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Nuloom Daniela Farmhouse Chunky Jute Indoor Area Rug - 2 of 4Nuloom Daniela Farmhouse Chunky Jute Indoor Area Rug - 3 of 4Nuloom Daniela Farmhouse Chunky Jute Indoor Area Rug - 4 of 4
Nuloom Daniela Farmhouse Chunky Jute Indoor Area Rug - 1 of 4

Nuloom 2x8 Daniela Jute Tassel Hand Woven Indoor Area Rug, Off White, Solid Chunky Farmhouse Design, Natural Fiber BedroomLiving Room

$166.99 reg $238.56
Sale save $71.57 (30% off)

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Nuloom
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Natural Materials: Our area rug is handmade from 100% Jute and expertly made in India with quality craftsmanship. Due to the handmade nature of this rug, there may be slight variations in color and size making this rug unique to your home.
  • Recommended Rooms: Add warmth and texture to your living room, dining room, bedroom, kitchen, or hallway with this stunning 2x8 area rug. This rug's organic natural look will be a timeless decor piece that creates a boho or farmhouse feel.
  • Enduring Natural Style: Combining the rustic appeal of a farmhouse rug with a modern twist, our jute area rugs go with any of your existing decor. Jute rugs are perfect for adding texture and giving your home a warm cozy feel for years to come.
  • Durable and Sustainable Quality: Our jute rugs are handmade with plant based sustainable materials, making them durable and hard-wearing that will hold up in busy areas such as living rooms, and hallways while being environmentally friendly.
  • Sleek & Versatile Pile Height: The medium pile of this area contributes to its versatility, making it suitable for various rooms in your home. This rug adds the perfect amount of texture and thickness, while remaining easy to clean and maintain.
  • Versatile Size: This area rug measures 2x8 feet, making this rug the ideal choice for various room sizes and layouts. This rug makes the perfect centerpiece for your living room, bedroom, or dining room that could use an elevated touch.
  • Kid and Pet-Friendly Rug: This jute area rug is built to last in high traffic areas of your home. With its handmade nature, this rug was crafted to withstand everyday foot traffic from kids to pets while adding style and comfort to your space.
  • Perfect Laying Rug: Jute rugs are a go-to for layering to add depth and character to your living room or dining room. Try pairing your jute rug underneath a bold boho rug or pair two jute area rugs for an extra-textured look. The options are endless!
  • Rug Care: Vacuum your area rug a few times a week on the lowest setting and spot clean with mild detergent. Sprouting and debris are common due to being made from plant fibers, trim any loose threads with scissors and regularly clean under your rug.
  • Enhance with a Rug Pad: For added comfort and to extend the life of your rug, we recommend pairing it with one of our high-quality rug pads. It not only enhances the overall experience but also protects your flooring underneath.

Description

The beauty of artisanal techniques and quality craftsmanship are prevalent in this handmade, 100% jute rug. Featuring naturally occurring, and eco friendly materials, this piece is the ideal complement to a lifestyle inspired by the Earth. Hearken back to slower methods of fabrication, the Responsibly Handcrafted collection exudes an organic look and feel that’ll ground any space.
Features: Runner (shape)
Dimensions (Overall): 96 inches (L), 30 inches (W)
Fabric Name: Woven
Indoor/Outdoor: Indoor
Construction Technique: Handmade
Style: Area Rugs
Rug Material: 100% Jute
Backing Material: 100% No Backing
Pile type: Cut
Protective Qualities: Not Applicable
Rug pile height: Low Pile (Less Than 0.5")
Product Name: Nuloom 2x8 Daniela Jute Tassel Hand Woven Indoor Area Rug, Off White, Solid Chunky Farmhouse Design, Natural Fiber BedroomLiving Room
Care & Cleaning: Spot or Wipe Clean
TCIN: 89956700
UPC: 848433083593
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 31 inches length x 10 inches width x 10 inches height
Estimated ship weight: 13 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Nuloom

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Do dimensions include fringe?

submitted by Diana - 2 years ago
  • A: Thank you for your inquiry. No, the dimension provided do not include the length of the fringe (which account for an additional 3-5 inches).

