$25.00 when purchased online
Target Online store #3991
About this item
Highlights
- Long-wearing, smudge-resistant, waterproof formula
- Creamy texture is easy to pick up on the brush, glides on smoothly to the skin and hair, adheres without building too much, and blends out for a natural-looking finish
- Allows for versatility in application, giving you the artistic ability to create everything from natural-looking hairs to bold outlining and filling
- Highly pigmented formula mimics hairlike texture, making it ideal for creating hair where it is sparse or adding volume to hair that already exists
- Although waterproof, the formula allows time for blending before drying to a matte finish
Description
DIPBROW® Pomade by Anastasia Beverly Hills is a long-lasting, buildable pomade that glides on smoothly to skin and hair, mimicking hair-like texture for natural-looking brows. This smudge-resistant, waterproof formula dries down and stays put with the versatility to achieve natural to bold looks.
• Vegan
• Waterproof
• Dermatologist tested
• Gluten-free
• Oil-free
Shades:
• BLONDE For Blonde hair with warm/gold undertones
• TAUPE For Blonde hair with cool/ash undertones
• SOFT BROWN For Light Brown hair with warm/cool undertones
• CARAMEL For Red hair with a light undertone
• AUBURN For Red hair with a dark undertone
• CHOCOLATE For Medium Brown hair with warm/gold undertones
• MEDIUM BROWN For Medium Brown hair with cool/ash undertones
• DARK BROWN For Dark Brown hair with a warm undertone
• EBONY For Black hair with a warm undertone
• GRANITE For Black hair with a cool undertone
• ASH BROWN For gray hair with cool/ash undertones
• Vegan
• Waterproof
• Dermatologist tested
• Gluten-free
• Oil-free
Shades:
• BLONDE For Blonde hair with warm/gold undertones
• TAUPE For Blonde hair with cool/ash undertones
• SOFT BROWN For Light Brown hair with warm/cool undertones
• CARAMEL For Red hair with a light undertone
• AUBURN For Red hair with a dark undertone
• CHOCOLATE For Medium Brown hair with warm/gold undertones
• MEDIUM BROWN For Medium Brown hair with cool/ash undertones
• DARK BROWN For Dark Brown hair with a warm undertone
• EBONY For Black hair with a warm undertone
• GRANITE For Black hair with a cool undertone
• ASH BROWN For gray hair with cool/ash undertones
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Dark Tones
Product Form: Pomade
Sustainability Claims: Cruelty-Free
Beauty Purpose: Filling
Net weight: .14 Ounces
TCIN: 82541246
UPC: 689304051101
Item Number (DPCI): 342-02-7513
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.75 inches length x 1.75 inches width x 1 inches height
Estimated ship weight: 0.115 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Anastasia Beverly Hills Dipbrow Pomade is a highly praised product that offers exceptional pigmentation and long-lasting wear, making it a favorite among guests for achieving perfectly defined brows. Its creamy texture allows for easy application and buildable coverage, whether for a natural or bold look. The compact packaging is travel-friendly, and the wide shade range ensures a match for various hair colors. Many guests appreciate its versatility and reliability, making it a staple in their makeup routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 12572 reviews
86% would recommend
15 recommendations
The only brow product I use
5 out of 5 stars
LovelyKay - 16 days ago
originally posted on http://www.ulta.com

Ever since I discovered this pomade in 2017 I've never looked back. Its price has increased a lot but so has everything else right.. one of these lasts me a year before it dries out! Love it
Wish I had picked the color
3 out of 5 stars
Jen - 18 days ago
originally posted on http://www.ulta.com

The color the one who helped me picked a color way darker then I needed
Long lasting highly pigmented product
4 out of 5 stars
arliw_3268 - 20 days ago
originally posted on influenster.com

I’ve been using the Anastasia Beverly Hills Dipbrow Pomade for several months now, and I can confidently say it’s one of the best brow products I’ve tried. The pomade has a smooth, creamy texture that glides on easily. It’s not too thick, so it doesn’t feel cakey, but it’s pigmented enough to give full coverage. A little goes a long way, so the pot lasts quite a while. I apply this with an angled brow brush, and I find it easy to work with. It doesn’t dry too fast, so I have time to blend and shape my brows to my liking. The product is buildable, so you can create a more natural look by applying lightly or go for a fuller, more dramatic brow with a bit more product. This pomade is incredibly long-lasting. I’ve worn it for up to 12 hours without any fading or smudging. Even on sweaty days, it stays put, which is a big win for me. Anastasia offers an impressive range of shades to match various hair colors and undertones. I use the shade “Medium Brown,” which works perfectly for my brows. It’s not too warm or too ashy, making it a great neutral option. Overall, the Dipbrow Pomade delivers on its promises. It creates precise, defined brows that last all day without any issues. The formula is highly pigmented, so you don’t need much product, which means it’s good value for the price. If you're looking for a product that will give you bold, defined brows that stay in place all day, the ABH Dipbrow Pomade is definitely worth considering. It’s my go-to brow product, and I can see myself repurchasing it again and again. Highly recommended!
The best brow pomade!
5 out of 5 stars
Marilyn - 22 days ago
originally posted on http://www.ulta.com

