Target New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Supersmile - Whitening toothpaste with Fluoride - 2 of 4Supersmile - Whitening toothpaste with Fluoride - 3 of 4Supersmile - Whitening toothpaste with Fluoride - 4 of 4
Supersmile - Whitening toothpaste with Fluoride - 1 of 4

whitening toothpaste White 4.2 oz

$30.00

Size4.21

Out of Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by SuperSmile

Find alternative

Skip to next section
Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

About this item

Highlights

  • Whitens teeth 6 shades in 5 days (on average) without sensitivity* (and we've got the studies to back it up!)
  • Fights plaque 10X better than leading plaque-removing toothpastes* (cause plaque is whack)
  • 75% less abrasive than the limit set by the ADA* (on a scale of 0-250, we're a 65)
  • Remineralizes + restores enamel while fighting cavities (your dentist will love it)
  • Makes smiles look shiny + new (even dentures, veneers, or bonded teeth!)
  • Fluoride, calcium + phosphates help build additional strength while protecting against cavities

Description

Calprox® formula (which gently whitens and cleans without sensitivity) and the meticulous, 72-hour production process (versus just 3 hours for traditional toothpaste) that ensures the quality in every tube that no other toothpaste can give you.
Suggested Age: Adult
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
Net weight: 4.21 ounces
TCIN: 1011263203
UPC: 036179000145
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4 inches length x 4 inches width x 3 inches height
Estimated ship weight: 3 pounds
item ships from third party seller: SuperSmile

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Guests also viewed

Skip to next section

Guests are saying

Guests have praised the toothpaste for its effective whitening capabilities, pleasant flavors, and gentle formula that does not cause sensitivity. Many have reported visible improvements in their teeth's brightness and overall oral health after consistent use. The variety of flavors, including cinnamon and mint, adds to the appeal, making it a favorite among those looking for a reliable whitening solution. Overall, it stands out as a premium choice for maintaining a bright smile.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 272 reviews
    5 out of 5 stars
    2 September, 2026
    originally posted on supersmile.com

    So clean and so white

    [This review was collected as part of a promotion.] This toothpaste is the one I always use. It makes my teeth super white without using other whitening products. I have sensitive teeth and I have no isssues with this nice toothpaste. It’s also has very clean ingredients which I really like too.
    Ephraim K.
    Did you find this review helpful?
    5 out of 5 stars
    23 August, 2026
    originally posted on supersmile.com

    Excellent

    [This review was collected as part of a promotion.] Excellent
    Jenny H.
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2026
    originally posted on supersmile.com

    great products

    [This review was collected as part of a promotion.] I have used the toothpaste + whtening accelerator for many years and rec many compliments on my nice looking teeth and I tell them about your wonderful products THANK YOU
    Katherine T.
    Did you find this review helpful?
    5 out of 5 stars
    11 June, 2026
    originally posted on supersmile.com

    Effective toothpaste

    [This review was collected as part of a promotion.] I'm frequent coffee drinker and don't floss as often as recommended. Yet Supersmile has kept my teeth cleaner than other products used in the past.
    David H.
    Did you find this review helpful?
    5 out of 5 stars
    8 June, 2026
    originally posted on supersmile.com

    Supersmile Cinnamon Toothpaste

    [This review was collected as part of a promotion.] I've always loved this toothpaste. Never disappointed! Nice to get this product at a discounted price as I haven't used in a long while.
    Susan M.
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2026
    originally posted on supersmile.com

    Totally Satisfied

    [This review was collected as part of a promotion.] I have recently had zirconia implants and was looking for a toothpaste that would be mild and non abrasive and would work well on implanted teeth. Supersmile kept coming up and I liked the reviews so I decided to order a tube se for myself. So far I am loving using Supersmile twice daily!!
    Odessa E.
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on supersmile.com

