Dawn Ultra Dishwashing Liquid Dish Soap - Original - 18 fl oz

A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!

A: Proctor & Gamble brought back the original scent in February 2026 due to widespread consumer feedback. Look for bottles labeled "classic scent."

A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.

A: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.

A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.

A: The new scent is not good. Smells like a bad air freshener.

A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.

A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL. CAUTION, !!

A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?

A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.

A: Agree and the new scent smells awful I had to throw it away!

A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original

A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.

A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.

A: Nor their "original" dawn scent. They changed the scent and the forumla. The new forumula made my hands sting and itch and hated the smell. I used my beloved Dawn for 30 years, now switched brands.

A: Proctor & Gamble brought back the original scent in February 2026 due to widespread consumer feedback. Look for bottles labeled "classic scent."

A: And the taste doesn't wash off. I'm gonna miss you old Dawn. You are losing customers.

A: Call P&G Customer Service give UPC code get money back on a debit card

A: It smells awful what are you changing too. I also agree that the Tide smells !

A: Proctor & Gamble brought back the original scent in February 2026 due to widespread consumer feedback. Look for bottles labeled "classic scent."

A: I got a headache too. Why do companies mess with a classic with strongs sales. Switched brands.

A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage

A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

A: No they stopped making it in 2024 and now this stuff smells and you waste tons of water trying to get ride of the taste when all you used was a tiny dot on wet hands to wash something. I thought people exaggerated. They did not. It's terrible. I'm done.

A: Proctor & Gamble brought back the original scent in February 2026 due to widespread consumer feedback. Look for bottles labeled "classic scent."

A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.

A: Proctor & Gamble brought back the original scent in February 2026 due to widespread consumer feedback. Look for bottles labeled "classic scent."

A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.

A: Dawn uses methylisothiazolinone (MIT) as a preservative to stop bacteria and mold from growing in the soap in small quantities. If you are looking for a product that is easier on your skin we recommend you trying Dawn Free and Clear.

A: Hi there! We understand your question about whether Dawn Ultra Dishwashing Liquid Dish Soap is pH-neutral. We want to tell you that the version you currently have has a pH approximately between 9.0 and 9.2. Which means they are not neutral. For further questions please feel free to call Dawn at 1-800-725-3296. We will be happy to assist you! 

A: The smaller size available for Dawn Original Scent Ultra Dishwashing Liquid Dish Soap is 14.7 ounces. We don't offer any travel size yet but we will share your comments to our team.

A: Thank you so much for your question. We would like to inform you that this is in fact a bottle of Dawn Ultra.

A: Dawn is not designed to be used in the dishwasher.