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Tide Purclean Honey Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 48 Loads - 63 fl oz - 2 of 4Tide Purclean Honey Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 48 Loads - 63 fl oz - 3 of 4Tide Purclean Honey Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 48 Loads - 63 fl oz - 4 of 4
Tide Purclean Honey Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 48 Loads - 63 fl oz - 1 of 4

Tide Purclean Honey Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 48 Loads - 63 fl oz

$12.99 ($0.21/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Trusted cleaning power of Tide
  • EPA Safer Choice certified*
  • Free of dyes
  • Suitable for both High Efficiency (HE) and regular washers
  • With a pleasant honey lavender scent

Description

Tide purclean Honey Lavender is a liquid laundry detergent with the trusted cleaning power of Tide. Tide purclean delivers outstanding stain removal, even in energy-saving cold water and quick wash cycle. Additionally, it comes free of dyes and has a light Honey Lavender fragrance to keep your clothes smelling fresh and clean. * EPA/Safer Choice recognition does not constitute endorsement of this product. The Safer Choice label signifies that the formula for this product, as Tide has represented it to the EPA, contains ingredients with more positive health and environmental characteristics than conventional products. EPA/Safer Choice relies solely on Tide, its integrity and good faith, for information on the composition, ingredients, and attributes of this product. EPA/Safer Choice has not independently identified, i.e., via chemical analysis, the ingredients in the product formula, nor evaluated any of Tide's non-ingredient claims. EPA/Safer Choice provides its evaluation only as to the environmental and human health characteristics of the product, based on currently available information and scientific understanding.
Scent: Lavender, Honey
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Dermatologist Tested, Color Care, All-Temperature Detergent
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 63 fl oz (US)
Number of uses: 48
TCIN: 50715505
UPC: 030772120682
Item Number (DPCI): 003-08-0492
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, cleaning agents (c10-16 pareth; sodium c10-16 alkylbenzenesulfonate; sodium lauryl sulfate; (10-16 alkyldimethylamine oxide), suds reducer (sodium salts of c12-18 fatty acids), solvent (propylene glycol), water softener (sodium citrate), solvent (alcohol), cleaning aid (polyethyleneimine alkoxylated), stabilizer (sodium cumenesulfonate), fragrances, cleaning aid (tetrasodium glutamate diacetate), enzyme (subtilisin), stabilizer (calcium formate), enzyme (amylase enzyme), preservative (benzisothiazolinone), enzymes (cellulase enzyme; mannanase enzyme).

Allergens & Warnings:

CAUTION: EYE IRRITANT, HARMFUL IF SWALLOWED., CAUTION KEEP OUT OF REACH OF CHILDREN. If swallowed, give a glassful of water. Call a physician,. In case of eye contact, flush with water. DO NOT REUSE THIS PACKAGE FOR DISPENSING BEVERAGES OR OTHER LIQUIDS, Ingredients Include biodegradable surfactants (anionic and nonionic) and enzymes.

Shipping details

Estimated ship dimensions: 3.83 inches length x 7.23 inches width x 10.71 inches height
Estimated ship weight: 4.52 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: is this product tested on animals? cruelty free?

submitted by nadezda - 3 years ago
  • A: Of course they do! They answered like a politician! It’s insanity to assume small animals (puppies,bunnies etc) would have the same reaction as a human! We all need to evolve more,be smarter and more empathetic!

    submitted byApril - 11 months ago
  • A: Yes they do test on animals in areas of the world that "require" it

    submitted byAmberrr716 - 1 year ago
  • A: We do not test our products on animals anywhere in the world unless required by law and we are working hard to make animal testing of all consumer products obsolete.

    submitted byTide - 3 years ago
    Brand expert

Q: Is this detergent safe and recommended for baby's laundry?

submitted by DC - 5 years ago
  • A: Tide Free & Gentle contains 1,4 dioxane- a known carcinogen. That isn't safe for a baby. What other carncinogens are in Tide Free & Gentle?

    submitted byKalikara - 2 years ago
  • A: Hello DC. Very good Question. Our Tide purclean™, while a plant-based detergent does have fragrance and is not tested to be hypoallergenic. For your littlest one's laundry the gentlest option is to use a laundry detergent that is gentle but will still keep your baby’s clothes brilliantly clean. Tide Free & Gentle is free from dyes and perfumes, which is perfect to use for a baby’s sensitive skin. Our Tide Free & Gentle laundry detergent rage is available in Powder, Liquid, High Efficiency Liquid and PODS. That way you can choose the option that best suits you, while making sure it is gentle on your baby’s skin! Please give us a call at (800) 879-8433 if we can answer any questions and help you further.

    submitted byTide - 5 years ago
    Brand expert

Q: is this product considered anti-animal cruelty or vegan?

