Tom's of Maine Kids' Anticavity Fluoride Natural Toothpaste - Silly Strawberry - 5.1oz/3pk
New at target
$14.49
Count3pk
In Stock
Eligible for registries and wish lists
About this item
Additional product information and recommendations
Discover more options
- $11.99($3.53/ounce)
- $4.99Buy 1, get 1 25% off select Made by Dentists oral care4.1 out of 5 stars with 12 ratings
- $4.99Buy 1, get 1 25% off select Made by Dentists oral care3.5 out of 5 stars with 24 ratings
Frequently bought together
Guests also viewed
- $4.29 - $7.99Buy 1 get 1 20% off select oral care4.5 out of 5 stars with 643 ratings
- $4.99Buy 1, get 1 25% off select Made by Dentists oral care3.5 out of 5 stars with 24 ratings
Related Categories
Guests are saying
This toothpaste is a favorite among kids for its delightful strawberry flavor, making brushing a fun experience. Parents appreciate its natural ingredients and fluoride content, ensuring effective cleaning while being safe for children. The dye-free formula and appealing packaging add to its charm, encouraging kids to brush regularly. While some children may have mixed feelings about the taste or texture, many find it enjoyable, leading to better oral hygiene habits.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1880 reviews
0% would recommend
2 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
12 June, 2026
Contains carrageenan. Returned.
Contains carrageenan. Completely unnecessary to put an ingredient like that in children’s toothpaste. Do better. Carageenan is extremely well-known to cause inflammation. Scientists use it in experiments to cause inflammation to study *other things*, meaning it’s very solidly proven to cause inflammation. Completely unnecessary to put into anything meant for children (or adults!). I won’t be buying anything from Tom’s again. Like many other “natural” companies, it was bought out years ago and no longer has the same ethics and principles it once did.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2026Verified purchase
NOT SAFE FOR KIDS
I am so disappointed when originally amazing small companies go and sell to large sell out companies. They’re in the middle of lawsuits for HIGH levels of ARSENIC AND LEAD. There is no safe amount of lead or arsenic safe for children especially if they are not able to spit out the toothpaste yet. Another disappointing case of corporate greed. Should be removed from shelves.
5 out of 5 stars
31 December, 2025
originally posted on Home Tester Club
Son loves it
[This review was collected as part of a promotion.] My son is always asking me to put more of this on his toothbrush and I have to always pretend because he likes it so much. It works great to have a fresh smelling breath and isnt foamy so he doesn't have to rinse or make a big mess.
4 out of 5 stars
30 December, 2025
originally posted on Home Tester Club
Kids are happy with flavor
[This review was collected as part of a promotion.] It’s great to have a dye free option for fluoride toothpaste. We don’t always use fluoride, but I like having a better option in seasons we choose to use it. My kids enjoyed the flavor. It’s kind of gritty which can be off putting, but I thought it was good to make swallowing less appealing to my youngest. I’ve used it a few times too and liked it! I like that it’s available at many stores near me.
4 out of 5 stars
30 December, 2025
originally posted on Home Tester Club
Kids like the taste
[This review was collected as part of a promotion.] The kids liked the flavor which made brushing mush more tolerable for them. I check their brushing afterwards and their teeth and gums/mouth seem to be clean after use. I would recommend this product to anyone who has issues getting their kids to brush
5 out of 5 stars
28 December, 2025
originally posted on Home Tester Club
Great taste!
[This review was collected as part of a promotion.] This toothpaste has a great flavor that my kids love and the cleaning power of a fluoride toothpaste. My kids request this one over other big name brands.
4 out of 5 stars
24 December, 2025
originally posted on Home Tester Club
Natural strawberry
[This review was collected as part of a promotion.] I think the packaging is colorful and appealing and the toothpaste is in a convenient standing tube for dispensing. The little one liked the strawberry flavor. For me the flavor is mild, natural, and pleasant. The color is natural because it is dye free, and it smells natural as well. I love Tom's of Maine brand, I use the bar soaps and will try the deodorants one day. I received this product free for testing and review purposes.
5 out of 5 stars
20 December, 2025
originally posted on Home Tester Club
Favorite!
[This review was collected as part of a promotion.] Great toothpaste, yummy flavor, easy packaging for kids to open themselves. Actually cleans the teeth, my daughter loves it. We use Tom's for ourselves as well, trusted and loved! Obviously recommend.
5 out of 5 stars
20 December, 2025
originally posted on Home Tester Club
Toothpaste that feels good
[This review was collected as part of a promotion.] My kids really liked this one for its fruity flavor. I really liked it because Tom's is so great at providing toothpastes that are as natural as possible. I do like that it has fluoride since I find a lot of other "natural" toothpastes do not include this. Kids don't need crazy colors or artificial flavors to enjoy brushing their teeth. I think this toothpaste clearly shows that.
4 out of 5 stars
17 December, 2025
originally posted on Home Tester Club
Love the ingredients
[This review was collected as part of a promotion.] I love the Tom's of Maine brand! This toothpaste works well to keep my child's teeth clean, although they're not a fan of the flavor.
