Benefit Cosmetics Roller Lash Curling & Lifting Mascara - Black - 0.3 fl oz - Ulta Beauty
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4.6 out of 5 stars with 13516 ratings
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4.4 out of 5 stars with 1289 ratings
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This mascara is a favorite among guests for its ability to lengthen and volumize lashes without clumping. Many appreciate its long-lasting formula and the ease of application, making it suitable for everyday use. While some guests have experienced issues with the wand breaking or the mascara not holding a curl, the overall consensus is that it provides a beautiful, natural look that enhances lashes effectively.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 11506 reviews
75% would recommend
49 recommendations
5 out of 5 stars
26 March, 2026
originally posted on http://www.ulta.com

69 year old lashes
I really like this mascara- I was told to look for a very thin wand and it would help my lashes look longer but not thick like a 20 year old- works great highly recommend!!
5 out of 5 stars
26 March, 2026
originally posted on http://www.ulta.com

I would buy this product again.
I had my doubts at first because I've bought so many different mascaras in the past and they really didn't work for me, I don't use a eyelash curler because I never see results, but this product needs no curler it really worked for me , I think I seen it on YouTube and if your having problems with your mascara you really need to try this because it does work wonders. Love, love, love it.
5 out of 5 stars
16 March, 2026
originally posted on http://www.ulta.com

It's Worth It
I rarely leave reviews but when I love a product this much and get compliments on it so often, I feel it's deserving of a review. I usually try to buy higher end makeup on sale, but regardless if you pay full price. This mascara is worth it. It really lives up to its name, you don't even need a lash curler. Of course that would be a plus. But it separates my lashes beautifully. Even using it on my mom, she barely has any lash length left over the years, but it really makes up for that. She loved it as well. I personally don't find it that difficult to remove, but I always do a double cleanse anyways. I used to use Too Faced Better Than Sex mascara religously, I've definitely found my new favorite.
5 out of 5 stars
11 March, 2026
originally posted on http://www.ulta.com

My from now on Mascara!
Love this mascara give the right amount of volume, will be buying from now on.
5 out of 5 stars
11 March, 2026
originally posted on http://www.ulta.com

I will definitely buy the full size.
This is my new favorite Mascara. I have issues with clumping and lack of curl with most other mascara. My right eyelashes are especially picky. I have a lash comb/brush and its never made a huge difference. This mascara has been a game changer for me. It curls perfectly and doesn't clump!
5 out of 5 stars
1 March, 2026
originally posted on http://www.ulta.com

My go to mascara
This mascara separates and lengthens my lashes. It also curls them. The price is very affordable, as well as
5 out of 5 stars
24 February, 2026
originally posted on http://www.ulta.com

Always come back to this one!
I try something new once in a while based on reviews and social buzz, but I always come back to this mascara. Goes on nicely, volume, length and curl. No smudging or flaking. The bogo deal is really nice.
1 out of 5 stars
21 February, 2026
originally posted on http://www.ulta.com

This mascara is not my favorite.
This mascara is hard to apply and was clumping less than a week after purchase.
5 out of 5 stars
21 February, 2026
originally posted on http://www.ulta.com

excellent mascara
I have been using this mascara for a long time. It is soft; it lengthens and thickens. I will continue to purchase.
1 out of 5 stars
7 February, 2026
originally posted on http://www.ulta.com

DONT GET IF YOU HAVE STRAIGHT LASHES
lashes stayed up for 5 seconds then fell
4 out of 5 stars
3 February, 2026
originally posted on http://www.ulta.com

Mascara
I would love this in w ayerproof
5 out of 5 stars
26 January, 2026
originally posted on http://www.ulta.com

No clumping
Really nice product. I have always had issues with one of my eyelashes on one eye clumping. This product goes on smooth and easy it is also easy to remove.
5 out of 5 stars
6 January, 2026
originally posted on http://www.ulta.com

I will be buy this product again.
No clumping. Didn't make my eyes burn. Some products do. Really like this product. My daughter Shelby Hood showed me the product and said she has used this for years and Loves it.
5 out of 5 stars
2 January, 2026
originally posted on http://www.ulta.com

My new favorite
I got the travel size to try it out the first time, and I used it up! I ended up buying the full-size for Christmas and I absolutely love this product 10 out of 10 would recommend to anyone, I constantly get compliments about my eyelashes. The product is smooth, easy to apply and buildable. I love adding length to my lashes while still adding definition so this product is great, and I love the design of the mascara as well. I like that the wand is holdable and has a grippy top as well.
5 out of 5 stars
30 December, 2025
originally posted on http://www.ulta.com

Yes second time buying it
Easy to use
5 out of 5 stars
30 December, 2025
originally posted on http://www.ulta.com

Have been buying this for years
My daughters and I have been using this Mascara for years…..we all love it!!
4 out of 5 stars
30 December, 2025
originally posted on http://www.ulta.com

Great daily mascara
This mascara is great. I have been using it for a long time and continue to buy it. It's great for every day wear. I do find you still need a lash curler. It washes off pretty good, is not clumpy, and does not smear.
2 out of 5 stars
28 December, 2025
originally posted on http://www.ulta.com

not worth it
not worth the price. usually i purchase loreal telesopic and thought id try something other than a drug store brand. formula weighs down my lashes and clumps SO easily. i have gorgeous natural lashes and this product definitely does not compliment them.
5 out of 5 stars
18 December, 2025
originally posted on http://www.ulta.com

Best Mascara
This mascara extends your lashes! Since I started using Benefit Mascara I've never used anything else!
1 out of 5 stars
18 December, 2025
originally posted on http://www.ulta.com

paraffin is bad... um k
this is a great mascara if you dont mind putting poison on your lashes.