Sponsored
Tide Free Liquid Laundry Detergent - 42 fl oz
New at target
$6.99 ($0.17/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- DEEP CLEAN: For a deep clean that's gentle on skin. Removes more stains than the leading Free detergent
- TRUSTED BY EXPERTS: NEA, EPA Safer Choice, and NPF Certified
- HYPOALLERGENIC: Hypoallergenic laundry detergent. Made with no irritating residues, no perfumes and no dyes
- 3-in-1 LAUNDRY DETERGENT: Scent Free + Hypoallergenic + Stain Remover
- 100% OF COMMON STAINS: Works on 100% of common stains and safe to use on all washable fabrics
- VERSATILE USE: Exceptional cleaning in all washing machines and water conditions, even cold water
- Includes one 42 fl oz, 32 count package of Tide Free & Gentle Liquid Laundry Detergent
Description
Face it, the world can be a really dirty place. Coffee mugs get jostled, flowerbeds get weeded, and home plates get slidden into. In a world where common stains can be mere moments away, you need a clean that can stand up to them. Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent. You can trust Tide Free & Gentle to provide a superior clean that is gentle on your skin. Our advanced formula is specially designed to deliver a deep clean without the use of dyes or perfumes, ensuring that your clothes are thoroughly cleansed with a specially formulated detergent for those with sensitive skin.
Trust the brand that is certified by the NEA, EPA Safer Choice, and NPF. Tide understands the importance of caring for your skin. Our Free & Gentle formula has been meticulously crafted to provide an exceptional cleaning performance while being kind to your skin. Feel confident knowing that you are using a detergent that is recommended by the experts.
Tide Free & Gentle Liquid Laundry Detergent is free of dyes and perfumes, making it ideal for those with sensitivities or allergies. Our hypoallergenic formula is gentle on sensitive skin, making it an ideal choice for everyone in the family.
Tide Free & Gentle Laundry Detergent works in any machine, whether you have a top-loading or front-loading machine, and is designed to clean even in cold water, delivering outstanding performance every time.
Experience the trusted power of Tide in a detergent that is specifically designed for sensitive skin. Try Tide Free & Gentle Liquid Laundry Detergent today and enjoy a deeper clean that is gentle on your skin.
Trust the brand that is certified by the NEA, EPA Safer Choice, and NPF. Tide understands the importance of caring for your skin. Our Free & Gentle formula has been meticulously crafted to provide an exceptional cleaning performance while being kind to your skin. Feel confident knowing that you are using a detergent that is recommended by the experts.
Tide Free & Gentle Liquid Laundry Detergent is free of dyes and perfumes, making it ideal for those with sensitivities or allergies. Our hypoallergenic formula is gentle on sensitive skin, making it an ideal choice for everyone in the family.
Tide Free & Gentle Laundry Detergent works in any machine, whether you have a top-loading or front-loading machine, and is designed to clean even in cold water, delivering outstanding performance every time.
Experience the trusted power of Tide in a detergent that is specifically designed for sensitive skin. Try Tide Free & Gentle Liquid Laundry Detergent today and enjoy a deeper clean that is gentle on your skin.
Scent: Unscented
Health Facts: Phosphate-Free, Bleach-Free, No Fragrance Added, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free, Hypoallergenic
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Dermatologist Tested, Color Care, All-Temperature Detergent
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: EPA Safer Choice, National Eczema Association Seal of Acceptance
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 32
TCIN: 94370621
UPC: 030772121474
Item Number (DPCI): 003-08-8594
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
made with: water/eau; c10-16 pareth/pareth c10-16; sodium c10-16 alkylbenzenesulfonate/derives alkyles (c10-c16) du benzenesulfonate de sodium; sodium lauryl sulfate; polyethyleneimines alkoxylated/polyethyleneimines alcoxylees; sodium salts of c12-18 fatty acids/sodium sels d'acides gras c12-18; sodium citrate; propylene glycol; c10-16 alkyldimethylamine oxide/derives d'amines des oxydes, c10-16-alkyldimethyl; alcohol; sodium cumenesulfonate; tetrasodium glutamate diacetate; calcium formate/formate de calcium; subtilisin; amylase enzyme/enzyme d'amylase; benzisothiazolinone; cellulase enzyme/enzyme de cellulase; mannanase enzyme/enzyme de mannanase.
