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Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4

Dawn Ultra Dishwashing Liquid Dish Soap - Original - 18 fl oz

$2.99
Size18 fl oz

In Stock

Eligible for registries and wish lists

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At a glance

About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Product Warning: Flush immediately if product enters eyes, keep out of reach of children, do not use in dishwashers, keep out of eyes, drink water if product is swallowed, keep out of reach of animals
Product Form: Liquid
Package Quantity: 1
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Removes Residue, Removes Grease, Removes Dirt
Recommended Product Application: Multipurpose, Dishes
TCIN: 87877055
UPC: 030772094037
Item Number (DPCI): 003-06-6882
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute

Shipping details

Estimated ship dimensions: 8.98 inches length x 3.39 inches width x 2.05 inches height
Estimated ship weight: 1.3 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.

submitted by Christa - 2 years ago

  • A: The new scent is not good. Smells like a bad air freshener.

    submitted bytanya - 2 years ago

  • A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.

    submitted byHadabuckCO - 2 years ago

  • A: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.

    submitted by - 1 year ago

  • A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!

    submitted byEliza - 2 years ago

  • A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.

    submitted byOldLady - 2 years ago

  • A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

    submitted bymartin1223 - 2 years ago

  • A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

    submitted byDawn - 2 years ago
    Brand expert

  • A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL. CAUTION, !!

    submitted byWINDY17 - 1 year ago

  • A: Proctor & Gamble brought back the original scent in February 2026 due to widespread consumer feedback. Look for bottles labeled "classic scent."

    submitted byAmy - 2 months ago

  • A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.

    submitted byEj - 2 years ago

Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.

submitted by garnettguy21 - 2 years ago

  • A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?

    submitted byLInda - 2 years ago

  • A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.

    submitted bySYLP - 2 years ago

  • A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.

    submitted byjulie - 2 years ago

  • A: Nor their "original" dawn scent. They changed the scent and the forumla. The new forumula made my hands sting and itch and hated the smell. I used my beloved Dawn for 30 years, now switched brands.

    submitted byKatrina - 10 months ago

  • A: Agree and the new scent smells awful I had to throw it away!

    submitted byToniP - 10 months ago

  • A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original

    submitted byKris - 2 years ago

  • A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.

    submitted byKat - 2 years ago

  • A: Proctor & Gamble brought back the original scent in February 2026 due to widespread consumer feedback. Look for bottles labeled "classic scent."

    submitted byAmy - 2 months ago

Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet! Please bring back original scent. This one is giving me a headache!!

submitted by Danny and Sara - 2 years ago

  • A: I got a headache too. Why do companies mess with a classic with strongs sales. Switched brands.

    submitted byKatrina - 10 months ago

  • A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage

    submitted bysouthmpls - 2 years ago

  • A: And the taste doesn't wash off. I'm gonna miss you old Dawn. You are losing customers.

    submitted byRaechel S - 1 year ago

  • A: Call P&G Customer Service give UPC code get money back on a debit card

    submitted byN - 2 years ago

  • A: It smells awful what are you changing too. I also agree that the Tide smells !

    submitted byToniP - 10 months ago

  • A: Proctor & Gamble brought back the original scent in February 2026 due to widespread consumer feedback. Look for bottles labeled "classic scent."

    submitted byAmy - 2 months ago

  • A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

    submitted byDawn - 2 years ago
    Brand expert

Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?

submitted by Kara - 2 years ago

  • A: Proctor & Gamble brought back the original scent in February 2026 due to widespread consumer feedback. Look for bottles labeled "classic scent."

    submitted byAmy - 2 months ago

  • A: No they stopped making it in 2024 and now this stuff smells and you waste tons of water trying to get ride of the taste when all you used was a tiny dot on wet hands to wash something. I thought people exaggerated. They did not. It's terrible. I'm done.

    submitted byRaechel S - 1 year ago

  • A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.

    submitted byDawn - 2 years ago
    Brand expert

Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)

submitted by Emily - 2 years ago

  • A: Proctor & Gamble brought back the original scent in February 2026 due to widespread consumer feedback. Look for bottles labeled "classic scent."

    submitted byAmy - 2 months ago

  • A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.

    submitted byDawn - 2 years ago
    Brand expert

Q: Is this dish soap safe for the environment?

submitted by AI Shopping Assistant - 4 days ago

  • A: Yes, it is phosphate-free and helps save wildlife affected by oil spills.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: What is the main cleaning benefit of this dish soap?

submitted by AI Shopping Assistant - 4 days ago

  • A: It offers powerful grease cleaning with 50% less scrubbing compared to non-concentrated versions.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: What is the net weight of this dish soap?

