out of 5
comfort: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?
2 out of 5 stars
17 June, 2026Verified purchase
Misleading description
Online describes it as medium firm for all sleepers, however on the packaging there is no mention of medium and states it is firm and ideal for back and side sleepers. Checked the barcode and it’s the correct one. The packaging and advertisement online are misleading. Gave it two stars because for my husband, who has broader shoulders, works well for him. Sending mine back.
comfort
2.0 out of 5
comfort: 2 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
3 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
9 June, 2026Verified purchase
(no review title)
arrived extremely dirty on the other package.
none
comfort
4.0 out of 5
comfort: 4 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 June, 2026Verified purchase
Great night sleep
This is the most comfortable pillow iv ever had!! Slept amazing
Jenn
comfort
5.0 out of 5
comfort: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 May, 2026Verified purchase
Pillow
I love this pillow, it’s not too soft or too hard, it’s perfect, Target has the best
spidergirl616
comfort
5.0 out of 5
comfort: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 May, 2026
(no review title)
Way too firm. Couldn’t get my head into a comfortable position because the memory foam is stop firm and won’t let me. Felt like is was sleeping upright.
Patrick
comfort
1.0 out of 5
comfort: 1 out of 5
5 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 May, 2026Verified purchase
(no review title)
Way to firm. Even though it says medium firm it is firm firm. My neck hurt so bad.
Bhouseholder96
comfort
1.0 out of 5
comfort: 1 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
3 out of 5 stars
9 May, 2026Verified purchase
So
Some of the pillows were super soft but others were very hard and stiff.
Linds__0992837
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 May, 2026Verified purchase
(no review title)
Perfection!! I have several herniated disc in my neck and this pillow helps keep my neck properly positioned so that I may get a great quality of rest
DaTruth
comfort
5.0 out of 5
comfort: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
11 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 May, 2026
Chronic Insomniac
Can you fall in love with a pillow? Because this is THE PILLOW for me! I could no longer pretend that my 10 year old cooling gel pillow wasn't a diaster. Junks of foam missing, cooling gel only luke warm. Today I splurged for this pillow. It's the best money I've spent in a long time. As soon as I laid down on my side, my head & neck felt the awesome flexible support this pillow offers. And I knew my nights with neck popping & pain were over. Thanks for a fantastic product (the queen size huge). I think I'll get the regular size next 'cause now I want all new pillows ... Just like this one! But in different sizes. Been laying on my side, which is how I sleep, typing out this review & not one neck pop. No pain. Anywhere on my neck, shoulder or back. Thank You to Threshold! Great Price for a most awesome pillow! I've never been this excited about a pillow my entire life! Unless I was swinging it at my siblings during a pillow fight! 😁
Deborah
comfort
5.0 out of 5
comfort: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
6 May, 2026Verified purchase
(no review title)
The chemical smell did not go away after days of sitting outside to air out. Wanted to love it.
Amy
comfort
5.0 out of 5
comfort: 5 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
30 April, 2026Verified purchase
There is no pillow better than this. This is my dream pillow. I love this pillow so much that i want to buy more and put them away so i can have it forever.
Best in the world
Allison
comfort
5.0 out of 5
comfort: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 April, 2026Verified purchase
Loved it
I’m 5foot and side sleeper & this pillow by far had been so supportive