tarte Big Ego Mascara - 0.23 fl oz - Ulta Beauty: Curling, Lengthening, Volumizing, Eyes/Eyelashes
$28.00
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Highly rated
$1.99 - $9.99
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 13517 ratings
$14.00
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 1289 ratings
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Guests are saying
This mascara has garnered a strong following for its ability to deliver impressive length and volume without clumping. Many guests appreciate its easy application and the dramatic effect it provides, making it suitable for both everyday wear and special occasions. While some have experienced issues with smudging and flaking, the overall consensus highlights its vegan formula and the beautiful results it achieves, making it a popular choice among mascara enthusiasts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 2823 reviews
60% would recommend
28 recommendations
2 out of 5 stars
25 March, 2026
originally posted on http://www.ulta.com
Nope!
I'm not sure why I even rated this a 2….maybe because I love the rest of the Tarte cosmetics line so much? The more coats I tried to add to build my lashes, the more it flaked, and even after applying the Tarte mascara primer, it still caused raccoon eyes by mid day. I took it back and exchanged for my normal go-to, the Benefit BaddieGal mascara.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 March, 2026Verified purchase
stings and flakes
stings my eyes and flakes off within 5 hours. it smears and is not waterproof
3 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com
Overrated
This mascara does absolutely nothing got my lashes.
5 out of 5 stars
26 February, 2026
originally posted on http://www.ulta.com
Got this for my bestie
I have the full size and love it. Tarte really knows how to make quality products and while on the mini BOGO sale had to get it for my bestie to take on vacation. Thank you tarte for another great product that does what it says and stays put through the day
1 out of 5 stars
13 February, 2026
originally posted on tartecosmetics.com
Smudged
Raccoon eyes within an hour. So bizarre because I love every other mascara from Tarte. They are always my go-to for lashes but this one missed the mark entirely. No idea why all the reviews don’t mention the smudging under the eyes because it happens almost immediately!
5 out of 5 stars
2 February, 2026
originally posted on tartecosmetics.com
My favorite mascara! Lengthens and
[This review was collected as part of a promotion.] My favorite mascara! Lengthens and darkens lashes beautifully
5 out of 5 stars
16 January, 2026
originally posted on http://www.ulta.com
My Go To Mascara
This is my favorite mascara & it's my go-to. It lasts a long time & seperates my lashes nicely. It gives you a bold eyelash look and I don't find that it flakes off or smears.
5 out of 5 stars
10 January, 2026
originally posted on http://www.ulta.com
One of my favs
I love this mascara.It stays put all day long and it gives my lashes a voluminous look
5 out of 5 stars
9 January, 2026
originally posted on http://www.ulta.com
Best lashes EVER!!!
Definitely makes the top two on my list!
5 out of 5 stars
5 January, 2026
originally posted on tartecosmetics.com
The best mascara
I am very picky with mascara & this one is awesome. Does not cake or flake & stays on all day. Adds great length to lashes.
1 out of 5 stars
3 January, 2026
originally posted on http://www.ulta.com
Never again
I hate spending so much money on mascara. I was excited to use this. Immediate application-it looks amazing. Not long after it starts crumbling off. Leaving my Under eyes looking terrible. I live 80 miles from an ulta and did not get it back with in return time frame. The only way i got it to work was to use a primer mascara and then a water proof-telescope mascara. Never agian!
5 out of 5 stars
28 December, 2025Verified purchase
So good
10/5 best mascara. I love a good mascara and this is it.
5 out of 5 stars
17 December, 2025
originally posted on tartecosmetics.com
Love this!
My daughter loves this mascara and mandated. Besides the brushes, I don’t know what is different between the two. A nice thick smooth formula.
2 out of 5 stars
Thumbs down graphic, would not recommend
15 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
(no review title)
I buy there products all the time this mascara is running.
1 out of 5 stars
11 December, 2025
originally posted on tartecosmetics.com
Best mascara!!
[This review was collected as part of a promotion.] Love, love, love this mascara!!! My lashes are always looking so full and long! 🩷
5 out of 5 stars
10 December, 2025
originally posted on http://www.ulta.com
Yes
Great product
5 out of 5 stars
10 December, 2025
originally posted on http://www.ulta.com
Love how full my lashes look
Love this, been trying many mascaras and I think I finally found the one I love most!
5 out of 5 stars
5 December, 2025
originally posted on tartecosmetics.com
Mascara
My favorite make up is mascara. And this is a favorite!!!!! Last all day. And lashes look great.
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
- Skin concern: Aging
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Blue
- Skin type: Combination
My favorite!
This is my absolute favorite mascara from Tarte! Love how full it makes my lashes! I have sensitive eyes and it doesn’t bother me at all
5 out of 5 stars
2 December, 2025
originally posted on tartecosmetics.com
Big Ego Vegan Mascara
[This review was collected as part of a promotion.] I love how my eyes look with this mascara! It does a great job making my lashes look fuller.