Odele Ultra Sensitive Shampoo - Fragrance Free - 13 fl oz
$11.99 ($0.92/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
- $11.99($0.92/fluid ounce)4.3 out of 5 stars with 1223 ratings
- $11.99($0.92/fluid ounce)4.5 out of 5 stars with 319 ratings
- $11.79($1.18/fluid ounce)4 out of 5 stars with 45 ratings
Frequently bought together
- Highly rated$6.99 - $15.99Buy 3, get 1 free on select beauty minis on select items4.6 out of 5 stars with 5658 ratings
Guests also viewed
- $11.99($0.92/fluid ounce)4.3 out of 5 stars with 1223 ratings
- $7.79($1.73/fluid ounce)4.5 out of 5 stars with 1102 ratings
- Highly rated$15.99Buy 1 get 1 25% off Native personal & hair care items4.7 out of 5 stars with 2834 ratings
Related Categories
Guests are saying
The shampoo has received mixed feedback, particularly due to a recent formula change that many guests feel has negatively impacted its effectiveness. While some appreciate its gentle, fragrance-free formula and its ability to clean without irritation, others report issues like greasiness, build-up, and hair loss. Guests with sensitive skin and scalp conditions have found it beneficial, but the inconsistency in results has led to disappointment for many long-time users. Overall, it remains a popular choice for those seeking a gentle shampoo.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 467 reviews
effectiveness: 3.52 out of 5
quality: 3.57 out of 5
value: 3.65 out of 5
61% would recommend
131 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
18 September, 2026Verified purchase
(no review title)
I've been ordering this shampoo for probably years and really liked it. well between my last bottle and the one I just bought they changed the formula and it's absolutely awful now. it feels like it doesn't rinse out no matter how much I run my head under water. and it leaves a slippery film all over my body when I rinse. I do not recommend anymore unfortunately. before the formula change it was much better
1 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2026Verified purchase
Allergic & Gross Hair Texture
Made my hair waxy and oily. I have straight thick hair, and it caused an allergic reaction for me. I just kept sneezing and had a runny nose every time I tried using it.
2 out of 5 stars
Thumbs down graphic, would not recommend
22 August, 2026Verified purchase
Not for low porosity hair.
I have wavy, medium thickness, low porosity hair and this shampoo made it feel dirty and coated, like plasticky straw. It might not be for low porosity hair. My hair is not dyed and I rarely use heat. Keeping a star because it is fragrance free which is rare to find (I am so disappointed it didn't work out for me).
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2026Verified purchase
Changed formula sucks.
Been using this for about 2 years and loved it. The formula recently changed and it leaves my hair feeling greasy. I used to be able to go 3 days between washes and with the new formula I can hardly make it 1 day. I used to love this shampoo because it’s fragrance free and did a great job at getting that clean feeling. I hope they see these reviews and go back to the other formula.
1 reply from Odele Team team - 2 months ago
We're sorry to hear the reformulation doesn't suit you. All potential reformulations are thoroughly tested by our team as well as an external panelist of consumers, and we do not move forward with an update unless the results show an improvement. Nevertheless, we appreciate you took the time to share your feedback.
5 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2026Verified purchase
(no review title)
I love this shampoo/conditioner. It’s hard to find an unscented shampoo that works well and this one works really well!!
1 out of 5 stars
Thumbs down graphic, would not recommend
6 August, 2026Verified purchase
New Formula Causes Irritation and Build-Up
I have been using this product for multiple years with zero issues. The formula used to be very clarifying. I have recently noticed that the product’s consistency has changed and my hair has been left with build-up and irritation. It feels impossible to rinse out completely. Sad to say that I can’t continue using this product with the new formula.
1 reply from Odele Team team - 2 months ago
We're sorry to hear the reformulation doesn't suit you. All potential reformulations are thoroughly tested by our team as well as an external panelist of consumers, and we do not move forward with an update unless the results show an improvement. Nevertheless, we appreciate you took the time to share your feedback.
