Garnier Nutrisse Nourishing Permanent Hair Color Creme - 40 Dark Brown
$8.99
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The product has received mixed feedback from guests, with many expressing disappointment over recent formula changes that have altered color outcomes and application experiences. While some guests appreciate the ease of use and the gentle nature of the dye, others report issues with color accuracy, fading, and scalp irritation. Guests highlight the importance of selecting the right shade and the need for consistent results, making it essential for potential buyers to consider their hair type and desired color before purchasing.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 10906 reviews
effectiveness: 3.1 out of 5
quality: 3.16 out of 5
value: 3.13 out of 5
49% would recommend
504 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
20 January, 2026Verified purchase
no color change, not even a tiny bit
did nothing, no color change at all ? how can this happen???
5 out of 5 stars
19 January, 2026Verified purchase
(no review title)
Love the color and it doesn't damage my hair
2 out of 5 stars
Thumbs down graphic, would not recommend
12 January, 2026Verified purchase
Meh. Not bad, not great.
Leaves blonde hair green and not enough product to color a shoulder length bob
1 reply from Garnier Consumer Care team - 5 days ago
Hello Cici! It is very concerning to hear about the unexpected color result you experienced and the difficulty with the product quantity. When applying a dark brown shade over hair that is very light or blonde, the absence of warm underlying pigments can sometimes lead to a cool or ashy "greenish" tone. For a successful transition from blonde to dark brown, we often recommend a two-step process or choosing a shade with warmer, gold, or mahogany tones to balance the cool base and ensure a natural-looking finish. Regarding the amount of product, for hair that is shoulder-length or has a thicker texture, we typically suggest having two boxes on hand to ensure full and even saturation, which is key to achieving a consistent and vibrant color from roots to ends. We truly value your feedback as it helps us improve our guidance for those making significant color changes at home.
5 out of 5 stars
12 January, 2026
originally posted on Garnierusa.com
Moisturizing and gorgeous color!
I’ve had my hair colored a lot over the past 5 years since I started getting gray hair. My hair always feels so dry for weeks after. I switched to this and my hair is so much softer than after my Salon Color Treatments. Also, this is my favorite color because it brings out my light auburn hues in my hair. I actually buy this color and have my stylist put it in.
5 out of 5 stars
31 December, 2025
originally posted on Garnierusa.com
Easy application
Love this product. Application was super easy to put in my hair as a beginner. Love the color and going to use this again.
1 out of 5 stars
29 December, 2025
(no review title)
Box was opened/ damaged at arrival. Don’t feel comfortable using an opened box of hair dye but unable to return/ replace item due to it not being eligible.
1 reply from Garnier Consumer Care team - 12 days ago
Hi Shaunna. We are sorry your delivery of Garnier Nutrisse Permanent Hair Color Cream #40 was opened upon arrival. Please contact your store of purchase directly.
5 out of 5 stars
20 December, 2025
originally posted on Garnierusa.com
Medium Natural blonde 5Star
80 Medium Natural Blonde worked great for covering gray roots & faded Platinum blond color. Gabe needed moisture to overall dried hair. Feel took color better than other color products used b4
5 out of 5 stars
5 December, 2025Verified purchase
(no review title)
Love how easy it is to dye my har
1 out of 5 stars
3 December, 2025
originally posted on garnier.ca
New product line and packaging is awful
Why why why did you change this product line?? I hate the new bottles which are difficult to squeeze and get the product out, and the product itself becomes very sticky after 25 minutes and difficult to work with and wash out. I loved the old product and used it for decades, sorry I cannot work with this new line and difficult packaging. 😞 Switched to a different brand easier to work with.
1 reply from BEC team - 2 months ago
Thank you for your feedback on our Nutrisse Ultra Crème,30 Intense Dark Brown. We are sorry to hear that you were not able to properly enjoy your product because of the difficulties with the packaging and that the new formula didn't meet your expectations. It is only through feedback from loyal customers that we can continue to improve our products. We will be sure to forward your comments to our team for review.
1 out of 5 stars
30 November, 2025
originally posted on garnier.ca
Will not try it again.
Very disappointed with the new version. My hair turned more orange not burgundy. I will need to find a new company to buy from. Why did you change it. If it is not broke why fix it. I have been buying this product for years.
1 reply from BEC team - 2 months ago
We are sorry that the Garnier Nutrisse Ultra Crème 42 Deep Burgundy did not provide the desired results. We understand how frustrating it can be when a color result is not as expected and apologize for any inconvenience. We invite you to reach out to us at: dgcontactgarnier@info-ccc.com. Please provide as much additional information as possible in your message so we can better assist you.
1 out of 5 stars
26 November, 2025
originally posted on Garnierusa.com
this is not the blond I was after, I see red
I followed the instructions to the tee, yet somehow my medium blond with a few grays came out red.
1 reply from Garnier team - 2 months ago
Hi HellenH! We apologize you were not satisfied with the results you achieved with Nutrisse Ultra Creme, 80-Medium Natural Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. All natural haircolor that is darker than pale blonde has red and gold pigments. When you lighten your natural color, these warm gold and red pigments are revealed. When it's time to do your retouch choose a shade with "Ash" to minimize the warm undertones. For e.g. Ash Blonde, Medium Ash Blonde, Dark Ash Blonde!
