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NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 1.01 fl oz - 2 of 4NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 1.01 fl oz - 3 of 4NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 1.01 fl oz - 4 of 4
NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 1.01 fl oz - 1 of 4

NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 17 Medium Olive - 1.01 fl oz: Vegan, Contains Vitamin C, Hyaluronic Acid

$14.99

Skin UndertoneNeutral
Color17 Medium Olive

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Wonder Your Way: Introducing Make 'Em Wonder Soft Matte Foundation. Our skincare-infused, buildable formula is available in 45 undetectable make up shades. Wear as you please, from the perfect no-makeup makeup look to full glam
  • Skincare-Infused Foundation: Looks like real skin, just smoother, more even, and brighter. Infused with vitamin C, known for its brightening power to make your skin shine, and hyaluronic acid, known for instant hydration and a non-cakey feel
  • Flawless Finish, Barely There Feel: This formula goes hard. Our foundation makeup feels weightless on skin, fade and transfer resistant, sweat-resistant, waterproof & provides all-day shine control. With skin lookin' this good, they'll be guessing all day
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

Description

Goodbye catfish, hello skincare-infused foundation! Up to 24H soft matte, buildable coverage that covers everything but feels like nothing. MAKE 'EM WONDER if it’s foundation or if it’s just good skin? This soft matte buildable foundation comes in 45 undetectable shades. A 24H wear skincare-infused formula for instant hydration, even skin tone and all-day comfortable wear.

Apply the foundation using fingers, brush, or a sponge and watch as it blends in seamlessly with your skin! 1-2 dime-sized dots for natural coverage and more for buildable up to full coverage.
Suggested Age: 16 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid, Contains Vitamin C
Color Finish: Matte
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Medium
Skin Tone: Medium
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Color Correction, Mattifying, Brightening
Net weight: 1.01 fl oz (US)
Features: Blendable, Sweat-Resistant, Vitamin-Infused, smoothes, Long Lasting
TCIN: 94748711
UPC: 800897275327
Item Number (DPCI): 052-10-9189
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.79 inches length x 1.3 inches width x 3.9 inches height
Estimated ship weight: 0.0625 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What are the ingredients?

submitted by bj - 3 months ago
  • A: Hi there, bj! Thank you for reaching out about our Make 'Em Wonder 24HR Soft Matte Foundation. Our complete ingredients list is listed on our website for your reference. XOXO

    submitted byNYX Cosmetics Team - 20 days ago
    Brand expert

Q: What type of coverage does the foundation provide?

submitted by AI Shopping Assistant - 3 months ago
  • A: It offers medium coverage to enhance skin tone and correct color imperfections.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the form of this makeup product?

submitted by AI Shopping Assistant - 3 months ago
  • A: The foundation comes in a liquid form, making it easy to apply.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What beauty purposes does this foundation serve?

submitted by AI Shopping Assistant - 3 months ago
  • A: The foundation improves skin tone and provides color correction for a flawless look.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What skin tones is this foundation suitable for?

submitted by AI Shopping Assistant - 3 months ago
  • A: It is designed for fair skin tones with a cool undertone.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the age range suitable for this foundation?

submitted by AI Shopping Assistant - 3 months ago
  • A: This foundation is recommended for individuals aged 16 years and up.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

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Guests are saying

The Make Em Wonder Foundation offers a lightweight, buildable coverage that blends seamlessly into the skin, providing a natural finish. Guests appreciate its versatility for both everyday wear and special occasions, with a wide range of shades available. The foundation is praised for its long-lasting formula that controls shine without feeling heavy or cakey. Many guests find it suitable for various skin types, making it a go-to choice for a flawless look.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 3134 reviews
    easy to apply: 2.8 out of 5
    easy to remove: 2.75 out of 5
    long lasting: 2.33 out of 5
    quality: 2 out of 5
    value: 1.33 out of 5
    0% would recommend
    5 recommendations
    5 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    Great

    [This review was collected as part of a promotion.] Love the coverage on this it is a buildable coverage that looks like your skin but better I love to pair this with the powder from this line. Great matte finish that isn’t too dry. It is easy to blend and the packaging is great for on the go.
    PaigeB
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on nyxcosmetics.co.uk
    Image

    Great Foundation!