submitted by Anaya Fam - 7 years ago
  • A: Are any of the ingredients used to make this product tested on animals?

    submitted byKalikara - 2 years ago
  • A: There are no animal by-products or derivatives in Tide products. Our purclean™ final formula has not been tested on animals and we do not test on animals unless required by law. P&G continues to develop non-animal alternative tests and work with regulators around the world to ultimately end research involving animals.

    submitted byTide - 6 years ago
    Brand expert

Q: Can I use this with color clothes? It's color safe ??

submitted by Anna - 8 years ago
  • A: It sure is! purlcean™ is safe for all washable items, and all colors.

    submitted byTide - 6 years ago
    Brand expert
  • A: I have used it on everything and it works great! I have had no issues with discoloring.

    submitted byJennifer - 8 years ago

Q: What is the difference between this one and tide zero

submitted by Mtaj - 22 days ago
  • A: Hey there! That's a great question. Our Tide Purclean Honey Lavender Liquid Laundry Detergent differentiates from the Tide Zero line as they target different consumer preferences regarding eco-friendliness and formulation. Tide Purclean is the first bio-based detergent from Tide, containing 34% bio-based ingredients certified by the USDA BioPreferred program. It aims to set a higher performance standard for natural detergents, appealing to our consumers who prioritize sustainability. Tide Purclean is produced at a zero-waste manufacturing site, making it an environmentally friendly choice. Its formula is safe for septic systems and comes in a bottle that is 100% recyclable, made from at least 25% post-consumer recycled plastic. The Honey Lavender scent features plant-derived surfactants and cleaning agents, while the Unscented version is free from perfumes. So, Tide Purclean combines eco-consciousness with the trusted cleaning power of Tide. Tide Zero focuses on providing a clean laundry experience with "everything you want and nothing you don’t." It is EPA Safer Choice certified, ensuring safety for families and effectiveness against tough stains, even in cold water. Tide Zero contains 0% dyes, chlorine, phosphates, optical brighteners, and DTPA, making it a gentle option for sensitive skin. Formulated for all types of washing machines, Tide Zero is also biodegradable and made using 100% renewable wind power electricity, supporting a sustainable production process. We hope that answers your question, but please contact us at (800) 879-8433 for any further questions.

    submitted byP&G - 22 days ago
    Brand expert

Q: Are there any endocrine disruptors or estrogen mimicing substances?

submitted by Lis - 5 months ago
  • A: Hi, Lis! We do not intentionally add hormones, estrogen, or steroids to our products. Although we cannot rule out the possibility that an extremely small amount could be present in one of our ingredients, suppliers of those ingredients don't currently give us that information. You can also find a list of the ingredients in our Tide purclean Honey Lavender Liquid Laundry Detergent on Smart Label.

    submitted byP&G - 2 months ago
    Brand expert

Q: Is it eczema friendly

submitted by Is it eczema friendly - 8 months ago
  • A: This product is tested to be safe when used as directed. This formula is free of dyes, chlorine, phosphates, eethanolamine, and optical brighteners.

    submitted byP&G - 8 months ago
    Brand expert

Q: Can you use the detergent to wash in cold water?

submitted by Sasha - 10 months ago
  • A: We're confident Tide Purclean will give you the same great cleaning as expected when used in cold water.

    submitted byP&G - 10 months ago
    Brand expert

Q: Is this detergent safe to use for handwashing delicates?

submitted by Targetmom - 11 months ago
  • A: Tide laundry detergent can be used on any garments that are considered machine washable. Some garments can be more susceptible to color loss and bleeding. As with all detergents, it is recommended that a small hidden area of the garment be tested for colorfastness if there is concern.

    submitted byTide - 11 months ago
    Brand expert

Q: is this laundry detergent pet safe to wash pet toys in?

submitted by zoey dobbs - 1 year ago
  • A: This detergent has been tested to be safe when used as directed. We recommend contacting the manufacturer of the toy to see how they would recommend you clean it.

    submitted byP&G - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

This laundry detergent has received mixed reviews. Many guests appreciate its gentle formula, pleasant scent, and effectiveness in cleaning clothes, especially for those with sensitive skin. However, some guests have reported issues with the scent being too strong or unpleasant, excessive suds, and changes in product size and formula.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 2080 reviews
    cleans effectively: 4.32 out of 5
    quality: 4.18 out of 5
    scent: 3.94 out of 5
    value: 3.88 out of 5
    72% would recommend
    279 recommendations
    5 out of 5 stars
    8 February, 2026Verified purchase

    (no review title)

    My fave! I would shop Target for this even if there was nothing else I wanted here
    Sharon
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 January, 2026Verified purchase

    Great Detergent!

