Maybelline Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation - 340 - 1 fl oz: Skin Tone Improvement, Noncomedogenic, Buildable Coverage, Vegan
$11.99 ($11.82/fluid ounce)See 1 deal for this item
Color340
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Guests are saying
The new foundation has received mixed feedback from guests, with many expressing disappointment over the formula change from the original. While some appreciate its lightweight feel and buildable coverage, others find it unsuitable for oily skin, leading to greasiness and breakouts. The shade range has also been a concern, with guests struggling to find a perfect match. Overall, it offers a matte finish and decent coverage, but may not meet the expectations set by its predecessor.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 879 reviews
easy to apply: 3.77 out of 5
easy to remove: 3.86 out of 5
long lasting: 3.57 out of 5
quality: 3.16 out of 5
value: 3.27 out of 5
49% would recommend
75 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
21 March, 2026Verified purchase
(no review title)
product is great but this is the second time that I have done a drive up for this product and I have been give an opened and used one
1 out of 5 stars
Thumbs down graphic, would not recommend
21 March, 2026Verified purchase
- Skin tone: Light
- Skin type: Oily
Drying and Flaking
Went on like paint and was sooooo dry. Made my skin look crackly and cakey. I have oily skin so this was highly recommended but it overcompensated and dried me out and looked flakey. Also had a semi-strong chemical paint-like smell. It oxidizes after wear too so be prepared for it to dry darker than the initial application.
1 out of 5 stars
17 March, 2026Verified purchase
Used
The foundation isn’t the problem. Should have read the reviews before purchasing. Opened and used.
1 out of 5 stars
10 March, 2026
Used bot New
Did a online pickup . Gave me a used bottle. Now I have to go back to exchange .
1 out of 5 stars
7 March, 2026
originally posted on maybelline.com
30hrs? More like 30 seconds.
I am so, so, so disappointed in the new superstay foundation. The older one was always my go to. A full coverage all day wear without a single touch up needed. Even used it for my wedding and it lasted the entire day and night till the next morning, it is incredibly disappointing with what it has been replaced with :( I also stocked up because I travel and now I'm stuck with 3 bottles of an absolutely useless product that oxidises within minutes leaving me looking darker and worn out like I hadn't just put on a fresh look. I thought this was supposed to be an improvement? The only person who'd be happy with this product is one who never had the luxury of the previous one. It is NOTHING it promises to be. It is not swear or water proof, it transfers (not even fixing spray helps) so easily and one has to use SO much of product just to get something decent looking. Please, I plead with you as many of my fellow ladies have, bring the older version back. This one just... Sucks!
1 reply from Consumer Care Center team - 24 days ago
Hey there, we appreciate your feedback on our Super Stay Lumi Matte Foundation makeup. So sorry to hear this foundation did not provide you with the results you had hoped for. We understand how disappointing it can be when a favorite product is no longer available, and we apologize for any inconvenience this may cause. We frequently update our product offerings, and sometimes this means discontinuing certain shades or formulas. We'll be sure to forward your feedback to our team to let them know how much you miss the OG formula!
3 out of 5 stars
Thumbs down graphic, would not recommend
2 March, 2026Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Skin type: Oily, Combination
- Eye color: Brown
- Skin concern: Pores, Uneven skin tone
Oxidized 5 shades Darker
I ordered this ONLINE and found out that this foundation oxidizes like crazyyyyy. I ordered shade 125 because I thought it would look like the picture of the model. It looks way darker irl, and it oxidized to the shade 220....beautiful buildable coverage, very nice finish and lasts for hours, barely creases with the right primers/powders. Just wish it didn't oxidize so much and Do Not order it online. Shade test in store.
1 reply from Maybelline Consumer Care team - 29 days ago
Hello DeafTaylorSwift! It is wonderful to hear that you are enjoying the long-wear performance and buildable coverage of our Super Stay Lumi-Matte Foundation, as we designed this formula to feel weightless while providing a beautiful, illuminated matte finish that lasts. Choosing the perfect shade online can sometimes be tricky because digital screens may represent colors differently than they appear in person. A helpful tip to manage potential oxidation—which can be influenced by natural skin oils or the pH of your skincare products—is to allow your moisturizer or primer to fully absorb into the skin before applying your foundation. This creates a more stable base and can help the pigments stay true to their original color throughout the day. Testing shades in a physical store is indeed a fantastic way to see how the formula interacts with your unique skin chemistry in real-time, ensuring you find the most accurate match for your complexion.
1 out of 5 stars
26 February, 2026
originally posted on maybelline.com
Not impressed
I cannot say I am a fan. I was a Superstay 30hr girlie all the way. I used it every day to the office and when I started working from home used it as my outting foundation with the tint as an everyday. Now I can't tell the difference and the tint seems to be better than the foundation. The old formula was far superior. Why fix something that's not broken. A very disappointed 18 year user of Maybelline
1 reply from Consumer Care Center team - 1 month ago
Hey there, we appreciate your feedback on our Super Stay Lumi-Matte Foundation. So sorry to hear this foundation did not provide you with the results you had hoped for. We understand how disappointing it can be when a favorite product is no longer available, and we apologize for any inconvenience this may cause. We frequently update our product offerings, and sometimes this means discontinuing certain shades or formulas. We'll be sure to forward your feedback to our team to let them know how much you miss the old formula.
