power grip primer

Commonly highlighted ingredients include hyaluronic acid, niacinamide (including a 4% formulation), aloe, squalane, green tea seed oil, polyglutamic acid, maple syrup, a lemon myrtle blend, and glycerin.

Finishes range from natural/transparent to dewy/glowing and matte. Some formulas explicitly advertise a dewy or matte finish, while others emphasize a translucent or natural look.

They are available as gels, creams, balms, liquid serums, and sprays.

They are often described as gel-based or serum-like and may feel initially tacky or sticky to create makeup grip. Other formulations are noted as hydrating, lightweight, silky, or non-sticky/non-greasy (notably sprays).

Common application notes: shake a bi‑phase setting spray before use; spread a dime-sized amount and blend for glue-style primers; and allow about 20 seconds for serum-to-grip formulas to transform before applying makeup.