Shipping details
Estimated ship dimensions: 3.66 inches length x 6.325 inches width x 9.454 inches height
Estimated ship weight: 2.866 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The product has been a reliable choice for guests with sensitive skin, providing effective cleaning without harsh chemicals. However, recent formula changes have raised concerns about strong odors and allergic reactions, leading some guests to seek alternatives. Despite these issues, many appreciate its gentle nature and effectiveness in removing stains, making it a potential option for those needing a hypoallergenic detergent. Guests value its ability to clean well while being free from dyes and fragrances.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 601 reviews
1 out of 5 stars
23 November, 2025
originally posted on tide.com
Caused horrible rash
I don’t usually write negative reviews but we have had a terrible time with mysterious contact dermatitis rashes/ itching after using this product this past year. It helped me to read other reviews. Because we had used Tide Free and Gentle in the past, it was not our first go to when trying to find a reason for the problem. I’ve also happily used Tide products for something like 40 years! My husband has sensitive skin—developed horrible pruritic rash on his back particularly. Dr. put him on steroids. I washed and double rinsed all clothing, sheets, blankets etc. for the past six months. This helped only slightly. Then I started developing a rash on my back too. Never had that before in my life. Switched detergent. Washed everything. Amazing. Clothes smell better and my back is much better. Husband’s skin is slowly improving. I have several large bottles of Tide Free— (the downside of subscribe and save). I can give them away but afraid of causing problems for someone else. I get it, stuff happens, but hopefully you will understand there is a real issue and take steps to correct it or at least warn people.
1 reply from Customer Care team - 19 days ago
Thank you for bringing this to our attention! Please know that Tide products go through extensive testing to ensure safe and effective use as intended, so we're very sorry and surprised to hear that you and your husband started getting rashes after use. This is certainly not the experience we want or expect you to have with Tide, and we're grateful you took the time to let us know this happened. Typically, we would recommend discontinuing use, so we're glad you've already done this. Your safety is our top priority, and if possible, we'd like to learn more about this to be able to have our team investigate further moving forward. Please hold on to the packaging, if you have it available still, and call us at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
1 out of 5 stars
22 November, 2025
originally posted on tide.com
Formula changed without our knowledge
[This review was collected as part of a promotion.] I’ve been breaking out in hives for months now and haven’t figured out what was the cause. Until I googled if tide has recently changed their formula. I used to break out in hives due to certain detergents when I was younger. So I switched to tide. Hadn’t had a problem until a couple months ago. It’s so bad allergy medication doesn’t even work now.. thinking about seeking a personal injury lawyer over this.
1 reply from Customer Care team - 20 days ago
Thank you for reaching out and bringing this to our attention. Please know that your safety is very important to us, and all of our Tide products go through extensive testing to ensure they're always safe/effective for use as directed on the label. We're very surprised and sorry to hear that you started breaking out in hives after using your Tide Free and Gentle as this is certainly not the experience we want you to have, and we're grateful you let us know. If you haven't already, please discontinue use moving forward. Our Tide Team would like to learn more about this and assist you further from here. Please hold on to your Tide and call us at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
1 out of 5 stars
9 October, 2025
originally posted on tide.com
Formula change wrecked my husband's skin!
I just bought a new (largest available) bottle of free and gentle and within just a few days of using it my husband's skin is destroyed! He has eczema and we have always trusted tide free and gentle. It has never caused problems until now. After doing a little research I found out that you changed the formula and added an ingredient that is causing problems for eczema sufferers all over. Please bring the old formula back!
1 reply from Customer Care team - 2 months ago
Thank you for bringing this to our attention, and we hope you're husband is feeling much better. Our team is committed to performing rigorous safety tests and research to ensure our products are safe for use. We're sorry to hear that your husband's skin reacted after using our Tide Free & Gentle. If you have not done so, we recommend discontinuing use. You're safety is our highest priority, and we'd like to learn more. Please give us a call at (800) 879-8433.
3 out of 5 stars
5 August, 2025
originally posted on tide.com
Smells Awful
I’ve used TFAC for years and years. I have incredibly sensitive skin and it’s the only product I can use to wash my clothes. However, I recently noticed that several of the new bottles I’ve purchased have a really strong odor like they’ve gone bad and the liquid itself seems darker too. Many people have mentioned a reformulation of this product and I’m worried about it. I feel like I need to switch detergents to something else because I really don’t want to keep using this if it’s been changed.
1 reply from Customer Care team - 4 months ago
We appreciate that you've used Tide for many years, Frankie, and are very sorry that your recent bottles of Tide Free & Gentle have a strong unpleasant odor. Our products and packages go through many quality checks and we try our very best to make sure that each one reaches you in perfect condition. We appreciate your bringing this to our attention, as an unusual aroma could be caused by the product being exposed to extreme heat or cold. Your loyalty to Tide is appreciated, and we'd like to learn more details to see how we can further assist you. Please give us a call at 1-800-879-8433 from 9AM -- 6PM EST Monday–Friday.