    Great results

    [This review was collected as part of a promotion.] I've been using the Whitening Toothpaste plus Whitening Accelerator for several years now. I drink coffee and iced tea daily, and red wine occasionally, and my teeth look better than others my age.
    Paula A.
    Did you find this review helpful?
    4 out of 5 stars
    18 March, 2026
    originally posted on supersmile.com

    my smile

    [This review was collected as part of a promotion.] i’ve only had this product for 10 days and I heard that it takes up to 30. Get a hold of me in a month.
    Michael G.
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on supersmile.com

    Fresh and effective

    [This review was collected as part of a promotion.] Great toothpaste, leaves my teeth feeling clean and noticeably brighter.
    Lukyanenko K.
    Did you find this review helpful?
    4 out of 5 stars
    6 January, 2026
    originally posted on supersmile.com

    Pretty sure it's working a

    [This review was collected as part of a promotion.] Pretty sure it's working a bit
    Bill R.
    Did you find this review helpful?
    5 out of 5 stars
    18 December, 2025
    originally posted on supersmile.com

    Awesome!

    [This review was collected as part of a promotion.] This is a great product. Costly, but for a good reason. My teeth feel cleaner and bit whiter but this is not a main concern, and breath stays fresher longer. If you are thinking about it just try it, you won’t regret it.
    Walterine R.
    Did you find this review helpful?
    5 out of 5 stars
    5 December, 2025
    originally posted on supersmile.com

    It Works!

    [This review was collected as part of a promotion.] My teeth are whiter and FEEL cleaner than other brands. Definitely worth it to me.
    Deborah T.
    Did you find this review helpful?
    5 out of 5 stars
    2 December, 2025
    originally posted on supersmile.com

    I absolutely love this toothpaste,

    [This review was collected as part of a promotion.] I absolutely love this toothpaste, this is the cinnamon one. You would think it would be very strong, but it is not strong at all and just tastes wonderful. There's no harsh feeling on your tongue, I absolutely love how much it lightens. It's crazy and I'm super excited to keep using it and buying it, I definitely recommend
    Amanda M.
    Did you find this review helpful?
    5 out of 5 stars
    2 December, 2025
    originally posted on supersmile.com

    This toothpaste has made my

    [This review was collected as part of a promotion.] This toothpaste has made my teeth whiter! I love love the simplicity of it and I was a little scared about the cinnamon flavor but honestly I have grown to actually enjoy it! And it leaves my teeth feeling clean and fresh and breath smelling great! I highly recommend.
    Cynthia S.
    Did you find this review helpful?
    5 out of 5 stars
    12 June, 2025
    originally posted on supersmile.com

    Super smile

    [This review was collected as part of a promotion.] Love this toothpaste…
    Sandra P.
    Did you find this review helpful?
    5 out of 5 stars
    22 May, 2025
    originally posted on supersmile.com

    Delicious and whitening toothpaste of

    [This review was collected as part of a promotion.] Delicious and whitening toothpaste of my dreams
    Tina S.
    Did you find this review helpful?
    5 out of 5 stars
    2 April, 2025
    originally posted on supersmile.com

    Wonderful silky feeling. Your teeth

    [This review was collected as part of a promotion.] Wonderful silky feeling. Your teeth will really be white.
    Jan T.
    Did you find this review helpful?
    3 out of 5 stars
    2 April, 2025
    originally posted on supersmile.com

    Didn’t seem to work as

    [This review was collected as part of a promotion.] Didn’t seem to work as well as the first time I tried it.
    Sandy H.
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2025
    originally posted on supersmile.com

    Great product. Been using it

    [This review was collected as part of a promotion.] Great product. Been using it for at least 10 years.
    Delia R.
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2025
    originally posted on supersmile.com

    Always does a great job!

    [This review was collected as part of a promotion.] I'm not a huge fan of the cinnamon flavor but it's so effective, I'm using it. I'll just order mint next time!
    Regina J.
    Did you find this review helpful?

    Get top deals, latest trends, and more.