BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - Black

Stick with the aerosols and dry shampoo. Note that most of the 5 star reviews are from people who received the product free as part of a promotion!!! 2 stars for Marketing and a devoted following by giving out freebies. The packaging is super cool too. I tried and returned it. The cake powder coverage concept with a brush & sponge is novel but looks worse than aerosol touch ups. I have dirty blonde hair with light and honey blonde highlights and tried the light blonde. It wasn't very light and looked desperately like an old lady powdered her wig. I do NOT recommend. The cakey powder does last and cling to the scalp and hair, but it's so dull that it isn't worth the effort. The tiny amount of product would probably last longer than a can of aerosol. Price - definitely overpriced - for $11 or so on sale it's still twice as much as the competitors that look better. Maybe it is designed for someone needing gray coverage?

[This review was collected as part of a promotion.] This product works so great it cover up all my gray hairs and I have a reddish color hair love those product would recommend it to anybody to buy

[This review was collected as part of a promotion.] Easiest, fastest product I have used. The color is spot-on!!! I highly recommend😊

[This review was collected as part of a promotion.] Excellent coverage and creative packaging. Luv it.

[This review was collected as part of a promotion.] Love it. I just need a darker shade and do not know how to go about exchanging what have

Use this item and it works perfectly!

[This review was collected as part of a promotion.] I got it for my aunt to camouflage her grays at her daughter’s wedding. It looked amazing! No one could tell. It just looked like she had colored her roots. It feels natural, not heavy or sticky. Will definitely be recommending to everyone who colors their hair!

[This review was collected as part of a promotion.] I have tried a couple different products the last few years for my thinning hairline and temples. They were okay but not easy to apply, and weren't that long-lasting. I saw boldify advertised online and thought I'd give it a try, and I am so glad I did! I love the applicator, and the color blends in perfectly with my own light brown. Finally found a product that lasts several days and looks natural!

Color is off and doesn’t correspond to the color on container. Dark blonde was an odd light brassy color. Barely lasts the day. Definitely not over night.

Works great generally to cover less hair and white hairs. Stays on a while and doesn’t easily rub off. Only took one star off because the sponge doesn’t last the whole container and breaks off. Need to sell extra sponges with it

[This review was collected as part of a promotion.] Once I figured out that the cover had a hinge, I found the powder adequately covered the places where my scalp shows-- at the part line and a spot in the back of my hair where a cowlick exposes a small patch of pink scalp. Seriously, it took me an embarrassing amount of time to figure out how to get the product open.

[This review was collected as part of a promotion.] I got the wrong shade which I picked based on the website and I need to return but not sure how as there was no invoice in package

[This review was collected as part of a promotion.] Unfortunately, the product doesn't work for me. The light brown color I ordered has too warm (brassy) of a hue to it.

[This review was collected as part of a promotion.] Works wonder covering my part line on my white hair. Just what I was looking for.

[This review was collected as part of a promotion.] Made me feel better about the thinness. I got the wrong color, but it works.

[This review was collected as part of a promotion.] This stuff is great!! Covers up my pink scalp and gives me more confidence.

[This review was collected as part of a promotion.] loved the product and would definitely recommend it

[This review was collected as part of a promotion.] I actually bought this product to try on my son's thinning hair. Let me tell youuuu.!!!! I was so surprised it actually worked. It filled in all the bald spots and gave his hair texture. It looked fuller and we immediately saw the difference. For a temporary fix it was worth the money. I will definitely recommend and buy Boldify Hairline Powder again.

[This review was collected as part of a promotion.] Great cover up of grays helps to also fill in the thinner spots in my hair.

Gat it open box