New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores
Madison Reed ColorWonder Demi-Permanent Hair Color Cream - 2 of 4Madison Reed ColorWonder Demi-Permanent Hair Color Cream - 3 of 4Madison Reed ColorWonder Demi-Permanent Hair Color Cream - 4 of 4
Madison Reed ColorWonder Demi-Permanent Hair Color Cream - 1 of 4

Madison Reed ColorWonder Demi-Permanent Hair Color - 5RV That Bordeaux Flow

ColorBurgundy Red
  • Better Off Bronze
  • Brunette Bombshell
  • Burgundy Red
  • Dark Brown
  • Darkest Brown
  • Light Copper
  • Plum and Then Some
  • Soft Black

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: Buy 1, get 1 30% off Madison Reed hair care items

Eligible with Target Circle membership ∙ Expires Apr 11 ∙ Details

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • The Bordeaux Flow is a radiant dark burgundy red for brunette or red hair
  • ColorWonder adds a vibrant pop of color, boosts or darkens your existing shade
  • Demi-permanent formula lasts up to 25 washes (Depending on condition of hair and specific shade used.)
  • Easy to apply and works in just 20 minutes
  • Color washes out gradually, so no harsh regrowth line
  • Color results vary based on current hair color - lighter hair will have brighter results, darker hair will have more subtle results
  • Does not lighten hair
  • Perfect for every hair texture and type
  • Free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
  • Cruelty Free and Leaping Bunny certified

Description

SALON-QUALITY DEMI-PERMANENT HAIR COLOR: Flirt with your hair color with ColorWonder Demi-Permanent Hair Color! Get a vibrant pop of color, boost or darken your existing shade, or blend away the first signs of gray. ColorWonder is super quick and easy to use. It goes on in 20 minutes, lasts up to 25 washes*, and washes out gradually. (No harsh regrowth line here, TYVM!) It does not lighten or permanently change your color, and it’s free from harsh ingredients* – making it perfect for every hair type and texture.

This kit includes everything you need to ColorWonder: Demi-Permanent Hair Color, Conditioning Color Activator, Cleansing Wipe, Protective Hair Cap, Gloves, ColorSolve™ Daily Moisture Shampoo, ColorSolve™ Daily Moisture Conditioner. ColorWonder Instructions. Find "the one for right now" in our lineup of swoon-worthy shades. Whether you want to go bold or timeless - ColorWonder will take you there with super-shiny, healthy-looking color. Plus, our exclusive professional-strength formula is full of hair-loving ingredients. It’s made with nourishing keratin, argan oil, and ginseng root extract – and is free from ingredients like ammonia, PPD, and resorcinol. And cruelty-free, always.

Note: ColorWonder does not provide full gray coverage. Color results vary by starting level. The amount of color change you will see is dependent on your starting level. The lighter your hair, the brighter and more vivid the result; the darker your hair - the more muted and subtle the result. If you have highlighted or bleached hair, expect to see brighter pops of color on those strands of hair.

*Depending on condition of hair and specific shade used. Free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
Hair Type: All Hair Types
Health Facts: Contains Argan Oil, Ammonia-Free, Sodium Lauryl Sulfate-Free, Paraben-Free, Phthalate-Free, Gluten-Free, Sulfate-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Cap, Brush, Gloves, Shampoo
Beauty Purpose: Hair Coloring
Processing Time: 20 Minutes
Features: Demi-Permanent
TCIN: 94747146
UPC: 814474029982
Item Number (DPCI): 063-01-5708
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

