Samsung S90F 55" 4K OLED Smart TV
$1,799.99
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Guests are saying
The Samsung Dimension S90F OLED TV is a remarkable upgrade for any viewing experience, offering stunning picture quality with deep blacks, vibrant colors, and smooth motion handling. Its 144Hz refresh rate and low input lag make it ideal for gaming, while the sleek design and user-friendly Tizen OS enhance everyday use. Despite minor drawbacks like the lack of Dolby Vision and occasional interface quirks, this TV delivers exceptional value and performance, making it a highly recommended choice for both movies and gaming.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 768 reviews
0% would recommend
1 recommendations
5 out of 5 stars
19 May, 2026
originally posted on Samsung US
Excellent TV
[This review was collected as part of a promotion.] I’m very happy with the Samsung TV purchase. The Quality of the Picture is Excellent.
5 out of 5 stars
19 May, 2026
originally posted on Samsung US
Amazing picture quality + best connectivity
[This review was collected as part of a promotion.] I recently purchased the 77” OLED S90F, and I am extremely happy with it. The picture quality is excellent, with rich colors, deep contrast, and very sharp detail. Movies, sports, and gaming all look smooth and clear, and the OLED black levels make everything feel more cinematic. One of the best parts for me is the connectivity. I paired the TV with my Denon receiver and Klipsch 7.2 speaker system, and everything connected smoothly. The TV works great with my home theater setup, making movies and streaming feel much more immersive. Overall, this TV feels premium, fast, and easy to use every day. The colors are beautiful, the image is clean, and the smart features make the whole experience even better. I would definitely recommend it.
5 out of 5 stars
16 May, 2026
originally posted on Samsung US
Awesome
[This review was collected as part of a promotion.] Beautiful device. Definitely worth it.. Always get Samsung devices.
5 out of 5 stars
16 May, 2026
originally posted on Samsung US
The best purchase
[This review was collected as part of a promotion.] It's a product I didn't know I needed until I bought it.
5 out of 5 stars
14 May, 2026
originally posted on Samsung Australia
Fantastic tv
[This review was collected as part of a promotion.] I brought this tv about five weeks ago & OMG what a fantastic tv it is. I replaced my 16 year old tv & the picture & sound is excellent. So many features & so many shows & movies I don’t know where to start.
1 reply from Samsung AU team - 8 days ago
Thank you for your wonderful review. We’re thrilled to hear your new OLED S90F has been such an exciting upgrade from your previous TV. It’s fantastic to know you’re enjoying the picture quality, sound performance, and wide range of features available. We hope you continue discovering plenty of great entertainment and enjoying your Samsung viewing experience for years to come.
5 out of 5 stars
13 May, 2026
originally posted on Samsung US
Best value for the money. Great TV
[This review was collected as part of a promotion.] Wow. For the price you can not go wrong. We have had guest over and virtually all commented about how could not believe this TV cost a lot less than the thousands people spend. Picture quality 5 stars, figures are amazing
5 out of 5 stars
13 May, 2026
originally posted on Samsung Australia
My choice is OLED
[This review was collected as part of a promotion.] I bought this 65" OLED S90F 4K Samsung Vision AI Smart TV a fortnight ago. My research pointed me to two options: the OLED or 65" QN80H Neo QLED. The pros and cons are listed on the internet, but nothing compares to actually seeing the two systems OLED vs QLED side by side, and comparing the picture. I went to two different stores and the advice of both sales people was that the choice was a no brainer, the OLED wins, and I could not agree more. The picture is magnificent. The colours are vibrant and the blacks are real black and give great definition. The set-up is relatively easy and all done with phone and television working together. We have five Samsung TVs in the home and the familiarity with all TVs the same is really easy. Also having one Samsung account makes set-up simple and easy. Really like the brand and have had no issues, and the OLED is the best yet: beautiful picture, crisp resolution and bright and vibrant colours.
1 reply from Samsung AU team - 8 days ago
Thank you for your detailed and thoughtful review. We’re delighted to hear your research and in-store comparisons led you to the OLED S90F and that the picture quality has exceeded your expectations. It’s wonderful to know you’re enjoying the vibrant colours, deep blacks, easy setup process, and integration with your Samsung ecosystem. We truly appreciate your loyalty to Samsung and hope your new OLED TV continues delivering an incredible viewing experience.
4 out of 5 stars
13 May, 2026
originally posted on Samsung US
48
[This review was collected as part of a promotion.] Setup was pretty easy, right out of the box the settings were good including brightness, sharpness, contrast it all was running smooth. Upscaling is descent I'm currently letting AI control it for now to see how it does.
5 out of 5 stars
13 May, 2026
originally posted on Samsung US
Color range and framing I never thought possible
[This review was collected as part of a promotion.] This TV was a present for my parents and I cannot wait to save and get my own, has been an amazing experience from start to finish between; color depth, frames, and scale.