5 out of 5 stars
23 February, 2026Verified purchase
- Hair color: Brunette
- Eye color: Brown
- Skin concern: Aging
- Skin type: Combination
- Skin tone: Light
(no review title)
This is my second time purchasing this product. It is light with sufficient coverage and a healthy glow.
1 out of 5 stars
21 February, 2026Verified purchase
(no review title)
Mine also arrived opened with makeup on the pump. Not sure if this is a manufacturing issue or it really is used. I can only return it in person to the store.
1 out of 5 stars
13 February, 2026
originally posted on maybelline.com
Foundation
Honestly I really miss the old formula you guys are jerks for making this new horrible formula it is so thin And not full coverage at all This is definitely for the light make up look girls And for the full coverage girls It's like forget us now Don't recommend if you want full coverage like Forget the 30 hours of wear who's gonna wear foundation for 30 hours let's be real
1 reply from Consumer Care Center team - 1 month ago
Hey there, we appreciate your feedback on our Super Stay Lumi-Matte Foundatoin. So sorry to hear this foundation did not provide you with the results you had hoped for. We also understand how disappointing it can be when a favorite product is no longer available, and we apologize for any inconvenience this may cause. Your comments regarding coverage and formula change have been passed along for further review. We hope you continue exploring our other products! XOXO
1 out of 5 stars
Thumbs down graphic, would not recommend
12 February, 2026Verified purchase
(no review title)
It came broken and unsealed
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2026Verified purchase
- Hair color: Black
- Skin type: Combination, Dry, Normal, Oily
- Eye color: Brown
- Skin concern: Pores, Sensitivity, Blackheads, Acne, Redness
- Skin tone: Medium
Love it
Can’t wait to see how it turns out while applying this makeup foundation on my face.
5 out of 5 stars
Thumbs up graphic, would recommend
9 February, 2026Verified purchase
- Skin type: Combination
- Skin concern: Acne, Dark circles, Aging, Redness
- Skin tone: Light
(no review title)
Best foundation for the price. Nice filter look like
1 out of 5 stars
7 February, 2026
(no review title)
Plastic packaging was torn and makeup on the pump like it had been used
5 out of 5 stars
5 February, 2026Verified purchase
(no review title)
I have been using foundation for over 20 years and this shade is the closest to my shade and the best for oily skin
1 out of 5 stars
Thumbs down graphic, would not recommend
4 February, 2026Verified purchase
(no review title)
OPENED, USED. I ignored the other reviews thinking it was just an odd coincidence. Nope, my bottle was OPEN, and USED, the seal was broken and makeup all over the exterior. I am appalled that clearly Target is selling this anyway? Absurd! And I can only return it in store. Unbelievable. I can't rate this product because it was used and unsanitary to put on my skin. Disgusting.
3 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2026
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Redness
- Hair color: Brunette
- Eye color: Grey
Shade 102: Great Finish, Bad Oxidization
I really love how this foundation applies and pairs with other products in my makeup routine. It's just the right amount of coverage without looking too cakey and leaves a really pretty finish. However, as someone with fair cool-toned skin, I did find that this foundation oxidizes to an orange tone pretty badly, especially in comparison to the OG Fit Me Foundation. This product has potential to be great, and I would love to see Maybelline consider expanding the shade range or reformulating. I would definitely recommend this foundation to people with warmer skintones as it does wear all day without cracking and looks great.
5 out of 5 stars
Thumbs up graphic, would recommend
27 January, 2026Verified purchase
- Hair color: Black
- Skin tone: Light
- Skin type: Oily, Combination
- Skin concern: Acne, Uneven skin tone
- Eye color: Brown
Dupe for luminous silk!
LOVE this foundation! I really feel like it’s matte but not too matte for my oily skin. It’s so light and the coverage is very buildable. So similar to the Armani foundation I think it’s a dupe!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
26 January, 2026Verified purchase
(no review title)
Open and used
2 out of 5 stars
Thumbs down graphic, would not recommend
26 January, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Dark circles, Sensitivity
- Hair color: Black
- Eye color: Green
Do not recommend
I bought this as it was recommended. its so thin I have to apply quote a bit, but by that time I loom ridiculous because it goes into every line and every pore. I pump it out and it runs down like rainwater thats how thin it is. good luck looking good in this. Doesn't last 2 hours.
1 reply from Maybelline Consumer Care team - 2 months ago
Hello Mfoster! We are sorry to hear that the Lumi-Matte Foundation did not provide the coverage or longevity you were expecting. This formula is specifically engineered with a lightweight, "weightless" consistency to deliver a breathable, luminous-matte finish that mimics the natural texture of the skin. Because it is so fluid, it is designed to be highly concentrated; applying too much product can indeed lead to it settling into lines or pores rather than gliding over them. To achieve the best results, we suggest starting with just one small pump and using a dense foundation brush or your fingertips to "stipple" or press the product into your skin. This technique allows the formula to bond more effectively to your skin's surface without flooding your pores. For the most durable wear, allowing each thin layer to set for a minute before adding more—and finishing with a light dusting of setting powder—will help lock in that 30-hour promise. Your feedback is very important to us as we continue to refine our newest long-wear innovations.