Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty - 2 of 4Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty - 3 of 4Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty - 4 of 4
Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - Ulta Beauty - 1 of 4

Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - 0.3 fl oz - Ulta Beauty


ColorBlack
Size0.3oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Easy - to - remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
  • Water - resistant
  • Ink black
  • Satin finish

Description

It's a roller for lashes! Benefit Cosmetics Roller Lash Curling & Lifting Black Mascara with an eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.

Curl Power!
97% said it visibly lifts lashes*
87% said it gives long-lasting curl*
94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

HOW TO APPLY:
The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.

BEAUTY TIP:
For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They’re Real! Lengthening Mascara on top. It’s sexy drama beyond belief!

DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .3 fl oz (US)
Features: Long Lasting
TCIN: 82568094
UPC: 602004057877
Item Number (DPCI): 342-02-1376
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), paraffin, cera alba (beeswax), polybutene, bis-diglyceryl polyacyladipate-2, palmitic acid, stearic acid, triethanolamine, vp/eicosene copolymer, acacia senegal gum, copernicia cerifera (carnauba) wax, euphorbia cerifera (candelilla) wax, hydroxyethylcellulose, silica, phenoxyethanol, panthenol, butylene glycol, caprylyl glycol, tocopheryl acetate, algin, serine, bht. [+/-: ci 19140 (yellow 5, yellow 5 lake), ci 42090 (blue 1 lake), ci 77007 (ultramarines), ci 77163 (bismuth oxychloride), ci 77288 (chromium oxide greens), ci 77289 (chromium hydroxide green), ci 77491, ci 77492, ci 77499 (iron oxides), ci 77510 (ferric ferrocyanide, ferric ammonium ferrocyanide), ci 77742 (manganese violet), ci 77891 (titanium dioxide)].

Shipping details

Estimated ship dimensions: 0.94 inches length x 1.14 inches width x 5.2 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How to remove this mascara? Is it like a tubing mascara, that can be removed with water?

submitted by Kate - 1 year ago
  • A: Yes! i wash mine off in the shower with simply water, run your face under water for a few seconds and then it easily comes off with a few swipes of your finger, it’s an amazing mascara!

    submitted bytrin w - 9 months ago
  • A: NO, it is not a tubing mascara as the other person said. I use my first step cleansing oil, or the Maybelline regular washable mascara remover — very easy to take off.

    submitted bySAF - 6 months ago

Additional product information and recommendations

Discover more options

Guests also viewed

Guests are saying

This mascara is a favorite among guests for its ability to lengthen and volumize lashes without clumping. Many appreciate its long-lasting formula and the ease of application, making it suitable for everyday use. While some guests have experienced issues with the wand breaking or the mascara not holding a curl, the overall consensus is that it provides a beautiful, natural look that enhances lashes effectively.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 11548 reviews
    76% would recommend
    50 recommendations
    5 out of 5 stars
    14 May, 2026
    originally posted on http://www.ulta.com
    Image

    What I was looking for

    Gentle on lashes and not smudging.
    Bibi
    Did you find this review helpful?
    1 out of 5 stars
    12 May, 2026
    originally posted on http://www.ulta.com
    Image

    WAS my favorite...

    Roller Lash was my go to mascara for years. Great consistency, smooth application, just right all around. However, I suspect Benefit changed the formula because now the tube dries out in like a week and it clumps horribly, especially on the bottom lashes. Benefit, I'm not sure what happened, but you may want to take a look at your formula because tarantula eyes is not a good look.
    Molly
    Did you find this review helpful?
    4 out of 5 stars
    7 May, 2026
    originally posted on http://www.ulta.com
    Image

    Yes, I would buy the mascara again!

    Like the way the brush applies to my lashes
    Emmy
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 April, 2026Verified purchase
    • Skin tone: Medium
    • Eye color: Brown
    • Skin type: Combination

    Go to Mascara!

    This is my favorite mascara of all time! I have tried numerous other brands, and now I know that I’m not going to try any new ones no more. It doesn’t get clumpy, the applicator perfectly applies the product on my lashes and its pretty longlasting.
    Nancy
    Did you find this review helpful?
    4 out of 5 stars
    26 April, 2026
    originally posted on http://www.ulta.com
    Image

    Apply as directed

    I've tried numerous mascaras for my short, straight lashes and this is the only one that helps! You do need to roll it though. If you apply it without doing that it's not effective. I found that putting too much on causes it to cake and flake.
    Kathleen
    Did you find this review helpful?
    5 out of 5 stars
    10 April, 2026
    originally posted on http://www.ulta.com
    Image

    fav mascara!!