Staying power and easy to use
Glides on well but weird packaging
5 out of 5 stars
kt70_1923 - 27 days ago
originally posted on influenster.com

“Ash Brown” is a nice neutral color and suits well for those with dark blonde hair. Not as pigmented as some darker tones (i.e. Graphite). Holds up well during the day but package could be better - it tends to dry out completely after being used for a few months - I wish it was more airtight somehow since it only takes a tiny amount to cover your brows at a time.
OG brow product for a reason
5 out of 5 stars
emmaw386_5735 - 28 days ago
originally posted on influenster.com

After trying other brow products this one is still my favorite. The taupe shade is perfect for blondes. I find other companies make the blonde shade too warm but this one is perfect. If you apply this with a lighter hand its super easy to work with. I think the block brows fear is due to user error a lot of times.
BEST EVER
5 out of 5 stars
kaylam1143_8356 - 29 days ago
originally posted on influenster.com

I love how smooth this product glide on. And BONUS, It stays on all day. I love it so much. The only downfall is the color runs a little on the light side.
Hair like strokes!
4 out of 5 stars
rachelr727_103 - 29 days ago
originally posted on influenster.com

I havnt used this for a while but a good few years back when I first started doing my brows this was a favourite of mine. It’s extremely smooth to glide on the brow and you can get good hair like strokes when used with the correct brush. The pigment in the product is excellent i was overall happy with it when using it.
A little goss a long way!
5 out of 5 stars
hnahpetrie_5930 - 1 month ago
originally posted on influenster.com

My favourite product to use for the most perfect brows! A little goes a long way making it last for so long, great value for money. Giving me great brows that stay in place all day.
Anastasia Beverly Hills Dipbrow Pomade gives rich
5 out of 5 stars
- 1 month ago
originally posted on influenster.com

Anastasia Beverly Hills Dipbrow Pomade delivers rich pigment, smooth application, and all-day hold. Ideal for shaping, defining, and creating natural or bold brows that stay flawless without smudging.
Very defined look if that’s what you’re going for.
5 out of 5 stars
makeupjunkie_929_6505 - 1 month ago
originally posted on influenster.com

I used this is the past, it’s good if you want a lot of color in your eyebrows. It goes on smoothly but I don’t use it anymore. I switched to a pencil for a softer look.
Great for the price.
5 out of 5 stars
suleimaz_5879 - 1 month ago
originally posted on influenster.com

This will always be my to go pomade! I get the ebony, the application is great, the design is too, the packaging is good, has a great amount for the price, the shade ebony is for black brows. No scent at all. Very pigmented.
Great product, easy application.
5 out of 5 stars
jeniferl71_2666 - 1 month ago
originally posted on influenster.com

I have been using this for years ! Packaging hasn’t changed ever since. Nice texture making it easy for application. Highly pigmented so take it easy. Scent free.
One of the best
5 out of 5 stars
tiffanyw530_9513 - 1 month ago
originally posted on influenster.com

I’ve been using this for over 10 years, very easy to work with stays on all day. I just need a little to fill in my sparse areas. Which make its looks very natural. Packing is very easy to use and compact. Keep product fresh. This is a must try for any one looking for a brow product
Yes i would
5 out of 5 stars
- 2 months ago
originally posted on http://www.ulta.com

So far not bad still same look
Love the texture
5 out of 5 stars
melekg7_6248 - 2 months ago
originally posted on influenster.com

Ive been using this product for nearly four years and i love it and every body asking me what i use for my eyebrowsand so i recommend to everybody to get it
Smooth application and long lasting!!
5 out of 5 stars
izzy90_168 - 2 months ago
originally posted on influenster.com

I love this dipbrow so much. It applies smoothly for the achive the perfect eyebrows but stays on even when trying to rub it off. Compared to other dipbrows, this one does not dry out easily. It's so worth what you pay, this is my second dibrow that has lasted me a long time.
the product is super pigmented and comes in a wide
4 out of 5 stars
faithyaaj_3648 - 2 months ago
originally posted on influenster.com

Super creamy formula with lots of pigment. definitely use a light hand when applying. i use the shade dark brown. it’s perfect for my dark hair to get that shadow effect in fullness without looking too drawn on. packaging is small and sleek easy to throw in a bag and go. the product will last a long time but the downside is it does get a little dry.
I love this product (in 2025)!
5 out of 5 stars
priscilar68_3698 - 2 months ago
originally posted on influenster.com

This product is super pigmented and makes your eyebrows look flawless! A little goes a long way so it lasts forever, especially because of the pot packaging.
2016 brows are back
5 out of 5 stars
Rianna - 2 months ago
originally posted on http://www.ulta.com

So far this has been my go-to brow product and it helps me get my brows done so much faster. I would say this is more for people who have been doing their brows for much longer than beginners. I love how easy it is to work with and shape my brows!