1 out of 5 stars
24 November, 2025
originally posted on garnier.ca
No longer worth it
Used this color for years now they changed ingredients its no longer any good washes out and doesn't do much anymore I switched to another brand
1 reply from BEC team - 2 months ago
We are sorry that the Garnier Nutrisse Ultra Crème, 800 Medium Neutral Blonde did not provide the desired results. We understand how frustrating it can be when a color result is not as expected and apologize for any inconvenience. We invite you to reach out to us at: dgcontactgarnier@info-ccc.com. Please provide as much additional information as possible in your message so we can better assist you.
5 out of 5 stars
23 November, 2025
originally posted on Garnierusa.com
Very happy with results
Loved the color. My natural color is clear silver meaning the hair shaft is almost transparent. Been coloring my hair for years and tried 50- medium natural brown nutrisse for the 1st time. I wanted a natural med brown and thats what i got Have washed 3 times so far and it has gotten slightly lighter but it is still natural looking med brown. I did wash my hair right after i used the dye that may have removed some of the darkness but i am very satified with the product. Will be trying Olia med next because my hair is on the dry side.
1 out of 5 stars
17 November, 2025
originally posted on Garnierusa.com
Color wrong match and use it you want red head
I had purchased this with high hopes to cover my stray gray and it was a match to my hair color and now I currently have red tinted roots and fades into darker hues of red 😦😣🥺 I absolutely don't like it and don't know how to fix it and I cannot afford a real deal just awful
1 reply from Garnier team - 2 months ago
Hi Magravy, We are sorry to hear about your experience regarding Nutrisse 60 - Light Natural Brown. We would like to help! Please call Garnier @ 800-442-7643 M-F 9:00am-5:30pm ET., and provide case #43706677. We look forward to your call!
1 out of 5 stars
13 November, 2025
originally posted on Garnierusa.com
Not recommended if you are not the fox
Horrible. I become red after this shade 43. I will never buy again. Had to buy another one from another brand to fix the problem, but anyway this red “fox” color so strong😭😭😭
1 reply from Garnier team - 2 months ago
Hi Khurliman, We are sorry to hear about your experience regarding Nutrisse 43 - Dark Golden Brown. We would like to help! Please call Garnier @ 800-442-7643 M-F 9:00am-5:30pm ET., and provide case #43664810. We look forward to your call!
1 reply from Garnier team - 2 months ago
Hi Khurliman, We are so sorry to hear about your experience using Nutrisse 43 - Dark Golden Brown. We would like to help! Please call Garnier @ 800-442-7643 M-F 9:00am-5:30pm ET., and provide case #43664810. We look forward to your call!
1 out of 5 stars
8 November, 2025
originally posted on garnier.ca
My hair is green
I love your product. I have used your dye for years. Never had a problem. I normally do a dark brown with a red tint. Today used this black and now it has a green tint to it. This may be the last time using your product.
1 reply from BEC team - 2 months ago
We are sorry that the Garnier Nutrisse Ultra Crème, 20 Soft Black did not provide the desired results. We understand how frustrating it can be when a color result is not as expected and apologize for any inconvenience. We invite you to reach out to us at: dgcontactgarnier@info-ccc.com. Please provide as much additional information as possible in your message so we can better assist you.
1 out of 5 stars
24 October, 2025
originally posted on Garnierusa.com
DIDNT COLOR MY HAIR
i have blonde hair naturally and got bored with my hair color so i decided to change things up and go red. the process was simple and the instructions were easy to read. i followed all directions. i even left it on my hair for longer than instructed after washing it out, i looked in the mirror and i was still BLONDE! i harshly dislike this product because it didnt even work. would not recommend.
1 reply from LeCare team - 2 months ago
We completely understand your frustration and disappointment with the hair color product not yielding the results you expected, especially after following all the instructions carefully. It's truly disheartening when a product doesn't deliver on its promise. The best way to get direct and personalized assistance for your hair color questions and to discuss what might have happened is to call the customer service line at 877-254-9949 Monday to Friday, 9:00 am – 5:00 pm ET.
5 out of 5 stars
12 October, 2025
originally posted on Garnierusa.com
best hair dye I’ve tried
I’ve got super sensitive scalp and temperamental hair- i mean ‘gets dry and tangly when you look at it wrong’ temperamental. This hair dye somehow colours my hair perfectly, doesn’t hurt my scalp, and makes my hair soft and smell nice after dyeing. If i could give more than five stars, i would.
3 out of 5 stars
7 October, 2025Verified purchase
Missing component
I just encountered a box that seemed properly sealed (had tape on both ends), but was missing the color creme B tube. However I have used this product 4-5 times before and am typically very satisfied.
1 reply from Garnier Consumer Care team - 3 months ago
Hi IowaKoalas. We are sorry to learn about the experience you had with the purchase of Garnier Nutrisse Nourishing Permanent Hair Color Cream #40. Please contact us directly so that we can assist you @800-442-7643 M-F 9am to 5:30pm EST and provide us with case #43121672. It would be helpful if you have the product with you when calling.
1 out of 5 stars
Thumbs up graphic, would recommend
30 September, 2025Verified purchase
Shipping Discount Means NO BUBBLEWRAP/PACKING PAPER!!
Misinterpreted the “shipping discount!” I thought the additional time meant they were shipping all items that were on this 1 purchase, all from the same store, all in one pkg. INSTEAD, I received 3 separate boxes, all from the same address, WITHOUT any packing paper/bubblewrap. I picked this item to write this review since the 3 boxes I ordered suffered the most damage. They were completely thrashed. I opened each one to ensure all the components weren’t damaged. Luckily they weren’t, but the outcome could have been much worse. Never again! Product is great!