Target New ArrivalsBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Reel Paper Premium Bamboo Toilet Paper - 2 of 4Reel Paper Premium Bamboo Toilet Paper - 3 of 4Reel Paper Premium Bamboo Toilet Paper - 4 of 4
Reel Paper Premium Bamboo Toilet Paper - 1 of 4

Reel Paper Premium Bamboo Toilet Paper - 12 Mega Rolls

$15.99 ($0.44/100 count)

SizeMega
Count12

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 100% bamboo & tree-free
  • Biodegradable & sustainable
  • 3-ply for extra softness
  • Fragrance & chlorine free
  • Zero plastic, even our tape!
  • No inks, dyes
  • BPA free
  • Over 3 million rolls sold!

Description

Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:

● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted

We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Sustainability Claims: Compostable, Renewable Material, Plant-Based, Renewable Resource
Count: 12 Rolls
Material: Bamboo
Features: Septic-Safe
TCIN: 81656337
UPC: 860003777930
Item Number (DPCI): 253-06-0233
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 8.76 inches length x 9.8 inches width x 14.33 inches height
Estimated ship weight: 4.61 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Even though the whitening process you use is deemed safe, why not offer a raw and natural color option.?

submitted by Darci - 2 years ago
  • A: Yes! I would like all household paper products, including paper towels, offered this way. How can this not be available already?/!

    submitted bySueB - 1 year ago
  • A: I agree! I don't care if it's white. I just want something safe and chemical/toxin free.

    submitted byCK - 2 years ago
  • A: CK If you want somthing non chemical/toxin-free, just wash your butt with water.

    submitted byMeanie - 6 months ago
  • A: Hi DarciT, that's a great idea and I'll share it with the team! We know white toilet paper is the option of choice for consumers which is why our toilet paper is white.

    submitted byReel Paper - 2 years ago
    Brand expert

Q: Is this STRONG tp? and will it leave little linty pieces behind? have a family prone to infections and #1 concern is cleanliness

submitted by mamaabear - 3 years ago
  • A: It’s great TP. No lint at all. It has a pattern pressed into it for cleaning. It’s soft.

    submitted byPatty - 1 year ago
  • A: Reel Toilet Paper is 3 ply sustainably sourced bamboo for premium strength and softness! Reel is lint free, dust free, BPA free and no inks or dyes. The best quality sustainable toilet paper for your family!

    submitted byReel Paper - 3 years ago
    Brand expert
  • A: We have been using it for a few years now and find it to be strong, it's not soft so it fall apart easily, nor does it leave pieces behind.

    submitted byRavenz4 - 2 years ago
  • A: I know what you're talking about, and this paper is not linty

    submitted byMaryB - 3 years ago
  • A: It is strong and never had any issues w left behind pieces.

    submitted byMelie - 2 years ago
  • A: This is how strong it is. I'm a single guy and bought a case of 24 over 2 years ago and I still have some! I only need a 12 pack per year and have some left. 3 squares does it; lasts forever.

    submitted byJonny - 7 months ago
  • A: It does the job as far as cleaning the mess and absorbs well, but I experienced lint left behind. The only way to completely avoid that is to use cloth material. Paper in this form will naturally disintegrate when wet and through the motions needed to clean oneself.

    submitted byMissyChaos - 14 days ago

Q: is it fragrance free and chemical free?

submitted by Claire - 2 years ago
  • A: There is still chlorine. I'm allergic to chlorine. Don't tell people there is no chlorine.

    submitted byAngel - 10 months ago
  • A: Hi Claire, yes, we're fragrance-free! Like most white toilet paper, we whiten our 100% bamboo toilet paper rolls using elemental chlorine-free (ECF) technology, a process in which no elemental chlorine is used in the bleaching sequences. Domestically, ECF bleaching is recognized by the U.S. Environmental Protection Agency (EPA) as being the “Best Available Technology” to bleach paper products. Our 100% recycled paper towels are whitened using ozone, oxygen and/or peroxide (which also means no chlorine).

    submitted byReel Paper - 2 years ago
    Brand expert
  • A: The company’s reply is very ambiguous. While they say they are ECF, the other wording makes them sound TCF.

    submitted byHK - 8 months ago
  • A: Not TCF though (Total Chlorine Free), which means they unfortunately still use Chlorine Dioxide.

    submitted byShannon - 2 years ago

Q: Is bamboo toilet soft?