submitted by AI Shopping Assistant - 4 days ago

  • A: The net weight of the dish soap is 19.4 fluid ounces.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: Can this dish soap be used on surfaces other than dishes?

submitted by AI Shopping Assistant - 4 days ago

  • A: Yes, it can clean items like car surfaces and gas grill exteriors.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: What scent does this dish soap have?

submitted by AI Shopping Assistant - 4 days ago

  • A: The dish soap has an original scent that leaves dishes smelling fresh.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated
See all questions (21)

Additional product information and recommendations

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Guests are saying

Dawn Ultra Dishwashing Liquid is a highly effective dish soap that excels in cutting through grease and grime with minimal effort. Guests appreciate its versatility, using it for various cleaning tasks beyond dishes, such as laundry and household surfaces. The concentrated formula means a little goes a long way, making it a cost-effective choice. However, some guests have expressed concerns about the new scent being overpowering and causing irritation, which may affect their overall experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 35254 reviews
    cleans effectively: 4.36 out of 5
    quality: 3.9 out of 5
    value: 3.86 out of 5
    58% would recommend
    1158 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 June, 2026Verified purchase

    (no review title)

    Great dish washing detergent.
    Susan
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    8 June, 2026Verified purchase

    (no review title)

    When I got home the bag was filled with soap, I think the cap was loose or something.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 June, 2026Verified purchase

    (no review title)

    great value
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 June, 2026Verified purchase

    Worst bottle design ever

    Absolutely worst design for filling built in soap dispenser. Every time I have tried to fill it, it comes out too quickly and spills everywhere
    1 reply from Dawn team - 5 days ago
    Hello Dear Consumer. Thanks for taking the time to leave your review. We appreciate your input and rely on consumer feedback, just like yours, for future improvements. We’ll make sure the development team gets your comments. If we can help you further, please give us a call at (800) 725-3296.
    Did you find this review helpful?
    1 out of 5 stars
    1 June, 2026Verified purchase

    (no review title)

    The new scent is terrible. Even with several rinses I smell it on my air fryer basket when it heats up. The old version of Dawn was much better.
    1 reply from Dawn team - 8 days ago
    We are really sorry to hear you had this experience with our Dawn Ultra Dishwashing Liquid Dish Soap - Original. It must upsetting that the scent was too different from your liking. We understand scent is very subjective, and we appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. While many consumers have embraced the new fragrance, we recognize that some long-time users, like yourself, have expressed disappointment in losing the original scent. Your sentiments are important to us, and we actively use consumer feedback to inform our future innovations. In response to this feedback, we are excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup. This started being be available at major retailers across the U.S. (only) in February 2026. In the meantime, we sincerely value you as a customer and invite you to explore other scents in the Dawn range, including our unscented option, Dawn Free and Clear. Please feel free to contact us at (800) 725-3296 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Dawn.
    Amy M
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 May, 2026Verified purchase

    (no review title)

    Our go too! If it gets oil off of animals it has to get gunk off of dishes
    trisha
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 May, 2026Verified purchase

    Dawn is the #1 choice for dish liquid

    If youre somebody that cooks often and washes dishes daily, then this is the dish soap for you.
    Dogeyes
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    27 May, 2026
    originally posted on dawn-dish.com
    Image

    Horrendous new formula, Can't be rinsed off

    I used to purchase this as my go-to dish soap, as it was much more gentle on my skin than most other brands of dish soap, and was still very effective at cleaning dishes, as well as an effective "all purpose cleaner" soap,. However, In this year (2026), I noticed that the formula had been changed. The first thing I noticed IMMEDIATELY was that th scent was different, it no longer had a mild pleasant scent, but a more harsh smell more resembling an industrial solvent. The next thing I oticed was that it is almost IMPOSSIBLE to actually rinse this stuff of your skn. After wshing my hands in it (or dong dishes with it), I ca literally rinse my hands whle rubbing them together thoroughly for over 60-90 seconds (additional seconds AFTER washing the bulk of the sopa off during the hand cleaning process), and I can STILL clearly notice th srong, unpleasant smell of the new formula. Finally, the last thing I noticed was that after using the product for a few weeks, I started to develop what looks like ead skin "blisters" on my fingers, both on the BACK of the fingers (but also on the tougher pads on the front of the fingers. I am livid that yet another company has ruined what WAS a solid product, and now I can't justify buying any Dawn products anymore.
    1 reply from Customer Care team - 12 days ago
    Hello Dear Consumer. Thanks for taking the time to leave your review. We’re truly sorry about your experience. We understand how upsetting something like this can be. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed and this isn’t what we would expect. Please contact us at (800) 725-3296 so we can learn more and give you the proper assistance.
    formerdawnbuyer
    Did you find this review helpful?
    5 out of 5 stars
    27 May, 2026
    originally posted on influenster.com
    Image

