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Samsung S90F 55" 4K OLED Smart TV - 2 of 4Samsung S90F 55" 4K OLED Smart TV - 3 of 4Samsung S90F 55" 4K OLED Smart TV - 4 of 4
Samsung S90F 55" 4K OLED Smart TV - 1 of 4

Samsung S90F 55" 4K OLED Smart TV

$1,799.99

Out of Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by WORLD WIDE STEREO
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • NQ4 AI Gen3 Processor uses AI to delivers incredible 4K picture and dynamic sound for everything you watch
  • 4K AI Upscaling Pro upscales content to impressive 4K, improving your viewing experience
  • OLED HDR+ provides deeper expanded contrast and powerful brights reveal nuanced details with self-illuminating pixels
  • AI Motion Enhancer Pro Sharpens and smooths out the motion of fast moving balls and text to so you don't miss a play
  • Object Tracking Sound Lite and Dolby Atmos create virtual 3D surround sound that moves with the action on-screen

Description

Experience a stunning 4K viewing upgrade powered by an advanced AI processor designed to place you at the center of every scene. Intelligent upscaling refines all content to crisp 4K clarity, while self adjusting HDR contrast delivers deep blacks, bright highlights, and rich accurate color. Fast motion technology keeps action smooth and clear at high refresh rates, making streaming sports and gaming feel fluid and responsive. Scene aware motion enhancement reduces blur in fast moving objects and text. Smart HDR remastering enhances standard content for brighter more vibrant images. Immersive sound tracks on screen action with room filling depth, while adaptive audio boosts dialogue based on your space.
Dimensions (Overall): 27.9 inches (H) x 48.2 inches (W) x 1.6 inches (D)
Weight: 35.3 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Wireless Technology: Bluetooth
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
VESA Mounting Standard: 400x300
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: OLED (No Backlight)
High Dynamic Range (HDR): HDR10
Screen Mirroring Technology: Smart View
Screen Size: 55 inches
Stand Depth: 2.8 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 10.4 inches
Product Height with Stand: 30.5 inches
Product Width with Stand: 48.2 inches
Battery: 2 AAA Alkaline, Required, Not Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254596
UPC: 887276945255
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 33 inches length x 6 inches width x 54 inches height
Estimated ship weight: 50.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

The Samsung Dimension S90F OLED TV is a remarkable upgrade for any viewing experience, offering stunning picture quality with deep blacks, vibrant colors, and smooth motion handling. Its 144Hz refresh rate and low input lag make it ideal for gaming, while the sleek design and user-friendly Tizen OS enhance everyday use. Despite minor drawbacks like the lack of Dolby Vision and occasional interface quirks, this TV delivers exceptional value and performance, making it a highly recommended choice for both movies and gaming.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 768 reviews
    0% would recommend
    1 recommendations
    5 out of 5 stars
    19 May, 2026
    originally posted on Samsung US
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    Excellent TV

    [This review was collected as part of a promotion.] I’m very happy with the Samsung TV purchase. The Quality of the Picture is Excellent.
    Krasniqi13
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on Samsung US
    Image

    Amazing picture quality + best connectivity

    [This review was collected as part of a promotion.] I recently purchased the 77” OLED S90F, and I am extremely happy with it. The picture quality is excellent, with rich colors, deep contrast, and very sharp detail. Movies, sports, and gaming all look smooth and clear, and the OLED black levels make everything feel more cinematic. One of the best parts for me is the connectivity. I paired the TV with my Denon receiver and Klipsch 7.2 speaker system, and everything connected smoothly. The TV works great with my home theater setup, making movies and streaming feel much more immersive. Overall, this TV feels premium, fast, and easy to use every day. The colors are beautiful, the image is clean, and the smart features make the whole experience even better. I would definitely recommend it.
    MAV3RICK21
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on Samsung US
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    Awesome

    [This review was collected as part of a promotion.] Beautiful device. Definitely worth it.. Always get Samsung devices.
    Oh Nana
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on Samsung US
    Image

    The best purchase

    [This review was collected as part of a promotion.] It's a product I didn't know I needed until I bought it.
    Alexander
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on Samsung Australia
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    Fantastic tv

    [This review was collected as part of a promotion.] I brought this tv about five weeks ago & OMG what a fantastic tv it is. I replaced my 16 year old tv & the picture & sound is excellent. So many features & so many shows & movies I don’t know where to start.
    1 reply from Samsung AU team - 8 days ago
    Thank you for your wonderful review. We’re thrilled to hear your new OLED S90F has been such an exciting upgrade from your previous TV. It’s fantastic to know you’re enjoying the picture quality, sound performance, and wide range of features available. We hope you continue discovering plenty of great entertainment and enjoying your Samsung viewing experience for years to come.
    Salsal
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on Samsung US
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    Best value for the money. Great TV

    [This review was collected as part of a promotion.] Wow. For the price you can not go wrong. We have had guest over and virtually all commented about how could not believe this TV cost a lot less than the thousands people spend. Picture quality 5 stars, figures are amazing
    Stevo
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on Samsung Australia
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    My choice is OLED

