FIRST AID BEAUTY Hydrating Face Serum with Hyaluronic Acid - 1.7 fl oz - Ulta Beauty: Vegan, Combination & Sensitive Skin
$40.00See 1 deal for this item
In Stock
Eligible for registries and wish lists
Available deals
Spend $40, save $10 select beauty products
In-store or Online ∙ Show items and details
At a glance
About this item
Additional product information and recommendations
Discover more options
- $52.00Spend $40, save $10 select beauty products4.9 out of 5 stars with 60 ratings
- $21.49$5 Target GiftCard with $30 hair & skin care purchase5 out of 5 stars with 2 ratings
- $19.00 - $39.00Spend $40, save $10 select beauty products4.5 out of 5 stars with 4306 ratings
- Highly rated$34.00reg $49.00 SaleSpend $40, save $10 select beauty products4.5 out of 5 stars with 1274 ratings
- $72.00Spend $40, save $10 select beauty products4.6 out of 5 stars with 1305 ratings
- $29.00Spend $40, save $10 select beauty products4.5 out of 5 stars with 309 ratings
- $65.00reg $80.00 SaleSpend $40, save $10 select beauty products4.4 out of 5 stars with 1280 ratings
- $41.99$5 Target GiftCard with $30 hair & skin care purchase4.5 out of 5 stars with 434 ratings
- $17.99$5 Target GiftCard with $30 hair & skin care purchase4.5 out of 5 stars with 276 ratings
- $24.99 - $62.99$5 Target GiftCard with $30 hair & skin care purchase4.9 out of 5 stars with 463 ratings
- $29.99was $34.99 New lower price$5 Target GiftCard with $30 hair & skin care purchase4.6 out of 5 stars with 1231 ratings
- $16.99$5 Target GiftCard with $30 hair & skin care purchase5 out of 5 stars with 8 ratings
- $24.99$5 Target GiftCard with $30 hair & skin care purchase4.3 out of 5 stars with 356 ratings
- $39.00Spend $40, save $10 select beauty products4.4 out of 5 stars with 233 ratings
- $50.00 - $85.00Spend $40, save $10 select beauty products4.6 out of 5 stars with 1207 ratings
- $36.00Spend $40, save $10 select beauty products4.5 out of 5 stars with 1167 ratings
- $50.00 - $85.00Spend $40, save $10 select beauty products4.7 out of 5 stars with 5225 ratings
Frequently bought together
- $36.00Spend $40, save $10 select beauty products4.7 out of 5 stars with 314 ratings
- $36.00Spend $40, save $10 select beauty products4.5 out of 5 stars with 210 ratings
- $20.00 - $58.00Spend $40, save $10 select beauty products4.5 out of 5 stars with 294 ratings
- $14.00 - $34.00Spend $40, save $10 select beauty products4.3 out of 5 stars with 5147 ratings
- $38.00Spend $40, save $10 select beauty products4.5 out of 5 stars with 5843 ratings
- $22.00 - $48.00Spend $40, save $10 select beauty products4.8 out of 5 stars with 820 ratings
- $39.00Spend $40, save $10 select beauty products3.9 out of 5 stars with 53 ratings
- Highly rated$6.00 - $14.00Spend $40, save $10 select beauty products4.6 out of 5 stars with 11074 ratings
- Highly rated$20.00 - $58.00Spend $40, save $10 select beauty products4.6 out of 5 stars with 4268 ratings
- $29.00Spend $40, save $10 select beauty products4.4 out of 5 stars with 118 ratings
- $62.00($62.00/ounce)Spend $40, save $10 select beauty products4.5 out of 5 stars with 1251 ratings
- $24.99$5 Target GiftCard with $30 hair & skin care purchase4.1 out of 5 stars with 31 ratings
- Highly rated$6.00 - $14.00Spend $40, save $10 select beauty products4.6 out of 5 stars with 11074 ratings
Guests also viewed
- $39.00Spend $40, save $10 select beauty products4.4 out of 5 stars with 233 ratings
- $24.00Spend $40, save $10 select beauty products4.6 out of 5 stars with 461 ratings
- $17.99$5 Target GiftCard with $30 hair & skin care purchase4.8 out of 5 stars with 136 ratings
- $19.99$5 Target GiftCard with $30 hair & skin care purchase4.6 out of 5 stars with 414 ratings
- $21.99$5 Target GiftCard with $30 hair & skin care purchase4.8 out of 5 stars with 3684 ratings
Related Categories
Guests are saying
The First Aid Beauty Ultra Repair Hydration Boost Serum is a lightweight and effective skincare product that absorbs quickly, making it ideal for daily use. Many guests appreciate its gentle formula, which is suitable for sensitive skin, and its ability to provide hydration without feeling heavy or sticky. However, some guests have expressed disappointment with the recent repackaging and reduced product volume. Overall, it remains a popular choice for those seeking a hydrating serum that layers well with other products.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 84 reviews
83% would recommend
6 recommendations
3 out of 5 stars
5 April, 2026
originally posted on http://www.ulta.com
Disappointed in FAB
I've been using this product for years, the brand is my literal ride or die and the only product line that I don't have to worry will cause a reaction for me. However, I am thoroughly disappointed fo find out that this new repackaging of the product is basically the same price as the old packaging, but contains 30mL (0.7 fl oz) less product. Super disappointing as a consumer and fan of the brand. I'm considering abandoning the line as a whole and returning the products I've purchased recently.