4 out of 5 stars
17 December, 2025
originally posted on Home Tester Club
The toddler in my house loves it
[This review was collected as part of a promotion.] The toddler in my house doesn’t like brushing teeth much, but since we got this one, he comes running. He likes the taste. It doesn’t help with cleaning his teeth,m. There are no problem so fae. The only downsize is he sometimes refuses to spit out.
4 out of 5 stars
16 December, 2025
originally posted on Home Tester Club
Yes and No
[This review was collected as part of a promotion.] I was happy to try a kids toothpaste with fluoride in it and thought the little one would love the flavor. I was wrong. She didn't care for the flavor and said "it's spicy". She's a little picky, so I tried it myself. I would say that it tastes more like bubblegum and has a little bit of a chalky feeling in your mouth. It also has a little bit of an odd after taste. It creates nice bubbles, so I do feel like it's good at cleaning the teeth. I just wish she liked it more.
4 out of 5 stars
12 December, 2025
originally posted on Home Tester Club
Good ingredients Decent taste
[This review was collected as part of a promotion.] Being dye free and utilizing natural ingredients while still maintaining the fluoride for protection is huge for me so I really like this brand and this toothpaste. My 2 year old doesn't love it but to be honest she just doesn't love brushing her teeth at all, so we will continue with this anyway!
2 out of 5 stars
12 December, 2025
originally posted on Home Tester Club
Not approved by my kid
[This review was collected as part of a promotion.] My son did not liked the texture and the taste. I don't know why the color of the paste is such a pale color, or it is supposed to be like that.
1 reply from Customer Care team - 6 months ago
Our Silly Strawberry formula has changed a bit over the years but rest assured we heard from our customers and have gone back to our original formula, a fan favorite. Our Silly Strawberry original formula is an off white color, with no dyes added to it. As always, our Silly Strawberry toothpaste uses only natural fruit flavors and contains no artificial preservatives. Thanks for sharing! Even if it wasn’t the perfect fit for your son. If you need help finding another option, let us know at (800) 367-8667!
4 out of 5 stars
12 December, 2025
originally posted on Home Tester Club
So nice
[This review was collected as part of a promotion.] My five year old tried this and he wasn’t a fan of the flavor (he usually uses HEB watermelon and mint kids toothpaste) but I’ll admit that it did help get rid of his morning breathe. The packaging is really sweet and intriguing.
5 out of 5 stars
11 December, 2025
originally posted on Home Tester Club
My Kids Love It!
[This review was collected as part of a promotion.] Honestly, this stuff is great! Tom’s of Maine Silly Strawberry is the first toothpaste my kids actually want to use instead. The flavor isn’t that weird artificial candy taste, it's just a mellow, real strawberry that doesn’t make them gag or complain. It foams enough to feel like it’s doing something, but it’s not a mess, and the ingredients are clean so I feel good about them using it every day. Bedtime has been way smoother since we switched. If you’ve got picky kids, this is the one.
5 out of 5 stars
10 December, 2025
originally posted on Home Tester Club
Fantastic
[This review was collected as part of a promotion.] My son is almost 4 and really enjoys the flavor of this toothpaste. He thinks minty toothpastes are yucky and it is a massive struggle to brush his teeth every day. I was so excited to see him actually enjoy the taste of the strawberry toothpaste! I will 100% be purchasing again!
5 out of 5 stars
9 December, 2025
originally posted on Home Tester Club
Finally a kid friendly flavor
[This review was collected as part of a promotion.] My daughter is super picky, and brushing her teeth has always been a challenge because she hates most toothpaste flavors. She has already finished this whole tube of Tom’s Strawberry Fluoride Kids Toothpaste, which says a lot! She loves it because it tastes sweet and doesn’t burn or leave a weird aftertaste like other toothpastes. I love it too because it keeps her teeth and breath clean. It still contains fluoride to help fight cavities, but it is made without dyes and other harmful additives, which makes me feel good about what she is using every day.
5 out of 5 stars
8 December, 2025
originally posted on Home Tester Club
Great!
[This review was collected as part of a promotion.] This wa great for my kiddos and they loved it! It was easy for them to use and they were excited about the flavor. I like the better ingredients that are used in this brands products.
3 out of 5 stars
8 December, 2025
originally posted on Home Tester Club
Not a HUGE fan
[This review was collected as part of a promotion.] I had my 3 kids test the Tom’s of Maine Natural Kid’s Fluoride Silly Strawberry Toothpaste and I received mixed reviews. My oldest 2 still enjoyed the flavor even though they don’t particularly prefer strawberry; they also stated they liked the texture of the paste but their teeth and mouths in general didn’t necessarily feel as cleaner afterward. My youngest, who loves strawberries and all strawberry flavored things, was a harsher critic as she hated the flavor & texture; she unfortunately refused to use anymore after the first attempt. I eventually tried it and didn’t think it was too bad; I of course prefer mint flavors when it comes to toothpaste but I wouldn’t mind using this from time to time as I enjoy the ingredients & appreciate it being dye free.
1 reply from Customer Care team - 6 months ago
Thanks for giving our Silly Strawberry paste a try! We're sorry to hear it wasn't quite what your little ones expected. We have a few other options they make like instead so you can still enjoy the healthy ingredients. We hope that you are more pleased with the next paste you try!