    i love this mascara!! it stays on for a really long time and makes lashes look great. the applicator is amazing, and makes for a really natural looking curl. i've tried different mascaras over time, but i'll always come back to this one!!
    Ellie
    Did you find this review helpful?
    2 out of 5 stars
    10 April, 2026
    originally posted on http://www.ulta.com
    Image

    Not how I remember this mascara

    About 8 years ago, I was gifted this mascara and it was perfect: length and volume without clumping. But pricey, so I continued with drugstore brands. So now it's 2026 and I figured I'd treat myself to Roller Lash. I keep trying to make adjustments as I use it (wand angle, timing, single layer, double layer). But no matter I do, the results are disappointing: clumpy, spiky, spidery. Doing just one thing layer should address that, but then it hardly increases volume and offers no lift. (And still sometimes clumps or spikes with just one thing layer.) Going back to Cover Girl and Maybelline, I guess.
    Jo
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on http://www.ulta.com
    Image

    Super Great Mascara

    This mascara doesn't lump up and applies evenly!! It even curls your lashes
    Judy
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on http://www.ulta.com
    Image

    Best Mascara!

    I have been using this mascara for many years and every now and then I try a new brand, but always come back to this one. It is by far the best-it is softer on the eyelashes, doesn't clump, and spreads my lashes apart for a nice look. I have yet to find any better mascara and I'm done trying, because it's the best.
    Cathy
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on http://www.ulta.com
    Image

    bro so awesome

    smooth easy quick swipe mascara that lasts all day (and night). fell asleep while wearing it? doesn't smear. it doesn't even need pumping, i can also do it in the car and it turns out almost perfectly. definitely would buy again (i have 😼)
    yer mom
    Did you find this review helpful?
    5 out of 5 stars
    26 March, 2026
    originally posted on http://www.ulta.com
    Image

    69 year old lashes

    I really like this mascara- I was told to look for a very thin wand and it would help my lashes look longer but not thick like a 20 year old- works great highly recommend!!
    Christina
    Did you find this review helpful?
    5 out of 5 stars
    26 March, 2026
    originally posted on http://www.ulta.com
    Image

    I would buy this product again.

    I had my doubts at first because I've bought so many different mascaras in the past and they really didn't work for me, I don't use a eyelash curler because I never see results, but this product needs no curler it really worked for me , I think I seen it on YouTube and if your having problems with your mascara you really need to try this because it does work wonders. Love, love, love it.
    Shanna
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on http://www.ulta.com
    Image

    It's Worth It

    I rarely leave reviews but when I love a product this much and get compliments on it so often, I feel it's deserving of a review. I usually try to buy higher end makeup on sale, but regardless if you pay full price. This mascara is worth it. It really lives up to its name, you don't even need a lash curler. Of course that would be a plus. But it separates my lashes beautifully. Even using it on my mom, she barely has any lash length left over the years, but it really makes up for that. She loved it as well. I personally don't find it that difficult to remove, but I always do a double cleanse anyways. I used to use Too Faced Better Than Sex mascara religously, I've definitely found my new favorite.
    Tea
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on http://www.ulta.com
    Image

    My from now on Mascara!

    Love this mascara give the right amount of volume, will be buying from now on.
    Courtney
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on http://www.ulta.com
    Image

    I will definitely buy the full size.

    This is my new favorite Mascara. I have issues with clumping and lack of curl with most other mascara. My right eyelashes are especially picky. I have a lash comb/brush and its never made a huge difference. This mascara has been a game changer for me. It curls perfectly and doesn't clump!
    Elizabeth
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on http://www.ulta.com
    Image

    My go to mascara

    This mascara separates and lengthens my lashes. It also curls them. The price is very affordable, as well as
    Holly
    Did you find this review helpful?
    5 out of 5 stars
    24 February, 2026
    originally posted on http://www.ulta.com
    Image

    Always come back to this one!

    I try something new once in a while based on reviews and social buzz, but I always come back to this mascara. Goes on nicely, volume, length and curl. No smudging or flaking. The bogo deal is really nice.
    Christy
    Did you find this review helpful?
    1 out of 5 stars
    21 February, 2026
    originally posted on http://www.ulta.com
    Image

    This mascara is not my favorite.

    This mascara is hard to apply and was clumping less than a week after purchase.
    Chris
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2026
    originally posted on http://www.ulta.com
    Image

    excellent mascara

    I have been using this mascara for a long time. It is soft; it lengthens and thickens. I will continue to purchase.
    S
    Did you find this review helpful?
    1 out of 5 stars
    7 February, 2026
    originally posted on http://www.ulta.com
    Image

    DONT GET IF YOU HAVE STRAIGHT LASHES

    lashes stayed up for 5 seconds then fell
    katie
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy