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Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo - 13oz - 2 of 4Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo - 13oz - 3 of 4Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo - 13oz - 4 of 4
Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo - 13oz - 1 of 4

Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo - 13oz

17 Questions
$6.99

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At a glance

About this item

Highlights

  • Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo softens & quenches wavy & curly hair with moisture
  • Shampoo lightly moisturizes & helps hydrate curls, leaving them touchably soft & glowing, without leaving residue or heaviness behind
  • With aloe vera as first ingredient, the hydrating shampoo features a refreshing blend of exotic hibiscus water, lush passion fruit & juicy watermelon
  • Vegan shampoo is formulated without mineral oil, silicones, parabens, gluten, SLS, sulfated surfactants, synthetic dyes & ALES
  • Ideal for wavy & curly hair, the moisturizing formula is suitable for daily use to soften curls & is safe for color-treated hair
  • With aloe vera as first ingredient, shampoo helps keep curls moisturized & healthy-looking
  • Moisturizing hair shampoo features rich fragrances of flowering hibiscus, apple blossom, & soft vanilla
  • Vegan shampoo with aloe vera & coconut water suitable for daily use on wavy & curly hair

Description

Looking for lightweight hydration? Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo with a moisturizing formula softens & quenches dry curls without leaving behind residue or heaviness. Ideal for wavy & curly hair, the daily shampoo features a unique blend with aloe vera & is infused with coconut water for moisturized curls & a healthy looking glow with every use. You can feel good knowing that this hydrating shampoo is vegan & not tested on animals & is formulated without mineral oil, silicones, parabens, gluten, SLS, sulfated surfactants, synthetic dyes & ALES. Inspired by tropical ingredients, exotic hibiscus water, lush passion fruit & juicy watermelon are infused into this lightly moisturizing hair shampoo that helps to hydrate curls without residue or heaviness. Curls are left soft & touchable with body. The moisturizing shampoo also features rich fragrances of flowering hibiscus, apple blossom, & soft vanilla. The hydrating shampoo is made with 100% aloe vera as the first ingredient to help your waves & curls look their best. When your curls look good, you feel good too. This hair shampoo provides lightweight hydration and is suitable for daily use on curly and wavy hair & is safe for use on color-treated hair. To use, apply shampoo generously to wet hair, massage into a lather through to the ends & rinse. Follow up with the Maui Moisture Lightweight Hydration + Hibiscus Water Conditioner & the rest of the Lightweight Hydration routine for your best curls yet!
Scent: Vanilla, Apple Blossom, Hibiscus
Hair Type: Wavy, Curly
Health Facts: Formaldehyde Donor-Free, Dye-Free, Phthalate-Free, Propylparaben-Free, Gluten-Free, Formaldehyde-Free, Vegan, Paraben-Free, Nonylphenol Ethoxylate Free, Butylparaben-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Softening, Curl Enhancing, Moisturizing
Features: Lightweight, Rinse-Off
TCIN: 75563221
UPC: 052800675964
Item Number (DPCI): 063-00-1088
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aloe barbadensis leaf juice, water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, cocos nucifera (coconut) water, hibiscus abelmoschus flower/seed water, passiflora incarnata fruit extract, citrullus vulgaris (watermelon) fruit extract, polyquaternium-22, linoleamidopropyl pg-dimonium chloride phosphate, polyquaternium-39, undecane, tridecane, sodium hydrolyzed potato starch dodecenylsuccinate, peg-150 pentaerythrityl tetrastearate, ppg-2 hydroxyethyl cocamide, propylene glycol, glycerin, hexylene glycol, citric acid, sodium citrate, sodium hydroxide, sodium benzoate, fragrance (parfum).

Allergens & Warnings:

Warning: Use only as directed. Avoid contact with eyes. If contact occurs rinse immediately. Keep away from children. For best results use in conjunction with other Maui Moisture hair products.