1 out of 5 stars
4 August, 2025
originally posted on tide.com
Smells horrible.
I was very disappointed with my most recent purchase of Tide free and clear. Your change in formula is producing a disgusting smell. I have been using your product for at least 30 years and have to throw this bottle out and buy a different brand. I don’t want to wear clothing or sleep in sheets that smell both like chemicals and like something died.
1 reply from Customer Care team - 4 months ago
We're so sorry that your recent bottle of Tide Free & Gentle is not providing the wonderful fresh laundry that you've come to expect with Tide, Madmd. Our products and packages go through many quality checks and we try our very best to make sure that each one reaches you in perfect condition. Laundry detergent should never cause your clothes to have a bad smell, and an unusual aroma could be caused by the product being exposed to extreme heat or cold. Your loyalty to Tide is appreciated, and we'd like to gather a few details to further assist you with this. Please give us a call at 1-800-879-8433 from 9AM -- 6PM EST Monday–Friday.
1 out of 5 stars
31 July, 2025
originally posted on tide.com
Disappointed in your company
Why do you have the powdered detergent, Clean and Gentle, and not Free and Gentle? Clean and Gentle has "bleach" in it, I don't remember Free and Gentle having Bleach in it? Why the change? Why did you stop making Free and Gentle powdered Tide? Why have you apparently changed the ingredients to the liquid version of Free and Gentle, also? I have read your recent reviews of liquid Free and Gentle Tide and am shocked at people's reaction to your product and all you say is to stop using the product and mothing about changing what you are doing!! How irresponsible of a company you are!! You are not listening to your customers who have used Free and Gentle powder and liquid for years! Please listen and do something about the problem!! The way your product used to be was great! Not anymore!
1 reply from Customer Care team - 5 months ago
Thanks for taking the time to share this with us, Robynn, Feedback like this is incredibly important to us here at Tide, so we'll be sure to let the rest of our team know how you feel. If you ever have questions or would like to share more, we invite you to give our team a call at (800) 879-8433.
1 out of 5 stars
19 July, 2025
originally posted on tide.com
Benzisothiazolinone is back = allergic reaction
This detergent worked for me for years after our past one caused hives. Now they re-added Benzisothiazolinone, and I break out in hives wherever I sweat into my clothes that have been washed with this detergent. It's very frustrating for a "free and gentle" detergent to contain this toxic chemical preservative... I will not be buying it anymore.
1 reply from Customer Care team - 5 months ago
We're so sorry to hear a loyal fan like yourself had this experience with your recent purchase, and we truly hope you're feeling better. Our products and their ingredients are thoroughly evaluated to make sure they're safe to use, but we do understand that sensitivities can vary from person to person, so if you haven't already, we do recommend discontinuing use. In order to make a full report to share with our Safety Team, and to help further, please give us a call at (800) 879-8433.
1 out of 5 stars
28 June, 2025
originally posted on tide.com
Hives, horrible awful hives on my FACE
Gotta add my voice to the outcry of hives here, in the hopes that the company acknowledges that they messed up here. I've never in my life had such a horrible reaction to a product, and it took me weeks and weeks to figure it out. Why would I ever suspect a product that is supposed to be ok for sensitive skin? Multiple rounds of steroids later and I'm facing long term damage to the skin on my face because of this. It's appalling that companies are able to do this and get away with it. And no, I don't want to be told to call a soulless corporate phone number and condescended that this formula change doesn't cause this when there appears to be ample evidence to the contrary.
1 reply from Customer Care team - 6 months ago
We're so sorry to hear this. After the extensive health and safety tests this detergent has undergone, this isn't something we'd expect. Your well being is very important to us, so we recommend that you discontinue using this detergent if you haven't. While we understand you may not want to call, our Safety Team would like to make sure you're ok and gather some further information. As soon as you have a chance, please give us a call at (800) 879-8433. We hope yo hear from you shortly.
1 out of 5 stars
22 June, 2025
originally posted on tide.com
Itching
Thought it was a good idea to buy hypoallergenic. Broke out in a rash. Itchy. Doc took me off all meds but it wasn’t meds. Happened to find reviews and glad I did. Rehashing clothes with regular tide and sure hope it helps!
