$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Light As Air Make Up Feel: Super Stay Up to 30HR Lumi Matte Foundation delivers buildable full coverage foundation that lasts all day. Achieve a flawless base that feels like nothing on skin. Say goodbye to flat looking skin & look lit-from-within
- Longwear Liquid Foundation Formula: Infused with amino acids to deliver a matte finish with a hint of luminosity. Our formula’s flexible film resists sweat, water & transfer for all day shine control. Stay flawless no matter what the day has in store
- Available In 24 Shades: This Maybelline foundation is available in 24 luminous matte face makeup shades. Our light as air liquid makeup foundation formula blends in seamlessly, delivering a natural matte finish with a hint of luminosity
- Maybelline Has What You Need: Create any look with Maybelline foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Introducing Super Stay Up to 30HR Lumi-Matte Foundation, Maybelline New York’s airy longwear foundation makeup designed for every and any occasion! This longwear, breathable foundation delivers up to 30HR of light as air coverage that feels super comfortable on skin. Infused with amino acids for a luminous matte finish. Lightweight formula adjusts to skin and resists sweat, water and transfer. Get the lumi-matte look: Matte with a hint of luminosity, and never look flat again! Available in 24 shades. Vegan formula. Non-comedogenic. Dermatologically tested for safety. Suitable for all skin types, even sensitive skin.
Shake well before use. Apply 1-2 pumps to clean, hydrated skin. Blend with a foundation brush, fingers, or beauty sponge to even out complexion. If needed, apply more foundation for extra coverage.
Shake well before use. Apply 1-2 pumps to clean, hydrated skin. Blend with a foundation brush, fingers, or beauty sponge to even out complexion. If needed, apply more foundation for extra coverage.
Suggested Age: 13 Years and Up
Color Finish: Semi-Matte
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Buildable
Skin Tone: Fair
Skin Undertone: Neutral
Beauty Purpose: Skin Tone Improvement, Color Correction, Brightening
Net weight: 1 fl oz (US)
TCIN: 92213859
UPC: 041554094701
Item Number (DPCI): 052-07-4820
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
dimethicone, isododecane, alcohol denat. trimethylsiloxysilicate, butylene glycol peg-10 dimethicone, perlite, synthetic fluorphlogopite, nylon-12, isopropyl lauroyl sarcosinate, diisopropyl sebacate, hdi/trimethylol hexyllactone crosspolymer, bis-peg/ppg-14/14 dimethicone, disteardimonium hectorite, magnesium sulfate phenoxyethanol disodium stearoyl glutamate, silica silylate, silica, dipentaerythrityl tetrahydroxystearate/tetraisostearate, hydrolyzed soy protein, proline, peg/ppg/polybutylene glycol-8/5/3 glycerin, tocopherol, niacinamide, glycerin, kaolin, aluminum hydroxide, glutamic acid, tin oxide, pentylene glycol, glyceryl acrylate/acrylic acid copolymer [+/- may contain/peut contenir ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, mica, ci 77288/chromium oxide greens]. n70040530/2.
Shipping details
Estimated ship dimensions: 1.14 inches length x 1.22 inches width x 4.69 inches height
Estimated ship weight: 0.243 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This foundation offers a blend of lightweight comfort and buildable coverage, making it suitable for various skin types. Guests appreciate its long-lasting wear and smooth finish, although some have noted issues with oxidation and shade matching. The formula is praised for its ability to control shine while providing a natural look. Overall, it stands out for its versatility and effectiveness, making it a great choice for daily use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 659 reviews
easy to apply: 2 out of 5
easy to remove: 2.5 out of 5
long lasting: 1.88 out of 5
quality: 1.33 out of 5
value: 1.78 out of 5
44% would recommend
34 recommendations
Not the same as old formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Forallthecows - 2 days ago
- Skin concern: Dark circles, Uneven skin tone, Dullness
- Skin type: Normal
- Eye color: Brown
- Skin tone: Light
- Hair color: Brunette
The old formula was great. This new version is horrible it is runny and has no coverage at all. It also made my skin break out so bad, and I have never been acne prone.
Not what I was looking for
1 out of 5 stars
Thumbs down graphic, would not recommend
Not the same as old one - 5 days ago, Verified purchaser
- Skin type: Dry
- Skin tone: Light
I have been using the old version for years and loved it. This new formula and presentation was not what i was expecting it is not full coverage like the old one, really watery and it smells a lot like alcohol that I am afraid its going to make me breakout! I will be returning it!
Was opened and used
1 out of 5 stars
Thumbs down graphic, would not recommend
Grossed out - 8 days ago, Verified purchaser
This Item was pulled for me for an online order. It had been opened and slightly used. YUCK!!! App won’t let me report an issue.
Used
1 out of 5 stars
Thumbs up graphic, would recommend
Ape - 11 days ago, Verified purchaser
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Medium
- Skin concern: Dullness
- Eye color: Brown
Seal open as if it was used every time I do online pick up this happens they don’t check items
1 reply from Maybelline Consumer Care team - 8 days ago
Hi there Ape! We are sorry to hear that your most recent online purchase of the Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation in the shade 250, arrived open and used. We know this can be frustrating and we will share this feedback with our distribution partners. We suggest reaching out to your local Target to return the order. If you need further assistance, please call us at 1--800-944-0730 M-F 9am-5:30pm ET.
Awful!
1 out of 5 stars
Thumbs down graphic, would not recommend
3Annitas - 12 days ago, Verified purchaser
- Skin type: Oily
- Skin tone: Light
I have been using the original formula (see picture below) for years and I have always loved the coverage. This new product made me breakout in a rash within an hour of using it. I do not have sensitive skin either. The coverage is minimal. The formula is greasy and just bad. I only used it once, hopefully I can get my money back.