Shipping details

Estimated ship dimensions: 5.63 inches length x 2.4 inches width x 2.12 inches height
Estimated ship weight: 0.98 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I have dry, color treated wavy hair with fine texture. I need a shampoo that will moisturize but now weigh it down. Is this shampoo a good option for me?

submitted by gk - 2 years ago
  • A: Hey, The Maui Moisture Hydration + Hibiscus Shampoo lightly moisturizes & helps hydrate curls, leaving them touchably soft & glowing, without leaving residue or heaviness behind. This is a great option for your hair needs!

    submitted byKenvue - 2 years ago
    Brand expert
  • A: Hey, The Maui Moisture Hydration + Hibiscus Shampoo lightly moisturizes & helps hydrate curls, leaving them touchably soft & glowing, without leaving residue or heaviness behind. This is a great option for your hair needs! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hey, The Maui Moisture Hydration + Hibiscus Shampoo lightly moisturizes & helps hydrate curls, leaving them touchably soft & glowing, without leaving residue or heaviness behind. This is a great option for your hair needs!

    submitted byBrand Answers Squad - 2 years ago
    Brand expert

Q: I have thin hair but it has been damaged by bleach & color. Will this still give enough moisture that my color treated hair needs?

submitted by olive - 2 years ago
  • A: Hello, Great question! Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo is Ideal for wavy & curly hair, the moisturizing formula is suitable for daily use to soften curls & is safe for color-treated hair.

    submitted byKenvue - 2 years ago
    Brand expert
  • A: Hello, Great question! Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo is Ideal for wavy & curly hair, the moisturizing formula is suitable for daily use to soften curls & is safe for color-treated hair.

    submitted byBrand Answers Squad - 2 years ago
    Brand expert

Q: How many shampoo uses in a bottle

submitted by Vicki - 2 years ago
  • A: To effectively cleanse your hair, it’s best to use a generous amount of shampoo. The right amount really depends on the length and thickness of your hair, so don’t hesitate to adjust based on your needs!

    submitted byKenvue - 2 years ago
    Brand expert
  • A: To effectively cleanse your hair, it’s best to use a generous amount of shampoo. The right amount really depends on the length and thickness of your hair, so don’t hesitate to adjust based on your needs!

    submitted byBrand Answers Squad - 2 years ago
    Brand expert

Q: my hair shows signs of being wavy but doesn’t look wavy. should i still use this?

submitted by claire - 2 years ago
  • A: Hi there! This product is suitable for all hair types so you can certainly use it!

    submitted byBrand Answers Squad - 2 years ago
    Brand expert
  • A: This product is suitable for all hair types!

    submitted byKenvue - 2 years ago
    Brand expert

Q: I have color-treated hair, but my scalp is still quite oily. Is this product safe to use on colored hair while also help reduce the level of oiliness?

submitted by L - 6 years ago
  • A: Yes! This shampoo is totally safe for color-treated hair and is a great match for oily hair types :)

    submitted byBrand Answers Squad - 6 years ago
    Brand expert
  • A: Yes, this shampoo is safe for color-treated hair and is a great match for oily hair types!

    submitted byKenvue - 6 years ago
    Brand expert

Q: I have 3B short (Thick, Curly) my hair frizzes easily and is naturally oily and i want to avoid stripping the oils. will this strip my oils and frizz my thick hair?

submitted by Vano - 1 year ago
  • A: Hi there! Our Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo is specially formulated to gently cleanse your hair without stripping away its natural oils, which is especially important for maintaining moisture in thick, curly hair like yours (3B). The lightweight hydration helps keep frizz under control while preserving your hair’s natural balance.

    submitted byKenvue - 1 year ago
    Brand expert

Q: Hello, I have fine, thin natural curly hair. I want a wet look, with some shine but not oily looking.

submitted by JD - 1 year ago
  • A: Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture

    submitted byBrand Answers Squad - 1 year ago
    Brand expert

Q: Hi! I have medium-thick hair and my scalp is quite oily, which shampoo & conditioner would you recommend? Thanks!

submitted by - 4 years ago
  • A: There's a hair quiz on our website that will show your best fit based on your hair type, curly vs. wavy vs. straight, etc. Otherwise, hit the Contact Us link on our website - we love to chat about hair! 🌺 With love, Maui Moisture

    submitted byBrand Answers Squad - 4 years ago
    Brand expert

Q: can i use this as a daily shampoo?

submitted by Anthony - 4 years ago
  • A: Hey, great question! Yes, you can absolutely use our Hibiscus Water Shampoo daily to keep your hair feeling, looking & smelling fresh without residue or heaviness!

    submitted byBrand Answers Squad - 4 years ago
    Brand expert

Q: i have 2A/2B low porosity wavy hair which is frizzy when the wind blows hard. What should i use?

submitted by Astro - 4 years ago
  • A: Great Question Astro Maui Moisture makes a variety of products for your 2A/2B hair! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. -Hope to hear from you soon!

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This shampoo is celebrated for its hydrating properties, delightful scent, and ability to leave hair feeling clean and soft. Many guests appreciate its lightweight formula that doesn't weigh hair down, making it suitable for various hair types. However, some have experienced dryness or frizz, indicating that results may vary. Overall, it is a popular choice for those seeking a refreshing and fragrant hair care option that enhances manageability and shine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 2773 reviews
    effectiveness: 3 out of 5
    quality: 3.08 out of 5
    value: 3.07 out of 5
    46% would recommend
    230 recommendations
    5 out of 5 stars
    20 October, 2026
    originally posted on influenster.com
    Image

    The best

    My hair gets oily very quick and I used to have to buy different shampoos every every month. I was only ever able to change my shampoo up and I could never use the same shampoo for more than a month at a time. I have used the shampoo now for the last two years consistently and have not needed to buy any different shampoo. It is my favorite. It smells great and it’s lightweight on my hair.
    BeckyA
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 October, 2026Verified purchase

    (no review title)

    it tangles up hair which results pulling hair out while brushing. makes your hair feel like straw. now using another brand, and threw the rest of this product away
    PaddyX
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    2 October, 2026
    originally posted on mauimoisture.com
    Image

    Amazing results

    I bought this last year, and my hair has been flowing, I get compliments all the time by my friends saying how silky smooth my hair is, and how great it smells! I just feel its a little expensive, but how the product treats me makes me always want to buy it!!
    hhhharp
    Did you find this review helpful?
    5 out of 5 stars
    10 September, 2026
    originally posted on influenster.com
    Image

    Smells and works amazing!

    Very hydrating shampoo that makes my scalp feel super clean! The smell is absolutely insane and I love how my hair looks after! It keeps my hair very cleansed throughout the week without any residue leftovers! 
    BayleeS
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    I feel like my hair is more fluffier and easy to maintain with this brand
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2026Verified purchase

    (no review title)

    I love how this leaves my hair after washing. Soft, smooth and smells amazing for way longer than many shampoos I've used before.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase

    trying a new shampoo and I found this one and I can belive how amazing it smells!

    Love the smell
    Target Team Member
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    27 July, 2026Verified purchase

    Dry hair

    Im upset because I’ve used this shampoo for years. I usually love it because it cleaned my hair and scalp well without drying my hair. This last shampoo I purchased left my hair so dry and frizzy. I’m not sure if the bottle was tampered with or if there was a formula change. I had to deep condition it and it still feels a little dry so hopefully once I deep conditioned again my curls will feel back to normal.
    Destiny
    quality: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    7 July, 2026
    originally posted on mauimoisture.com
    Image

    Smells great, moisturizes

    Used this shampoo on my 1B hair when it had more damage and dryness that needed taking care of. It was a good amount of moisture without making my hair feel too weighed down. Would repurchase and smelled great!
    MarthaD
    Did you find this review helpful?
    3 out of 5 stars
    4 July, 2026

    (no review title)