1 reply from Customer Care team - 6 months ago
Thank you for bringing this to our attention, and we h0ope you're feeling much better, Barb. Our Tide products are put through rigorous safety tests to ensure they're safe for use. We're sorry to hear that you were having rashes from using your Tide Free & Gentle, and if you have not done so, we recommend discontinuing use. Your safety is our highest priority, and we want to learn more about your experience. Please call us at (800) 879-8433.
3 out of 5 stars
14 June, 2025
originally posted on tide.com
Smelly
I have used this product for years, but the latest purchase has turned really smelly and cloudy. It's horrible. I have resorted to adding fragrance crystals.
1 reply from Customer Care team - 6 months ago
We're sorry to hear this. This certainly isn't the quality standard we expect due to extensive testing, so we'd like to learn more. When you have a chance, we hope you'll give our team a call at (800) 879-8433.
1 out of 5 stars
1 June, 2025
originally posted on tide.com
MI/MCI Means NOT Hypoallergenic
False advertising and extremely dangerous allergen for those allergic and may sensitize others with repeated use. How did R and D think this ingredient was safe for consumers?
1 reply from Customer Care team - 6 months ago
We appreciate you taking the time to let us know how you feel. If you'd like to share more, please give us a call at (800) 879-8433.
1 out of 5 stars
29 May, 2025
originally posted on tide.com
Not UnScented
I’ve used this product for years. I bought the 151 fluid ounce and there is something really wrong with it. I’ve trued to rinse my several times just to get the stench of it out. I have a very sensitive sense of smell and I opened it and thought wow this is stinky. And get my better judgment. I washed a load of clothes in it. Why did I do that? For sure something is wrong with this great big giant bottle and I have no receipt. So im stuck with it and I’m more than upset. Financially times are hard enough and this just makes it worse. There should be some type of seal on the caps. I don’t know what happened but it’s disgusting. I’m really upset about it. I’m on a fixed income and I really can’t afford any extra cost right now. This just made it worse..
1 reply from Customer Care team - 7 months ago
We're sorry to hear this was your experience, and want to assure you that we have many quality checks to ensure your Tide is fresh. We'd like to learn more so we can help, as well as share this with our Quality Team. When you have a minute, please get in touch with us at (800) 879-8433.
1 out of 5 stars
29 May, 2025
originally posted on tide.com
Deceiving Advertising
Why is this advertised as hypoallergenic? This detergent made me break out in the worst hives that I have ever had in my life. I clocked it right away as I have not changed anything in my daily routine besides this detergent. As soon as I bought another detergent and had to rewash 6 loads of clothes, the itchiness is starting to calm down. Tide.. do better.
1 reply from Customer Care team - 7 months ago
We're sorry to hear this. After the rigorous health and safety tests this detergent has undergone, this definitely isn't the result we expect. Your well-being is very important to us, so we hope you're feeling better now. It sounds like you already have, so we're glad you discontinued using this detergent. So our Safety Team can learn more and make sure you're ok, could you please give us a call when you have a chance? You can reach us at (800) 879-8433.
1 out of 5 stars
10 May, 2025
originally posted on tide.com
Deathly allergic reaction
I’ve used this for years before, but recently after use I broke out in a monstrous rash and hives that surpassed home medication and had to go to the hospital for treatment. Maybe if you want to surprise us by reformulating and adding benzisothiazolinone which is banned in Europe maybe add a disclaimer scum bags!
1 reply from Customer Care team - 7 months ago
We're very sorry to learn you've had this experience, as our Safety Team's always hard at work in our factories. They assure us that all Tide products are thoroughly evaluated to be safe when used as directed, so we’re very sorry to hear about your experience. We hope you’re no longer using this bottle of Tide Free & Gentle Liquid Laundry Detergent, but that you still have it. If you do,keep it in a safe spot, just in case we need to retrieve the bottle from you. So we can learn more about how you're feeling today and further assist you with this experience, please, call us at your convenience. We’re here Mondays through Fridays, from 9 AM to 6 PM, EST, and Saturdays and Sundays, from 9 AM to 5:30 PM, EST. Our number is 1 (800) 879-8433.
1 out of 5 stars
4 May, 2025
originally posted on tide.com
Neither free nor gentle
“Why am I breaking out in a red, itchy rash? Nothing in my daily routine has changed: soap, shampoo, lotion, food, etc. Surely it’s not the laundry detergent; not only have we used it before but also it claims to be ‘free
1 reply from Customer Care team - 7 months ago
We're sorry to hear this. Due to the many health and safety tests our products have gone through, this isn't something we'd expect. Your welfare is very important to us, so we recommend that you discontinue using this detergent. So we can learn more and make sure you're ok, could you please give our Safety Team a call at (800) 879-8433?
