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IT Cosmetics Bye Bye Under Eye Concealer - 0.4 fl oz - Ulta Beauty
$30.00
ColorDeep
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At a glance
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About this item
Highlights
- #1 best-selling*, award-winning concealer covers everything without creasing or cracking
- Now available in 24 true-to-skin shades
- Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
- Clinically tested to make your skin look younger!
Description
Developed with plastic surgeons, this #1 best-selling*, award-winning waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack—and is available in 24 true-to-skin shades! Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!
*#1 concealer formula for IT Cosmetics brand in the US.
*#1 concealer formula for IT Cosmetics brand in the US.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Palette: Dark Tones
Product Form: Cream
Cosmetic Coverage: Medium, Full
Skin Tone: Deep
Beauty Purpose: Color Correction, Concealing, Dark Circle Reduction
Net weight: .4 fl oz (US)
TCIN: 82679891
UPC: 3605971992810
Item Number (DPCI): 342-02-0104
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
caprylic/capric triglyceride, bis-diglyceryl polyacyladipate-2, vp/hexadecene copolymer, cetylalcohol, silica dimethylsilylate, ozokerite, phenoxyethanol, aqua/water/eau, ascorbyl palmitate, tocopherol, tocopherylacetate, magnesium ascorbylphosphate, cholesteryl nonanoate, cholesterylisostearate, cholesteryl chloride, bht, silica, chrysin, glycerin, hydrolyzed collagen, benzoicacid, n-hydroxysuccinimide, niacinamide, palmitoyl oligopeptide palmitoyltetrapeptide7, retinyl palmitate, sodium hyaluronate, steareth-20, [+/-: titanium dioxide (ci 77891), iron oxides (ci77492,ci77491, ci77499)].
Shipping details
Estimated ship dimensions: 0.94 inches length x 1 inches width x 4.99 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This concealer has garnered a loyal following for its exceptional coverage, effectively concealing dark circles and imperfections while remaining lightweight. Many guests appreciate its blendability and long-lasting formula, making it a staple in their makeup routines. However, some have noted recent changes in consistency, leading to mixed experiences. Overall, it remains a popular choice for those seeking reliable coverage without a heavy feel.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 9603 reviews
68% would recommend
19 recommendations
5 out of 5 stars
31 December, 2025
originally posted on itcosmetics.com
Great for mature dry skin
Very happy with the results of no fine lines created in my skin. I lost a significant amount of weight and my skin needs a make up that is moisturizing and natural looking.
5 out of 5 stars
30 December, 2025
originally posted on itcosmetics.com
Great coverage
I've been using this for years. I dab a small amount in the areas I need full coverage. It covers without looking thick and cakey.
5 out of 5 stars
30 December, 2025
originally posted on itcosmetics.com
Best concealer ever
Best concealer I have ever used and I have tried a lot
5 out of 5 stars
25 December, 2025
originally posted on itcosmetics.com
Under eye hide bags cream
I absolutely love this cover up. Once you match your shade it hides your under eye color and bags very well. And the amount you need is very very little. It will last at least a few months. I will definitely buy again.
5 out of 5 stars
23 December, 2025
originally posted on itcosmetics.com
IT works!
Covers the daek circles under my eye. I dab a little and blend before applying foundation and I'm looking better!
5 out of 5 stars
21 December, 2025
originally posted on itcosmetics.com
Under eye
Great coverage, doesn't look or feel like caked on
5 out of 5 stars
20 December, 2025
originally posted on itcosmetics.com
excellent concealer
thick but easy to apply and blends well, looks natural and provides good coverage
5 out of 5 stars
14 December, 2025
originally posted on itcosmetics.com
Best under eye concealer
I don't leave the house without applying this - even if I'm not wearing any other makeup, it immediately brightens my face and masks any wrinkles around my eyes
4 out of 5 stars
5 December, 2025
originally posted on itcosmetics.com
Concealer under eye
[This review was collected as part of a promotion.] Like it , Has good under eye coverage . Will by again
5 out of 5 stars
4 December, 2025
originally posted on itcosmetics.com
Great don’t get ride of them
I love love Bye Bye and and CC natural matte they are my go to would love to see what else you have to offer
5 out of 5 stars
1 December, 2025
originally posted on itcosmetics.com
This concealer is the best I've tried!
Love this concealer because of how much coverage it gives. It's on the slightly heavier side but I like this because it covers up everything. The secret is to use a little which goes a long way! Blends in beautifully with my It Cosmetic foundation too.
5 out of 5 stars
1 December, 2025
originally posted on itcosmetics.com
Great for coverage under my eyes and sunspots
[This review was collected as part of a promotion.] Covers almost all of my circles under my eyes and is buildable if needed
5 out of 5 stars
30 November, 2025
originally posted on itcosmetics.com
THIS IS MY FAVORITE MUST HAVE PRODUCT
It’s amazing I literally always buy this literally been using it since it’s come out
1 out of 5 stars
30 November, 2025
originally posted on http://www.ulta.com
Never purchase online
Like IT products but unfortunately Received 1st one batch code shows product 2 years 5 months old already. Received replacement it was 2 years 4 months old. Need to clean out their inventory, not send old makeup to ur online customers. Bad business
5 out of 5 stars
30 November, 2025
originally posted on itcosmetics.com
Great!
My go to for my dark circles under my eyes! I love it!
5 out of 5 stars
30 November, 2025
originally posted on itcosmetics.com
Excellent
[This review was collected as part of a promotion.] An excellent experience. Easy to use and excellent results
5 out of 5 stars
29 November, 2025
originally posted on itcosmetics.com
Total coverup
Very good product that WILL cover up any blemishes..love it and use it regularly.
5 out of 5 stars
28 November, 2025
originally posted on itcosmetics.com
Best concealer ever!!!
Best concealer on the market!! 5 stars!!! This little tube lasts forever
5 out of 5 stars
28 November, 2025
originally posted on itcosmetics.com
Love this concealer.
[This review was collected as part of a promotion.] Love the coverage this concealer provides. Great color match as well.
5 out of 5 stars
27 November, 2025
originally posted on itcosmetics.com
Excellent
The best concealer. Doesn’t crease, takes the tiniest amount.