1 reply from Maybelline Consumer Care team - 8 days ago
Hi there! We are sorry to hear about the experience you had with Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation, in the shade 128. We would like to speak with you directly about it. Please give us a call 1-800-944-0730, M-F 9am to 5pm and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
foundation
1 out of 5 stars
Thumbs down graphic, would not recommend
gv - 14 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Sun damage, Uneven skin tone
- Hair color: Brunette
the new consistency is different watery and doesn't full cover like the old one
1 reply from Maybelline Consumer Care team - 6 days ago
Hi there! We appreciate you taking the time to reach out about our Super Stay Lumi-Matte Foundation. Consumer feedback is very important to us and allows us to improve all of our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
Bad remake
1 out of 5 stars
Thumbs down graphic, would not recommend
Heidi - 16 days ago
Why get rid if the old one and sell this as if it's the same thing? Colors are not the right shades anymore, finish is wrong, coverage is bad.
A lovely foundation for older skin
4 out of 5 stars
Lucky McShucks - 16 days ago
originally posted on maybelline.com
As a woman of 46, fair pinkish neutral (Shade 102), I have freckles, sun spots, veins etc. I like this foundation quite a bit as far as drug store level (which is what I buy!) options available currently. It feels light and looks natural, my freckles aren't covered (good), but the under eye area will need some special attention. Great for cool weather but A bit too soft for summer heat/humidity.
Oily skin
2 out of 5 stars
Ash25 - 21 days ago
originally posted on maybelline.com
It looks good but the color doesn't match like the original super stay foundation and it for sure ain't for oily skin. It breaks me out so bad and separates about mid day.
Nadddddda
1 out of 5 stars
Crh5 - 23 days ago
originally posted on maybelline.com
Zero coverage and doesn’t stay on at all. Is this a joke???
Super stay does not stay
1 out of 5 stars
Lalamari - 24 days ago
originally posted on maybelline.com
I like the old one better this new formula sucks it’s too runny and you have to use a lot of product just to get the coverage I hate it the formula before was perfect they changed it like twice now and this one is the worst do not buy
Good if you like the skin tint
5 out of 5 stars
Thumbs up graphic, would recommend
Shelby - 26 days ago, Verified purchaser
- Skin tone: Light
I think its similar to the skin tint but slightly more coverage. I feel as if the 102 shade in the foundation is slightly darker than the tint
Horrible New Formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Kristen - 26 days ago, Verified purchaser
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
- Eye color: Green
- Skin concern: Dark circles, Redness
I’m so sad they changed the formula. This one is way too watery and no coverage whatsoever. There’s so much water to this new formula that it soaks right up into my beauty blender. So I have to keep reapplying more to get any coverage. Waste of money. I hate when companies randomly decide to change a formula that works for most, then don’t see all the feedback.
BEST foundation ever!
5 out of 5 stars
Ninimini - 29 days ago
originally posted on maybelline.com
I have never left a review for any foundation, but i simply have to leave one for this foundation. I have acne prone, oily skin with big pores on my cheeks. I have tried many foundations—both high-end and drugstore—and this is by far the BEST foundation. The formula is amazing: it doesn’t dry out the skin, nor does it make it oily and it doesn't accentuate my pores. I’ve worn this foundation on many occasions - during 24-hour travel, an all-day summer wedding, and extremely hot days - and it doesn’t budge and it makes my skin look amazing! Please never reformulate this foundation; it’s perfect the way it is!
A great staple for a great price
4 out of 5 stars
kimberlysfavorites_9334 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This product has really good coverage and goes on smooth. It has a matte finish that stays relatively well, even in heat or humidity especially with a finishing spray or setting powder. Super blendable and the shade range was fine/ I had no issues blending it to make it look seamless. I use this product for more formal events like as a wedding guest when I want more coverage than my daily tinted moisturizer!
Why change
1 out of 5 stars
Sandie231 - 1 month ago
originally posted on maybelline.com
Why was the formula changed it’s horrible and doesn’t last all day. You had the best foundation and ruined it horribly. Why change something that worked. If you wanted a lumi foundation why not make a new foundation and leave this one alone. Bad move.
One of the best foundations
5 out of 5 stars
inkd_disaster_30 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I can’t rave enough about this Maybelline Super Stay Matte Foundation! This is definitely my go to. It gives great coverage and really does keep your skin matte. The consistency is very smooth and doesn’t make your skin oily throughout the day. The bottle is a very good size too. I would definitely recommend this foundation!
Ew
1 out of 5 stars
Thumbs down graphic, would not recommend
ew - 1 month ago, Verified purchaser
- Hair color: Black
- Skin tone: Light
- Eye color: Blue
- Skin type: Combination
When I opened it , it looked already used, foundation was on the bottle and out the pump already
1 reply from Maybelline Consumer Care team - 1 month ago
Hello there! We sincerely apologize for your experience with our Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation. Since this was purchased through Target, we recommend reaching out to their customer service regarding assistance. Thanks for reaching out!
Damaged!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Sophia - 1 month ago, Verified purchaser
Item came so damaged and broken, I don’t understand how they ship something like that.
1 reply from Maybelline Consumer Care team - 1 month ago
Hello there! We sincerely apologize for your experience with our Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation. Since this was purchased through Target, we recommend reaching out to their customer service regarding assistance. Thanks for reaching out!
Blown away!
5 out of 5 stars
Bunnyunny - 1 month ago
originally posted on maybelline.com
I am not easy to impress when it comes to make up, I have combination skin, I wear glasses so enlarged pores on the nose and puffy under eyes as a part of the struggle. This though?! FLAWLESS! I haven't tried with any of my usual yet (primer etc.) Because I always like to see a makeup product on its own and really, this is beautiful