    [This review was collected as part of a promotion.] I bought this 65" OLED S90F 4K Samsung Vision AI Smart TV a fortnight ago. My research pointed me to two options: the OLED or 65" QN80H Neo QLED. The pros and cons are listed on the internet, but nothing compares to actually seeing the two systems OLED vs QLED side by side, and comparing the picture. I went to two different stores and the advice of both sales people was that the choice was a no brainer, the OLED wins, and I could not agree more. The picture is magnificent. The colours are vibrant and the blacks are real black and give great definition. The set-up is relatively easy and all done with phone and television working together. We have five Samsung TVs in the home and the familiarity with all TVs the same is really easy. Also having one Samsung account makes set-up simple and easy. Really like the brand and have had no issues, and the OLED is the best yet: beautiful picture, crisp resolution and bright and vibrant colours.
    1 reply from Samsung AU team - 8 days ago
    Thank you for your detailed and thoughtful review. We’re delighted to hear your research and in-store comparisons led you to the OLED S90F and that the picture quality has exceeded your expectations. It’s wonderful to know you’re enjoying the vibrant colours, deep blacks, easy setup process, and integration with your Samsung ecosystem. We truly appreciate your loyalty to Samsung and hope your new OLED TV continues delivering an incredible viewing experience.
    Martin G
    Did you find this review helpful?
    4 out of 5 stars
    13 May, 2026
    originally posted on Samsung US
    Image

    48

    [This review was collected as part of a promotion.] Setup was pretty easy, right out of the box the settings were good including brightness, sharpness, contrast it all was running smooth. Upscaling is descent I'm currently letting AI control it for now to see how it does.
    Budman636
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on Samsung US
    Image

    Color range and framing I never thought possible

    [This review was collected as part of a promotion.] This TV was a present for my parents and I cannot wait to save and get my own, has been an amazing experience from start to finish between; color depth, frames, and scale.
    CoreyGuy
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on Samsung US
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    LOOKS Amazing

    [This review was collected as part of a promotion.] This is the best looking tv ive ever had. Colors and contrast are well proportioned. Brightness is just right and even the upscaling makes everything look and feel smooth when playing games as well.
    Scoob
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on Samsung US
    Image

    Best TV I've ever owned

    [This review was collected as part of a promotion.] This thing will watch your kids. There are more things to adjust than I've seen on a computer. The manual is 290 pages long. Love it! Great audio, and the best picture I've ever seen. I got to see the Japanese version of HD 40 years ago at an NAB Vegas Convention. Been a student ever since. This TV does it all for my eyes and ears.
    TSquares
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on Samsung US
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    No AI Slop Here! Excellent AI features!

    [This review was collected as part of a promotion.] The AI upscaler is the best I've seen! 20 year old movies and shows look clear, smooth with high resolution. I also love the samsung tv service; this tv makes me want to watch tv again!
    moGul
    Did you find this review helpful?
    3 out of 5 stars
    12 May, 2026
    originally posted on Samsung US
    Image

    Reflection

    [This review was collected as part of a promotion.] Reflection is bad. During daytime, anything will be easily seen on the T. V. blocking the view and it's never as easy as shown in store such as color, settings profile.
    1 reply from Samsung Specialist team - 9 days ago
    Thank you for your review of Samsung’s S90F OLED TV and for sharing your feedback regarding screen glare. This TV is engineered with Anti Reflection Technology, designed to help reduce ambient light reflections and improve overall visibility. That said, lighting conditions can vary by room. For optimal glare control, we recommend positioning the TV to avoid direct light on the screen or consulting a professional installer for ideal placement. If you ever have questions about TV features, specifications, or setup, we’re here to help. Give us a call at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). LiveChat is also available via the ‘Support’ link on our website. ~ Samsung Specialist
    Umer
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on Samsung US
    Image

    Amazing TV.

    [This review was collected as part of a promotion.] Amazing TV. Picture quality is top tier. Really great brightness even in well lit areas. Sports and gaming is also really good
    Chickenmcnalgas
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on Samsung US
    Image

    Great quality

    [This review was collected as part of a promotion.] Upscaling, smoothness, contrast. Brightness, sharpeness
    Chajagu
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on Samsung US
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    Great for gaming

    [This review was collected as part of a promotion.] Best smart tv I owned. My PS5 Pro and Xbox X looks beautiful when Im gaming. Plus I add it the Samsung Q990F Soundbar. And the Sound is amazing when Im watching movies.
    Monk
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on Samsung US
    Image

    Awsome 77 inch TV

    [This review was collected as part of a promotion.] Easy set up. Very bright and sharp picture. Smooth lines, upscales on its own. Sound could be better. Buy a sound bar or 5.1 to get really surround Sound effect. Contrast is sharp. Definitely would tell all to buy this model. When looking for a larger TV.
    secret squirrel
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on Samsung US
    Image

    Amazing upgrade from mini-led

    [This review was collected as part of a promotion.] The S90F has an amazing picture and is huge upgrade over my previous mini-QLED tv from a different brand. It has everything from an oled that I expected which was great black levels, no need to worry about viewing angles and great motion for watching sports. I utilize the latest generation apple tv 4k and when watching a recent baseball broadcast through AppleTV streaming, you could see the seams of the baseball as it was thrown across the field while in motion. My wife who is not a picture quality enthusiast and asked before purchasing if it was really an upgraded was amazed by the picture during that broadcast. I personally do not use the built-in smart streaming features and have an external dedicated surround sound system paired with the television. I appreciate that Samsung does let you use it as a "dumb tv" and the display without any extras is worth the price and value. I have the tv in a mixed brightness environment, which is brighter during the day, but not quite a cave at night. Although my previous set was brighter, the S90F does not suffer with the halo effects that you see on mini-led screen. If you are on the fence on buying this, I would go ahead and make the purchase while it is still available.
    sjohannes
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on Samsung US
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    Amazing overall Samsung spectacular

    [This review was collected as part of a promotion.] This television is actually not the original set I went o .to purchase but after consideration I went with the S90F model and am glad I did. The clarity is amazing and the smart AI feature is awesome as well.
    Nsrojic
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on Samsung US
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    Matching

    [This review was collected as part of a promotion.] I had the 77 in BF in the living room and I decided I like the picture so much I wanted one in the bedroom same model the picture is the best
    Causie
    Did you find this review helpful?

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