    submitted bynuLOOM Rep - 2 years ago
    Brand expert
  • A: ed dé je e de Zee said

    submitted byMonique - 2 years ago

Q: Is this rug suitable for high-traffic areas?

submitted by AI Shopping Assistant - 4 months ago
  • A: While it can be used in various rooms, regular maintenance is needed due to its natural fibers.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: How should I clean the jute rug?

submitted by AI Shopping Assistant - 4 months ago
  • A: Vacuum 1-2 times a week on low power and spot clean with mild detergent as needed.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What type of decor does this rug complement?

submitted by AI Shopping Assistant - 4 months ago
  • A: The rug's organic simplicity makes it a perfect match for any home decor style.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What is the thickness of the jute rug?

submitted by AI Shopping Assistant - 4 months ago
  • A: The rug has a medium thickness of .45 inches, providing a comfortable feel underfoot.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Can I use a rug pad with this product?

submitted by AI Shopping Assistant - 4 months ago
  • A: Yes, pairing it with a Nuloom rug pad is recommended for added comfort and to reduce shedding.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: can you tell me what the grey couch is in the photo?

submitted by tjs - 1 year ago
  • A: Hi there! Thanks so much for your question. This information is not available

    submitted bynuLOOM Rep - 9 months ago
    Brand expert

Q: Does the rug slide on wood floor if no rug pad?

submitted by MamaBear22 - 1 year ago
  • A: Hi there! Thanks so much for your question. Since this rug is made of jute and doesn’t have a non-slip backing, it may slide around a bit on wood floors if used without a rug pad. We recommend pairing it with a rug pad to help keep it in place and add a little extra cushioning underfoot.

    submitted bynuLOOM Rep - 9 months ago
    Brand expert

Q: Do the round rugs have the fringe on them as well?

submitted by EM - 1 year ago
  • A: Hello, thank you for your question. The round rugs does not have a fringe.

    submitted bynuLOOM Rep - 1 year ago
    Brand expert

Q: Does it have an odor

submitted by New look for living area - 1 year ago
  • A: Hello, thank you for your question. Yes, jute rugs have a natural smell at first, but it fades over time. Air it out to help it go away faster.

    submitted bynuLOOM Rep - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

This jute rug has received positive feedback for its beautiful design, color accuracy, and texture. Guests appreciate its ability to enhance room aesthetics and provide a cozy feel underfoot. While some mention minor shedding and rough edges, many find it a durable and stylish addition to various spaces, including living rooms and kitchens. Its unique tassel design and natural fiber appeal make it a popular choice for those seeking a rustic yet refined look.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 4960 reviews
    design: 3.56 out of 5
    easy to clean: 2.64 out of 5
    quality: 3.35 out of 5
    value: 3.54 out of 5
    53% would recommend
    26 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 March, 2026Verified purchase

    (no review title)

    Too chunky. Hard to move chairs. Worn in several spots immediately. Tried to return it but since the rug is not sold by Target it could not be returned or refunded after 30 days despite my dissatisfaction.
    tiffany
    design: 1 out of 5
    easy to clean: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    10 January, 2026

    So much shedding

    I loved the look of this rug, but it sheds and it’s a nightmare! Always all over our clothes.
    Marissa
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 December, 2025Verified purchase

    Do not purchase!

    This item has horrible discoloration that has progressively gotten worse. I have only had it for 8 months and it looks absolutely terrible. Furthermore, the fibers breakdown and my house is extremely dusty due to this rug. I vacuum and dust daily. Target won’t help remedy the situation because it’s a 3rd party seller. I do not recommend this product.
    savvyshopper
    design: 1 out of 5
    easy to clean: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    23 December, 2025Verified purchase

    Cute but not comfortable

    It’s cute. I like the way it looks but it’s not functional. We have it in our living room and you can’t move the furniture without the rug bunching up. It’s not soft to walk on. When you vacuum it the rug starts to pull apart. Just consider those things when you’re deciding where to put it.
    Samantha
    design: 4 out of 5
    easy to clean: 2 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 October, 2025Verified purchase

    Customer Service for this product aas very poor

    Very disappointed in the customer service for this product, tried to return and they had a much shorter window than target advertises. Unfortunately, this did not meet my expectations and customer service was very poor. I expected more from Target.
    Danielle
    design: 2 out of 5
    easy to clean: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    13 September, 2025Verified purchase

    Bathroom rug

    Looks great, but not wearing as I well as I anticipated.
    Perfect Anywhere
    design: 4 out of 5
    easy to clean: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 September, 2025Verified purchase

    Rug

    Great quality love this rug
    Marcie
    design: 5 out of 5
    easy to clean: 3 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    22 August, 2025Verified purchase

    Not worth it.