submitted by Jenny - 3 years ago
  • A: The paper is not soft like traditional tp and at 1st it will feel different but my family and I can't use anything else. It feels soft to us.

    submitted byRavenz4 - 2 years ago
  • A: Yes it’s soft and strong

    submitted byPatty - 1 year ago
  • A: Yes!!! Reel is made from sustainably sourced bamboo that provides maximum strength and softness!

    submitted byEMS - 3 years ago
  • A: In order to get strenght, you must compromise on softness; solf tissue tends to fall apart and strong tissue isn't very soft. The compromise here is comfortable, yet strong. I wouldn't go back.

    submitted byJonny - 7 months ago

Q: Is it approved for septic tanks?

submitted by SS - 5 years ago
  • A: I use it with a septic, and haven't had any problems.

    submitted byMaryB - 3 years ago
  • A: It doesn’t say it is anywhere on the packaging…I’ve decided to return it just to be on the safe side… definitely not paying for any septic tank issues it may cause.

    submitted byJenn M - 5 years ago
  • A: Here's the FAQ entry about that on their website: https://reelpaper.helpdocs.io/general-questions/is-your-toilet-paper-septic-safe And in case that link stops working, here's the text: "While every septic system is different, we have customers on septic and we recently concluded biodegradability testing in July 2019 of our toilet paper and we're happy to say that we're certified “ready biodegradable”; Reel is 3-ply so if you have sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice." Here’s a link to the certificate: https://bit.ly/2M8qsYO

    submitted byKung Fu Panda - 5 years ago
  • A: Hi SS, We have many customers on septic who love us and we're certified “ready biodegradable” (you can view our certificate here: https://reelpaper.helpdocs.io/general-questions/is-your-toilet-paper-septic-safe). Reel is 3-ply so if you have incredibly sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice.

    submitted byReel Paper - 5 years ago
    Brand expert

Q: Someone said ECF still means chlorine on the product. Can you validate? Also is the product hypoallergenic

submitted by SJ - 2 years ago
  • A: Hi SJ, ECF whitening doesn't use elemental chlorine but rather chlorine dioxide, which is chemically bound to oxygen so it doesn't bioaccumulate (meaning living things don't absorb it). In fact, according to the American Forest and Paper Association, ECF whitening is a pollution prevention technology recognized and accepted globally by such organizations as the United Nations Environment Programme, the European Commission, the International Joint Commission and the International Court of Justice. It's an alternative bleaching agent that eliminates the formation of persistent, bioaccumulative toxic substances. And yes, our toilet paper is hypoallergenic.

    submitted byReel Paper - 2 years ago
    Brand expert

Q: Is it ok to use with a septic tank?

submitted by Coach Bag Lady - 23 days ago
  • A: Hi, yes, we're septic safe!

    submitted byReel Paper - 21 days ago
    Brand expert

Q: DOES IT CONTAIN FORMALDEHYDE OR CHLORINE> MEANIN ANY KIND OF BLEACH,CANCEROUS CHEMICALS?> PLEASE SPECIFY THE ANSWER!

submitted by Brenda Rivera - 25 days ago
  • A: Hi Brenda, no it doesn't!

    submitted byReel Paper - 24 days ago
    Brand expert

Q: How many ply's is this toilet paper?

submitted by TeresaS89 - 2 months ago
  • A: Hi, Reel is 3-ply!

    submitted byReel Paper - 2 months ago
    Brand expert

Q: Is this paper septic safe? I see it states it’s biodegradable and compostable but no where does it say septic safe.

submitted by Mst - 4 months ago
  • A: Hi, yes, the toilet paper is septic safe!

    submitted byReel Paper - 3 months ago
    Brand expert

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

4.8 out of 5 stars with 7087 reviews
quality: 4.46 out of 5
softness: 3.97 out of 5
thickness: 4.34 out of 5
value: 4.12 out of 5
82% would recommend
987 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2026Verified purchase

New favorite

Great toilet paper. It's sturdy unlike regular triple ply. It's pretty absorbant and comfortable. I like that I get to support Black owed company with a nessacity.
Meh28
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
4 July, 2026Verified purchase

Greatness!

