Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - 0.3 fl oz - Ulta Beauty
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ColorBlack
Size0.3oz
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Guests are saying
This mascara is a favorite among guests for its ability to lengthen and volumize lashes without clumping. Many appreciate its long-lasting formula and the ease of application, making it suitable for everyday use. While some guests have experienced issues with the wand breaking or the mascara not holding a curl, the overall consensus is that it provides a beautiful, natural look that enhances lashes effectively.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 11548 reviews
76% would recommend
50 recommendations
5 out of 5 stars
14 May, 2026
originally posted on http://www.ulta.com

What I was looking for
Gentle on lashes and not smudging.
1 out of 5 stars
12 May, 2026
originally posted on http://www.ulta.com

WAS my favorite...
Roller Lash was my go to mascara for years. Great consistency, smooth application, just right all around. However, I suspect Benefit changed the formula because now the tube dries out in like a week and it clumps horribly, especially on the bottom lashes. Benefit, I'm not sure what happened, but you may want to take a look at your formula because tarantula eyes is not a good look.
4 out of 5 stars
7 May, 2026
originally posted on http://www.ulta.com

Yes, I would buy the mascara again!
Like the way the brush applies to my lashes
5 out of 5 stars
Thumbs up graphic, would recommend
29 April, 2026Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Skin type: Combination
Go to Mascara!
This is my favorite mascara of all time! I have tried numerous other brands, and now I know that I’m not going to try any new ones no more. It doesn’t get clumpy, the applicator perfectly applies the product on my lashes and its pretty longlasting.
4 out of 5 stars
26 April, 2026
originally posted on http://www.ulta.com

Apply as directed
I've tried numerous mascaras for my short, straight lashes and this is the only one that helps! You do need to roll it though. If you apply it without doing that it's not effective. I found that putting too much on causes it to cake and flake.
5 out of 5 stars
10 April, 2026
originally posted on http://www.ulta.com

fav mascara!!
i love this mascara!! it stays on for a really long time and makes lashes look great. the applicator is amazing, and makes for a really natural looking curl. i've tried different mascaras over time, but i'll always come back to this one!!
2 out of 5 stars
10 April, 2026
originally posted on http://www.ulta.com

Not how I remember this mascara
About 8 years ago, I was gifted this mascara and it was perfect: length and volume without clumping. But pricey, so I continued with drugstore brands. So now it's 2026 and I figured I'd treat myself to Roller Lash. I keep trying to make adjustments as I use it (wand angle, timing, single layer, double layer). But no matter I do, the results are disappointing: clumpy, spiky, spidery. Doing just one thing layer should address that, but then it hardly increases volume and offers no lift. (And still sometimes clumps or spikes with just one thing layer.) Going back to Cover Girl and Maybelline, I guess.
5 out of 5 stars
7 April, 2026
originally posted on http://www.ulta.com

Super Great Mascara
This mascara doesn't lump up and applies evenly!! It even curls your lashes
5 out of 5 stars
7 April, 2026
originally posted on http://www.ulta.com

Best Mascara!
I have been using this mascara for many years and every now and then I try a new brand, but always come back to this one. It is by far the best-it is softer on the eyelashes, doesn't clump, and spreads my lashes apart for a nice look. I have yet to find any better mascara and I'm done trying, because it's the best.
5 out of 5 stars
4 April, 2026
originally posted on http://www.ulta.com

bro so awesome
smooth easy quick swipe mascara that lasts all day (and night). fell asleep while wearing it? doesn't smear. it doesn't even need pumping, i can also do it in the car and it turns out almost perfectly. definitely would buy again (i have 😼)
5 out of 5 stars
26 March, 2026
originally posted on http://www.ulta.com

69 year old lashes
I really like this mascara- I was told to look for a very thin wand and it would help my lashes look longer but not thick like a 20 year old- works great highly recommend!!
5 out of 5 stars
26 March, 2026
originally posted on http://www.ulta.com

I would buy this product again.
I had my doubts at first because I've bought so many different mascaras in the past and they really didn't work for me, I don't use a eyelash curler because I never see results, but this product needs no curler it really worked for me , I think I seen it on YouTube and if your having problems with your mascara you really need to try this because it does work wonders. Love, love, love it.
5 out of 5 stars
16 March, 2026
originally posted on http://www.ulta.com

It's Worth It
I rarely leave reviews but when I love a product this much and get compliments on it so often, I feel it's deserving of a review. I usually try to buy higher end makeup on sale, but regardless if you pay full price. This mascara is worth it. It really lives up to its name, you don't even need a lash curler. Of course that would be a plus. But it separates my lashes beautifully. Even using it on my mom, she barely has any lash length left over the years, but it really makes up for that. She loved it as well. I personally don't find it that difficult to remove, but I always do a double cleanse anyways. I used to use Too Faced Better Than Sex mascara religously, I've definitely found my new favorite.
5 out of 5 stars
11 March, 2026
originally posted on http://www.ulta.com

My from now on Mascara!
Love this mascara give the right amount of volume, will be buying from now on.
5 out of 5 stars
11 March, 2026
originally posted on http://www.ulta.com

I will definitely buy the full size.
This is my new favorite Mascara. I have issues with clumping and lack of curl with most other mascara. My right eyelashes are especially picky. I have a lash comb/brush and its never made a huge difference. This mascara has been a game changer for me. It curls perfectly and doesn't clump!
5 out of 5 stars
1 March, 2026
originally posted on http://www.ulta.com

My go to mascara
This mascara separates and lengthens my lashes. It also curls them. The price is very affordable, as well as
5 out of 5 stars
24 February, 2026
originally posted on http://www.ulta.com

Always come back to this one!
I try something new once in a while based on reviews and social buzz, but I always come back to this mascara. Goes on nicely, volume, length and curl. No smudging or flaking. The bogo deal is really nice.
1 out of 5 stars
21 February, 2026
originally posted on http://www.ulta.com

This mascara is not my favorite.
This mascara is hard to apply and was clumping less than a week after purchase.
5 out of 5 stars
21 February, 2026
originally posted on http://www.ulta.com

excellent mascara
I have been using this mascara for a long time. It is soft; it lengthens and thickens. I will continue to purchase.
1 out of 5 stars
7 February, 2026
originally posted on http://www.ulta.com

DONT GET IF YOU HAVE STRAIGHT LASHES
lashes stayed up for 5 seconds then fell