2 out of 5 stars
Thumbs down graphic, would not recommend
21 July, 2026Verified purchase
Make my scalp itch
It’s make my scalp buildup and now itchy and bumpy also same happened to my daughter who used it
1 reply from Odele Team team - 3 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. Nonetheless, if you have concerns, we recommend that you stop using the product and consult your physician or healthcare provider. Please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
1 out of 5 stars
20 July, 2026
originally posted on odelebeauty.com
They changed the formula
This product used to be a thicker transparent white liquid, but now it's a thinner yellowish liquid. It does not work as well as it used to.
5 out of 5 stars
Thumbs up graphic, would recommend
19 July, 2026Verified purchase
(no review title)
Cleans my hair well without stripping and (most importantly) it doesn’t irritate my very sensitive, eczema prone scalp. The new formula is sudsier than the previous (as of summer 2026) but no issues.
4 out of 5 stars
18 July, 2026
Mild natural fragrance, good clarifying
I docked one star because this is not fragrance free—the bottle says it’s free of artificial fragrance. Some are still sensitive to natural fragrances. Other than that, I do like the shampoo for clarifying, and that whatever fragrance it does have seems very mild/unnoticeable.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 July, 2026Verified purchase
new formula is awful
They must have recently changed the ingredients, because I have been using this shampoo for years and loved it. It was nearly pure white and so thick it was hard to squeeze out of the bottle. I loved the thick concentration, and my hair was always shiny and clean without any irritation to my skin or scalp. The new formula is more translucent and liquidy, obviously being thinned out by something, and leaves an awful residue in my hair. So sad that I'm going to have to find another new brand for my eczema prone skin.
1 reply from Odele Team team - 3 months ago
We’re sorry to hear that your experience fell short of expectations but thank you for taking the time to share your feedback.
5 out of 5 stars
28 May, 2026
originally posted on odelebeauty.com
Great shampoo
Clean, clear and gentle!
3 out of 5 stars
7 May, 2026Verified purchase
(no review title)
I won’t buy again I have to use a lot of product to have hair feel clean
1 reply from Odele Team team - 5 months ago
We’re sorry to hear that your experience fell short of expectations, but thank you for taking the time to share your feedback.
5 out of 5 stars
Thumbs up graphic, would recommend
4 May, 2026Verified purchase
GREAT COLOR PROTECTION SHAMPOO
BEST SHAMPOO FOR COLOR PROTECTION - Best Clean Shampoo I've found for color protection that is also a Cleaner product. It doesnt strip the color from my hair, dry it out or weigh it down.
5 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2026Verified purchase
(no review title)
I love how truly gentle this product is on my skin. I have psoriasis and an overall itchy scalp. Most products are super drying or don’t dull irritation. Not this one. This one leaves my hair feeling so soft and my scalp feeling soothed.
4 out of 5 stars
Thumbs down graphic, would not recommend
25 March, 2026Verified purchase
this shampoo is ok
hair gets greasy fast. but I like that it is fragrance free
5 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2026Verified purchase
Buy it for itchy nerve related skin problems
Pretty good. Everything else causes itching but this doesn’t. My go-to.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 March, 2026Verified purchase
Causes hair to fall off!
At first I thought this product was good because it made my hair so soft but after a while of using it, I noticed my hair started significantly started to thin out! Hair started breaking and falling and even noticed a think strand of hair fall off. How is Target selling this?
1 reply from Odele Team team - 5 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. As you may know, hair loss can be caused by heredity, hormonal changes, medical conditions, or just part of aging. Nonetheless, if you have concerns about your hair loss, we recommend that you stop using the product and consult your physician or healthcare provider. Please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
3 out of 5 stars
14 February, 2026
originally posted on odelebeauty.com
Sensitive skin friendly
I like this shampoo bc it doesn’t irritate my sensitive skin! I do have curly hair and it is a bit drying so just need to counteract with moisturizing conditioner
5 out of 5 stars
13 January, 2026
originally posted on odelebeauty.com
(no review title)
Very gentle, non foaming, but did a great job cleansing.