3 out of 5 stars
18 March, 2026
originally posted on http://www.ulta.com
Just ok
[I received this product in exchange for my honest review] This product is lightweight and not the best for those needing deep hydration. It's very much a light moisturizer. I feel it sinks into the skin quickly because of its thin formula. It's great for under makeup application. Packing is alright— the cap got stuck a couple of times upon opening. Decent product though I wish it were a bit heavier/longer lasting
5 out of 5 stars
17 March, 2026
originally posted on http://www.ulta.com
First aid
[I received this product in exchange for my honest review] I've been testing out this serum and I really like it so far. It has a very light fresh scent which I appreciate. The texture is more on the watery side so it absorbs quickly into my skin. It's way to dispense and I haven't had any irritation.
5 out of 5 stars
17 March, 2026
originally posted on http://www.ulta.com
Cool serum
[I received this product in exchange for my honest review] It was my first time trying out a product from first aid beauty. Thank you for sending me this product in exchange for my honest review. I enjoyed this serum. It did not clump up under my foundation and performed well throughout the day. The packaging is simple and easy to understand. I would say its a good value for the size. I would consider purchasing when i run out
5 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com
Ultra Repair Hydration Boost
my skin loves this 💕. it glides on well and my skin is calm and hydrated after every use.
5 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com
Love this
[I received this product in exchange for my honest review] This stuff is super good. I like how my skin feels it has cleared up a lot of my dry skin around my nose and I will keep buying it with my own money. Definitely worth the price tag
5 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com
Lovvvvve
[I received this product in exchange for my honest review] I absolutely love this doesn't absorb to my skin so quickly it has the appearance definitely skin, the super sore and porcelain the Value for the money is amazing it dresses all of my concerns
4 out of 5 stars
8 March, 2026
originally posted on http://www.ulta.com
Really pleased with this!
[I received this product in exchange for my honest review] I've used this 1-2 times a day for about a month and I have really enjoyed it! It's gentle, hydrating, and a little goes a long way!! It's not scented which I really appreciate as well. Overall, I am please with this product!
5 out of 5 stars
6 March, 2026
originally posted on http://www.ulta.com
A Must Have For Skincare!
[I received this product in exchange for my honest review] First Aid Beauty Ultra Repair Hydration Boost Serum with colloidal oatmeal + hyaluronic acid makes me look and feel healthy! I love how this lightweight formula hydrates my skin by making it feel soft and smooth. This serum is not irritating but absorbs effortlessly. I use this product for my face and neck which makes it plump. It gives me a unique glow that I haven't experienced before. I will definitely add this to my daily skincare routine. I highly recommend it to everyone!
4 out of 5 stars
6 March, 2026
originally posted on http://www.ulta.com
Fast absorbing hydration
This serum is a quick and easy hydration boost. The texture is thin and absorbs quickly. It's not tacky and gave my dry skin a smooth plump feel. It did not gunk up the the rest of my skincare routine including moisturizer, primer and foundation. I like the amount the pump pushes out because a little goes a long way. I would definitely recommend as this great for the dry skin girlies during all the seasons.
5 out of 5 stars
5 March, 2026
originally posted on http://www.ulta.com
Love this one!
Love this! First of all I love the bottle, it's a great size and I love that it isn't plastic. The texture of this is great because it isn't watery but it's easy to spread and one pump is enough for my whole face. If my skin feels extra dry, I may do two and spread to my neck. I've used this is combination with my red light therapy on my face and it's worked great before and after to keep my skin nice and supple!