Fantastic paper! Much less required that reg tp! Costs more but use less. Works for me. Non-Toxic, Chem & Bleach Free Tree-Free, Septic Safe, Zero Plastic. It’s a ten!
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2026

Um...NO

Um.....NO. I bought this based off all these good reviews and loved that it was individually wrapped. Now that I've used it....I either got the short end of the stick, like the machine who made my box failed consumers or we have 2 very different meanings of soft. Nothing soft about it, feels like 7 Eleven hand towels on my bum. I don't even know if I can get through 1 roll. I was so excited to try healthier and better for you toilet paper, this being the first brand but WOW..... I just cant. Rough, tough and feels like harsh newspaper on a very delicate area.
quality: 1 out of 5
softness: 1 out of 5
thickness: 2 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
Thumbs up graphic, would recommend
3 July, 2026Verified purchase

(no review title)

I like the item, the shipping was terrible.
quality: 5 out of 5
softness: 5 out of 5
thickness: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
2 July, 2026Verified purchase

love that Target offers w bamboo to and such a great price

best tp
Michelle Gann
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
2 July, 2026
originally posted on Reel
Image

Love the paper quality. It’s

Love the paper quality. It’s strong and doesn’t fall apart.
keith b.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
2 July, 2026Verified purchase

Safe and good

Very absorbent and soft. It's nice to not have bleach and other chemicals touching your private parts. I will definitely order again.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
2 July, 2026
originally posted on Reel
Image

Reel Bamboo Toilet Paper

I love it. The paper is better than the rest. Even the outside wrapper is better. Thank you to the person that made this toilet paper.
Did you find this review helpful?
5 out of 5 stars
1 July, 2026
originally posted on Reel
Image

Reel is the realest!!!!!

Special shout out to Deante Kyle from Grits & Eggs who put us on. Gotta get the knowledge!! The paper is durable, soft, individually wrapped, and great value!
lisaljames J.
Did you find this review helpful?
5 out of 5 stars
1 July, 2026
originally posted on Reel
Image

Awesome choice

I'm so glad I made the choice to purchase this toilet paper and a strong sturdy and still soft and gentle it feels amazing there's no smell and it's made by people who care about other people I recommend 10 out of 10
Tray A.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
1 July, 2026Verified purchase

Good for the environment and works great

Best TP around. No lint. Absorbs well.
Happy Cat Owner
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
1 July, 2026Verified purchase

(no review title)

This is so unacceptable first it said it was available online when I ordered it and it wasn’t, then I get an email saying that it was a delay because they really did not have it, third they delivered it to the wrong address. I now I have to wait two whole days to get my toilet. It should be delivered to the right address to the next day !!!! Never using this delivery again… never… now I have to go out and find it on my own.
Did you find this review helpful?
5 out of 5 stars
30 June, 2026
originally posted on Reel
Image

Great purchase

Love the feel, it's soft and sturdiness of the paper. Little pricey but to get a clean option you have to pay a little more.
lumsden5573
Did you find this review helpful?
5 out of 5 stars
30 June, 2026
originally posted on Reel
Image

Reel's got my 6

Reel has quickly become our family's favorite toilet paper brand. This is the first brand to meet the criteria of our whole family, including paper strength, texture, weight, and especially for the ladies of the family, free of chemicals. We love the sustainable angle of its bamboo origins, and will likely be lifelong customers!
Dewi P.
Did you find this review helpful?
5 out of 5 stars
30 June, 2026Verified purchase

The absolute best!

I love reel toilet paper. I have been using it for a few months now and I will never go back to regular toilet paper. Not only do I love that it’s unbleached and not full of chemicals that will throw your ph off, but it’s also environmentally friendly. This is my favorite non toxic swap by far.
Madeline
Did you find this review helpful?
5 out of 5 stars
30 June, 2026
originally posted on Reel
Image

Loveee

Love my bamboo tissue! Will never be going back to regular paper, placing another order now!❤️
Amirah S.
Did you find this review helpful?
5 out of 5 stars
30 June, 2026
originally posted on Reel
Image

Great product

I love this toilet tissue! As long as I can afford it I will remain a customer!
Nadia S.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
30 June, 2026Verified purchase

(no review title)

Great value for product!
slk
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
30 June, 2026
originally posted on Reel
Image

Love it

I will never go back to regular toilet paper. It’s the best.
Kayla J.
Did you find this review helpful?
5 out of 5 stars
29 June, 2026
originally posted on Reel
Image

Like the texture

Been using bamboo tissue for at least 5 years. First time Reel user. I’m a fan.
Joey H.
Did you find this review helpful?

Get top deals, latest trends, and more.