colorwonder hair color cream - the bordeaux flow, 5rv: aqua (water), glycol cetearate, ethanolamine, propylene glycol, cocamide mea, cetyl alcohol, cocamidopropyl betaine, cetearyl alcohol, ceteareth-25, toluene-2,5-diamine sulfate, 1-hydroxyethyl 4,5-diamino pyrazole sulfate, 4-amino-2-hydroxytoluene, hydrolyzed keratin, argania spinosa (argan) kernel oil, panax ginseng root extract, butylene glycol, ascorbic acid, cellulose, ceteth-2, disodium edta, glycerin, hydroxyacetophenone, 1,2-hexanediol, sodium hydrosulfite, sodium sulfite, sodium chloride, xanthan gum, m-aminophenol, p-aminophenol, 1-naphthol, 2-amino-3-hydroxypyridine. color activator: aqua (water), cetearyl alcohol, hydrogen peroxide, glycerin, ceteareth-20, oleth-4 phosphate, paraffinum liquidum (mineral oil), dimethicone, etidronic acid, oxyquinoline sulfate, phosphoric acid, oleyl phosphate, disodium edta. color solve daily moisture shampoo: aqua (water), sodium lauroyl methyl isethionate, sodium cocoylisethionate, cocamidopropyl betaine, glycol distearate, picea mariana (black spruce) bark extract, panax ginseng root extract, argania spinosa (argan) kernel oil, keratin, hydrolyzed keratin, helianthus annuus (sunflower) seed extract, panthenol, peg-120 methyl glucose dioleate, coconut acid, glycerin, polyquaternium-10, sodium benzoate, citric acid, sodium isethionate, butylene glycol, trimethylsiloxyamodimethicone, c11-15 pareth-7, c12-16 pareth-9, trideceth-12, sodium chloride, ethylhexylglycerin, phenoxyethanol, fragrance/parfum, linalool, limonene. color solve daily moisture conditioner: aqua (water), cetearyl alcohol, behentrimonium chloride, picea mariana (black spruce) bark extract, argania spinosa (argan) kernel oil, panax ginseng root extract, keratin, hydrolyzed keratin, helianthus annuus (sunflower) seed extract, panthenol, amodimethicone, stearalkonium chloride, cetrimonium chloride, butylene glycol, hydroxyethylcellulose, polyquaternium-7, isopropyl alcohol, stearyl alcohol, guar hydroxypropyltrimonium chloride, trideceth-12, glycerin, citric acid, sodium benzoate, sodium hyaluronate, disodium phosphate, polysorbate 60, sodium phosphate, ethylhexylglycerin, phenoxyethanol, fragrance/parfum, limonene, linalool. cleansing wipe: water/aqua/eau, isopropyl alcohol, glycerin, polysorbate 20, phenoxyethanol disodium cocoyl glutamate, tetrasodium glutamate diacetate, ethylhexylglycerin, sodium cocoyl glutamate, sodium lauroyl glutamate, fragrance/parfum, benzyl benzoate, linalool, eugenol, hexyl cinnamal.

Allergens & Warnings:

READ AND FOLLOW THE ENCLOSED INSTRUCTIONS CAREFULLY BEFORE USE., CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY SKIN TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS., WARNING! HAIR COLOR CONTAINS INGREDIENTS WHICH CAN CAUSE SEVERE ALLERGIC REACTIONS. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF YOU HAVE ALREADY HAD A REACTION TO A HAIR COLOR PRODUCT OR IF YOU HAVE A SENSITIVE, IRRITATED, OR DAMAGED SCALP. CONDUCT A SKIN ALLERGY TEST 48 HOURS BEFORE EACH TIME YOU COLOR (SEE INSTRUCTIONS INSIDE BOX), EVEN IF YOU HAVE ALREADY USED COLORING PRODUCTS BEFORE. TEMPORARY "BLACK HENNA" TATTOOS MAY INCREASE YOUR RISK OF ALLERGY TO THIS PRODUCT. AVOID CONTACT WITH EYES. IN CASE OF CONTACT WITH EYES IMMEDIATELY FLUSH WITH WATER, USE GLOVES PROVIDED. THIS PRODUCT IS NOT INTENDED TO BE USED ON CHILDREN. KEEP OUT OF REACH OF CHILDREN. IN CASE OF REACTION WHILE COLORING HAIR, SUCH AS A RASH OR BURNING SENSATION ON THE SCALP, RINSE IMMEDIATELY AND DISCONTINUE USE.