    This rug is pretty. I like the color and feel, but the tassels are longer than pictured. The tassels shed like crazy and are just messy looking. I am using this in my kitchen just to stand on at the sink. It’s fine for now, but will not last long. I wouldn’t buy again.
    Sarah
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 July, 2025Verified purchase

    Beautiful Rug

    This is such a beautiful rug—a vibrant blue. I also love the chunky weave—when you walk over the rug it’s like a little massage for your feet. Perfect size to fit alongside the bed and perfect length for my yoga mat.
    LDurham
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    13 July, 2025Verified purchase

    Hurts my feet

    Just got my rug for my bedroom. It’s beautiful looking but it hurts my feet. My feet are sore and if I walk on it bare foot and I need to where shoes or slippers to avoid this feeling. Might have to return since I want a comfy rug in my bedroom, not a reflexology workout.
    Hurts my feet
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    27 April, 2025Verified purchase

    Frays within a couple weeks

    Looks great for about two weeks. Then the fringe literally starts to fray and come off entirely. Really disappointing considering the cost of this item.
    keesx5
    design: 2 out of 5
    easy to clean: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 March, 2025Verified purchase

    Stained and Fibers everywhere!

    This rug is horrible. For starters, it arrived stain, like yellow stains all over it? The smell is bad and it just left a mess everywhere with how much dust and little fiber it’s throws out. Save your time and $ - this one sucks.
    Jdash9
    design: 1 out of 5
    easy to clean: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    10 March, 2025Verified purchase

    Trash in Rug

    Pretty rug but the amount of trash that came out of the rug when opening was disturbing. We returned!
    Heather
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 February, 2025Verified purchase

    Beautiful Rug!

    I ordered this rug because I had a smaller one but needed this larger size for my room. I absolutely love this rug and the versitility. It will go with a multitude of decors. The only issue is it is a little messy, leaving fibers on the floor under it but you don't notice unless you move it to vacuum. Target had it on sale for a great price, lower than I had found it anyplace else!
    Target Shopper
    design: 5 out of 5
    easy to clean: 2 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 January, 2025Verified purchase

    Jute rug

    Love this tug fits perfect in my living room and with my furniture.
    Lisa
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 December, 2024Verified purchase

    Quality

    I have a ruggable and it's ok, I need to get it washed and professionally cleaned. I have 3 dogs, and the washing machine isn't cutting it. I bought this rug and a intermediate rug, but now it maybe permanent. I was very impressed by the quality and durability so far.
    Love the quality
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 December, 2024Verified purchase

    A favorite ⭐️⭐️⭐️⭐️⭐️

    Looks great and it's very DURABLE especially with teens and animals Dogs and cats. 6 stars Great purchase ,,!!!
    A must have
    design: 5 out of 5
    quality: 5 out of 5
    easy to clean: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 October, 2024Verified purchase

    Hard pass

    I would not recommend, not 9x12 for starters. More like 8.3x12. I have had this less than 2 months and it looks mangled. We are a small household and the rug is in a low traffic area. Dirt attracts easily, if you prefer to vacuum clean your rug, don’t get this.
    Bbtull
    value: 1 out of 5
    quality: 1 out of 5
    design: 1 out of 5
    easy to clean: 1 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    27 September, 2024Verified purchase

    Matches price

    Great price for simple rug. FYI Gray is more blue but still very pretty. Some imperfections but happy to keep bc of price (and we have house full of kids and dogs that make their own marks!).
    Mb
    design: 4 out of 5
    value: 5 out of 5
    quality: 4 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 September, 2024Verified purchase

    Painful

    Incredibly hard and rough. Couldn’t walk on it barefoot. Returned it.
    K8
    design: 1 out of 5
    easy to clean: 1 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

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