    Has been a go to for awhile

    [This review was collected as part of a promotion.] This is my go to for hand washing dishes that I can’t put in the dishwasher. Never harsh on hands, and does well even if it’s just a quick wipe down or even if it needs to soak. It’s got a pleasant smell.
    JessicaB
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 May, 2026Verified purchase

    cap broken

    incorrectly packed. Cap broken and liquid leaked onto items in the box and soaked htrough the outside box.
    1 reply from Dawn team - 13 days ago
    Hello Shelia! We sincerely apologize for the difficulties you have encountered while trying to obtain our Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent. In order to resolve this issue we recommend contacting Target at the number 1-800-440-0680. If you require additional assistance feel free to contact us at the number (800) 725-3296 and our team will be more than happy to help you. Have a nice day.
    Shelia
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 May, 2026Verified purchase

    Great!

    Dawn is the best, plain and simple.
    Redda
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    26 May, 2026
    originally posted on dawn-dish.com
    Image

    Too strong of scent!

    May clean okay but the scent is way too strong. Caused laundry to have a fragrance. Miss the pump product options with less focus on fragrance.
    1 reply from Customer Care team - 14 days ago
    Hello Dear Consumer. Thanks for taking the time to leave your review. We’re very sorry to hear you were unhappy with your purchase. While we completely understand that scent is very subjective, we’ll let our team know how you feel. In the meantime, if you have any questions or we can help you with anything, please let us know at (800) 725-3296. We’re here for you.
    SAM26
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 May, 2026Verified purchase

    Too much fragrance

    Too fragrant and the label does not indicate the strong scent. Miss the pump.
    1 reply from Dawn team - 14 days ago
    Hello Dear Consumer. Thanks for taking the time to leave your review. We’re very sorry to hear you were unhappy with your purchase. While we completely understand that scent is very subjective, we’ll let our team know how you feel. In the meantime, if you have any questions or we can help you with anything, please let us know at (800) 725-3296. We’re here for you.
    SAM22
    cleans effectively: 3 out of 5
    quality: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    25 May, 2026
    originally posted on influenster.com
    Image

    Super cleaning dish liquid

    I love the foaming bubbles of dawn. My dishes especially metal cookware comes clean so easy. It’s also wonderful for bathing my pets in and getting grease out of my husbands clothes. The scent is also pleasant
    TheresaP
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
    Image

    Love dawn dish soap

    This is my all time favorite dish soap. It’s great on grease and also an all purpose cleaner. We use it to clean everything, including windows! I love that they even add it in to dish washer detergents.
    LoriO
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 May, 2026Verified purchase

    (no review title)

    works good to me
    Christina
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    23 May, 2026
    originally posted on influenster.com
    Image

    Amazing brand

    Love this brand! My go to anytime I get dish soap it’s does foam if you use a lot which I love! The effectiveness is amazing always works well especially on grease texture is just like any soap. I recommend
    MakayleeN
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 May, 2026Verified purchase

    Order

    Everything in my order today was perfect! Nothing was broke or leaked , Thank you for packing everything well this time
    Cindy
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on influenster.com
    Image

    Great dawn ultra dishwashing liquid

    Love this dawn ultra dishwashing liquid great for degreasing plate and pots my wife love it and everything we go to the store she gets one cause she doesn't want to run out of it
    HectorF
    Did you find this review helpful?
    2 out of 5 stars
    22 May, 2026
    originally posted on dawn-dish.com
    Image

    Smells disgusting

    The smell is so disgusting, it blows my mind that it was created by humans for humans. Other than the completely putrid smell, it works great in removing grease.
    1 reply from Customer Care team - 19 days ago
    We're really sorry to hear you had this experience with our Dawn Ultra Dish Soap, Clean Scent. It must upsetting that the scent was too powerful for your liking. We understand scent is very subjective, and we appreciate you providing us with this feedback and positive comments on performance, but this is definitely not the type of experience we want you to go through. In the meantime, we sincerely value you as a customer and invite you to explore other scents in the Dawn range, including our unscented option, Dawn Free and Clear. Please feel free to contact us at (800) 725-3296 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Dawn.
    Great nose
    Did you find this review helpful?

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