    Really impressed with this foundation for the price. I wasnt sure if it would be for me with it being a slightly more matte finish however I dont actually find it too matte on my skin. Im almost 40 with a drier skin type and I really liked how it sat on my skin. I would say its around a medium coverage, felt nice and lightweight too. I would say the shades come up a bit lighter compared to other NYC foundations ive tried in the past.
    corinnelaw_makeupartist
    Did you find this review helpful?
    3 out of 5 stars
    2 May, 2026
    originally posted on NYX Professional Makeup
    Image

    Beautiful but oxidizes

    Love the wear, finish, and coverage but the "cool" shades still oxidize orange :( I am a very pale pink cool tone and the Fair Porcelain looks gorgeous on application, but turns orangey once it sets. Would love to see this slightly tweaked in the future!
    1 reply from NYX Professional Makeup team - 14 days ago
    Hello essie0707! We’re so glad to hear you’re loving the wear, finish, and coverage of Make ‘Em Wonder Soft Matte Buildable Foundation. We also really appreciate your feedback on the undertone shift, and we understand how disappointing it is when a shade applies beautifully at first but does not stay true once it sets. Your comments on Fair Porcelain and the cool undertone are very helpful, and we’ll be sure to share them with our team.
    essie0707
    Did you find this review helpful?
    4 out of 5 stars
    2 May, 2026
    originally posted on influenster.com
    Image

    Good foundation

    [This review was collected as part of a promotion.] A little goes a long way. Great coverage. Very bendable. Sits well on my face. The color was slightly off for me. Broke me out depending on my cycle.
    AshleyN
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on influenster.com
    Image

    Cute

    [This review was collected as part of a promotion.] Loved the design of this foundation! Sadly it wasn’t my shade however the pigment was soo good I gave it to my friend as it matched her complexion perfectly. It was very easy to remove with my makeup wipes so that’s an A+
    ViaC
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on influenster.com
    Image

    Last all day long!

    [This review was collected as part of a promotion.] This foundation was amazing! The pigmentation was great, it stayed on all day. I didn’t have to keep applying layers. A little went a long way. It also didn’t feel too heavy. It was actually really lightweight. It stayed on for at least 8-9 hours and was easy to remove and wipe off at the end of the day.l
    DominiqueR
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026
    originally posted on influenster.com
    Image

    Perfect foundation for buildable coverage.

    [This review was collected as part of a promotion.] This product is perfect for a buildable coverage foundation. It’s the perfect formula to put on for those light days. It’s very durable during the day and the scent is light and definitely won’t bother the sensitivity of others skin.
    HaidanB
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026
    originally posted on influenster.com
    Image

    Good foundation!

    Very good. It’s a true soft matte that looks nice and fresh on the skin. There’s a lot of shades and had to test a few to find my correct shade but the formula is nice. It’s lightweight and I like bottle it’s easy to apply to the face. This lasted on my face for a good 8-9 hours. Pretty good foundation Nyx!
    lachelsi
    Did you find this review helpful?
    4 out of 5 stars
    26 April, 2026
    originally posted on influenster.com
    Image

    Decent for the prize

    [This review was collected as part of a promotion.] Good foundation. The colour match is a bit tricky. It lies good on bare skin, but not so well on with sunscreen underneath. The packaging is good. Doesn't leak and travels well on plane. Also love the compact bottle size.
    RishK
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on influenster.com
    Image

    Nice buildable foundation

    [This review was collected as part of a promotion.] Lightweight, buildable foundation with a soft matte finish that lasts all day. No caking, no heaviness — just smooth, comfortable coverage at a price you’ll love.
    MichelleB
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on influenster.com
    Image

    Nyx is the wave

    [This review was collected as part of a promotion.] This is a very cute packaged foundation. It blends very well. It was matched very well for my skin. I love that it lasts all day. I love nyx all together
    AshT
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on influenster.com
    Image

    Love this foundation!

    This is my new favorite foundation! They killed it with this one,I love how lightweight it feels,the coverage it gives and how little product you need! It does a wonderful job of covering my redness and the shade match fits me perfectly! I got it in shade 02 fair porcelain. Highly recommend from me!
    MakaylaJ
    Did you find this review helpful?
    4 out of 5 stars
    25 April, 2026
    originally posted on influenster.com
    Image

    Great formula, not drying, but just needs more sha

    So the only reason this one doesn’t get 5 stars from me is the shade range. It definitely needs an expansion on that front, but performance wise? It’s amazing. Truly buildable coverage without feeling caked or heavy. It’s definitely a true soft matte as well. It doesn’t leave you looking parched, but you don’t look greasy either. When it’s set with a good powder, it’s not moving. I get a good 8-10 hours of wear from this. I actually also like the packaging and how it’s a squeeze bottle, it allows for the least amount of product contamination and dry out.
    GabrielleM
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on influenster.com
    Image

    Wonderful!!