5 out of 5 stars
4 March, 2026
originally posted on http://www.ulta.com
Lightweight Hydrating Serum
[I received this product in exchange for my honest review] This is my first time trying the First Aid Beauty line and I have been really impressed so far. Ultra Repair Hydration Boost Serum has a milky, lightweight texture that goes on smoothly and absorbs quickly without any sticky or greasy feel. I have been using the serum twice a day for several weeks and my skin feels noticeably more hydrated and smoother, especially during the dry winter. There is no noticeable scent and it hasn't caused any irritation. It layers nicely with my other skincare products and doesn't cause pilling. One pump is enough to cover my face and neck, so the bottle should last awhile. It is affordable, effective and definitely worth trying.
5 out of 5 stars
3 March, 2026
originally posted on http://www.ulta.com
A tall glass of water for my skin!
[I received this product in exchange for my honest review] This serum could not have arrived at a better time! My skin felt so dull and lifeless in the middle of winter, tired of all the cold air and indoor heating drying out my barrier. This serum immediately hydrates my skin and absorbs quickly. I lock in the moisture with a thick lotion and it lasts for hours. A new staple in my routine! No fragrance, no irritation. I also love that the bottle has a pump for easy application. It is made of glass and feels extremely bougie.
5 out of 5 stars
2 March, 2026
originally posted on http://www.ulta.com
Hydrating and soothing
[I received this product in exchange for my honest review] First Aid Beauty Ultra Repair Hydration Boost Serum has no fragrance and a pleasant texture. It definitely helps with hydration and was generally pleasant to use. It was absorbed quickly. My skin felt soft and smooth while using it. I will definitely continue using it.
5 out of 5 stars
1 March, 2026
originally posted on http://www.ulta.com
Good for sensitive skin
[I received this product in exchange for my honest review] The first aid beauty brand is great for sensitive skin and this serum fits with the brand. It is light weight, fragrance free and smooth. It goes on the skin very nicely and soaks in with ease. It is good for daily use especially after using a harsher product.
4 out of 5 stars
28 February, 2026
originally posted on http://www.ulta.com
Great moisture boost on the go
[I received this product in exchange for my honest review] I used to use product in the winter cold and a dry desert. I layered this on after toner and before moisturizer to add extra hydration. I also mixed other serums with it like vitamin c and cream azeleic acid booster. Both mixed well with the serum & applied nicely to my skin and didn't pull. This product has helped me keep my skin hydrated during the driest parts of the year. Good texture, no smell, packaging is nice with a sturdy pump without being too heavy. I traveled with this product since it's 1fl oz I could easily take it in my carry on.
5 out of 5 stars
24 February, 2026
originally posted on http://www.ulta.com
Super hydrating!
[I received this product in exchange for my honest review] I really liked this hydrating serum—it definitely hydrates well! I noticed deep hydration after only a few uses. The applicator pump gives the perfect amount and I love how skinny and sturdy the bottle is. I did not get any pimples after use which is a huge plus! I did have a little bit of irritation the first week I used it only in the sensitive area below my nostrils, but my skin got used to it quickly.
5 out of 5 stars
24 February, 2026
originally posted on http://www.ulta.com
Love this serum!
[I received this product in exchange for my honest review] I absolutely love this serum. It's so lightweight! My skin absorbs it almost instantly. It's unscented which is great for sensitive skin. It makes my other skincare and beauty products absorb/adhere better.
5 out of 5 stars
24 February, 2026
originally posted on http://www.ulta.com
Love it!
[I received this product in exchange for my honest review] The packaging for this serum is very satisfying to open and feels smooth to the touch. The consistency is almost like a gel lotion, which I love. It absorbs quickly into the skin and is easy to apply. A little goes a long way, so this bottle should last me a while even though I'm using it daily. It might just be my imagination, but I've been a lot happier with photos of myself since a couple weeks into using this product, so I think it's working!
5 out of 5 stars
20 February, 2026
originally posted on http://www.ulta.com
Super hydrating without being heavy!
[I received this product in exchange for my honest review] This hydration serum has been such a great addition to my skincare routine, especially during these cold winter months. My skin tends to gets pretty during the winter, and once I added this serum, I noticed a real difference in how hydrated my skin stayed all day and night long! The serum makes my skin feel super moisturized and brightens my skin with hydration. It's also gentle and did not irritate my skin at all.