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Reel Paper Premium Bamboo Toilet Paper - 2 of 4Reel Paper Premium Bamboo Toilet Paper - 3 of 4Reel Paper Premium Bamboo Toilet Paper - 4 of 4
Reel Paper Premium Bamboo Toilet Paper - 1 of 4

Reel Paper Premium Bamboo Toilet Paper - 12 Mega Rolls

88 Questions
$15.99 ($0.44/100 count)
 

SizeMega
Count12

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

About this item

Highlights

  • 100% bamboo & tree-free
  • Biodegradable & sustainable
  • 3-ply for extra softness
  • Fragrance & chlorine free
  • Zero plastic, even our tape!
  • No inks, dyes
  • BPA free
  • Over 3 million rolls sold!

Description

Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:

● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted

We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Sustainability Claims: Compostable, Renewable Material, Plant-Based, Renewable Resource
Count: 12 Rolls
Material: Bamboo
Features: Septic-Safe
TCIN: 81656337
UPC: 860003777930
Item Number (DPCI): 253-06-0233
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 8.76 inches length x 9.8 inches width x 14.33 inches height
Estimated ship weight: 4.61 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Even though the whitening process you use is deemed safe, why not offer a raw and natural color option.?

submitted by Darci - 2 years ago
  • A: Yes! I would like all household paper products, including paper towels, offered this way. How can this not be available already?/!

    submitted bySueB - 2 years ago
  • A: I agree! I don't care if it's white. I just want something safe and chemical/toxin free.

    submitted byCK - 2 years ago
  • A: Hi DarciT, that's a great idea and I'll share it with the team! We know white toilet paper is the option of choice for consumers which is why our toilet paper is white.

    submitted byReel Paper - 2 years ago
    Brand expert

Q: Is this STRONG tp? and will it leave little linty pieces behind? have a family prone to infections and #1 concern is cleanliness

submitted by mamaabear - 3 years ago
  • A: It does the job as far as cleaning the mess and absorbs well, but I experienced lint left behind. The only way to completely avoid that is to use cloth material. Paper in this form will naturally disintegrate when wet and through the motions needed to clean oneself.

    submitted byMissyChaos - 4 months ago
  • A: We have been using it for a few years now and find it to be strong, it's not soft so it fall apart easily, nor does it leave pieces behind.

    submitted byRavenz4 - 2 years ago
  • A: I know what you're talking about, and this paper is not linty

    submitted byMaryB - 3 years ago
  • A: It’s great TP. No lint at all. It has a pattern pressed into it for cleaning. It’s soft.

    submitted byPatty - 2 years ago
  • A: This is how strong it is. I'm a single guy and bought a case of 24 over 2 years ago and I still have some! I only need a 12 pack per year and have some left. 3 squares does it; lasts forever.

    submitted byJonny - 10 months ago
  • A: Reel Toilet Paper is 3 ply sustainably sourced bamboo for premium strength and softness! Reel is lint free, dust free, BPA free and no inks or dyes. The best quality sustainable toilet paper for your family!

    submitted byReel Paper - 3 years ago
    Brand expert
  • A: It is strong and never had any issues w left behind pieces.

    submitted byMelie - 2 years ago

Q: is it fragrance free and chemical free?

submitted by Claire - 3 years ago
  • A: The company’s reply is very ambiguous. While they say they are ECF, the other wording makes them sound TCF.

    submitted byHK - 11 months ago
  • A: Not TCF though (Total Chlorine Free), which means they unfortunately still use Chlorine Dioxide.

    submitted byShannon - 3 years ago
  • A: There is still chlorine. I'm allergic to chlorine. Don't tell people there is no chlorine.

    submitted byAngel - 1 year ago
  • A: Hi Claire, yes, we're fragrance-free! Like most white toilet paper, we whiten our 100% bamboo toilet paper rolls using elemental chlorine-free (ECF) technology, a process in which no elemental chlorine is used in the bleaching sequences. Domestically, ECF bleaching is recognized by the U.S. Environmental Protection Agency (EPA) as being the “Best Available Technology” to bleach paper products. Our 100% recycled paper towels are whitened using ozone, oxygen and/or peroxide (which also means no chlorine).

    submitted byReel Paper - 3 years ago
    Brand expert

Q: Is bamboo toilet soft?

submitted by Jenny - 3 years ago
  • A: The paper is not soft like traditional tp and at 1st it will feel different but my family and I can't use anything else. It feels soft to us.

    submitted byRavenz4 - 2 years ago
  • A: Yes!!! Reel is made from sustainably sourced bamboo that provides maximum strength and softness!

    submitted byEMS - 3 years ago
  • A: Yes it’s soft and strong

    submitted byPatty - 2 years ago
  • A: In order to get strenght, you must compromise on softness; solf tissue tends to fall apart and strong tissue isn't very soft. The compromise here is comfortable, yet strong. I wouldn't go back.