    [This review was collected as part of a promotion.] I absolutely love this soft matte foundation. The color match is incredible. I will definitely be purchasing this foundation once I begin to run low.
    BrittanyP
    Did you find this review helpful?
    3 out of 5 stars
    24 April, 2026
    originally posted on influenster.com
    Image

    Ok for light coverage

    [This review was collected as part of a promotion.] Not a very heavy foundation but did not have great coverage for me. It gave a bit cakey. I wanted to use to cover a blemish but was unsuccessful. Not a full coverage product
    1 reply from Consumer Care Center team - 19 days ago
    Hello FredrielleW, thank you so much for sharing your honest experience with us. We’re glad to hear that the Make ‘Em Wonder™ Soft Matte Buildable Foundation didn't feel heavy on your skin—we always aim for that "breathable" feel! However, we are truly sorry to hear that the coverage didn't hit the mark for you and that it ended up looking a bit cakey. We know how important it is to have a reliable product when you're trying to cover a specific blemish! A quick pro-tip that might help with the finish: To get more coverage without the cakeyness, try applying the product in very thin layers, "stippling" or tapping it onto the blemish with your ring finger rather than rubbing it. This allows the pigment to build up exactly where you need it while keeping the overall look natural and lightweight.
    FredrielleW
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on influenster.com
    Image

    Shade match

    [This review was collected as part of a promotion.] Super impressed!!!! this was a buildable coverage it was moisturizing and was the perfect shade 10 out of 10 would recommend get this for your next foundation needs
    OnyeaE
    Did you find this review helpful?
    4 out of 5 stars
    24 April, 2026
    originally posted on influenster.com
    Image

    Small compact coverage

    [This review was collected as part of a promotion.] I recieved this product free from Influenster in exchange for my honest review. I’m really not too much of a make up person, but what makes this foundation worthwhile is that it fully blends into my skin. It doesn’t leave any type of residue and coverage is still there even after a couple hours of use at least for me anyway. And it’s easy to take off at night too. I do have some makeup remover, but a simple warm rag wipe does the trick no issues. Plus I do like the size of it as well. It’s small and compact so that that’s been convenient for me as well.
    JamiylaT
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on influenster.com
    Image

    So pretty and lightweight!

    [This review was collected as part of a promotion.] I love the consistency. It is buildable. Very easy to apply. The bottle is small and slim packaging. I love the pigmentation. Would def purchase!
    AlexisW
    Did you find this review helpful?
    4 out of 5 stars
    21 April, 2026
    originally posted on influenster.com
    Image

    Great choice for everyday wear

    [This review was collected as part of a promotion.] It offer great coverage with smooth and natural finish. This shade is a bit dark for me, but it will be good for medium to tan skin tone. It blends very easily and doesn’t feel heavy after even out.
    LeeannH
    Did you find this review helpful?
    3 out of 5 stars
    21 April, 2026
    originally posted on influenster.com
    Image

    Pretty at first, then it got cakey.

    [This review was collected as part of a promotion.] As someone with sensitive, rosacea-prone skin I was honestly relieved it didn’t flare me up. The shade blends nicely and looks pretty at first but after a bit it started to sit on my skin and look cakey, especially around drier areas. Not my match since I need my make up to look nice all day, but still worth a try if you’re normal to poly and want a good color match on budget
    1 reply from NYX Professional Makeup team - 21 days ago
    Hello GenesisC! We appreciate you giving Make ‘Em Wonder Soft Matte Buildable Foundation a try and sharing such thoughtful feedback. We’re glad to hear it felt comfortable on your sensitive, rosacea-prone skin and that the shade blended well for you. We also understand how disappointing it is when the finish doesn’t hold up the way you hoped and starts to look cakey, especially around drier areas. Your comments on wear and skin texture are very helpful, and we’ll be sure to share them with our team.
    GenesisC
    Did you find this review helpful?

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