    I love this detergent. It removes stains but doesn't have an overbearing scent.
    Pam
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 December, 2025Verified purchase

    Happy Customer

    I been using this detergent for a few years now I don’t have anything negative to say personally I like it doesn’t give me allergies smell really good and it makes a lot of suds In the wash
    Target lover
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    17 December, 2025Verified purchase

    (no review title)

    Love the smell! So natural!
    Ashley
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 December, 2025Verified purchase

    (no review title)

    was suppose to get this last week and as of today,still haven't gotten it
    1 reply from Tide team - 2 months ago
    We're sorry to hear your order didn't arrive as expected, and we understand how frustrating that can be. We recommend calling Target customer service when you can at 1-800-440-0680 to get this resolved.
    Tammi
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    scent: 1 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    9 December, 2025Verified purchase

    Smell is strong from the bottle but not after the wash

    About this project because I’m sensitive to smells and was looking for something that would have a very good after smell. I have a tendency to break out from products that have the odor in them so far no breakouts. That’s a big perk product cleans well seems to not have very much residue only drawback smell smells amazing when you open the bottle in fact, maybe a little too strong added to laundry after you’re done no odor not even the hint residue so leaves a little bit to wonder why use something that smells if it has no after effect?
    Loren
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 3 out of 5
    value: 3 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 November, 2025Verified purchase

    "TIDE TO THE RESCUE"!

    I like this TIDE because of its honey and lavender scent! TIDE is my favorite detergent and PURCLEAN is superb in getting your clothes clean without harsh additives...try it, you'll see!!
    RENIE
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 November, 2025Verified purchase

    Gentle

    I like the soft scent with less perfumes, cleans just as well as regular tide. Love using it in my bedding.
    Ruby
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    15 November, 2025Verified purchase

    (no review title)

    Smells fresh and clean!
    Maricia
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    6 November, 2025Verified purchase

    Its okay

    It cleans well but fresh smell does not last.
    HappyMom
    cleans effectively: 5 out of 5
    quality: 4 out of 5
    scent: 3 out of 5
    value: 4 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 October, 2025Verified purchase

    (no review title)

    I love the smell and it cleans my clothes well.
    Monique
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    27 October, 2025

    Tide purclean

    Love the new smell just ordered two, can’t wait to wash.
    Elvira
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 October, 2025Verified purchase

    (no review title)

    clothes smell fresh and clean yet not too overwhelming. Will definitely buy again.
    Michelle
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 October, 2025

    Tide apparently doesnt care about the planet anymore

    So disappointed that Tide stopped making the purclean laundry lavender detergent in the eco friendly cardboard box. Likely opting to use the single use plastic packaging because its cheaper. This is the worst type of plastic there is because its not recycleable, and its why we have microplastics in our oceans, lakes, rivers, food supply, and even in our bodies now. Will be looking to switch to another brand that uses environmentally friendly packaging materials and ingredients.
    1 reply from Tide team - 4 months ago
    Your satisfaction is important to us, Jac, and we’re sorry you’re not happy that Tide purclean™ Laundry with Honey Lavender scent is no longer available in the eco-box packaging. It might help to know that we are still making Honey Lavender, and you can purchase it in our recyclable type 2 plastic bottle. Consult with your local recycling program, to see if they can process both type 2 and type 5, which is the plastic used for the cap. It may also help to know that all of our bottles are made with at least 25% post-consumer recycled plastic. We hope that helps. Feel free to reach out to us via phone anytime you have questions or concerns. We’re available Mondays-Fridays, from 9 AM to 6 PM, EST. Our number is 1 (800) 879-8433.
    Jac
    13 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 October, 2025Verified purchase

    best of smells

    cleans good and smells too good .. its a soft smell yet fills my whole house w smell!
    lopez
    cleans effectively: 4 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 October, 2025Verified purchase

    Great for scent sensitivity!

    This is my favorite laundry detergent! If you’re someone who cuts back on chemicals in your household and are extremely sensitive to scents but still want to smell nice, this is the perfect option. Prior to this, I was using the ivory brand that was discontinued. It smelled EXACTLY like this one though! We’ve been using this product and this product only for about 2 years now.
    Melissaxo
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 October, 2025Verified purchase

    best laundry detergent ever

    love love love this detergent! smells amazing no accidental stains on clothes from dyes and no more kids with rashes from fragrances and other irritants.
    bella
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 October, 2025Verified purchase

    Tide honey lavendar

    Love the smell- cleans the clothes great!
    Karen
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 September, 2025Verified purchase

    Best Scent Ever !

    This is by far my favorite scent of Tide ! So fresh 🪻
    Kimide88
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 August, 2025Verified purchase

    lavender honey tide laundry detergent

    love the smell and how clean my clothes get with the honey lavender tide.
    Rebecca
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

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