Nuloom 2x12 Daniela Jute Tassel Hand Woven Indoor Area Rug, Natural, Solid Chunky Farmhouse Design, Natural Fiber BedroomLiving Room
Highly rated
$179.99 reg $257.13
Sale save $77.14 (30% off)
sizerunner 2' 6" x 12'
In Stock
Eligible for registries and wish lists
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About this item
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$55.99 - $508.99
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4.2 out of 5 stars with 836 ratings
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Guests are saying
This jute rug has received positive feedback for its beautiful design, color accuracy, and texture. Guests appreciate its ability to enhance room aesthetics and provide a cozy feel underfoot. While some mention minor shedding and rough edges, many find it a durable and stylish addition to various spaces, including living rooms and kitchens. Its unique tassel design and natural fiber appeal make it a popular choice for those seeking a rustic yet refined look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 4960 reviews
design: 3.56 out of 5
easy to clean: 2.64 out of 5
quality: 3.35 out of 5
value: 3.54 out of 5
53% would recommend
26 recommendations
5 out of 5 stars
28 March, 2026
originally posted on ashleyfurniture
Cool floor covering
I absolutely love this rug. The color is a very rich, warm neutral that goes very well with my decor bringing my entire look together. I like the fact that although it's a jute rug it's strong but not hard to the touch. Beautiful rug. Good job Ashley's Furniture.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 March, 2026Verified purchase
(no review title)
Too chunky. Hard to move chairs. Worn in several spots immediately. Tried to return it but since the rug is not sold by Target it could not be returned or refunded after 30 days despite my dissatisfaction.
5 out of 5 stars
27 March, 2026
originally posted on nuLOOM.com
Chunky Jute Tasseled Rug
[This review was collected as part of a promotion.] Exactly what I expected and exactly what I wanted! It’s the perfect size and the color is stunning!!!
2 out of 5 stars
11 March, 2026
originally posted on nuLOOM.com
great rug but sheds weird dirt/debris
[This review was collected as part of a promotion.] Really cool rug but it sheds what can only be described as dirt/debris no matter how many times I take it outside and shake it.... every time I pick it up to mop underneath its filthy.
5 out of 5 stars
9 March, 2026
originally posted on ashleyfurniture
Great rug!
Love this rug so much I'm buying another for a different room. It is thicker than I expected. Lays nicely and my cats haven't messed it up.
4 out of 5 stars
2 March, 2026
originally posted on nuLOOM.com
Jute Rug
[This review was collected as part of a promotion.] My only issue is the rug looked dirty and that made me think it was used.
5 out of 5 stars
28 February, 2026
originally posted on ashleyfurniture
(no review title)
We love our new rug. It blends in perfectly with our decor and is. Just what we needed.
5 out of 5 stars
27 February, 2026
originally posted on ashleyfurniture
Love them !!
They’re beautiful heavy and thick !! Love them !! my amazing RV kitchen & family look very elegant with a modern western farm house style 💙
5 out of 5 stars
27 February, 2026
originally posted on ashleyfurniture
Love them !!
They’re beautiful heavy and thick !! Love them !! my amazing RV kitchen & family look very elegant with a modern western farm house style 💙
5 out of 5 stars
27 February, 2026
originally posted on ashleyfurniture
Love them !!
They’re beautiful heavy and thick !! Love them !! my amazing RV kitchen & family look very elegant with a modern western farm house style 💙
4 out of 5 stars
24 February, 2026
originally posted on nuLOOM.com
Beautiful but uncomfortable
[This review was collected as part of a promotion.] It’s a gorgeous rug, just as described however I wasn’t prepared for how uncomfortable and painful it was to walk on. The knots on the rug are big and you feel every knot as you step on it. Cannot be used in a high traffic areas where you don’t wear shoes or without another thick rug layered on it in my opinion.
1 out of 5 stars
18 February, 2026
originally posted on nuLOOM.com
chunky jute tasseled rug, natural
colors not as expected really needed a softer look!
5 out of 5 stars
17 February, 2026
originally posted on ashleyfurniture
Farmhouse jute rug
Absolutely love. I got the 6x9 for my small living room. Plan to add a 4x6 area rug on top for the layering affect (and to protect the natural elements of the jute rug). Its a beautiful rug I've wanted forever. Goes great with my modern farmhouse vibe. Love love love!!!
5 out of 5 stars
23 January, 2026
originally posted on nuLOOM.com
Jute Tasseled Rug
[This review was collected as part of a promotion.] Love the jute rug, absolutely perfect for our bedroom
5 out of 5 stars
18 January, 2026
originally posted on nuLOOM.com
Jute rug
[This review was collected as part of a promotion.] A runner for in my kitchen it looks just great! Love it, perfect size and color and the look I was looking for!
5 out of 5 stars
18 January, 2026
originally posted on nuLOOM.com
Rugs
[This review was collected as part of a promotion.] Love the looks and the color. Looks great in my home!
5 out of 5 stars
15 January, 2026
originally posted on nuLOOM.com
Love my rug!
[This review was collected as part of a promotion.] I love my new jute runner. I needed one that was 14’ long and this one ended up being just right for my space. After a couple of days it layer flat. Quality, color, and tassels are great. I feel like this is a great price for the rug quality!
1 out of 5 stars
10 January, 2026
So much shedding
I loved the look of this rug, but it sheds and it’s a nightmare! Always all over our clothes.
1 out of 5 stars
Thumbs down graphic, would not recommend
31 December, 2025Verified purchase
Do not purchase!
This item has horrible discoloration that has progressively gotten worse. I have only had it for 8 months and it looks absolutely terrible. Furthermore, the fibers breakdown and my house is extremely dusty due to this rug. I vacuum and dust daily. Target won’t help remedy the situation because it’s a 3rd party seller. I do not recommend this product.
5 out of 5 stars
24 December, 2025
originally posted on ashleyfurniture
Would recommend
Love it so much! Exactly what I was looking for and great quality!