5 out of 5 stars
12 May, 2026
originally posted on Samsung US
LOOKS Amazing
[This review was collected as part of a promotion.] This is the best looking tv ive ever had. Colors and contrast are well proportioned. Brightness is just right and even the upscaling makes everything look and feel smooth when playing games as well.
5 out of 5 stars
12 May, 2026
originally posted on Samsung US
Best TV I've ever owned
[This review was collected as part of a promotion.] This thing will watch your kids. There are more things to adjust than I've seen on a computer. The manual is 290 pages long. Love it! Great audio, and the best picture I've ever seen. I got to see the Japanese version of HD 40 years ago at an NAB Vegas Convention. Been a student ever since. This TV does it all for my eyes and ears.
5 out of 5 stars
12 May, 2026
originally posted on Samsung US
No AI Slop Here! Excellent AI features!
[This review was collected as part of a promotion.] The AI upscaler is the best I've seen! 20 year old movies and shows look clear, smooth with high resolution. I also love the samsung tv service; this tv makes me want to watch tv again!
3 out of 5 stars
12 May, 2026
originally posted on Samsung US
Reflection
[This review was collected as part of a promotion.] Reflection is bad. During daytime, anything will be easily seen on the T. V. blocking the view and it's never as easy as shown in store such as color, settings profile.
1 reply from Samsung Specialist team - 9 days ago
Thank you for your review of Samsung’s S90F OLED TV and for sharing your feedback regarding screen glare. This TV is engineered with Anti Reflection Technology, designed to help reduce ambient light reflections and improve overall visibility. That said, lighting conditions can vary by room. For optimal glare control, we recommend positioning the TV to avoid direct light on the screen or consulting a professional installer for ideal placement. If you ever have questions about TV features, specifications, or setup, we’re here to help. Give us a call at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). LiveChat is also available via the ‘Support’ link on our website. ~ Samsung Specialist
5 out of 5 stars
12 May, 2026
originally posted on Samsung US
Amazing TV.
[This review was collected as part of a promotion.] Amazing TV. Picture quality is top tier. Really great brightness even in well lit areas. Sports and gaming is also really good
5 out of 5 stars
12 May, 2026
originally posted on Samsung US
Great quality
[This review was collected as part of a promotion.] Upscaling, smoothness, contrast. Brightness, sharpeness
5 out of 5 stars
11 May, 2026
originally posted on Samsung US
Great for gaming
[This review was collected as part of a promotion.] Best smart tv I owned. My PS5 Pro and Xbox X looks beautiful when Im gaming. Plus I add it the Samsung Q990F Soundbar. And the Sound is amazing when Im watching movies.
5 out of 5 stars
11 May, 2026
originally posted on Samsung US
Awsome 77 inch TV
[This review was collected as part of a promotion.] Easy set up. Very bright and sharp picture. Smooth lines, upscales on its own. Sound could be better. Buy a sound bar or 5.1 to get really surround Sound effect. Contrast is sharp. Definitely would tell all to buy this model. When looking for a larger TV.
5 out of 5 stars
11 May, 2026
originally posted on Samsung US
Amazing upgrade from mini-led
[This review was collected as part of a promotion.] The S90F has an amazing picture and is huge upgrade over my previous mini-QLED tv from a different brand. It has everything from an oled that I expected which was great black levels, no need to worry about viewing angles and great motion for watching sports. I utilize the latest generation apple tv 4k and when watching a recent baseball broadcast through AppleTV streaming, you could see the seams of the baseball as it was thrown across the field while in motion. My wife who is not a picture quality enthusiast and asked before purchasing if it was really an upgraded was amazed by the picture during that broadcast. I personally do not use the built-in smart streaming features and have an external dedicated surround sound system paired with the television. I appreciate that Samsung does let you use it as a "dumb tv" and the display without any extras is worth the price and value. I have the tv in a mixed brightness environment, which is brighter during the day, but not quite a cave at night. Although my previous set was brighter, the S90F does not suffer with the halo effects that you see on mini-led screen. If you are on the fence on buying this, I would go ahead and make the purchase while it is still available.
5 out of 5 stars
11 May, 2026
originally posted on Samsung US
Amazing overall Samsung spectacular
[This review was collected as part of a promotion.] This television is actually not the original set I went o .to purchase but after consideration I went with the S90F model and am glad I did. The clarity is amazing and the smart AI feature is awesome as well.
5 out of 5 stars
11 May, 2026
originally posted on Samsung US
Matching
[This review was collected as part of a promotion.] I had the 77 in BF in the living room and I decided I like the picture so much I wanted one in the bedroom same model the picture is the best