    submitted byJonny - 10 months ago

Q: Is it approved for septic tanks?

submitted by SS - 5 years ago
  • A: I use it with a septic, and haven't had any problems.

    submitted byMaryB - 3 years ago
  • A: Here's the FAQ entry about that on their website: https://reelpaper.helpdocs.io/general-questions/is-your-toilet-paper-septic-safe And in case that link stops working, here's the text: "While every septic system is different, we have customers on septic and we recently concluded biodegradability testing in July 2019 of our toilet paper and we're happy to say that we're certified “ready biodegradable”; Reel is 3-ply so if you have sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice." Here’s a link to the certificate: https://bit.ly/2M8qsYO

    submitted byKung Fu Panda - 5 years ago
  • A: Hi SS, We have many customers on septic who love us and we're certified “ready biodegradable” (you can view our certificate here: https://reelpaper.helpdocs.io/general-questions/is-your-toilet-paper-septic-safe). Reel is 3-ply so if you have incredibly sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice.

    submitted byReel Paper - 5 years ago
    Brand expert
  • A: It doesn’t say it is anywhere on the packaging…I’ve decided to return it just to be on the safe side… definitely not paying for any septic tank issues it may cause.

    submitted byJenM - 5 years ago

Q: Someone said ECF still means chlorine on the product. Can you validate? Also is the product hypoallergenic

submitted by SJ - 2 years ago
  • A: Hi SJ, ECF whitening doesn't use elemental chlorine but rather chlorine dioxide, which is chemically bound to oxygen so it doesn't bioaccumulate (meaning living things don't absorb it). In fact, according to the American Forest and Paper Association, ECF whitening is a pollution prevention technology recognized and accepted globally by such organizations as the United Nations Environment Programme, the European Commission, the International Joint Commission and the International Court of Justice. It's an alternative bleaching agent that eliminates the formation of persistent, bioaccumulative toxic substances. And yes, our toilet paper is hypoallergenic.

    submitted byReel Paper - 2 years ago
    Brand expert

Q: What are the rolls themselves made of? Are they recyclable? I saw in other answers that both the box and toilet paper wrapping are recyclable!

submitted by Amanda22 - 2 months ago
  • A: Hi, the core is made from bamboo and is recyclable and compostable!

    submitted byReel Paper - 1 month ago
    Brand expert

Q: Is this Cruelty Free?

submitted by Arawee - 2 months ago
  • A: Hi Arawee, yes, our toilet paper is cruelty-free!

    submitted byReel Paper - 2 months ago
    Brand expert

Q: Is this toilet paper bleached?

submitted by Rachel - 2 months ago
  • A: Hi Rachel, our 100% bamboo toilet paper rolls are whitened using elemental chlorine-free (ECF) technology, a process in which no elemental chlorine is used in the whitening sequences.

    submitted byReel Paper - 2 months ago
    Brand expert

Q: Going from each sheet being 4.5" wide to 4" and having it be the same amount of sheets is a pretty large difference. When was it changed as I just finished my last old box?

submitted by Tiredofbeingshorted - 2 months ago
  • A: Hi, we haven't changed the dimensions of our sheets, they are 4" x 4", as listed on the packaging.

    submitted byReel Paper - 2 months ago
    Brand expert

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We Switched to Reel

We got a small pack to try and we were really impressed at the quality and loved that it’s nontoxic! Switched to Reel toilet paper for our home.
Andi
quality: 5 out of 5
softness: 4 out of 5
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value: 4 out of 5
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5 out of 5 stars
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20 October, 2026Verified purchase

My go to toilet paper

This toilet paper is great. Not super soft but soft and thick enough.
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softness: 4 out of 5
thickness: 4 out of 5
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My fave toilet paper! Love the texture and how each roll comes individually wrapped
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A must try!

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Nervous at first butt love it

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Great earth friendly toilet paper
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I have gotten them before and they worked out great but this new shipment. It seems the paper is not as sturdy as it used to be. The paper keeps splitting as you're wiping.
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No peeling, strong and absorbant!

I was looking for a toilet paper that did not peel with the slightest wipe. And this was it! After having a baby, things were a bit sensitive and I needed a toilet paper that I can dab gently with and wasn’t going to peel or leave paper crumbs. The toilet paper has a raised texture which helps for a good clean, but is also fairly soft. It is also very strong! You don’t need a whole bunch to get the job done. If you are looking for a strong, no peeling, absorbant toilet paper, give this one a try! I recommend!
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quality: 5 out of 5
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4 out of 5 stars
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Used to be softer

This used to be my favorite toilet paper. It doesn’t leave lint behind. But it has gotten much rougher in texture and my lady parts feel sore from it, which never happened before.
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BEST QUAILITY THAN REGULAR PAPER

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