Shipping details

Estimated ship dimensions: 4 inches length x 4 inches width x 7.5 inches height
Estimated ship weight: 9.59 ounces
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Is this hair color product tested on animals?

submitted by AI Shopping Assistant - 2 months ago

  • A: No, this product is cruelty-free and not tested on animals.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this product contain ammonia or sulfates?

submitted by AI Shopping Assistant - 2 months ago

  • A: No, it is ammonia-free and also does not include sulfates.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the primary ingredient for nourishing hair?

submitted by AI Shopping Assistant - 2 months ago

  • A: The cream contains argan oil, which helps in nourishing and moisturizing the hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What hair types can use this hair color cream?

submitted by AI Shopping Assistant - 2 months ago

  • A: It is suitable for all hair types, ensuring versatility in usage.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How long does the hair coloring process take?

submitted by AI Shopping Assistant - 2 months ago

  • A: The processing time for this hair color cream is 20 minutes.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: My hair is medium brown with about 50 percent white. Will this blend the white patches and make it look like highlights?

submitted by Kata - 5 months ago

  • A: ColorWonder is formulated to blend up to 25% gray. You can still use ColorWonder; however, you will find that the red violet tone in this shade will appear brighter and lighter on the grays compared to the rest of the hair.

    submitted byMadison Reed - 4 months ago
    Brand expert
See all questions (6)

Additional product information and recommendations

Frequently bought together

Guests also viewed

4.4 out of 5 stars with 876 reviews
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
0% would recommend
1 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
2 February, 2026Verified purchase

Dissapointing

I have dark brown hair and used the Bordeaux color (which says it works on dark brown hair). My hair just looks darker brown with minimal to no wine hue
Julia
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
28 January, 2026
originally posted on http://www.madison-reed.com
Image

I'll be buying again and again!

Decided to try this out following Overtones catastrophic formula change, and it's far better than even the original Overtone formula ever was. Easy to use, doesn't need daily maintenance with pigmented conditioner, and fades very nicely. I used it over my medium brown hair and it worked wonderfully. I bought 2 kits and I'll definitely be trying it in different colors in the future!
Meghan V
Did you find this review helpful?
5 out of 5 stars
2 January, 2026
originally posted on http://www.madison-reed.com
Image

Beautiful rich color

Made my hair silky and shiny
Nicole S
Did you find this review helpful?
4 out of 5 stars
10 September, 2025
originally posted on http://www.madison-reed.com
Image

Amazing!

Initially, I was somewhat disappointed because the color was darker than I wanted. In spite of the color bleeding when wet and transfers on my pillow cases (I wear bonnets to avoid this happening), the color is growing on me. I realize this is a semi permanent color but it actually covered the gray around the front of my hair. The one color is less messy and quick! I've received many compliments from people I do not even know. This might be my new go to place for coloring my hair after being with another hair company, which I won't name, for so many years.
Leah W
Did you find this review helpful?
3 out of 5 stars
28 August, 2025

Nice color

[This review was collected as part of a promotion.] I love how it feels on the hair, not too aggressive neither I'm smell or application
Mya S
Did you find this review helpful?
5 out of 5 stars
28 August, 2025
originally posted on http://www.madison-reed.com
Image

Rich and full color

Absolutely gorgeous, easy application with a professional finish!
Shauna A
Did you find this review helpful?
4 out of 5 stars
19 June, 2025

Good dye

[This review was collected as part of a promotion.] It smelled very nice. The whole thing is quite easy to use. I colored on my already red hair so I can't speak on whether or not it works well on dark hair. The color turned out as advertised and my hair was so shiny.
An N
Did you find this review helpful?
5 out of 5 stars
19 June, 2025

Absolutely the best

[This review was collected as part of a promotion.] The scent was terrible i swear i gagged ,the shade of color it gave me is amazing! The packaging was perfect nothing was missing ! The application process was easy i have no complaints but overall i will buy again
Dimi W
Did you find this review helpful?
3 out of 5 stars
19 June, 2025

Great hair dye if your in a pinch time wise.