    Ok so this shampoo is I guess good and somewhat not good. Okay let's start with the smell: the smell is amazing it's not too strong. I like how my hair feels clean and scalp too. I like that the ingredients are clean and I like how soft my hair feels after I use this. Okay now let's go into what I didn't like about this shampoo... it left my hair frizzy and I lost quite a bit of hair it wasn't too bad but still. I also didn't like how it felt in my hair I mean it cleanses well and left my hair feeling clean but I also feel like it left my hair kind of dry. But anyways everyone has different hair so it might work out for you but it didn't really work out for me.
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    14 June, 2026Verified purchase

    dry and itchy scalp

    probably the best smelling shampoo ive ever tried, but it’s extremely drying and itchy on the scalp. hello hella dandruff.
    Target Team Member
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    6 June, 2026
    originally posted on influenster.com
    Image

    Disappointing but smells amazing

    Love the scent!!! It smells heavenly. However, I never felt a real difference in my hair after using this shampoo and conditioner for several months. It didn’t HARM my hair, but it didn’t add shine or prevent split ends. I was disappointed because I had high hopes.
    KimberlyL
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2026
    originally posted on influenster.com
    Image

    good product

    very good on my hair, makes it feels soft and not heavy, and it smells very good too. my hair has gotten healthier using it i suggest getting this heavily
    kaylieJ
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 May, 2026Verified purchase

    Scent is pretty

    The scent is great but the moisture is too much for me. My hair is flat and feels heavy. I also bout the conditoner. It was so thick it clogs coming out of the bottle. Maybe I have the wrong hair type for this conditoner. Its is definitely a great price and the scent is outstanding. My scalp feels great but not sure the shampoo or conditioner improved it. I would recommend this but not for dry hair for SUPER BRITTLE DAMAGE dry hair. Not for a person with normal hair. the scent is very pretty
    ZouZou
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on influenster.com
    Image

    AMAZINGG!!!

    I used to use aussie(such a horrible shampoo for damaged curls) and I tried it for awhile before I switched to Maui moisture!!! LET ME TELL YOU!! it’s so amazing! I’ve seen such a big difference to where my curls are becoming more curler in the shower! It’s so lightweight and has natural ingredients recommended highly for more looser curls!!
    DayS
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 May, 2026

    (no review title)

    This smells so so good! It smells like going to the beach with a hint of watermelon and hibiscus. If this get’s in your eyes, it doesn’t burn AT ALL! Also, the packaging it is so cute and perfect for summer. I have bought this so many times and I will keep re-purchasing it. You can also pair this shampoo with the green conditioner set and it will leave your hair PERFECT! ABSOLUTELY LOVE!
    LJ
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on influenster.com
    Image

    Amazing smell! 😍

    I love this super moisturizing shampoo! After using this my hair is really easy to manage. It smells so good!!! It also lathers up really great! It's pretty easy to dispense as well. I would definitely be repurchasing.
    InnaN
    Did you find this review helpful?
    2 out of 5 stars
    14 April, 2026

    Made hair so staticky

    Smells wonderful. But made my hair so staticky and the static lasted for days. Would not recommend because of static it caused.
    Redgroverredgrover
    Did you find this review helpful?
    4 out of 5 stars
    6 April, 2026
    originally posted on influenster.com
    Image

    Pretty Effective

    This shampoo was surprisingly good for emphasizing the texture of my hair generally frizzy to wavy thick hair. I typically use Pantene which I find good for cleaning and softness but not so much managing texture. While my hair isn’t as soft using the Maui Moisture Shampoo I find it very effective at cleaning my scalp (especially with double lathering) and keeping it oil free between washes (I wash every other day, my scalp is generally oily). I experienced no issues with dryness and really liked the tropical scent 🌺 that being said, I did go back to Pantene after this, mostly in the interest of cost.
    AriaK
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    1 April, 2026
    originally posted on influenster.com
    Image

    Best smelling shampoo

    I love this for my curly/wavy hair as it smells amazing and doesn’t irritate my scalp but leaves it with great volume. Amazing look and smell, love!
    CheyenneO
    Did you find this review helpful?

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