1 out of 5 stars
29 April, 2025
originally posted on tide.com
Formula w/benzisothiazolinone allergic reaction
As a person with sensitive skin, I have always been able to rely on Tide Free and Gentle to keep my skin comfortable and safe. I bought a new bottle of tide from my local store in March and the new formula is a nightmare. My face has swollen up, with hives on my face, neck, shoulders, back and legs. Please please please. If you say you’re free and gentle, BE free and gentle. The saddest part is I would have been a life long customer but now that it’s no longer safe for me to use, I have to find alternatives.
1 reply from Customer Care team - 8 months ago
We're terribly sorry to hear this, Kate. All of our detergents have gone through strict quality checks to ensure that they reach you in perfect condition, and are safe to use when used as directed, every time. So we apologize that wasn't your experience this time. We recommend discontinuing use, if you haven't done so already. We'd like to learn more, as well as make this right. When you have a chance, please give us a call so we can help, our number is: (800) 879-8433
1 out of 5 stars
28 March, 2025
originally posted on tide.com
Horrible product!
Doesn't warrant even one star. I've been using this so-called Free
1 reply from Customer Care team - 9 months ago
We're so very sorry to hear that you're not a fan of our Free & Gentle liquid detergent, Sujo. This product is free from dyes and perfumes, provides a hypoallergenic clean for sensitive skin, and is pH balanced, so we're sorry that it wasn't quite what you were looking for. We'd like to connect about this and ensure your feedback is heard. We can be reached at (800) 879-8433.
1 reply from Customer Care team - 9 months ago
We're so very sorry to hear that you're not a fan of our Free & Gentle liquid detergent, Sujo. This product is free from dyes and perfumes, provides a hypoallergenic clean for sensitive skin, and is pH balanced, so we're sorry that it wasn't quite what you were looking for. We'd like to connect about this and ensure your feedback is heard. We can be reached at (800) 879-8433.
1 reply from Customer Care team - 9 months ago
We're so very sorry to hear that you're not a fan of our Free & Gentle liquid detergent, Sujo. This product is free from dyes and perfumes, provides a hypoallergenic clean for sensitive skin, and is pH balanced, so we're sorry that it wasn't quite what you were looking for. We'd like to connect about this and ensure your feedback is heard. We can be reached at (800) 879-8433.
1 out of 5 stars
14 March, 2025
originally posted on tide.com
Can’t use anymore
I used to love tide with bleach alternative, but since last year it just makes me itch so badly I had to change brands. I love the way it cleans, but they did something to the formula to cause an allergic reaction. Very upset with this formula change.
1 reply from Customer Care team - 9 months ago
We're so sorry to hear that your Tide PLUS Bleach Alternative made you feel itchy, and we appreciate you bringing this to our attention! Tide products go through extensive testing, and they're found to be safe and effective to use as directed, so this isn't what we'd normally expect, and we're grateful you let us know. Your safety is important to us, so we recommend discontinuing use for now, and in the meantime, we'd love to learn more to be able to help you find the right product for you. Please hold on to your detergent, and give our team a call at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday or 9:00 AM-5:30 PM EST Saturday, so we can help!
1 out of 5 stars
13 March, 2025
originally posted on tide.com
Allergic reaction
I have no known allergies to date except for this detergent. I have always gone with tide as my elected detergent, until now. I broke out in hives with this “free
1 reply from Customer Care team - 9 months ago
Our goal is for everyone to have an exceptional laundry day, and of course, you're no exception. We're truly sorry to hear about this, but know that with our safety checks, this isn't what we expect as it's free of fragrance, pH balanced, and gentle to skin when used as directed. Because you had this experience, we ask that you please discontinue using it. We'd like to make a detailed report to our team and help. Please call us at (800) 879-8433.
1 out of 5 stars
28 February, 2025
originally posted on tide.com
changed formula/scent
Have used this for years but recently something has changed in the formula and both scent and performance are poor. What is the rationale behind change? Particularly in light of the fact this is theoretically hypoallergenic. Moving away to something else.
1 reply from Customer Care team - 10 months ago
Thank you for sharing with us. Our team is continously researching, and performing quality tests on our Tide to ensure they arrive to you in the perfect condition. We recently upgraded our Tide Free & Gentle to improve cleaning and product aesthetics by rebalancing ingredients to provide better stain removal, less yellow product off-color, and better product clarity. We want to assure you that we don't add any perfume to this. We'd like to learn more about your experience, and would appreciate you giving us a call at (800) 879-8433.