[This review was collected as part of a promotion.] This hair dye was definitely an experience. I have never used Demi permanent dye before but from my experience it was pleasant. I did have an issue with the color it shows to be a maroon red but it came out almost black on my hair. When in the light a black with red peaking though. And another minor issue was the smell of the hair dye. It was definitely not a pleasant smell but thankfully after washing it out my hair didn't smell bad anymore. Other then those issues I think this hair dye is definitely a good choice if your not looking for anything permanent.
Samantha S
Did you find this review helpful?
5 out of 5 stars
19 June, 2025

Better than expected

[This review was collected as part of a promotion.] *I was provided with a colorwonder box in exchange for an honest review* Colorwonder is amazing! I got Bordeaux flow and it was super easy to apply. I loved that it came with gloves and the directions were clear and easy to follow. The wipe was an extra touch to get the extra dye off the skin. It took about 20 minutes for the color to completely show through. The scent smelled good and wasn't too strong. It was gentle on the skin/scalp. I loved that it was demi permanent and washes out in up to 25 washes since I don't like anything to be permanent in case I don't love it. I would definitely purchase this in the future and recommend this product. The color came out surprisingly better than expected I was worried it would be too red but it took to the hair very nicely. I honestly can't believe this color came out of a box at home.
Marah G
Did you find this review helpful?
5 out of 5 stars
19 June, 2025

Perfect hair color!

[This review was collected as part of a promotion.] This product was so simple and easy to use! The color turned out exactly what I wanted! The color is just like the box stated, I highly recommend this product and I will be repurchasing! I did receive this product for free in exchange for product review.
katilyn R
Did you find this review helpful?
4 out of 5 stars
19 June, 2025

Nice

[This review was collected as part of a promotion.] Really easy and really simple process and gives you everything you need with instructions to dye your hair. I like that it's not permanent and then it comes out within 25 washes. I think the boxes is super cute too to hold all those supplies.
Payton B
Did you find this review helpful?
5 out of 5 stars
19 June, 2025

I love this color

[This review was collected as part of a promotion.] Can't wait to see how long it kast
Ashley L
Did you find this review helpful?
5 out of 5 stars
19 June, 2025

Subtle but amazing color!

[This review was collected as part of a promotion.] I am obsessed with how my hair looks! I have a medium/lighter brown hair color naturally and this dye gave my hair a more subtle red. It's not too intense but still gives it a nice pop of color!
Adrienne A
Did you find this review helpful?
5 out of 5 stars
19 June, 2025

I recently used Bordeaux Flow on a friend, an

[This review was collected as part of a promotion.] I received 5RV Bordeaux Flow for free and recently used it on a friend. The scent was surprisingly mild compared to other hair dyes—no overpowering chemical smell, which made the process more pleasant. The application was straightforward, with a creamy consistency that spread evenly without dripping, making it easy to control. When it came time to rinse, the color washed out fairly cleanly without excessive bleeding, though as expected with reds, some pigment continued to run for a bit. The hair felt soft and conditioned afterward, with a noticeable shine. The Bordeaux Flow shade delivered a rich, deep red with cool undertones, perfect for adding dimension without being too bold. Overall, it's a great option for anyone looking for a low-commitment color refresh with gentle application and a pleasant experience. Would definitely use it again!
jaimee G
Did you find this review helpful?
5 out of 5 stars
19 June, 2025

amazing

[This review was collected as part of a promotion.] i loved the color but not the smell the color went on very well
Diana O
Did you find this review helpful?
4 out of 5 stars
19 June, 2025

Great Color Pigment!

[This review was collected as part of a promotion.] [I received this product in exchange for my honest review] This Demi permanent dye was so easy to use I had my boyfriend do my hair for me! The color went on so well even though my hair is obviously brown. I am so amazed at the quality of the color knowing this line is for dyeing brunette hair. It only takes 20 minutes to set which is nice and didn't stain my bathtub. The scent was not horrible and was actually quite pleasant. I would use this brand again.
Kelsie J
Did you find this review helpful?
5 out of 5 stars
19 June, 2025

Beautiful!

[This review was collected as part of a promotion.] This was such an easy product to use. Love the fact that it has been 2 weeks and the color it's still vibrate and pretty. Also noticed it smelled very pleasant! Give this one a try!
Yamelis R
Did you find this review helpful?
5 out of 5 stars
19 June, 2025

Love the vibrant color

[This review was collected as part of a promotion.] The color is very vibrant and beautiful. It has lasted a very long time.
Rachael V
Did you find this review helpful?
5 out of 5 stars
19 June, 2025

Loved it

[This review was collected as part of a promotion.] I loved this product so much it left my hair so red and I love it got as a gift from influester.
Dayanet M
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy